The Wrong Way to Go About Customer-Centric Marketing

A customer-centric business approach encourages customers to be more vocal about what they want from your next product or service. Customer centricity refers to knowing that your business success relies on your ability to understand customers’ situations, perceptions, and expectations. 

Today, customers are no longer just numbers or names on receipts. Customers nowadays are well empowered, engaged, and connected. Customer centricity is the only way to compete and win in your business areas. Customer centricity calls for doing things differently, embracing new approaches to customer engagement, and creating long-term relationships. 

When embodying customer-centric behaviors, there is a wrong and proper way to do it. While it may be exciting to tap into the benefits of customer-centricity, you might find yourself doing it wrong. Your business success depends on your ability to differentiate these two ways. 

When You Have it Wrong

The power shift from brands to customers during the economic downturn in the late nineties turned customers into selective individuals who choose which brands to spend money with. To win as a customer-centric brand, you need to treat your customers with respect, offer excellent service, and build lasting relationships with them. 

Most companies focus on selling as many products as possible, and here is where they go wrong because this strategy no longer works in their favor. In 21st-century marketing, product centricity does not work on meeting customer needs; hence you need customer-centricity. While customer-centricity has many benefits, you can quickly get it wrong when you turn it into an obsession. 

You get customer-centricity wrong when you lack innovation. Customers hardly know what they want. Focusing all your business decisions around what customers want, what they say or do, and lack of innovation becomes a real risk. Lack of innovation opens doors for competitors to develop a successful strategic advantage. 

In a world where customers have overwhelming choices, customer loyalty is not guaranteed. No matter how much you focus on customers, those choosing to stay loyal to your brand are not straightforward. 

Several factors influence today’s customer loyalty. According to FlexMR, 51.6 percent of customers remain loyal due to price, 27.7 percent stay loyal because of the product, and 13.2 percent stay loyal because of customer service. While, 4.8 percent of customers will keep coming back to you out of convenience.

 With all customer obsessions, you’d expect customer service to be the top reason people choose your brand repeatedly. Therefore, as you make decisions, think about customers and how they think about your product, and have customers in mind at all stages of decision making. 

Walking the Talk

Customer experience is now a battleground for brands. No matter your business, customer experience will always be a reference point, and customers will compare you to Netflix, Amazon, or any other brands considered the master of customer experience. Sustainability is suitable for any business. 

Some days back, large businesses were solely built on product-centered approaches. Customers have since evolved, and now companies are embracing the customer-centric business approaches. Choosing between customer centricity and product centricity is the biggest dilemma you may find yourself in. While they may seem like two sides of the coin, you need both to grow.

 As you continue to evaluate these approaches’ efficacies to find both advantages and disadvantages, the best solution is to leverage the power of both customer-centric and product-centric strategies. 

Product First

The business world is increasingly competitive. Customer behaviors are changing, and customer-centric approaches are becoming more effective in driving business growth. As you strive for business growth and success, you cannot entirely ignore product centricity as it carries plus points that add to your business success. 

A product-centric company focuses on products. It also encourages the development of newer and advanced products, notwithstanding the market demand. With a product-centric approach, products such as personalized keychains, if found to perform well, the company may decide to launch them to newer customer segments or even launch them in a new region. 

You may also upgrade the quality of performing products and continuously produce advanced product versions for the market. Product centricity approach may kill underperforming product lines and devote all the energy and resources to high-performing products. Product-centric approaches don’t focus on meeting customers’ needs and challenges but present products that the customers may not have seen or realized they needed. 

Get Customer Centricity Right

Companies have been trying to achieve customer-centricity for over 20 years. To build customer-centricity, operationalize customer empathy and orient your team on customer experience at the point of hiring. Ensure that you also democratize customer insights and facilitate direct interactions with customers. 

The Untapped World of Replacement Lenses

At this point in its history a majority of Americans wear prescription eyeglasses in one form or another. This means 143 million adults or 64% of the population are spending hundreds of dollars every few years to update their prescriptions and find new glasses or contacts. 

