How To Keep Readers Engaged With Your Monthly Newsletters

When it comes to getting value from your monthly newsletters, you have two issues you’re resolving. The first is reader engagement—keeping readers coming back for more. A business that sends out a monthly newsletter is very much involved in building an audience that will continue to turn to its company for information and new perspectives.

Yes, you want them reading it every month or even a longer timeline, but I’m also talking about the many ways marketers can use each issue to make sure their subscribers read between the lines and get even more value from their subscription.

Of course, there are obvious methods of presenting an issue with lots of great content and many tools. There’s also using your newsletters to launch new products, promote upcoming events, announce specials, offer coupons or discounts; these are all things you can do with each newsletter to make for engaging reading.

But there is another way to engage readers that extends beyond the standard fare: I’m talking about using your newsletter to generate online registrations and sales.

This is a big-time winner for monthly newsletters because you’re offering readers something valuable each time they pick up an issue. You’re not just giving them information; you’re providing them with an opportunity to buy products and register for events at their convenience.

It’s a win-win situation for your business and your readers. You get the chance to add revenue every month, while they get an informative issue and the chance to make a purchase or register for something at their leisure.

The key is to take advantage of these opportunities with each newsletter; here are some ideas on how to make your newsletter engaging.

Launch New Products By Using Your Newsletter Templates

This is one of the most obvious ways to use your newsletter for online registrations and sales; in fact, many businesses make it part of their editorial plan to launch new products in each issue. A product launch within a monthly newsletter is like having an open house every month because it offers readers a chance to learn about new products and register without having to visit the website.

Focus On How To Write A Newsletter Exciting

 

In addition, this is a great way for you to keep your editorial plan on track; there’s no reason not to use a newsletter as a vehicle for launching a new product every month. Just make sure this is something you plan a few months out, so you have time to prepare your readers for the new product and have a site set up with all the registration tools in place.

Venngage

Draft Or Run Sales through Your Newsletter Examples

You can also use your newsletter as a vehicle to promote sales on popular products or run special promotions. This is an excellent way to allow readers regularly to take advantage of your current deals or save money when they purchase.

And, you can even combine this with a launch to create an ongoing promotion that allows users to pick up all your hot products at once. Just make sure it works for your business model and that the registration process is simple enough for everyone.

You can check out Venngage for a lot of newsletter examples for you!

Include a USB Drive with Your Newsletter

If you feel like going all out to engage your readers, consider including a USB drive with each issue. This is a great way to add value and make things easy for your subscribers; they can view the issues right on their computer or use the files in any way they see fit. USB drives are also small enough to fit in just about any mailing envelope.

Of course, you’re going to want to do this well before your first issue is set to go out; that way, you have plenty of time to prepare the USB drive with all your company’s content and registration tools. If you don’t know much about building USB drives, you can seek the help of a professional, or ask your web designer to help you figure out the process.

Initiate Subscription-Triggered Autoresponders

The ultimate way to engage readers is to use their subscription as the trigger for autoresponders that send them e-mails at regular intervals. These can be about new products, sales, or promotions—whatever you think will help build your business over time.

But make sure to make them valuable as well; readers aren’t going to stick with you if all they get from their subscription is email after email of promotional content. Instead, make each e-mail as engaging as possible, so your readers want to stick around for more.

Venngage

Conclusion

Your monthly newsletter is an important tool for your business. Having a monthly email allows you to communicate with your customers on a regular basis, and gives them the opportunity to get a comfortable hearing from you on a regular basis. Keeping readers engaged in your newsletters can be challenging, especially if they are receiving many emails every day; however, there are ways to make sure that they stay interested in what you have to say.

Digital Health Technology – The Future of Healthcare

Digital health technology has been on the rise for many years, but with the COVID pandemic of 2020, digital health received a huge boost in acceleration.  Where just two years ago, most medical interactions of any sort were done face to face, now it’s common and even standard for routine visits and treatments to be done virtually or with the least amount of physical contact possible (think drive through COVID testing.)  From doctors, to patients, to pharmaceutical reps, digital health tech, has taken hold of the healthcare industry in big ways. 

Today, 80% of surveyed physicians are making use of digital health tech in their personal and/or professional lives. These physicians are also more likely to recommend digital health tech such as smart gym equipment (211%), smart watches (200%), fitness wearables (182%), smartphone apps (167%), and disease-related devices (146%).  Ninety percent of physicians also make use of social media sites professionally to communicate with other physicians (19%), share videos with patients (17%), repost messages for professional use (16%), and to post professional updates (15%). In fact, more than 1 in 4 doctors are high adopters of digital health in their practice.

