Author: Kivo Daily Staff

Introduction

What even is an environmental entrepreneur? In simple terms, this a business person that sets to actualize profitable ventures, but with a touch of environment in it. This group of entrepreneurs take on critical environmental challenges. They attempt to solve them whilst making a success of their businesses too.

When looking at the idea of being an environmental entrepreneur, there are lots of advantages. Some of these advantages may even come as a surprise to many who don’t have a clue of the niche. Here they are:

Efficiency Saves Money

By using an environmental approach, you not only save the environment, but also money. Many of such individuals see venture creation in the environment sector as a means of addressing pressing challenges.

In any industry out there, efficiency makes a huge difference in performance and improving productivity. Most of the environmental startups are evident in places with more environmental attitudes and pro-social character.

Even big companies are taking a greener approach to running their business. And this has helped them cut down on expenses and improve profits. For instance, the use of renewable energy is more efficient and cost-effective than other sources of energy. Besides, it helps to preserve and protect Mother Nature.

Green Marketing Awareness

This business practice takes into account the customer’s interest and concerns about environmental conservation. Some of the issues to handle under green marketing awareness include increased energy efficiency, reduced waste in packaging, and reduced use of harmful or hazardous chemicals.

The reduced release of toxins to the environment in the form of emissions is also something to consider in this strategy. The response of marketers to this plea of environmentally-friendly products is part of what has made green marketing a success.

Reality is that even green marketing can bring in huge profits. In fact, some companies are solely into green marketing due to the immense profits they accrue from it. But all in all, they still get to save the environment. They conduct their businesses in an environmentally-sensitive way, as the owners of the business see the need to protect the natural environment. They do this just in the same manner in which they satisfy consumer needs and desires. It’s more like a win-win situation.

Status Symbol

You might be shocked about this benefit of environmental entrepreneurship but it’s true. It gives a sense of a status symbol to those in the business. Most consumers over recent times have shown their interest and concern in the environment. And this has majorly influenced their buying power and decision. Most of these consumers are slowly inclining towards environmentally-friendly products and services.

For this reason, trading in products and services that save the environment is seen as a status symbol. If anything, it even encourages people to shop with your brand. And many companies are slowly rebranding and creating a workable formula towards environmental conservation.

Many businesses have learnt from this green consumerism and adopted it in their DNA. And new campaigns lean towards this model.

Attract the Right Following

When you enter the market as a general brand, you have a huge audience to serve. Even if you specialize in one group out of the large audience, they may have conflicting tastes and preferences. However, when you get a specific target group that you want to do business with, it gives you an easier time. And the chance of getting clients easily increases.

In this case, focusing on those seeking to preserve the environment is one way of attracting just the right following for your business. You are certain of getting consumers having a passion for environmental conservation, and that makes everything easier for you.

For instance, in the case of lab grown diamonds, they replace the mined diamonds and help conserve the environment. Those who want diamonds and are passionate about the environment will prefer them over the other variant. And the fact is that the difference in processing doesn’t compensate for quality. So, whenever you want to influence the right group, you’d rather have a specific target market rather than a generic one. And environmental entrepreneurship gives you this quite well.

Also, be sure that you’re not just false advertising about going green. Those with keen interest in matters surrounding the environment can easily tell a hoax from a real environmental company.

Potential Government Perks and Incentives

Most governments all over the world are advocating for environmental conservation and climate change. For this reason, they offer perks and incentives to companies that start or conduct their business in a way that conserves the environment.

This is a comparative advantage to other business models that suffer massive taxation and rates. You could actually save a lot by going green in your business – even from the start.

Final Thoughts

As you’ve seen above, these are some of the shocking advantages you get by running an environmentally-friendly business. Make your choice today and go green not only to get these benefits, but also to save Mother Nature. 

At any given time, various channels are utilized to inspire change and impact people and communities for the better. There are emerging household names who wield the power of the digital space to send across important messages. Some opt to launch purpose-driven ventures while others capitalize on their arsenal of skills and talents, such as singing, dancing, acting, and more to amass influence, using their reach to make a difference. In the case of Reverend Ken Gordon, he puts into words the life lessons that have helped him get to where he is right now, and through his books, he does not only shed light on relevant issues but also underscores the massive potential people have for growth. 

