Author: Kivo Daily Staff

Source: Pixabay.com

The battle for keyword ranking is more intense today than it’s ever been. Nowadays, virtually every business recognizes the need to not only have an internet presence, but to increase their online visibility. This relentless contest is further complicated by the fact that the “referee” – Google – regularly alters their rules.

All of this can make navigating the pay-per-click (PPC) world feel like a challenge. Fortunately, a PPC strategy is actually not that hard as long as you understand the need to keep the user experience your number one priority. Working with an experienced agency like Redesign ensures you are always at the forefront of this ever-changing system. Here are some practical tips on crafting a winning PPC strategy.

1. Listen to the Referee

Google provides plenty of information on how to create quality ads, but many advertisers dive into it without taking time to acquaint themselves with Google’s rules and tips. While Google is certainly in business, it is also in their interest to have a consistent, reliable, appealing and effective ad ecosystem. 

Ads that do not satisfy Google’s standard are at risk of being cut out. Actually, the Google Chrome browser itself has a built-in ad-blocker, which would seem counterintuitive to Google’s business model. Nevertheless, it’s a demonstration of the organization’s commitment to safeguarding the user experience.

Google has made it relatively easy for you to understand best practices of PPC advertising. The new PPC standards are derived from the Coalition for Better Ads. To avoid being the victim of Chrome’s ad blocker, avoid ads that consumers classify as least preferred. These include autoplay with sound, prestitial ads, flashing animated ads, large sticky ads, full-screen mobile rollover ads and popups.

2. Develop Clickable Content

Content is king and this principle holds true for your PPC campaign. The better your content, the more positive your results are likely to be. Your campaign is only as successful as the quality of the message you are delivering.

To articulate your message as needed, you will need to have a deep understanding of your customer. Do not see them as data points, but actual prospects. You will lose a conversion if your PPC ad appears in front of the right person at the right time but has the wrong message. Your ad should be creative and engaging while developing an emotional bond with the user.

3. Lookout for New Keywords

With PPC, often the most appropriate strategy is being adaptable while striving to stay one step ahead of emerging consumer trends. This begins with regularly paying attention to keywords your target audience is currently using, as opposed to what they used last month or last year.

The market is dynamic and new keywords are entering mainstream use on a regular basis. These new keywords are driven by new products, trends and news. There is often a lag before an emerging keyword starts to be ranked – usually about one month.

Keep an eye on industry trends. When you catch wind of a new industry keyword, jump on it before it becomes mainstream. You will have a sizable first mover advantage over your rivals.

4. Optimize Ads for Mobile

A much higher number of smartphones are shipped globally each year when compared to PC shipments. This has implications for online advertising. The majority of users primarily browse the internet on their mobile device as opposed to on a laptop or desktop computer. This implies greater exposure to mobile advertising.

To develop a mobile advertising strategy, think about the how and why of consumer usage on mobile devices. You are likely a mobile consumer yourself so already have some idea of what you would want to see. Your PPC strategy should prioritize formatting for the mobile interface and making sure your ad copy is compatible with mobile. Also, ensure your PPC ads lead the user to a mobile-friendly page.

5. Recognize the Value of Voice Search

Apps and devices like Siri and the Google Assistant have brought voice search into the mainstream. To be noticed on voice, be sure to tailor your PPC strategy to natural speakers over automated-voice devices. This begins with an understanding of why the audience is relying on voice search.

Second, build a voice search by implementing a PPC campaign that incorporates voice search keywords including local and long-tail keywords.

6. Search Audience Over Search Keywords

Focus less on search keywords and more on search audience. Look at who is using the keywords and target them. Place your brand in the face of individuals that are more likely to convert. Zero in on audiences based on factors such as live events, demographics and geography.

Start Today

These PPC strategies can deliver tangible value for your brand. Start today and get on the path to effective an PPC campaign.

Outsourcing is a trending keyword in the business world these days, especially since the pandemic, in which, in-house operations were put on hold due to lockdowns and restrictions. However, the practice has been around for decades, with cost and quality-conscious organizations delegating different tasks and operations to third-party companies. The practice has now found its way into the printing industry, where companies self-publish their business cards, brochures, flyers, etc. by hiring professionals to print them.