Another area where digital health is making a big impact is in the way pharmaceutical reps interact with physicians.  Since the outbreak of the pandemic, in-person sales rep visits fell by 63%, which has created new challenges as 2x as many physicians find in-person visits highly valuable, compared to digital interactions.  Fifty-three percent of physicians rely heavily on pharmaceutical reps for their source of information, second only to medical journals.  The aspects of interactions with pharma reps that physicians value the most are product samples (59%), information on new products (55%), answers to product questions (53%), support for insurance and access (51%), and materials for patient education (47%).  Nearly 1 in 3 doctors expect to see big changes in physicians/rep interactions within the next two years. 

The third major area of growth bin digital health usage is, of course, with patients. Patients who make use of digital health feel that it allows them to better manage their own health and to be more informed. Seventy-five percent see increased ease of access to their health records and 67% report greater access to new health information.  Sixty-four percent believe digital health helps with appointment scheduling, and 63% see improved interactions with physicians.  Digital health is even more valuable to patients with chronic conditions.  One in three of these patients prefer telemedicine for routine visits and treatments. Those with chronic conditions also find other digital health tools valuable such as websites related to their conditions (61%), online-disease related resources (56%), links to patient advocacy groups (53%), health-related smartphone apps (49%), and pharmaceutical company or product websites (47%). 

It is simply part of human nature to resist changes, and some 2020 certainly brought us our fill of “new normals”.  Nevertheless, doctors, patients, and pharma reps all agree that digital health is growing and is doing much to improve the state of healthcare. 

 

<a href=”https://www.realchemistry.com/article/5-things-to-know-about-the-rapid-acceleration-of-digital-health”><img src=”https://assets.website-files.com/602810ff8259272fd981f232/6064f11a93a7d2247ef085d2_acceleration-digital-health.png” alt=”Acceleration of Digital Health” width=”1000″ border=”0″ /></a><br /><a href=”https://www.realchemistry.com/”>Via: realchemistry.com</a>

Tucson Plastic Surgery Seeks to Inspire Hope Among Breast Cancer Patients and Survivors Worldwide

Breast cancer has always been a concern among women from all walks of life. It potentially debilitates women from experiencing a normal, comfortable, and stress-free life. On top of that, it discourages them from instilling hope, love, and positivity in the years after the discovery of this most painful disease.

In recognition of the devastating effects of breast cancer, Tucson Plastic Surgery has made it its mission not only to enrich the quality of life of patients worldwide but also to inspire hope and enhance their sense of well-being. By continuously expressing genuine care and concern towards these patients, the emerging entity continues to drive change and impact lives across the globe.

From the get-go, Tucson Plastic Surgery has managed to set itself apart from other industry players because of its commitment to improving the health, wellness, and quality of life of its patients. Over the years, this trailblazing entity has been able to fully recognize the needs of its clients while demonstrating utmost care and genuine empathy towards their concerns. Because of the surgeons’ genuineness and excellence, it has successfully emerged as one of the a sought-after names for plastic and reconstructive surgery.

Grounded on its mission to deliver an unparalleled patient experience, Tucson Plastic Surgery has managed to form a stellar reputation across the trade. Patients around the world fly to Tucson, Arizona, in order to experience this widely acclaimed care. From the clinic’s surgeons and staff to its all-out, dedicated, and tailor-fitted approach, Tucson Plastic Surgery has become one of the most trusted names in plastic surgery and allows patients to restore, rebuild, and rejuvenate their authentic selves.

Although Tucson Plastic Surgery has managed to reach impressive heights over the years, it would not have solidified itself across the trade had it not been for the brilliance of its two founders, Dr Mahabir and Dr Kurtovic. The two have been widely recognized in their respective fields, allowing them to elevate the company’s name to greater heights.

Dr Mahabir is a board-certified surgeon under the American Board of Plastic Surgery and the Royal College of Physicians and Surgeons of Canada. He has a particular interest in breast surgery, helping patients regain a sense of wholeness while guiding them throughout a journey of hope, self-love, and wellness. His passion for his craft has led him to higher places, being part of the brilliant team behind the Breast Cancer Patient Education Act. Currently, he continues to catalyze change by helping and supporting the bill on Breast Implant Illness which just recently became a law.