This widely-acknowledged author is a pastor, community servant, business executive, husband, and father whose passion-fueled endeavors speak of his dedication to being at the service of others. Ken Gordon graduated from The Citadel, The Military College of South Carolina with a Bachelor’s degree in International Law and Military Affairs and pursued his Master’s in Church Administration, Doctorate in Communication, and a Ph.D. in Christian Counseling from the James Dussault University.  

Over the years, Ken Gordon has managed to establish a reputation as an enabler of success. The pastor, who is also a highly sought-after speaker on leadership, public service, civil rights, youth mentoring, and community engagement, gained recognition by hosting a weekly radio show together with his wife. Running from October 2018 to October 2020, the “Commitments with Ken + Leslie” Show focused on guiding those experiencing life challenges to find hope, healing, and help. The show covered relevant topics such as divorce, racism, mental illness, producing positive relationships, healthy eating, and more. 

Speaking engagements were not the only avenues where Ken Gordon offered much-needed insights. Through his books, this esteemed personality has explored the challenges that may hinder people from building the life they want for themselves, prompting readers to determine the difference between being a victor and a victim in the face of these hardships. 

Every book released by the pastor is marked with a palpable emphasis on triumph and conquering over complaining and brooding. “They are about recognizing that there is something bigger than you which is afoot in this world and we are all responsible participants who can choose to make this world better,” shares Ken Gordon. 

The creative mind and skillful hands of this respected author have produced the award-winning book, “Divorced But Still Dad — Faith Principles of Fatherhood for Divorced Men,” as well as the recently released books, “The Love of a Father — Faith Principles of the Power of a Father’s Love,” and “Bad Dogs — A Black Cadet Dixie.” Currently, Ken Gordon is working on a 12-book children’s series about a father’s engagement with his children, with the first book, “Pancake Dad,” set for launch in March 2021.

Ken’s inventory of books draws inspiration from actual events and experiences shared by many, including his own.  In spite of the long history of pain, agony, abuse, and a complete lack of empathy afforded to Black people, Ken highlights victory and optimism in “Bad Dogs: A Black Cadet in Dixie”, a book inspired by true events.  His other two releases rely on scripture and personal reflections to shatter long held myths about men. 

In the coming years, Ken Gordon will continue telling tales, imparting truths that matter, and sharing stories with a strategic frankness that encourages all to keep hammering away and moving forward.

Learn more about Ken Gordon by visiting his website and checking his Facebook, Twitter and Instagram pages. 

Ten years is a long time in technology. If you were reading about Netflix back in 2011, you would probably be hearing about its struggles in turning its DVD rental business into a streaming service – at one point during the year its shares dropped from $300 to $70. We all know how that turned out in the end, and similar stories could be told about Uber, Bitcoin, Amazon Alexa and countless other tech-linked products and services that have only arrived in the last decade or so. 

As tech changes, so do jobs, of course. And many roles that you can apply for in 2021 were not available in 2011. Below we have picked out a small slice of that changing trend, looking at five diverse types of job that you can take on today. Many others could be added to the list, but this selection acts as a snapshot of changing landscape:

Drone Operator/Pilot 

You have probably heard that companies like Amazon see a big future in drone deliveries. In fact, that future is probably nearer than you think. But there is a lot more to drone operating than dropping off parcels, and it can require a varied skill-set. For instance, many drone pilot jobs look to attract creative types, such as people with photography skills that could become aerial photographers. Drone technology is set to become massive, and it will be used in everything from disaster management to making Hollywood movies. We should probably add that there will likely be some jobs available for some form of drone traffic warden in the near future too. 

Rewilders 

This is an industry that could explode in the years to come. A rewilder is someone who is in the business of reclaiming land for nature, taking back unnecessary roads, buildings, factories, and so on. Yes, people have been planting trees and creating green spaces for years, but this is a little more complex than that. Rewilders are tasked with finding balance – sometimes a delicate one – between human activity and nature. Rewilders usually have some kind of background in environmental science, but there are also opportunities for passionate amateurs. 

