Infection Control and the Future of Skilled Nursing

It is no secret that COVID-19 heavily impacted the medical field along with the rest of the world. One of the hardest hit areas within the healthcare field was nursing homes, where 136,000 residents and 2,000 workers sadly passed away from the virus. Nursing home residents make up less than 1% of the US population, and yet they accounted for 1 in 5 COVID-19 related deaths overall. While these numbers are devastating, unfortunately high infection rates and disease spread is not uncommon in nursing facilities.

 

Before COVID-19, 380,000 nursing home residents died due to infection annually. It has been proven that 1 to 3 million serious infections occur every year in nursing homes, skilled nursing facilities, and assisted living facilities. Some of these diseases can include respiratory infections, gastroenteritis, and influenza. While these may not be terribly dangerous in the general population, residents of nursing homes are at an increased risk of serious infection and death, making infection control  all the more important in these facilities. 

 

With the high spread of infections in these facilities, many are being hit with heavy fines due to failure to abide by infection control policies. 40% of nursing homes overall were cited for poor infection control practices even before the pandemic. With poor practices and heavy fines, more than 300 nursing homes have closed during the pandemic, and 25% of the remaining facilities are in danger of closing within the next year. While money is a large issue, many facilities are also struggling due to a lack of staff.

 

Since January of 2020, roughly 236,000 caregivers have left which is 15% of the total nursing home workforce. 89% of healthcare organizations are experiencing a staffing shortage, but nursing homes and facilities are being hit even harder. 

 

Nurses are leaving their facilities in such large numbers due to overall stress that has carried on through the pandemic. 2 years into the pandemic US nurses have reported feeling stressed, frustrated, exhausted, undervalued, and overwhelmed. Along with this additional stress and negative feelings, nurses also faced the challenge of communicating and implementing new policies.  These high stress levels along with the new challenge of policy implementation can often lead health workers to skip even simple infection control practices such as washing their hands. 

 

When healthcare workers are skipping basic hygiene and cleanliness practices, it puts themselves and their patients at greater risk for infection. Lowering their stress load is imperative to ensure that nurses are taking the extra time to ensure they are adhering to all health and safety guidelines within their nursing facilities. With proper training and support, this can be achieved, but changes need to be made. The patients who are in nursing facilities are some of the most vulnerable, so it is important that all necessary precautions are taken to ensure they are kept safe and healthy. Infection rates were already high before the pandemic, and they are continuing to rise. Read more on how to solve this crisis in the infographic below:

Role of B2B lead generation & data collection in a business success

 

The process of locating the perfect clients for your service or product and then attracting them to make a purchase is known as B2B lead generation. It is a crucial task for B2B sales and marketing teams.

Importance of Data Collection & Lead Generation in Business: 

Any successful business relies heavily on leads, which might mean the difference between pushing forward and remaining static. Suppose the correct value offer is sold to the right audience. In that case, a business will almost certainly take on bigger numbers of clients and experience massively favourable results on the bottom line with a continual stream of new leads flowing into an ever-expanding pipeline.

What kind of technology is useful for generating B2B leads?

The technology significantly aids in developing B2B leads for most sales and marketing teams. Cold calling and outbound emailing are examples of sales activity that can be automated. Online content management systems and social media are essential to marketing initiatives like blogging and social media.

CRM systems can store interactions with B2B leads. A company’s CRM data can be analyzed to strengthen commercial ties with clients and spur further sales.

Sales and marketing technology have significantly increased recently, particularly in the B2B industry. Various tools and solutions can now assist nearly any B2B lead-generating task. They are frequently provided using the software as a service, or SaaS, approach. A company’s technological stack, often known as its tech stack, is its whole set of tools.

B2B lead generation Process: 

You need a comprehensive lead-generating process if you’re serious about boosting sales. Processes bring together the marketing and sales teams and provide salespeople with a tested structure.

We know that the method sales and marketing teams employ to convert prospects into clients is known as B2B lead generation. What exactly do these actions involve?

