Yeshua Alexander, aka yA, Setting Never-Before-Seen Records and Chasing Success in the Music World

Daring, goal-oriented, determined, relentless—these are just a few of the many adjectives Yeshua Alexander, who also goes by yA, uses to qualify himself. Going by his moves in the music industry, it will be hard to disagree with any of those adjectives as yA is all about making waves, setting trends, and charting new courses.

The multi-talented Cameroonian-American from the Bamiléké Tribe is a father, writer, actor, model, fashion entrepreneur, and record label executive. He has his hand dipped into multiple things, and he has the sole goal of excelling at all of them. Recently, he made the news for releasing eleven albums in a single day and a single release. Describing the move, he said, “It does not matter if someone breaks this record. Remember, I am the first musical rap artist ever to release eleven multiple albums in a single day.”

yA owns Lambs To Lions Empire under yA Music Group, which serves as his music imprint. He recently released a single, “Born Guilty,” featuring Baton Rouge acclaimed recording artist Boosie Badazz. Yeshua Alexander thrives on his hard work and his unique sound that defies all genres and categories. His music reflects his life experience, which is a mix of tragedy and happy times, and his rap music journey has set him on a new journey in which he’s charting a new course for the upcoming generation.

The Yeshua Alexander sound is packed with more lines and rhymes, tunes, and beats than a typical music fan can even listen to. In independent rap music history, yA is one of the names making the rounds as a rapper making major moves in the industry. And while he looks up to and respects many legends in the industry like Micheal Jackson, The Beatles, Prince, Elvis Presley, James Brown, Ray Charles, Al Green, Sam Cooke, Stevie Wonder, Aretha Franklin, Whitney Houston, 2 Pac, Bob Marley, Biggie, Naz, and Jay Z, Yeshua Alexander is working towards surpassing them and etching his name in gold in the history books.

Yeshua Alexander owns the Yeshua Alexander Luxury Sporty High-top sneakers, which have done remarkably well in the market among sneakerheads. yA has set himself firmly as an artist and entrepreneur capable of holding his own. With the goal of taking full control of his music and independence for his artistry, Yeshua Alexander has enough reason to get up and grind every day to achieve his dreams.

His five-year goal is to be a well-known musician worldwide while representing brands, snagging awards, signing more artists and getting the music out to every part of the world. “I want my story to inspire as many people as possible and show other up-and-coming musicians to dare to dream. No matter the crazy ideas they have, they can make things happen, do what they have to do, get their names out there and pursue their dreams relentlessly,” Yeshua said. “You never know what will work until you try and put in your best,” he added.

Learn more about Yeshua Alexander on his official YouTube Channel and Instagram page.

How Nick Laureano Uses Positivity to Influence the Lives of People

As a rising influencer on social media, Nick Laureano understands the weight of his responsibility to impart the right kind of values and attitude to his followers. At a time such as this, when all of the world is going through all sorts of struggles, he believes in the value of teaching people to stay positive despite the pain and challenges around them. He thought it best to promote his positive mindset through a clothing line, Only the Motivated, that people can wear with confidence. 

Best known for his positive and encouraging influence on people he works with closely, Nick Laureano has successfully created a relatable and hip brand that people can both enjoy and be proud of. Only the Motivated offers statement shirts, hoodies, comfortable bottoms, and accessories that speak powerfully to anyone. If anything, its founder has hit the mark by establishing a potential game-changer in the retail industry.

“We feel it’s important for everyone to improve in every aspect of their life, and wearing our clothing gives you that exact feeling,” explained Nick.

Only the Motivated is also priced reasonably, a way for Nick Laureano to make a difference in the industry. More than the potential profit for his business to be self-sustainable, he is after the long-term impact he will make on the lives of people. 

More than just being an emerging clothing brand in the market today, Only the Motivated is more of a movement for Nick Laureano. Its theme, culture, and products are all designed to motivate people to become the best versions of themselves, to hustle without fear, and brave the many storms of life with confidence and faith. With everything that is going on around the world today, people need an abundance of encouragement to get past life’s biggest challenges. Apart from the pandemic, there are struggles in relationships, careers, and mental health, among others. Only the Motivated is designed to send a message of hope to anyone who may need it.