Thousands of businesses in the digital age outsource their in-house printing projects to save time and money. Printing needs vary from company to company; producing quality products not only requires proper equipment but also high levels of graphic design expertise. Unfortunately, most small businesses fall short on both accounts which makes outsourcing printing to professionals a smarter and cost- effective solution.

In this post, we’ll highlight the 5 major advantages of hiring online printing services to take care of all your print projects.

5 Advantages of Outsourcing Printing to Professional Services
Even with most advertising efforts shifting online, print media remains relevant in the industry. Every business requires some or all of the following print items:

• Business Cards
• Envelopes
• Letterheads
• Presentation Folders
• Brochures
• Banners
• Signage
• Post Cards
• Calendars, etc.

Not only can online printing companies help you print the items mentioned above and more, but they can also offer greater design expertise and quality equipment. However, their services go beyond using their equipment and graphic design teams.

Let’s check out the main advantages Space Print Online services offer:

1. Expertise

Online printing providers can help you make better design decisions, such as colour combinations and print materials. More importantly, professional graphic designers can point out and fix errors that you might have overlooked easily, such as typos or wrong formats. By outsourcing printing, you can avoid wasting resources and maximize quality.

2. Less Cost

By printing in-house, you’re adding to your expenditures, not just in terms of equipment but also bills and supplies. Plus, to get high-quality prints, you’ll need to invest in high-quality printers, and commercial-grade options can easily cost $10,000-$100,000, depending on the features. On top of this cost, you’ll have to train employees to use them and maintain them regularly. For most small businesses, this financial investment isn’t worth it. Furthermore, you’ll need an active supply of paper, tabbers, cutters, and folders to manage the projects, not to mention the storage to keep everything. And finally, as the years pass by, newer printers will become mainstream in the industry, making yours obsolete.

3. More Options
Outsourcing printing can potentially give you unlimited options in terms of design and quality since you can choose from different online printing providers in the Australian market. While most companies strive to offer all-rounded solutions, only a few can provide the same level of expertise in every department. For instance, one provider could specialize in signage and brochures, while another could specialize in stationary and business cards. This way, you don’t have to settle for a single source to meet your printing requirements.

4. Accountability

Outsourcing is a great way to take the responsibility off your shoulders. You’re not only printing companies for their services but also making them accountable for failure. Printing projects are prone to accidents, delays, and equipment failure, something no small business can afford. Therefore, there’s no need to worry about technical odds, meaning you can focus on your core business activities while experts take care of your print tasks.

5. More Workspace

Commercial printing equipment is much bigger than your typical copy machine or printer. Not only does it require a lot of space to fit, but you must also leave plenty of room for operators to move around it safely without harm. Most small businesses generally manage with limited space, and adding bulky equipment in the middle of it could disrupt other operations. Outsourcing printing eliminates the need for more space in your facility so you use it for other core business functions.

Final Thoughts

It’s safe to say that the downsides of outsourcing printing are no different than outsourcing any other tasks. To minimize risk and maximize ROI, do some research and find the best online printing service in Australia. To do that, pay close attention to factors like reputation, cost, equipment, and customer service so you can easily distinguish different services and their value offerings.

212 Motoring, owned by Harry Shasho, is New York City’s premier car customization shop. With celebrities like Chris Brown and institutions like Homeland Security and NYPD entrusting the brand and owner with their automotive needs, it is no wonder 212 Motoring has grown into a powerhouse in the city’s automotive industry. Custom candy-red Ferraris and bright yellow Lamborghinis are familiar sights outside of 212 Motorings headquarters at 3939 Emmons Avenue in South Brooklyn. Body kits, custom paints and wraps, audio enhancements, among other things are provided within the state of the art facility. The flair behind 212 Motoring comes directly from its owner, NY native Harry Shasho. An enthusiastic car collector and valued customer at brands like Ferrari and Lamborghini, Mr. Shasho has built the company from the ground up. From rough beginnings to super cars, the story of Harry Shasho is one that is familiar with adversity and hardship.