Much like Dr Mahabir, Dr Kurtovic is also an established authority with specialty training in breast reconstruction, microsurgery, as well as cosmetic surgery.  She has managed to quickly solidify her reputation as a caring, competent and capable surgeon thanks to her pursuit of perfection, excellent track record, and the many accolades she has gathered over the years. Drawing inspiration from her own mother’s breast cancer story, she hopes to be an instrument in every breast cancer patient’s journey to recovery.

Being intimately privy to the struggles that breast cancer patients go through, Dr Mahabir and Dr Kurtovic hope to spark hope through the establishment of their brainchild, Tucson Plastic Surgery. They wish to create a better world, driving change and impacting the lives of breast cancer patients and survivors across the world.

To know more about Tucson Plastic Surgery, you may visit its website.

Company name: Tucson Plastic Surgery

Media contact: Ace Pacific

Email: info@tucsonplasticsurgery.com

Phone number: 520-389-6113

Website: http://tucsonplasticsurgery.com/

Country: United States

The Many Benefits of Water Filtration

Water is the single most important resource on our planet. We use water in all aspects of life from household tasks like cleaning and cleaning to daily tasks like drinking and bathing. With the amount of everyday uses water has, the average American can go through 82 gallons of it a day! There is a large amount of water being wasted on the singular level, and even more being wasted on the global scale. With only .5% of the earth’s water being drinkable, the management of water consumption should be a priority. So, just how much water is being used across the country, and how can we start conservation efforts?

Across the United States, 322 billion gallons of water are used every single day. Creating products takes millions of gallons of water, and with the amount of production that happens in the U.S, that amount adds up. To make an average car it requires 39,000 gallons! Even smaller products take up water consumption, with jeans requiring 1,800 gallons of water and the average shirt using 400 gallons. Even a jug of bottled water takes 1.85 gallons of water to produce meaning it takes more water to produce than it even holds!

The amount of water consumption has increased 6x in the past 100 years, and this is mainly due to the immense increase in technology use. Big tech uses enormous amounts of water, with Google requiring 15.79 billion liters of water, Microsoft requiring 3.5 billion liters, and Facebook requiring 3.7 billion. While these big tech companies require so much water consumption, technology has opened up new ways of water innovations. Recent work includes vapor condensation and water pollution abatement. 

Big tech companies beginning water pollution abatement efforts have some very serious benefits to the country’s economy. Providing clean drinking water generates billions of dollars in revenue– $18.5 billion to be exact. This revenue comes from lower health costs from lower exposure to contaminated water, higher daily productivity, and fewer premature deaths. Exposure to contaminated water is more common than you may think, more than ⅕ of all Americans have been exposed to contaminated drinking water in the past ten years. Efforts to reduce water contamination can reduce this exposure and lead to increased health in Americans meaning higher levels of work and productivity which turns into increased economic revenue for the country.

Focusing more on water conservation and clean water can also have great benefits for the environment. Proper watershed management protects not only people, but plants and animals as well. Clean water ensures that the ecosystem of endangered species like coho salmon or the arroyo toad remains intact and safe for them to live. Reducing at home water consumption can save the lives of endangered land dwelling animals as well as such as the whooping crane and grizzly bears. Water conservation has benefits big and small from economic levels to protecting the lives of endangered species. 

Reducing water consumption at home is the first step to water conservation. The easiest way to achieve this is by using at home water filtration systems. These systems ensure that the water we are drinking is clean, and cuts down on the amount of daily water waste. Filters can range in size to ensure they can meet every individual consumer’s needs. Learn more about at home water filtration systems in the infographic below:

BOSS Startup Science: Teaching the Science of How Entrepreneurs Thrive in their first 2-years of Business

The success or failure of any business venture or startup depends on the amount of information available to the founders and managers of such a business. While we live in the age of information where access to information is at everybody’s fingertips, a major problem information seekers face is access to the right information, particularly from experts who are successful at what they do. BOSS Startup Science is an initiative for startups and businesses looking to learn about their industry and what they need to sustain their operations and guarantee success in the long run.

BOSS is co-founded by Gregory Shepard, a serial entrepreneur with over two decades of experience bringing business to the fore and achieving the highest level of profitability with each of his companies. Through BOSS (Business Operating Support System), a methodology was developed to empower entrepreneurs while increasing the chances of success for every startup. He is also the founder of BOSS Capital Partners, a global syndicate for investing in tech startups worldwide. 