Step 1: Locate B2B sales prospects

Finding the contact details of potential customers is the initial step in most B2B lead-generating tactics. Contact information is frequently obtained internally, created by a lead generation business, or purchased from a lead database.

Step 2: Locate leads

Reps contact leads using a list of high-quality leads through cold outreach, social media, or by responding to queries.

Step 3: Choosing and pursuing top-notch leads:

Reps gauge the likelihood that they will make a purchase when dealing with them. They will determine which stage leads are in the purchasing process. These phases consist of Awareness, consideration and conversions.

Where can I find B2B data collection?

When it comes to data sources, sales and marketing teams who require high-quality information on B2B companies in their target market have two choices:

1: Using internal resources, conduct internal research

2: Use a provider of B2B data.

A specialized staff (or a few members of the sales or business development teams) that works nearly solely on web research for companies and contacts is typically how in-house research is done. This is time-consuming, expensive, and typically unsustainable for startups and SMBs. Hello Pareto is a great B2B lead generation and data collection solution.

However, a B2B data supplier is ideal for occupied sales teams. These platforms compile accessible information on businesses, contacts, and other topics. They then provide your team with access to the specific data they require at the precise moment and location in which they require it. B2B data suppliers can be a lifesaver for SMBs and lean startup sales teams.

How to Use Social Media to Find a Perfect Audience

Social media has drastically transformed the way in which people receive information and how we connect with each other. It has also greatly reshaped how companies interact with customers and attract new leads. Although it is estimated that there will be approximately 257 million social media users by 2023, social media is often executed poorly.

Companies, small and large, should familiarize themselves with techniques and strategies to help maximize the benefits that social media will undoubtedly bring to their business. For instance, reposting the same content across every social channel is an ill-advised decision as each platform has a specific audience and requires a unique delivery. Sharing the exact content can create mediocrity surrounding your brand and leave users feeling unengaged, and eventually you will lose them as followers.

Also, companies should steer clear of creating and sharing clickbait content. Clickbait content is content designed to attract attention and to entice users to engage, but it is typically deceptive and misleading. It can sometimes feel like you need to have the loudest, craziest content to get noticed, but resorting to clickbait is not a sustainable approach. In the beginning, you may notice an increase in the amount of followers or likes you receive, but once audience members become aware of this clickbait, they will disengage, and subsequently, unfollow. If you reach the a perfect audience, you don’t need to ask for their engagement as they will provide it willingly.

Additionally, using the appropriate tone across platforms is imperative. For more serious channels such as LinkedIn, a professional tone of voice is suggested. Information spread through LinkedIn is usually of matter-of-fact nature. For more casual platforms such as Twitter and Instagram, an informal tone is commonplace. But remember, communicate to people like people, not leads. It is easy to forget there is an actual person sitting on the other end of the screen. They wanted to be treated as such and not just as a sale.

Relating to how you communicate with your followers, it is important to build a solid customer base and earn their trust rather than just posting content in order to garner a sale. Social media has the power to influence buying decisions but it also has the power to form relationships. Your followers will notice this attempt to form connections and feel valued because of it.

Furthermore, it may seem wise to take advantage of every single social platform offered. However, in this case, quality over quantity takes the cake. Using every social channel available is not only inefficient but it can also lead users to believe your content is dull and deficient. One or two platforms done strongly will produce stronger, better results.

It is important for businesses to know these strong strategies in order to take full advantage of all the great opportunities social media holds. Read in the infographic below to familiarize yourself with the valuable potential of social media and how to employ it correctly. 