After losing both his parents tragically in his early twenties, Harry Shasho set out on an entrepreneurial path, taking him through many industries, ranging from computer sales to auto insurance and collision repair. “Growing up, life was never easy, and nothing was given to me. I always had to rise above and work for what I wanted,” said Mr. Shasho as he walked through his newly purchased commercial property.

His recent business success has allowed him to dip his feet into new endeavors, most recently, real estate investment. Through his successes, he hopes to inspire others currently going through hardship. Mr. Shasho says, “No matter the adversity you experience in your life right now, you have the freedom in this country to always push past it and never let your surroundings dictate your outcome.” The key to Harry’s success is never resting on his laurels, and always using roadblocks as fuel to push full steam ahead.

To learn more about Harry Shasho, visit 212 Motoring’s website at www.212motoring.com. 

As a teenager, Glenn L. Keiper, Jr. spent a lot of time working at the Akron, Ohio-area medical practice of his father, an oral surgeon. By the time he became a senior in high school, Glenn was nearly certain that he wanted to follow in his father’s footsteps by earning a medical doctorate and entering the health care profession—although, admittedly, he had not decided in what capacity.

 

“I knew I wanted to practice medicine and I wanted to be a doctor. I just didn’t know what kind of doctor,” he recalls. “In the beginning, I thought I would get into orthopedics. Little did I know that I would end up becoming a neurosurgeon.”

 

After high school, Glenn went on to study at The College of Wooster in Wooster, Ohio, where he would earn a BA in Biology, as well as the school’s prestigious Academic Achievement Award, and the Miles Q. White Award for Biology. He then enrolled in medical school at the University of Cincinnati College of Medicine, earning the Salvador M. Adriano Memorial Award for Pathology while studying there. Glenn L. Keiper remained at the University of Cincinnati, this time attached to the Department of Surgery in order to finish his General Surgery Residency and Neurosurgery Residency.

 

“I remember when I was in medical school thinking it wasn’t that hard and wondering why doesn’t everyone just do this? It just seemed to fall into place for me,” he muses.

 

Upon graduating medical school, the newly-minted Dr. Glenn L. Keiper, Jr. took an epic bicycle trip with his father to clear his head and think about his future. They peddled all the way from Portland, Oregon to Denver, Colorado, during the course of which Dr. Keiper realized he was meant to put down roots in the American West. He transplanted his life to Eugene, Oregon, where he was hired by a group of five other doctors to join their practice as a neurosurgeon.

 

“I learned enough over a six-year period that I went from being the new guy to the guy that ran the group to the guy that had ideas for growth that the group could no longer support,” he reflects. “That’s when I had to go off on my own to achieve my goals as a neurosurgeon.”

 

After a short but failed attempt at a joint practice with a friend in Idaho, Dr. Keiper returned to Eugene, Oregon intent on setting up his own practice. At the outset, times were a little tough. Due to the initial costs incurred by purchasing a property, the necessary equipment, and hiring staff, he was unable to pay himself a salary for the better part of a year. However, as the months progressed and his reputation for quality neurosurgical work became better known in the Eugene area, his financial situation stabilized and the venture on which he risked so much began to return a healthy profit. It wasn’t long before Dr. Glenn L. Keiper, Jr. had the wherewithal to realize his vision of building a state-of-the-art surgery center attached to his burgeoning medical practice.

 

“When I got started by myself, I wanted to own the property that I worked out of, so I bought an old building and renovated it. Once I got my practice there, I went about building the surgery center on a third floor that I had added to the building,” Dr. Keiper explains. “Those two things—owning my own property and expanding the building for a surgery center—were the two smartest things I’ve done in my career,” he concludes.

 

Dr. Glenn L. Keiper, Jr. now boasts a vertically integrated, all-encompassing spine center containing all the components necessary to treat virtually any spinal ailment. The facility is equipped to provide patients with consultations, diagnostics, physical therapy, pain management, and injections. It also plays host to both minor and major surgeries. For Dr. Keiper, it has been a game-changer.

 

“I like seeing patients in between surgeries. If I’m working in the hospital, I’m forced to sit around while they turn the room over. But when I’m in the surgery center, it’s connected to my office, so I can be a lot more productive when I’m working in my place versus the hospital because I don’t have a lot of downtime.”