BOSS Startup Science is an initiative founded to help entrepreneurs and startups find their footing in the business community and, more importantly, give them access to information that could improve the overall standing of businesses and their profitability. BOSS Startup Science operates within the confines of proven operational strategies to help startups attain a stage where failure becomes less likely regardless of how competitive the industry is. 

BOSS Startup Science is a solution for every entrepreneur and founder. Greg’s 25 years of experience has seen him emerge with 12 liquidity exit events, 4 PE awards for transactions between $250M-$1B, numerous publications and startup ideas, so it is clear that the idea behind BOSS is headed by a successful businessman, entrepreneur and business coach. 

On BOSS Startup Science’s mode of operation, Gregory said, “I wrote a research paper  called  Silver Master on why startup companies within the world are doing most things wrong, and this is right out in front with a 90% failure rate. However, I have proven that does not need to be the case with BOSS Startup Science.” Gregory Shepard’s expertise as an avid entrepreneur and reputation precede him, and what fuels him is the success of every entrepreneur. This also drives the daily operation of BOSS Startup Science and properly distinguishes it from other business coaching brands. 

Major areas of concern are revealed by Silver Master which are targeted and explained through analysis generated over a 5-year study. Topics like overvaluing your business, demonstrates flawed thinking by new entrepreneurs to receive additional funding, but many forget that will include overhead costs that must be sustained, which causes a higher percentage of failure. Detailed SWOT and KPI chapters educate and highlight important areas of focus, while Silver Master serves as a trusted guide which will influence greater success of new companies who will embark on their journey to profitability.

In the immediate and long-term goal for BOSS Startup Science, Gregory believes it serves as a stop-gap between entrepreneurs and their challenges via proven intervention through timely and relevant information and business strategies. Five years from now, Greg envisages a situation where students and beneficiaries of the BOSS Startup Science programs are at the top of their respective industries after implementing the numerous strategies picked up from BOSS. 

Be a part of the BOSS initiatives and learn more about Gregory Shepard and his impactful contribution to the business space in the last two decades by visiting his website

Billy Elderige and the Left Behind Foundation Looking Out for Children All Over the World

Sometimes life takes people to unexpected places. A person could plan their entire life down to the last detail, but the universe could still throw them a curveball and they’d end up somewhere they never thought they’d be. For some people, this might mean a change in career, and for others, it could mean finding a purpose in life and figuring out what they were meant to do all along.

For Billy Elderige, life so far has been anything but ordinary. On the contrary, it seems that he has lived through many lifetimes. He went from a small-town boy with no money to now being the CEO of his own SaaS company within the FinTech Space and a philanthropist and charity foundation trustee. 

From age 19 until now, Billy Elderige has lived an interesting life. He has seen the Northern Lights in Iceland, gone scuba diving with manta rays and whales, went to Burning Man, was asked to play basketball for England, modeled around the world, watched an erupting volcano up close, got a master’s degree in economics from UCL, and climbed Mount Elbrus in Russia. But what he is most proud of now is his company and his philanthropic ventures. 

After getting his master’s degree in economics, he moved to Hong Kong and started working as a gold trader. While living there, he found out that the Chinese government was moving their poverty-stricken rural population to the cities, so millions of children were left behind in villages across the country.

Billy couldn’t stand knowing this and not doing anything. “I was reading about these kids in The Economist one day and said, ‘I’m here, in Hong Kong, living in the Four Seasons hotel. Many of my small bunch of friends in Hong Kong are billionaires’ – I knew I had to do something,” he explained.

So he set up a charity to rehouse orphans in rural China called The Left Behind Foundation. Now the charity extends to all over the world, helping children who have been left behind for several reasons—displacement from war-torn areas, the cruel backlash of rural-urban migration, or simply negligent or oblivious parents.

The foundation focuses on providing help in several causes: early years and high education programs, daily meals, sustainable crop and clean water programs, and financial relief programs for orphaned children. The funds raised by the foundation will go toward these causes.

The Left Behind Foundation currently has several ongoing programs worldwide, one of which focuses on the rural orphans in China. Another program is the Bangladesh Lifeline Project, which seeks to help the Rohingya people who have fled Myanmar for refugee camps over the border in Bangladesh. 