“If they ever need someone to talk to, a form of positive influence and someone to guide them to their own experience, Only the Motivated is here to help,” said Nick.

Only the Motivated is also a brand that Nick Laureano designed to become a culture for the go-getters of the world, people who want to stay highly motivated and also influence the people around them to acquire the same attribute. As an influencer, it is important for him to teach people to highlight worthy causes on social media more than their need for self-gratification. Life is too precious and too short to focus only on self-fulfillment. By using his influence to make a lasting difference in the lives of people, he not only adds value to them. He also empowers them to do the same for others.

“I don’t think elevation will ever stop. The need to make people happy and motivated will never end,” explained Nick. “But I do see myself in a much more comfortable position by that point.” 

As Nick Laureano continues to be a source of hope and motivation to others, he is expected to also elevate his content in the coming years, the kind that will yield even bigger results. 

Check out Only the Motivated website for updates on its latest projects. Follow Nick Laureano on Instagram to get a taste of his positivity.

Cody Jefferson Teaching Leaders How to ‘Embrace the Lion’ in Them

Leading a business or ministry can feel like living in an African Savannah with the hardships and volatilities that fill today’s world. And in the wilderness culture that entrepreneurs and leaders live in, Cody Jefferson teaches them how to embrace the lion in them and dominate in the market despite the trials that might come their way. 

Cody is a motivational speaker and entrepreneur who teaches top-level leaders how to thrive despite today’s competitive and challenging realities. A business and leadership coach with a message worth hearing, he created Embrace the Lion, a program that looks to help good men become tremendous and leaders thrive in the marketplace and ministry. 

The journey started for Cody after he got tired of witnessing friends and colleagues lose to burnout. “I was losing too many friends in the ministry to suicide,” shares Jefferson. “I was seeing too many good men sacrifice their souls on the altars of their success. So after going through my own personal hell, I searched for a solution outside of the box I’d lived in for my entire life.” Cody Jefferson knows what it’s like to struggle through hardships. Still, after finding the winning formula to thriving, growing, and dominating despite the lack of control and certainty, he now leads thousands of men on the same path as he is to more significant success.

The primary expression of this lofty mission is the Lion:Elite program, a coaching curriculum created for the kingdom-minded entrepreneur, leader, or professional who wants to live their legacy and reach their full potential in business and life. The program is home to many CEOs, startup founders, ministry leaders, and other leadership-level professionals to grow their impact and influence while also developing the rhythms of a healthy work-life balance. 

Over the past few years, Cody Jefferson has transformed into one of the speaking and coaching industry’s top keynote speakers. He travels all around the country speaking in various events that have housed anywhere between a few hundred to a few thousand attendees. Today, Cody sits on the top twenty list of leadership and business coaches as he shares an urgent message to people who feel overwhelmed by the demands of the workplace.

On top of Cody’s earthly priority list is his commitment to being a good father. “I am a dad, first and foremost,” the motivational speaker explains. “So one must understand that I approach every day confronting the question of what needs to die in me to become the man I said I’d be: as a leader, as a mentor, as a father.” Cody keeps to a strict regimen, starting his day at 4 AM and keeping a regimen that includes reading, journaling, prayer, working out, and daily planning at the start of every day. He then proceeds to knock the ball out of the park by jumping into calls with clients, zoom meetings, and travel when needed. As he does so, he never fails to enjoy every minute of it. 

Committed to helping high-achieving men reach their goals without selling their souls to the world’s messy interpretations of what success should be like, Cody continues to grow his programs and influence more men around the world to live like the king of the jungle at taking charge while also remembering the importance of self-care and rest. 

Learn more about Cody Jefferson and his program by visiting his website

How COVID-19 Powered Gig Economy Gains

In 2020, the gig economy grew 33%.  This level of growth is impressive already, but it’s made more impressive next to the fact that the gig economy grew over 8 times faster than the national economy.  One possible explanation for this rapid uptick is the weakness in formal sectors.  With unemployment figures reaching 14% during the pandemic, 12% of the US workforce picked up gig work for the first time.  A popular pandemic job was food delivery for places such as DoorDash and UberEats.  With so many people staying out of restaurants and other public areas, delivery was seen as a safer alternative.