 

When asked about the key factors to his success, Dr. Glenn L. Keiper, Jr. points to three critical elements of a winning mindset:

 

• Follow your dreams.

 

• There is no substitute for hard work.

 

• There is no easy path, but you can choose any goal and, as long as you stay disciplined and stick to your vision, you can achieve it.

 

Over the course of his distinguished career, Dr. Glenn L. Keiper, Jr. has developed two major innovations in neurosurgery: motion segment preservation and artificial disc placement. Each of these techniques has led to less invasive surgeries and faster recovery times. In an effort to ease as much patient suffering as possible, as well as to advance the profession generally, he spends a good chunk of his spare time conducting seminars in the Pacific Northwest states dedicated to teaching other neurosurgeons how to properly perform these procedures. He spends what is left of his spare time perfecting the art of backyard barbecuing and learning the ancient craft of knife making.

 

Check out Dr. Glenn L. Keiper, Jr.’s blog on Medium to learn his time-tested secrets to creating a flawless barbecue meal, as well as a few inside tidbits about neurosurgery.

 

 

 

In this new era, where starting a business or brand is relatively easy to do, launching is no longer the problem. Instead, it’s getting the word about your offering that becomes the clincher. Many entrepreneurs, artists, and companies have failed miserably because of a lack of awareness. One company is changing that situation for thousands of brands and personalities by helping its clients build credibility and exposure by getting on the news without paying for ads. The company is Authority Titans, a public relations firm that has become one of the go-to people for marketing and authority building.

Authority Titans works with people who want to create personal or corporate brands and reach a larger audience through proven PR tactics. Over the years, it has helped companies get into publications like Forbes, Yahoo, Thrive Global, New York Weekly, CEO Weekly, Los Angeles Wire, Business Insider, Music Observer, and many more. 

Accordingly, Authority Titans has come to king-maker levels for entertainment, business, politics, and many other industries through its expert consulting and placement services. At the heart of the company’s mission is a desire to push forward ideas, talent, innovation, and value by helping people with inspiring stories tell their tale through some of the world’s most prominent publications. 

Behind the company’s success is its founder and CEO, Dillon Kivo, a leading PR and marketing expert who has himself appeared on some of the most significant publications as a thought leader and influencer in many respects. His tale begins with a humble start, Dillon referring back to the days when he worked at a McDonald’s branch in his hometown in Riverside, California. He would work entire shifts those days then come back home only to run his business until two in the morning. 

For years, he hustled hard only to fail at keeping his business afloat. But fueled by a passion for business and the desire to succeed, Dillon kept pushing hard. Later, he would land a job in Nashville, Tennessee, in public relations working for a CEO averaging over $300 million in revenue per annum. That point would become pivotal for him. Dillon started mingling with people in affluent circles and started learning from entrepreneurs and networking with entertainment giants. 

The opportunity would become golden for Dillon, as he would begin working with celebrities like Ice Cube, Spectacular, NFL coach Ron Rivera, NBA player Chris “The Birdman” Anderson, and many others. Today, his company, Authority Titans, leads the pack at getting news placements and pouring in traffic, leads, and revenue into companies, musicians, agencies, and other companies. 

Authority Titans thrives for one main reason—it’s good at elevating brands and people’s authority. The company currently places hundreds of people on the news monthly and hopes to add thousands more. The company’s signature program has already helped hundreds of musicians, startup businesses, non-profits, and social media influencers create more growth and popularity through its proven formula of getting successful media exposure without paying a single dollar for publication ads. 

Authority Titans and Dillon Kivo hope to massively grow their reach over the next few years and take over the global PR scene as one of the top firms in the world. Learn more by visiting the company’s website and Dillon’s Instagram profile.

 

Due to travel restrictions on foreign travel, an increasing number of Brits are choosing to ditch the long-haul holidays in favour of a staycation. Avoiding lengthy quarantines upon return and airport queues, Google has seen a 500% increase in searches for staycations in the last year due to Covid.

But why are staycations so popular?