Leilani Angelique Sheffey Opens Up about Challenges and Breakthroughs of Being an Influencer

We live in an age where influencers stand as advocates of different societal issues. Influencers have the power to compel people to see and support their cause or advocacies. One of the rising influencers today is Leilani Angelique Sheffey, more commonly known as Lani or Lei

Leilani Angelique Sheffey, or Lani, is a strong and independent young woman. She loves being an outgoing person but still has a hint of shyness within her. However, Leilani possesses the countenance of being friendly to all overall. Even when Lani was just about six or seven years old, she had been dreaming about building her brand and had grown up doing pageants for about three years. Being skillful and gifted in the industry allowed her to work, but she wanted her mother to be a stay-at-home mom, which wasn’t an option then. 

The passionate young woman is out to conquer the world and help others do the same. Lani or Lei is a very competitive young woman and is very confident in how she projects herself to the public. The young influencer believes in her ability to contribute significantly to the table. However, she knows that being an influencer is not merely having the best social media page or the most trending video. Instead, being an influencer requires so much depth and quality of life. 

“I went to college to become an English writer and to possibly teach writing and reading to the less fortunate,” recalls the influencer. “That’s always been my goal, and I like to present it whenever I meet with any company.” While Lani admits that she has dreams for herself, she does not see them as a hindrance to helping others reach their dreams. Lani is a lover of the stories of people. She finds meaning and purpose in knowing the stories behind their gaze. Lani went to school to study creative writing, and during her free time, she would write short stories and story ideas that possessed the quality to be used by either Disney, Dreamworks or Sony. 

Lani believes that her ability to engage in multiple different hobbies and generate ideas could help with her career and helps teach others to make significant contributions to their company. Lani grew up in Houston but was born in Seattle, which explains her perspective in life, a little mix of southern hospitality and northwestern free spirit. She believes in the saying that “if you can dream it, you can do it.”

As Lani grows her reach and following, she hopes to attract more African American women, the entire LGBTQ+ community and the African community. In addition, she is looking forward to meeting more darker-skinned women within the African American and LGBTQ+ communities. 

She has been building her brand and name since she was fifteen to become a model. Despite the slight setback from COVID, she has continued to pursue her goal and fight for it. For the young influencer, the primary motivation comes from not only proving people wrong about having to know someone within the industry or having money to become a model. She believes there is more to modeling and being an influencer than having a pretty face; it is about hard work, dedication, and confidence. 

5 Tips for Setting Up a Business Consultancy

A business consultancy provides a service to its clients in a specific area. Business consultants are expected to have extensive knowledge of the area in which they operate so that they can bring their clients’ businesses up to a high level in that field. Examples of these niches are marketing, payroll, accounting, SEO, website design, IT, and performance management. Once you have identified where your skills lie, you can embark on setting up your business consultancy with these five tips.

Specialization 

Choosing your market segment goes hand-in-hand with building a profile of your ideal client. Determine what expertise, experience, and interests you have. Be certain of your ability to deliver results. Consider the market potential to grow your business to the size you want.  

Client criteria must be specific. For example, do you only want to deal with companies that have 100 – 1000 employees? Should they be in retail, online sales, or customer care? With a clear picture of your best-fit client in mind, you can target your marketing efforts appropriately. Don’t make the mistake of wanting to reach far and wide as this will prevent you from deepening your value to your clients. 

Getting Clients

Create a value proposition for your ideal client. Remember to speak to the client, not yourself. The recommended formula for this is stating who will be helped to solve what problem to achieve what result and ending with why they should choose you. For example, “We help small business owners improve employee productivity to increase their bottom line. Our combined team has over 25 years of experience in this area.”. Make sure to differentiate between the solution and the outcome. You may offer a software tool to measure productivity but if the result is only a 20% improvement, the client will not be happy.

Be Accessible

You need to get your value proposition out there to attract clients. Design a professional website. Pay attention to SEO. Include your message under your email signature and place it prominently on your website. Used LinkedIn and social media.  

Pricing 

Bear in mind that between providing a service to existing clients you are still spending half your time acquiring new ones and your pricing must reflect this. Clients prefer a fixed price to an hourly or daily rate. Nevertheless, you can double your hourly wage when you worked full-time and multiply it by the number of hours a project will take you. Times the sum by a factor of 1.5 as many things can delay a project, including from the client’s side. 