For many this represents both a stylistic and economic hassle. The average consumer spends $173 on eyeglasses per purchase. On top of this, eyeglass styles are constantly moving in and out of stock at common retailers. This means most people are going to be finding new, expensive glasses every few years.

This is, fortunately, not the only option. For those with their favorite set of glasses that have an outdated prescription, those with more vintage or outdated frames, or those that simply want to have a more affordable way to get new glasses, replacement lenses offer a great alternative option. 

Replacement lenses can transfer any set of frames into modern, usable eyeglasses. This isn’t limited by bifocals or trifocals, it isn’t limited by progressive or high-index lenses, there’s a way to transfer any frames into exactly what a consumer may need. 

There are even different types of lenses offered that modern retailers may not be as keen to share. Plastic has become the definite favorite of modern times, it’s lighter and isn’t prone to any form of shattering. While glass is the most old fashioned and while it rarely scratches and has the best vision, it’s also the heaviest and most vulnerable.

Polycarbonate is another less common alternative that blocks sun, doesn’t shatter, but is more susceptible to scratches. On top of these physical lenses, there are also modern coatings that add scratch resistance, UV protection, and various other features. Some, such as an anti-fogging or reflection coat will cost a bit more on purchase though.

Interestingly many lens tints have become helpful alternatives to normal clear lenses. Yellow and orange lenses make it easier to see in the dark, brown reduces bright light strain, gray reduces light universally and creates glasses much closer to a pair of sunglasses, blue helps against reflective surfaces, and pink can help reduce migraines. 

These may not be for everyone but for those with specifical sense-based issues they can be helpful options. Right in line with colored lenses are the new trend of transition lenses. Transition lenses move from bright to dark depending on the level of sun exposure. This makes time in the sun much more pleasant but does take some downtime to adjust.

Sunglasses at large are an easy fix under replacement lenses. Not only can they be added to any prescription but any frame can also be equipped with sunglass lenses, prescription free. This is all that the majority of what one can expect when getting replacement lenses. After ordering they can be expected to come in 5-11 days, a quicker process than normal eyeglass creation.

Not many people use replacement lenses as it stands, but not for a lack of quality. Especially when it comes to older persons with long lasting perceptions, everyone should be aware that there is always the cheaper option of lens replacement. Alongside digital eyeglass purchase, it’s a market that’s only projected to grow.

 

Top Ways Manufacturing Companies Can Reduce Their Expenses

Every business strives to reduce operational costs, especially manufacturing firms that incur significant expenditures during the production process if they do not use an integrated manufacturing system.

As mentioned in Direct Air’s air leaks infographic page, manufacturing facilities can face losing up to between 20 and 40 percent of the air, and that’s all because of air leaks. If air leaks are left unaddressed, then this could then see companies endure costs of between two and seven pounds. 

When left over time, that can lead to a huge amount of cost having to be paid to just sort out air leaks. Nevertheless, air leaks are only just an example of one of the many expenses manufacturing companies have to deal with. 

As a business owner, you undoubtedly want to be able to lower your production costs without sacrificing the number or quality of your products. However, you should exercise caution when making cost-cutting decisions; there has to be a fine line between making a decision just for the sake of it and then making a decision that truly will benefit the company in the long-term.

Here are some key strategies that can help manufacturing firms reduce their expenses

Cut the costs of your materials

Cutting material costs is the most straightforward strategy to reduce your manufacturing costs. You can achieve this by modifying your product designs and making the most of your available resources. You might have made your product component selections without fully comprehending the financial repercussions.

Choose a less complex design and less expensive raw materials. Don’t throw away any cardboard, paper, or metal still around. Consider ways to sell them back or utilise them to make another product rather than put them in a recycling facility.

Improve employee productivity and performance

To keep up with rising consumer demands, manufacturing workers must be able to work quickly. You must train your staff as a business owner if you want them to advance their knowledge and increase their output on the factory floor. 

Having qualified personnel can help you reduce turnover, which lowers labour costs significantly. The capabilities of competency management and training systems can also be used to monitor and improve employee productivity.