Well, there are a number of reasons why staycations are here to stay. Firstly, staycations are the logical choice during a pandemic. With travel restrictions changing constantly, it’s no surprise that many families are opting to stay in a Covid-secure bubble in the UK.

Not only that, but staycations are perfect for young families. Forget having to pacify small children on an aeroplane – staycations are extremely convenient as you only have to load the family in the car. You can also take as much luggage as you like!

Staycations also tend to be more affordable for many, but this isn’t always the case. From finding the perfect accommodation to getting your car in tip-top shape for a long journey, costs can soon mount up – so you should consider your finances fully before making plans.

When making a list of things to check, many people pack sun cream but overlook the car. If you’re planning a staycation, read on to find out what you should check before setting off.

Staycation checklist:

Documentation

Before you set off, make sure you have all the relevant car documentation, including your driving licence, service book, MOT certificate and insurance certificate.

Give your car the once over

Check the oil, coolant and brake fluid. Also, make sure there are no cracks in the deposits.

Tyres

Before you set off, make sure to check your tyre pressure and the overall state of your tyres. If you discover a puncture or a lack of tread depth, you may wish to consider replacing the tyres. Underinflated tyres are a major cause of tyre blowouts which can cause fatal accidents at high speed.

Lights

Check your lights are all working properly. To do this, turn on your ignition, turn your lights on and walk around the car. If you notice any lights aren’t working – make sure to change these immediately.

Safety

Finally, consider what safety equipment you’ll be taking. Are you going to take high visibility jackets or an emergency triangle? If the weather is forecast to be unpredictable or cold, you may also wish to take a shovel.

And there you have it! By taking the time to do a few simple checks on your car, you’ll have the peace of mind that your car is ready to take you to your chosen destination. Not only is it safer, but having your car in the best condition will make your staycation much better (and journey smoother!).

Now sit back, relax and enjoy the holiday.

Creating a positive business culture within your organisation is important. It helps to drive your company employee engagement, staff retention and workplace morale. The HR department is responsible for enforcing a positive culture within the workplace and ensuring employee’s old and new, follow suit. As well as this, the HR department is responsible for recruitment, staff training and development. They are accountable for any queries or challenges their staff might face, aiming to help as much as possible. Payroll is also managed by the HR department, ensuring all employees are paid correctly and on time. In general, the HR department is responsible for people. So, if your company has many employees, this can be a lot, if not too much to manage. To ease this pressure HR systems have been developed to manage tasks that are not necessary to complete in person. They do this by automating admin tasks and reducing unnecessary workload.

Recruitment 

HR systems have helped many companies recruitment processes significantly. Artificial intelligence screens the validity of candidates before they are seen by HR. They scour for keywords, skills and experience to see if a candidate is worth speaking to. This helps the HR department as staff don’t need to search for candidates, saving them time in their working day. As a result, when the HR department speaks to a potential candidate, they know they are a serious contender. Automated recruitment can also help interview quality. If a candidate’s skills and attributes are highlighted on their CV, employers have more information to discuss in an interview.

Track employee progress 

By having a system that tracks employees‘ productivity, evaluating employee progress has never been easier. Here you can see how much work they have done, how long it has taken them and whether their productivity has improved or declined over time. This system helps to determine if an employee needs extra help at work or if they need some recognition for their achievements.

Communication 

Communicating with your employees once consisted of speaking in person, whereas now it can all be done online. Whether your company still uses emails as a form of communication or an online platform such as Microsoft Teams, technology has transformed the way companies communicate with their employees. This form of communication has become more popular since the start of the COVID-19 pandemic, as many companies have had to move their in-office work to virtual work from home. Online communication is a proven success, with many businesses choosing to continue remote work despite the lockdown ending.

 

Many have heard of the Wolf of Wall St. and it’s notorious leader Jordan Belfort during the late 90’s. The company at the time, Stratmon Oakmonth was a prevalent company that relied on its internal determined call center. If you’ve seen the movie you know the chaos that ensued on a trading floor on wall street. The high intensity that surrounded each salesman’s morale, fueled the company’s benchmarks and quick climb to success in the public securities market. We do however know how the legend of Straton and Jordan went down, as they say all empires at some point come to an end.