Online Croupier 

The first live casino games started appearing online around the middle of the 2010s. A live casino game, sometimes called a live dealer game, is a real casino game – real cards, tables, dealers, etc.,  – with the action live-streamed from a studio. Console technology enables the placement of bets in real-time – it really is like having access to a brick-and-mortar casino on your computer or device. But to offer games like live roulette, you will need to employ croupiers.  There are specialist software companies – NetEnt Live, Evolution Gaming, Playtech – who run vast studios all over the world, employing dealers to run the games. It’s clearly a social job, and the croupiers in front of the camera seem to have plenty of fun interacting with the players. 

Driverless Car Engineers

The attempts at driverless cars so far have caught the imagination, but there have been a few PR disasters. Nevertheless, the big news to emerge recently is that Apple Inc is aiming to release a self-driving car by 2024. We know that Apple does not like to do things by halves, so the company is likely to release something with the wow factor. Recruitment for engineers for the project started in 2019, but there has also been a call for testers for the cars. More importantly, where Apple leads, other companies will surely follow; so, expect to see more roles available for anyone interested. 

Blockchain Developer 

Blockchain.com will celebrate its 10th birthday in 2021, so it’s a fitting subject to end this list on. While many will associate blockchain technology with digital currencies like Bitcoin, its uses are much more varied. It can be used for personal identity security, ensuring fair voting (obviously a hot button topic after the US elections last year), logistics monitoring, and countless other tasks. While still in its relative infancy, there are 1000s of jobs available for blockchain engineers and developers worldwide. It looks like blockchain will play a big role in everything from medicine to finance to security – it might be the time to get involved. 

Growing a small business into a big empire is no easy feat. Challenges can emerge here and there. In most cases, many business owners feel stuck at times. In other words, sales are decreasing, staffing employees become difficult, or customer retention is nonexistent. Unable to overcome these obstacles can lead to stagnation or worse, bankruptcy. When this happens, business owners need a new perspective from a professional to successfully re-energize the business. Impactful Solutions Academy is a good place to turn to, as the organization provides business owners growth solution strategies based on the needs of the business to generate more leads, command higher prices, and generate high profits.

Impactful Solutions Academy works with a variety of small business enterprises and helps them see new opportunities for their businesses to thrive. Fully managed by its founder Raymond Baxter, he spearheads giving start-up businesses the necessary tips, tools, and techniques to support their needs. Famously known as Coach Ray, he is no rookie to the entrepreneurship scene. He has been in the financial sector of business management for more than three decades. He experienced first-hand economic downturns, business failures, and even the success of IPO’s and start-up businesses that he takes part in. It cannot be doubted his experience in the subject-matter is immensely helpful for business owners setting up their first business venture.

At Impactful Solutions Academy, coaching sessions are done one on one with Coach Ray. The reason behind this is to easily pinpoint the obstacle hampering business owners realize their full potential. Coach Ray will then assist the entrepreneurs in the form of developing compelling offers, creating immediate sales, and mapping out the sales process to eliminate gaps, hence producing profits the business can handle. Coach consults with his clients using a proprietary E-Learning Marketing System which has been utilized by more than 5000 small businesses across the globe. To this date, many business professionals consider it as the most powerful client attraction program available anywhere today.

Moreover, starting entrepreneurs can avail free services from Impactful Solutions Academy. In their other website called My Brand Strategist, Coach Ray gives out a free marketing evaluator that assesses if the business’ market strategy has a chance of converting leads into prospects. Not just that but the site provides a free ebook wherein one can get advice on how to triple the current number of leads, double the sales, and increase annual revenue by $50,000 or more without spending any cent on marketing or advertising. 

Aside from being a highly accomplished CEO, Coach Ray is also a multifaceted professional. He has earned his Six Sigma Black Belt Professional Certification in Project Management and is a member of the National Society of Leadership and Success. He is a proud graduate from Southern New Hampshire University with a degree in Economics and Finance. Currently, he is working on completing his Ph.D. in Finance. Aside from that, he also has a podcast called Coach Ray Speaks in which he tackles the survival of small enterprises in America by looking at their successes and failures. 

Don’t miss the opportunity to have an insightful coaching session with Ray Baxter. Visit Impactful Solutions Academy’s website and Facebook page.