Make a deal with your suppliers

Asking your suppliers to lower their rates is another strategy you can use to minimize your manufacturing costs. Make sure you always make your payments promptly before negotiating (so there will be no misunderstanding between you and your suppliers). Additionally, request a modest price decrease.

Try to provide higher deposits to your suppliers to improve your chances of securing the best bargain. Inform them that you are also thinking about a few other great offers. You might think about buying from different suppliers if they are unwilling to provide you with lower prices.

Conclusion

The suggestions above could increase the profitability of manufacturing companies and reduce expenses. Business owners need to be ultimately responsible for their company’s long-term success and the best way is to show leadership in making key decisions that not only benefit the company in saving money but also help satisfy all stakeholders too. 

 

The Rise in Banking Scams is Rapidly Increasing


The banking industry is at risk. With technological advances, scammers have more opportunities than ever to steal your money.

It’s no secret that the banking industry is under constant attack from cybercriminals. This increase in attacks can be attributed to several factors, including the growing sophistication of cyber criminals and the increasing use of email and social media as attack vectors. 

To combat this threat, many banks are turning to cyber threat intelligence (CTI) and dark web monitoring solutions. CTI provides real-time insights into the latest information and data collected by a company and evaluates the risks faced by any threat actors. Meanwhile, dark web monitoring solutions allow banks to monitor if and company and customers’ personal data has been compromised.  

By leveraging these tools, banks can better protect themselves against the ever-growing cyber threat landscape.

What are the Most Common Banking Scams in 2022?


Whatsapp Scam

WhatsApp scam is on rising because of the popularity of the app. In this scam, fraudsters create a clone of WhatsApp and send it to users via email or social media. Once installed, the app will collect your personal information, such as your contacts and messages.

This scam starts with a message on WhatsApp that appears to be from your bank. The message will usually say that there is a problem with your account and you need to click on a link to fix it.

If you click on the link, it will take you to a fake website that looks like your bank’s login page. Once you enter your login details, the scammers will have access to your account and can steal your money.

Banks are facing many challenges in the fight against WhatsApp scams and urge their customers not to click on any links sent via WhatsApp.

Cash Machine Scams

Bankers are seeing a new scam in which criminals are installing devices on cash machines that capture card information and pin codes. This type of scam is known as “skimming.”

Skimming devices can be placed on the front or back of an ATM, and they are often difficult to spot. Once installed, these devices can collect data from hundreds of cards before they are discovered.

A cash machine scam is especially prevalent during the holiday season, as people are more likely to use cash machines during this time. Banks are urging customers to be vigilant when using ATMs and to report any suspicious devices that they may find.

Bank Insider Fraud

Bank insider fraud is a type of scam in which an employee of a bank or other financial institution steals customer information and uses it to commit fraud. This type of scam can be difficult to detect, as the perpetrator often has legitimate access to the stolen information.

Sometimes, bank insiders may even sell customer information to third parties, who can then use it to commit fraud. This type of scam is becoming more common as the number of people with access to sensitive information increases.

Conclusion

Scams are constantly developing, and banks are struggling to keep up since those establishments and their customers are becoming prime targets for fraudulent activity. 

As a result, it is important for consumers and bankers to be aware of the risks and take steps to protect themselves. By knowing the dangers of these types of fraud and how they appear, by detecting them sooner rather than later, it will help protect the data of both the banks and their customers.



Raseshkumar Shah Discusses Why Business Professionals Should Give Back to Their Local Community

Originally from Mumbai, India, Raseshkumar Shah relocated to London in the United Kingdom at the age of 17 to study and make a better living. However, his plans went awry when, through a series of unfortunate occurrences, he could no longer finance his education. As a consequence, Raseshkumar Shah had to drop out of school. As a teenager in a foreign land and a self-described “broke, lonely, insecure, Asian university drop-out from a bankrupt family,” he wrote in his diary that he wanted to be a millionaire by the age of 30. In the meantime, he set to work supporting himself with a series of unskilled labour jobs, including working for restaurants and cleaning companies. 