Another project is the Syria Lifeline Project, which seeks to help the more than 8 million Syrian children who are in immediate need of aid. They also have the Yemen Lifeline Project. With the civil war ongoing in the country, 11 million children need humanitarian assistance, and the foundation aims to provide financial support to this nation and its children.

The Left Behind Foundation is doing its best to gather the necessary funds to help children all over the world. With Billy Elderige at the helm, the foundation will continue to lend a helping hand to children in need.

Find out more about the Left Behind Foundation on their website.

How Ramin Popal Utilized Social Media to Expand His Brand and Establish Himself as an E-commerce Titan

In the early days of the internet’s introduction to the world, there have been various platforms that allow people to communicate from different parts of the world. As the years went by, social media started to take over. For many businesses, it presented an opportunity for their brands to grow, especially for the e-commerce sector. Ramin Popal, a young entrepreneur based in Australia, realized how much potential these platforms had in his early teen years. Unafraid to take risks, he managed to expand his brand across multiple social media platforms.

Like many of his peers, Ramin Popal grew up around the time that social media started to grow popular. Even at an early age, he realized the potential it held for businesses to thrive. His early encounters with e-commerce came from his family when Ramin’s father would buy and sell products. At the time, eBay was one of the most popular platforms to purchase things online. Despite his youth, he enjoyed the whole idea of e-commerce before even knowing what it was.

“When I was around 14, I was selling products on eBay,” he explained. “I’d buy the product for like, $5 to $10 from a supplier and I’d sell the product on eBay for like $50, which made a huge profit.”

The entire process opened Ramin’s eyes to the world of e-commerce and helped him understand how powerful the online space could be. Although he hadn’t gone to college then, Ramin started to shift his focus on establishing an e-commerce business through social media platforms. While most people would have dismissed his early endeavors, Ramin set out to realize his goals, and in two years, he was able to build an Instagram page with over 220,000 followers. 

Ramin’s reputation in the industry has grown significantly, and he no longer needed to reach out to brands to make deals. Instead, brands would approach him to have their products or pages promoted. At 19, he was already making more money than his friends, their parents, or even their teachers were making.

With such a strong reputation on social media and e-commerce, Ramin Popal decided to elevate his platform by establishing an educational company called “Ecomm Sharks.” The company teaches people, both aspiring and experienced, how to start and build a successful online store and attain success through e-commerce. Although he lacks official training and only completed high school, Ramin’s success through the years already qualifies him for his new venture. 

“You don’t need high school,” he said. “You don’t need college or anything to get started. I just dived into it and learned it all through.”

With the success he accumulated throughout his career, one would expect him to feel content, but Ramin Popal still has big plans for his future. The young entrepreneur plans to not only expand his brand to become the biggest store across the world but also bring his follower count to millions. Ramin hopes to continue using his platforms to inspire and motivate others.

Learn more about Ramin Popal and Ecomm Sharks by visiting his official website.

Peter O. Estévez Rescuing People from Destructive Habits through Thought Leadership

Today, many people fall into all forms of destructive habits—addictions, self-discounting, wrong beliefs, and so on. Author, podcast host, and influencer Peter O. Estévez knows well enough the harm these practices can bring and is out to change people’s lives by teaching them how to avoid falling into the most common pits that rob people of true success. 

Peter was originally from Mexico City, Mexico, but immigrated to the United States with his family when he was ten years old. Over the years, he has become a renowned entrepreneur, partnering with and growing ventures with other founders in industries like energy, gas, and oil in Mexico. Apart from his business operations, he busies himself with philanthropy, mainly along the lines of addiction recovery and mental health. He is also an author of the book From Lies to Riches: 13 Steps to a Healthy Life and hosts the podcast Peter O. Estévez Show.

Back in 2008, Peter O. Estévez experienced a complete paradigm shift in his life. “After my parents passed away and my wife asked for a divorce, I underwent a major shift in my life that led me to discover areas of myself that I had not been able to work on before,” shared Peter.

Challenge after challenge would come, putting his character and resolve to the test and refining his understanding of what true success meant. At that point, Estévez went through a journey of personal development and worked on his emotional intelligence to be more holistic in his approach to living.

“I put in an effort to become a better person, a better father, a better businessman, a better neighbor, a better friend—a better member of society overall,” the entrepreneur adds. In that season, he would come to a life-altering realization—that life is not singular. He explained how there is more to life than just being one single thing and that everyone needs to see his or her life as a complete package.