This explanation may seem compelling, but it does not account for all the gains the gig economy has made in recent years. Since 2015, the gig economy has doubled in size.  Over a billion workers worldwide are considered gig workers.  Not only has the gig economy been growing for a while, but forecasters expect its growth to continue into the post-pandemic era.  4 in 5 US companies want to increase their use of gig workers in the future, and half have already done so.  By 2027, 86.5 million Americans are expected to enter the gig economy for some duration of time.


What does this mean for workers?  While it is true that gig work is not for everyone, there is less to fear about the concept than some people think.  The gig economy is capable of providing a living wage; in the delivery service example from earlier, full-time drivers make almost $50,000 a year.  While not glamorous, that’s far better than most minimum wage jobs.  Moreover, most gig workers work less hours than their traditionally employed counterparts.  58% report less than 30 hours a week at work to sustain their lifestyle.  For those who fear the instability of gigs, consider the following.  If a gig worker loses one client, they still have several clients willing to pay them for work.  If a formal employee loses their full time job, they have lost all their income.  By some accounts, gig work has greater job security than traditional employment. 


Besides, not every gig worker drives for Uber.  Gigs can take a variety of forms, from babysitting to home repair to bartending at events.  People with a wide variety of skills and passions can monetize their hobby in the gig economy.  Additionally, gig work has yet to develop as many formal degree requirements as traditional employment.  This makes the gig economy more accessible to those who lack the means to go to college. 


COVID-19 may have accelerated the trend towards gig work in the modern economy, but it did not start it.  Conversely, the return to a post-pandemic normal will not end the presence gig work has established for itself in the US economy.  “A lot of really great people are increasingly looking for flexibility in their work, and a lot of them are finding it via the gig economy,” says Brandon Beneschott, co-founder and COO of Toptal.


Bring Office Workplaces into the Future with Hybrid Models

While the concept of remote work did exist prior to the pandemic, it was only available to a small portion of the American workforce.  Yet when stay at home orders became necessary for public health, 95% of office workers transitioned to working remotely at least part of the time.  After an extended test run that has yet to wholly conclude, the results are in: 97% of workers like working from home.


What makes remote work so appealing?  Those surveyed list a variety of benefits.  79% of workers are thrilled with the elimination of their daily commute.  In extreme cases, commute elimination allowed workers to recover several hours of their day.  73% believe remote work allows them to achieve an easier work-life balance.  Work is an important part of a professional’s life, but it must be balanced alongside other commitments.  A notable benefit related to work-life balance is the chance to spend more time with one’s family, something 46% of respondents reported doing.  These benefits are so treasured by workers that a third say they would take a pay cut to keep them.  Meanwhile, nearly a quarter of Americans say they’re prepared to switch jobs soon in pursuit of a more favorable remote policy.


The benefits of remote work aren’t only seen by employees.  Businesses are reaping rewards as well.  For every employee a company allows to work from home 2 or 3 days a week, that company saves $11,000.  These savings are a mixture of decreased overhead spending, reduced cost of employee absence and turnover, and higher productivity levels from remote employees.  Businesses across sectors and industries are embracing the remote revolution in their own ways.


As beloved as remote work is, only 37% of all US jobs can be done entirely at home.  To maximize remote benefits while coping with the reality of what a job demands, businesses are turning towards a hybrid model.  Employees work in the office when necessary and stay at home when the circumstances allow for it.  Allowing this degree of mobility improves worker productivity and encourages good habits.


So what does a hybrid office look like in practice?  The exact ratio of office time to remote time is likely to vary by company.  Some companies may wish to be remote first and only bring employees to a single location when necessary.  Others may take the inverse approach, only approving remote work on a case by case basis.  Some places may only expect their top leadership to come in every day while others may want every employee to work from the office part of the time.  The balance struck between these two modes is less important than ensuring the result meets both employee and company needs. 


Beyond division of location, hybrid workplaces give managers a lot of factors to consider. Planning office space must become more intentional when workers share desks throughout the week.  Ensuring inclusion and collaboration between locationally divided employees requires focus and attention.  The future has arrived in all its complexity.