However, Raseshkumar never lost sight of that dream he inscribed so explicitly into his diary. By the time he had reached the age of 30, Raseshkumar Shah was, in fact, a millionaire, having created a a very successful consulting business. Ironically, in achieving everything he’d resolved to as a teenager, Raseshkumar learned that he was wrong about almost everything he thought he knew about business, as well as life in general. Although he made a great deal of mistakes on his way to achieving success, he credits those missteps with teaching him how the world actually works. Now, as a wealthy, well-rounded, and productive member of society, Raseshkumar Shah finally feels that he knows how to attain fulfilment, love, and success, as well as learning exactly why those things matter and what those words actually mean. 

What do you do at your company?

I’m a business consultant, working at the forefront of social innovation to put brands at the heart of new trends and conversations. My job runs the gamut from digital marketing to to social media consultation to core process analysis. I’m known as an expert in many facets of the corporate world.

What was the inspiration behind your business?

I am guided in my work by embracing the modern world of technology. By gleaning knowledge from the various popular social media platforms, I can see where the future of business is headed, and that has informed the way I run my consulting business. As you can well imagine, I don’t want to give away too, too much about that, or else my competitors may learn the secret to my successful practices. 

What defines your way of doing business?

If I had to pick one phrase, it would be ‘results-oriented.’ I also make sure to conduct myself with the utmost integrity when dealing with clients and colleagues.

Can you share some keys to being productive?

For me, the biggest key to productivity is finding a way to keep my mind clear. I achieve this by cultivating the important relationships in my life and staying focused on my short-term and long-term goals.

What is one long-term goal you have for your career?

Although this is something of a vague answer, I would like to improve life for as many people as possible around the world.

How do you measure success?

Success can’t be measured. It’s a relative term. It means different things to different people. While some—if not the vast majority—might measure it by their bank account, I am not one of those. I suppose if I have to give an answer, it would be by the satisfaction of my clients, the health of my company, and my own happiness, as well as that of my family and friends.

What is the most valuable lesson you have learned throughout the course of your career?

Taking risks and making mistakes is the only real way to learn anything valuable.

Share some of your favorite things to do outside of work.

I love hiking. I love taking adventurous trips around the world to locations I have never been to before. In my spare time, I try to help the community as best I can.

How would your colleagues describe you?

I think my colleagues would describe me as a positive and fun-loving guy!

How do you maintain a solid work life balance? 

Before taking on a new client or a new project, I make a plan and stick to it no matter what. I also work very hard to manage expectations from all angles. Additionally, I make sure to get at least seven hours of sleep each night in order to be well-rested and effective.

What is one piece of technology that helps you the most in your daily routine?

I’m sure this is a popular answer, but it has to be my smartphone. It’s how I communicate with everyone. I also conduct a gigantic amount of business through it. Frankly, I would be lost without it.

What has been the hardest obstacle you’ve overcome? 

At one point, I had lost everything because of one wrong decision I made in my youth. But with support from my family and friends, as well as hard work and dedication, I have long since recovered from that and regained my footing. Overcoming obstacles is not easy, but it can be done by staying positive, working hard, and trusting in God.

What is one piece of advice that you have never forgotten?

When I was young, my parents always told me to focus on one thing at a time! “Do one thing, do it very well, and then move on to the next item of business,” they would say. I’ve never forgotten that advice.

What is one piece of advice you would like to leave our readers with?

You got only get one chance at life. Live it to the fullest. Trust your instincts. Make sure that you keep the people who are important to you close by for love and support.

Switching Energy Suppliers: What You Need To Consider

Photo URL: https://pixabay.com/photos/electricity-pylon-electrical-grid-3916956/

The best energy deal for your business can sometimes not be the cheapest option. This is because there are several crucial factors you have to consider before you switch energy suppliers. The good news is that switching energy suppliers is the best way you can save money.

With the stiff competition on the market, it’s a good idea to be on the best energy contract. Before you switch energy suppliers, you need to compare business energy so that you can find the right energy deal that suits your business. This article discusses switching energy suppliers and the key things you must consider.