After that, Peter O. Estévez experienced a greater sense of clarity and started breaking chains of addiction and bad habits, holding him back from experiencing an integrated life. He started focusing on what he deemed as the five pillars of holistic success—emotional, mental, physical, spiritual and financial. He began building habits to enforce that belief system, including an exercise regimen, daily prayers, meditation, reading, and many others. 

Peter would later start his podcast, Peter O. Estévez Show where he talks about addiction, recovery, and mental health. To date, the podcast holds the second spot on podcast ratings for education and self-development. Peter has also welcomed some of the most esteemed guests in personal development, including Dean Graziosi, David Meltzer, Dave Hollis, Brad Lea, Dr. John Demartini, Marc Randolph, Evan Carmichael, Steven Kotler, Brendan Kane, and Robin Sharma. With over 90 episodes to date, Peter has built an extensive library of materials that inspires and teaches people to break free from destructive ways and come into a better way of experiencing the finer things in life. 

Peter O. Estévez hopes to impact 100 million people before 2028. And with all that he has achieved in the past, he will likely hit or surpass that number when the buzzer-beater sounds. 

Learn more about Peter and his message by checking out his podcast on Apple and the podcast’s website.

An Interview with Keira Keeley About the Importance of Inspiration, Empathy, Collaboration, and Persistence

Keira Keeley is a professional theater actress who works and resides in New York City. Although she wanted to be an actress ever since she was a little girl, during middle school and high school she was very involved in sports, as well. In fact, oftentimes in those formative years, Keira had to make a choice to spend her free time between participating in theater and participating in sports, and she usually chose sports. However, when she went to college, Keira made a conscious decision to pursue her childhood dream and began to immerse herself in the study of acting and the theater arts. She also studied English in college and graduated with a double major, thinking seriously of becoming an English teacher should her foray into acting not pan out. However, with a lot of luck and hard work, Keira Keeley found success as an actress. Since then, Keira’s career in the world of New York theater has only grown, and she has been involved in professional acting for more than two decades. 

http://www.keirakeeley.com/ 

What do you love most about the industry you are in?

There is a concept in Buddhism called Sangha, and it basically means finding your community or your people. I’ve always thought of the theater as my Sangha. It’s my community of people and artists. Theater professionals have a really intense and honest collaborative relationship and a process of creativity, and I think that’s very unique. 

What keeps you motivated?

Curiosity. The challenge. The payoff. Diving really deep into a work or a character and having that dialogue with each and every member of an audience. Even if I reach one person during a performance, then all the effort and preparation was worth it to me. I have had those experiences. It’s the idea of holding a mirror up to each audience member so that they can, in a safe way, witness or learn from what I am presenting or embodying in order to absorb it into their own life. You should be different when you leave the theater from when you came in. Even if you hate the show, I would hope that you had a great ride home in your car and that the performance got you pumped up and talking about how much you hated it or how much you loved it—I don’t care. But you should be different than when you sat down.

How do you motivate others?

I’m very big on listening because it validates the other person’s past experiences, what they are currently experiencing, and where they’re coming from. A director tip that I’ve learned and that borrowed for my own life is, instead of giving advice or trying to solve the other person’s issue, I just repeat back to them what they have said as I understand it so they can hear it from an external source, and that usually brings on some clarity and inspiration.  

How has your career grown from its early days to now?

I went to a week-long summer camp for acting when I was in grade school, and then I became enamored with sports after that. When I was a junior and senior in high school, I performed in a play and a musical each year. Then I did some community theater. After that, when I went to college, I really committed to studying acting and that’s when my vision for a career in theater really started to take shape. I’ve done a lot of backstage work. In college, I directed, but I also sound designed, and costume designed. I built sets, too. I put them up, took them down, loaded them in, loaded them out—all kinds of grunt work, including working at concession stands. In New York City, I spent some time as a spotlight operator, I was also a carpenter, and I was a dresser doing quick changes for other actors and actresses. 