Less than a decade later, on the west coast of America another legend was born, his name Aaron Rian. This time instead of Public securities the company under Aaron Rians helm offered payment processing services across the country. What was the same was the high intensity call centers that were filled with well utter chaos.

In light of relation to Jordan Belfort, Aaron Rian at just the age of 23 took his payment processing company from $0 to $100 Million dollars in sales in just 12 months. When we asked Aaron what it was like he said “It was just like the Wolf of Wall Street, we literally took the company from $0 to $100 Million in revenue with straight phone sales.” He went on to say “I walked in every day to the office and it was chaos, we had over 300 people on the call floor, it was a real hard core close environment and damn were we good at it.”

Being at such a young age with the world in the palm of his hands what did Aaron do? Sorry to kill the suspense but Aaron just continued to work hard. Unlike the original spin off of the Wolf, Aaron chose to continue to work although his lifestyle and company were literally a mirror of the past of the Wolf of Wall Street.

Today Aaron Rian looks back on his days with his first company, which he did end up selling and exiting as an exciting time in his life. He went on to say “It was a total compliance and HR nightmare, We all have seen the movies and asked the what ifs. Being able to say I witnessed and was a part of something of that caliber is something I am grateful for. You just don’t see that anymore in today’s world.” Today Aaron is the principal broker and CEO of The Brokerage House Realtors, a national powerhouse Real Estate Brokerage. To learn more about Aaron Rian, click here.

Nursing homes need telemedicine.  The current care many patients receive is insufficient for the growing demand for hands-on care.  Telemedicine greatly expands the access that residents have to physicians or advanced practice nurses that they may not see otherwise.  Currently, more than 10% of post-acute patients admitted to a skilled nursing facility never see a doctor or advanced practice nurse during their stay. 

 

Post-acute nursing home patients who don’t see a physician or advanced practice nurse face poorer outcomes.  They are two times more likely to be readmitted to the hospital and die within 30 days of their stay.  At the moment, Medicare only requires residents to see a physician within 30 days of admission into a nursing facility, but their policy is antiquated.  This guideline is a holdover from the time when nursing home patients were primarily long-term residents that needed custodial care.

 

The current demographic of nursing home patients are shifting towards post-acute care.  These patients need more medical intervention than long-term residents.  Post-acute care includes rehabilitation such as physical therapy, intravenous antibiotics, skilled wound care, and more.  One-fifth of all hospitalized patients are discharged to skilled nursing facilities for post-acute care.n On average, patients wait over 3 days to see a physician, and this number rises to 8.1 days for facilities in rural settings.  We have seen how missing or delayed medical care for nursing home residents leads to poor outcomes, and we must find a solution to better care for this vulnerable population.

 

Nursing home residents need in-house medical care.  TapestryHealth uses state-of-the-art technology along with a team of physicians, specialists, and behavioral health services to improve nursing home care and patient outcomes.  In one study, adding an advanced practice nurse to the nursing home team led to 48% fewer hospitalizations. Not only do they lower rehospitalizations, but they also reduce costs.  During the study, the addition of an advanced practice nurse led to 40% lower costs.  In addition, they help to recognize the signs of infection and improve the recognition skills of others, allowing health issues to be treated in the nursing home rather than a hospital. 

 

TapestryHealth provides nursing home residents with bedside access to their team, allowing for round-the-clock care.  Their digital vital sign monitoring automatically notifies a nurse practitioner if readings are outside the prescribed parameter, identifying problems early and in-house.  Manual vital sign monitoring takes 16 minutes to take and document.  Automated monitors cut the whole process down to less than a minute while eliminating the risk of human error.  Nursing staff then have more time to focus on patients, and patients receive more immediate interventions. 

 

In addition, TapestryHealth offers a dedicated clinician to every facility that provides day-to-day care while building relationships with patients and staff for better long-term care.  A clinician is available virtually to respond to resident needs 24/7, meaning conditions can be treated early, improving outcomes and preventing rehospitalization.  The tapestry team includes an on-site nurse practitioner that works with the support of a full-scope, multi-specialty medical and behavioral health team.  Improve your nursing home’s medical care with TapestryHealth.