Customer Service

 

Before you decide to find a new energy supplier, you need to look into their customer service record to ensure that it’s the best. In this way, you can rest assured that you may not be left in the dark should you want help if something goes wrong with your energy supply.

One of the ways to evaluate the level of customer service that an energy supplier offers is by visiting independent customer review websites. Some customers leave some comments about their experiences with a specific energy supplier.

The good thing is that the energy users can provide a lot of details outlining the complaints they filed against the energy provider and whether or not they were resolved. This information can be important when you want to decide on switching energy suppliers. Also, you can figure out which energy supplier to work with, especially if customer service is necessary for you.

Single or Dual Fuel

It’s also important to consider whether or not the potential energy supplier provides both gas and electricity. It’s worth noting that some energy suppliers offer both electricity and gas, which is called a dual fuel deal while others can offer either gas or electricity which is known as a single fuel deal.

Many energy suppliers nowadays provide both electricity and gas, though some don’t. Therefore, you need to find out the potential energy supplier because you may want to get all your energy from a single energy supplier. Choosing a dual-energy deal can also mean that you only have to work with one energy supplier, and this can make your life a lot easier.

That said, you can also choose to switch your electricity and gas to two different energy suppliers that offer two separate energy deals. This gives you more flexibility, especially if you want to get the best discounts. However, it can involve a lot of time when it comes to administration or dealing with separate energy suppliers.

Online Services

Another thing you need to do before you switch energy suppliers is to research the online services of the potential energy supplier. There are several things you can find out which include access to your online account, a good mobile app, and online bills.

A mobile app can assist you to manage your business energy usage. It’s important to lower your business energy usage so that you can avoid paying high energy bills.

Probiotics Might Be the Only Treatment You Need

Probiotics are incredibly important to gut health as the average person has been made aware by now. The popularity of probiotic products has been on a steady incline for several years, particularly as some individuals, especially homemakers, are finding they can provide healthy products for their families while selling these as a side hustle as well. 

Beyond this, brands have picked up on the probiotic trends and have marketed products to highlight probiotic ingredients. Of course this isn’t necessarily a bad thing. In fact, in the scheme of things there are plenty of other bandwagons to hop on that don’t produce positive outcomes for consumers. Probiotics, on the other hand, are massively important to our health and their growing popularity could hardly be seen as a bad thing. 

In the US, 20 million people are affected by chronic digestive issues, and more than half of us have digestive problems at least once a year, across the globe. More than 70% of Americans are regularly faced with digestive trouble and almost half of us will go to work with some kind of digestive issue going on. 

Probiotics are vitally important to the makeup of our gut microbiome. This microbiome is composed of all the bacteria, fungi, and viruses living inside our guts. We’re born with this microbiome and it can become unhealthy by the things we eat and the habits we keep. For instance, sugar, antibiotics, and a lack of exercise all contribute to an unhealthy gut microbiome. 

On the other hand, the gut microbiome can also be made healthy again through a healthy diet, regular exercise, and quality probiotic supplements. 

It may be surprising to know that the gut microbiome has a significant effect on virtually every other part of our bodies. It affects our brain health and serotonin levels, it affects our inflammation levels, and it even affects our immune system as nearly all of our immune cells are within the microbiome. 

Since the COVID pandemic, we’re all a little (or a lot) more focused on our general health and our immune system in particular. It stands to reason that a healthy gut offers much more protection against diseases than an unhealthy one. Considering that there are trillions of bacteria in the gut, then anyone attempting to stay healthy should take a serious look at quality probiotic supplements. 

There are many probiotic supplements on the market, as well as other products such as yogurt, kefir, kimchi, and other fermented products, that can be a significant source of probiotics. These probiotics are responsible for inhibiting the growth of harmful bacteria, helping to strengthen the immune system, stimulating growth of helpful bacteria, and they’re even suspected to reduce the symptoms of neurodevelopmental disorders, chemotherapy, and even stress and depression. 