I enrolled in the Actors Theatre of Louisville Apprenticeship program. In fact, I was one of only eleven girls in the nation that auditioned and was invited into that ensemble. After that, I moved to New York City. In an effort to network, I wrote letters to people by hand because I couldn’t afford a printer, saying, “I met you at Actors Theatre of Louisville,” asking, “Do you have any advice for breaking into Broadway, or even off-Broadway?” I went to open calls at 4 am, getting dressed, putting on pantyhose, full face and makeup, and going and sitting at the Equity Building—I was an Equity Union membership candidate—all day long, hoping that other actors didn’t show up, and I could have their two minutes on stage. Sometimes that worked, and sometimes three days in a row passed before I got something. 

I had finally gotten my Equity card in 2006 and then I found an agent. Having an Equity card means you are in the union. I started off as an Equity membership candidate, meaning I earned weeks and points in order to earn union status. Once I did a union show, I was finally offered membership. The show was The Thugs by Adam Bock. When that happened, a union rep came and invited me to join. So, I did, and I got my actor’s Equity membership card. I had to pay the joining fee, and ever since then, I have had to pay dues. Later on, I got my first TV role on the show Rubicon, which was on AMC. It was before Netflix really took off and before the binge watching-era, so this mystery show did not get picked up for a second season, but I was a regular. That was my first TV role. I had a union rep invite me to join SAG after that , which is the Screen Actors Guild. I’m in all the unions you can be in as an acting professional. 

I didn’t get discovered. I hit the bricks and did a lot of work. Then it was off-Broadway, next thing you know—not very quickly, but quick enough. It was an enjoyable journey. I was attending interviews, getting offers, and then eventually, I was able to do some TV work and win some awards. It was a long journey, but I loved every minute of it. 

Where do you get your inspiration from?

First and foremost, always, I get it from the text and the clues in the text. After that, I get it from drawing from my own life experiences, observing other people’s life experiences, having a lot of empathy, and really observing what other people are going through, for good or for bad. Then I try to absorb all that and remember it to recall later in performances. 

What traits do you possess that makes a successful leader?

I would say perseverance. Also, communication, which includes listening and collaboration. 

What suggestions do you have for someone starting in your industry?

This is something I did, and I highly recommend it: Try to perform all the positions in a production. I mean, sound, lighting—everything. Do as many as you can. Acting might be your dream, or directing, or any other creative position or administrative position, but try to do as many of the roles in a production as you can. It teaches you respect and humility. It teaches you about everything that goes into a production, and it teaches you to appreciate the other roles. I like to thank everybody. For instance, whenever they compliment me or say, “Your performance was great and I’m so glad to have worked with you,” I’ll say to the lighting designer, “Well, nobody would have seen anything if you hadn’t done such an amazing job with the lights.” If you don’t have everyone in their Sangha or everyone in a production’s community doing their best, then any one aspect of it doesn’t matter. The production doesn’t work. And that includes appreciating the audience too. I think Tallulah Bankhead said, “If you want to save the theater, please don’t be an actor, be an audience member, darling.” 

What is your biggest accomplishment?

My biggest accomplishment was winning the Theater World Award. This award was for my performance in The Glass Menagerie by Tennessee Williams. It’s an award you are only eligible for once and it’s for your Broadway or off-Broadway premiere. It’s kind of a handshake or a pat on the back from the industry that says you’re on the right track, that you’re supposed to be here. When you don’t have money—and I didn’t! I was washing my clothes in my apartment sink because I couldn’t really afford the New York City laundromats—and you’re not getting parts, it’s difficult to persevere. You think you’re too fat or you think you’re too thin. You think, “Maybe I should change my hair, and that means I have to get new headshots. I can’t afford that.” Everything is more difficult when you’re financially strapped. There are always a lot of challenges in the industry, whatever stage of your career you’re in. I remember the challenges from early on in my career, and then this award comes along. It was the theater community saying, “You got something kid. Keep going.” That meant the world to me, because I really needed it at the time. I won the Theater World award in 2010 for The Glass Menagerie, which I ended up doing for eighteen months on and off at three different venues. That was also really exciting. I had a very loyal group of people lobby to keep me on the production instead of replacing me with a celebrity.  

Outside of work, what defines you as a person?

I’m proud of my sense of humor. I like to have fun. I like to be playful. I think a lot of people would agree with that assessment of myself. I also have a lot of compassion, which leads to having patience and an empathy for others. I’m a very understanding person. I’ve always had this creative side, and my creative point of view allows for some really unique problem solving, which is really helpful. I also love my dog and I love my family. I have a long-haired chihuahua named Bella. She’s just beautiful. I’ve had her for seven years now, and she’s not a little yippy dog or ankle-biter. She’s actually really cool.

Where do you see your career in five years?

These are some of the things I’m hoping for, that I’m trying to visualize in my mind’s eye, and I would really like them to come true: I’d like to do more voice work. I’ve done some voice work and it’s really enjoyable. You don’t have to have your hair and makeup done for voice work. You just have to look like a human being and have your voice warmed up. I loved my previous experiences in voice work, so I’d love to do a lot more of it, including audio books and books on tape. 

I’d like to develop more of my Shakespeare resume. Shakespeare is something that actresses can age with. There are a lot of queens in his work, so it’s great for actresses after a certain age. That’s something I would like to develop a little more and have on my resume. I’d also like to continue doing new works and original productions, as well. I love that collaborative, creative process. It’s just so exciting and so fresh, so I hope to continue that in my career. 

Lastly, I’ve been toying with the idea of directing. I directed one or to things in college and I loved it. One of my projects actually won my college’s equivalent award for best production. It’s a significantly different field than acting though, so I’d probably have to start small and work my way up to bigger projects, but maybe I could collaborate with a playwright I’ve already worked with before, or maybe I could assistant direct for a director I’ve already worked with to get my foot in the door. I’m already in the industry, so hopefully, I get a chance to do some directing. Of course, I’d like to act in more TV shows and movies. I’d love to further explore the medium of on-screen performance. The little bit that I’ve done—it’s like making artwork but instead of charcoal, you’re using oils. It’s just different, and I was excited by the challenge and the newness it presented. 

Dr. David Greenwald, Co-Founder and Neurosurgeon at Comprehensive MD, on Connecting with Customers through Inspiring and Innovative Treatments

Achieving mastery in his field every day, Dr. David Greenwald, Co-founder and Neurosurgeon at Comprehensive MD, understands the importance of providing life-changing treatments to patients in neurosurgery and making profound connections for those seeking a life free of pain. With the challenging task of caring for diseases of the brain, spine, and peripheral nerves, he utilizes the fascinating complexity of their anatomy along with surgical skills to treat customers and develop meaningful relationships that result in long-lasting experiences to look back on. 

To support his work, Dr. Greenwald relies on state-of-the-art technology to perform the most meticulous yet remarkable operations for patients with various conditions. “I utilize motion-sparing technology in both the neck and back. This is called total disc arthroplasty and I can approach the spine through anterior, lateral, and/or posterior corridors. This allows me to accurately target treatment of pathology, whether it be the disc or facet based, from the skull to the sacrum,” he shares.

Together with orthopedic surgeon, Dr. Nestor Javech, Dr. Greenwald finds comfort in strategic partnerships that significantly cater to client needs. This includes a strong foundation, a compatible associate, and a comprehensive product to deliver complete services successfully. Performing spinal surgery alongside additional services of general orthopedic surgery and interventional pain management, the result of a thriving practice such as Comprehensive MD is shown through satisfied customers and the thoughtful connection accompanying every encounter. “It is important that our patients understand and believe that we are more motivated by the successful outcomes of their care rather than the money we receive to provide that care. This requires that you treat each patient individually and not on some formulaic basis,” he adds. This embodies the passion and lasting dedication from Dr. Greenwald who always approaches work with a patient-first mentality.

As well, the touching experiences and most unique medical cases continue to leave a mark on Dr. Greenwald, even after thousands of performed surgeries. “One case that particularly stands out was a patient in their 30s who had been seen by several doctors with no favorable outcome.

After meeting with him and noting the hormonal imbalances he presented, I soon realized that he likely had a brain tumor in the pituitary region. He turned out to have a large tumor called a craniopharyngioma which I was able to successfully remove. The tumor was gone and the patient was able to return to normal life,” he shares. With efforts such as these, Dr. Greenwald’s upstanding reputation and the impact he leaves on so many prove to be enduring in the life of not only his patients but himself.

With over 20 years of experience, Dr. Greenwald continues to serve as an influential figure in medicine and as a successful entrepreneur in his field. Considering this, he is always happy to provide encouraging words for aspiring practitioners who find themselves in a cross-section of their journey to entrepreneurship.It is important to prioritize good medicine and surgical outcomes above all other aspects of your business,” he states. Placing the efforts of life-changing treatments in high regard, Dr. Greenwald looks to uphold the client experience while maintaining relationships with patients that continue to keep the vision of his practice alive.