Probiotics and a healthy gut microbiome seem like a miraculous answer to so many of the health issues that are common to the world’s population. Decreased inflammation alone can reduce symptoms or completely reverse many of the most common diseases. 

Anyone who wishes to improve their health in any regard should make quality probiotic supplements a top priority.

Skinovatio Medical Spa: Championing Safe, Effective, and Affordable Aesthetic Procedures for Clients

Safety is always a client’s top priority when it comes to beauty and aesthetic treatments. After all, these cosmetic procedures have the capability to alter someone’s physical appearance permanently. In Illinois, one brand stands out for its unrivaled commitment to its customer’s well-being: Skinovatio Medical Spa.

Founded in 2015, it is the first medical spa franchise in Illinois. It is a 100% women-owned enterprise that advocates for the safe administration of various beauty procedures. At the helm of the revolutionary company are founders Katarzyna Vigneau Sallam and Aleksandra Waibel.

The dynamic team of inspiring ladies has started the business after hearing so many horror stories of botched Botox procedures. After learning that the majority of these patients are resorting to “in the basement” offers to save money, the pair have made it their mission to provide these individuals with a better option. 

In fact, when asked what encouraged them to create the venture, they gave a simple yet meaningful answer, “Skinovatio was created for both patients looking for a positive change in their lives, and for driven entrepreneurs who want to share their vision in the cosmetic industry.”

They also added, “We want to educate people and inform them that choosing the right facility for their procedures is very important. Cheap injections are not always good injections. You can still receive your procedure out of cost, but it is very important to make sure that it is done by a highly trained injector or laser technician since the majority of these treatments carry the risk of long life side effects.”

Guided by these impressive principles, Skinovatio Medical Spa has ensured that it provides only the best and most innovative aesthetic services. Most of their treatments are virtually painless, quick, and non or minimally invasive. As such, they require little to no downtime after the session, making it highly convenient for clients, even those who are always on the go. 

On top of that, the enterprise has brought together a team of experts in the field. These highly trained medical practitioners and aesthetic specialists utilize revolutionary technologies and proprietary therapies to help clients enhance their natural beauty.

Due to this incredible dedication to excellence, the brand is recognized as the premier beauty destination in Illinois. Currently, it has six locations all over the state, specifically in Arlington Heights, Barrington, Gold Coast, Lincoln Park, Western Springs, and Ravenswood Manor.

As the seven-year-old venture rises to the top of the industry, it aims to continue honing its expertise and look for the most innovative and effective treatments and procedures. Moving forward, it intends to expand its operations by opening more locations not only within Illinois but also all over the country. But above all, Skinovatio Medical Spa remains steadfast in its advocacy of providing clients with safe and affordable cosmetic solutions that will help build their confidence. 

Thank you for reading this article about Skinovatio Medical Spa. Please click this link to leave an honest review about Skinovatio Medical Spa.

Juceno Provides Access to Information For Creators Through His Podcast, Grind With a 9 to 5

The ever-changing business landscape today is primarily influenced by prominent corporations and entities with an arsenal of the latest tools and technology. Although it is true that more established and equipped ventures have the capacity to take center stage, it does not mean that aspiring hopefuls do not have the chance to secure coveted positions at the summits of their chosen fields. With the right tools, guidance, mindset, and attitude, anyone can climb to the peaks of success.

As posited by an esteemed expert in the realms of business and entrepreneurship, Juceno Williams, success is within arm’s reach for anyone who is passionate enough to dig deep into their respective trades. On a mission to serve as a guiding force, this power player maneuvers aspiring powerhouses to greater heights through his podcast, the Grind With a 9 to 5.

Created by a visionary and trailblazing entrepreneur, Grind With a 9 to 5 podcast serves as an avenue for anyone looking to become an entrepreneur. It stands as a hub where aspiring entrepreneurs learn the tricks of the trade, enabling hopefuls to carve a success-enabling path of their own. The commercial space is a daunting field to enter and dominate, but Juceno Williams is determined to help others climb the pinnacles of greatness with his brilliant personality and trailblazing initiative. Through Grind With a 9 to 5, he aims to become a source of motivation for hundreds of thousands of aspirants across the globe.

Known to be an entrepreneur, fashion designer, and public relations specialist, Juceno Williams has the characteristics of running an enterprise that is set to serve as an inspiration among hopefuls across the world. Having run a successful luxury designer brand and streetwear line for the past couple of years, this power player shares his experiences with the world, explaining his journey to success to the listeners of his podcast. On top of that, Juceno also invites guests whose success story is worthy to note for those who are looking to get ahead.

Although these milestones already speak volumes of how Grind With a 9 to 5 is shaking up the industry, Juceno Williams has emphasized that the podcast is more than just an outlet for established personalities and entities and aspiring hopefuls. Grind With a 9 to 5 not only features success stories but also allows people to get coaching resources through Juceno’s PR consultancy services. Listeners and would-be users will have access to Juceno’s strategies, as well as his well-written plans to start one’s journey to success. If they also want to increase their authority, Juceno offers other services that can get them published in press releases, digital magazines, billboards, and more.

With the long list of initiatives that Juceno Williams has in store, he serves as a catapulting device for any aspirant wishing to enter and dominate the industry. Above anything else, he wishes to see more hopefuls become inspired through his podcast and take it upon themselves to translate their vision into action.

 

www.juceno.com

https://anchor.fm/juceno/episodes/THE-GRIND-BEGINS-e1jng6o

Coach Kristal Klear is on a Mission to Help Restore Life After Abuse and Trauma

The number of victims of different kinds of abuse has increased dramatically throughout the years and has grown even more rapidly during the pandemic. There is a great need more individuals to rise and take the initiative to help the victims, and Kristal Klear is one of them.

Kristal Klear is a committed entrepreneur, certified trauma coach and published author. Her unstoppable passion is to restore and help people recover from brokenness to wholeness by challenging them with one of her favorite slogans, “We can’t do anything about the past, but we sure can do something about the future.”

 Kristal Klear is trained Trauma Coach equipped to counsel the victims of human trafficking, trauma, and abuse. She sheds light on this dark practice of exploitation within communities through education and awareness. She has written a curriculum entitled “Healing Beyond Sexual Misconduct,” which focuses on adequately handling sexual misconduct from a leadership position in any environment. She also penned “Shattered Glass” a book describing her journey towards forgiveness and wholeness. If you have ever been victimized by sexual abuse, divorced, abandoned, or been rejected, this book will be the catalyst to jump start your journey towards healing.

 Another expression of her mission and passion is being the CEO and Founder of Rock Paper Scissors Foundation (RPS), an organization specializing in supporting those who have been physically, mentally, sexually, and emotionally abused and human trafficked.

 Rock Paper Scissors Foundation is also a movement of committed and compassionate people who resolved to become a solid and resounding voice for those who have been in the shadows by all kinds of abuse, low self-esteem, neglect, and human trafficking. This movement is an active bridge by bringing awareness, activating communities, and stirring advocacy. They fight lies and stereotypes to bring truth and justice to those whose freedom has been deprived of them. 

“Through education, intervention, and social advocacy, the Rock Paper Scissors Foundation exists to foster healing and give a voice to those who are silenced from all forms of abuse,” said Kristal.

 On top of being the CEO and Founder of RPS, Kristal Klear is also a national speaker who has appeared on numerous television and radio programs. She has a successful podcast where she speaks transparently and boldly about her experience with abuse and encourages others to be resilient on their healing journey. She is known to approach life with vision, sophistication, and confidence, inspiring everyone she meets.

 “Through prevention and healing, we give a voice to those silenced by all forms of abuse, low self-esteem, and human trafficking with an end goal of creating overcomers,” said the passionate CEO and advocate of human life. Kristal and her team create awareness via social media, various community events, and speaking at different venues and events. They connect those in need with resources and referrals, offering healing programs – moving them from survivors to overcomers.

You can visit their website to learn more about Kristal Klear and her noble endeavors.