Errors and Omissions Insurance 

Make sure that you are covered by Errors and Omissions Insurance (E&O). When running a consulting business, there are times when these professionals are accused of not fulfilling a written agreement, an expensive mistake, or professional negligence. Even if a judge rules in your favor, there will still be upfront costs to pay. When you get E&O insurance you will not have to worry about this.

With this simplified guide, you can get your consulting business up and running in no time at all.

ESG Investing – The New Trend

This article covers ESG, why ESG investing is trending, the factors in play, and why businesses need to control their economic footprint. The piece will cover Dubai Investment Fund as an example for ESG Investing to understand how values have moved today for the investors.

Values hold an important place in human life. While businesses are more focused on profitability, the business owners speak of values. Caretaking of stakeholders, economic footprint, and social activities have continued to grab importance in today’s world.

If your values are essential to you, then you must learn about ESG investing in today’s world. ESG stands for Environmental, Social, and Governance. And ESG investing gives you a great feel. You know your money is flowing to better businesses. You know you are making a difference. Or at least – playing your part in not helping the worst.

What is ESG Investing:

As mentioned earlier, ESG stands for Environmental, Social, and Governance. It covers areas that characterize a sustainable, responsible, and ethical investment. Together, ESG Investing is a step toward solving many global challenges –inequalities, deforestation, and climate change. 

Investors today are becoming increasingly concerned about the non-financial factors of businesses they invest in. The sustainability question has brought investors to apply such non-financial factors as a part of the analysis to identify material risk and growth opportunities. This forms a vital evaluation criterion for the investors before deciding to place their money. 

Sustainable investing delivers through harmonizing traditional investing with the ESG visions. It is the new evolution. 

The ESG trend:

The ESG investing figures continue to increase. By 2021, the money held in the sustainable mutual funds and ESG-focused trading funds rose to $2.7trillion, recording an increase of nearly 53% YoY. 

According to Bloomberg Intelligence, assets related to ESG investing are likely to grow from their current value of $35 trillion to $50 trillion by the Year 2025.

What is driving ESG Investing?

Most global corporates have already undertaken socially and environmentally responsible practices. The corporates are now pressuring their suppliers to adapt to the ESG practices. For example, if the company in the UK decides to change its policies, its supplier in India or Bangladesh would want to think about nice environmental upgrades.

The relevant regulatory bodies are issuing streamlined reporting guidelines, and the governments are becoming increasingly concerned about the ESG. There are now requirements for companies in the developed world to control their Co2 emissions, etc.

The reason for all this happening is because stakeholders, including the employees, the creditors, the customers, and others, are putting businesses under greater scrutiny. The stakeholders today want involvement with corporates following best practices. The supply chains are now focusing on the overall ESG-related business principles. 

An ESG example from the recent –Dubai Investment Fund (DIF):

Since its establishment in 2001, the Dubai Investment Fund (DIF) has grown to become the UAE’s major player in the economy. Employing approximately 920 investment professionals, DIF has 17 global offices and carries an experience of over 21 years today. The company’s tagline explains much – “We are a generational investor, seeking to make a difference with tomorrow in mind.”

DIF, in recent years, has pledged to the highest standards of Corporate Responsibility. Starting reporting through its Sustainability Report, initiated in 2019, DIF is committed to serving communities, championing relevant social advocacies, and preserving UAE’s rich culture and heritage. 

The year 2020 – revolutionary changes for the DIF

The DIF already had an ESG team in place for many years. However, it was the year 2020 that brought significant positive changes for the DIF’s overall investment strategy. An overall redefining with consideration of the growing importance of the climate change issues was the primary step undertaken.

Previously, non-renewable energy sources had a significant portion within the portfolio of the DIF. Recently, the management decided to move away from it. The decision included a gradual reduction, a part being replaced by environmental-friendly investments, including investment into friendly technologies for renewable energy resources. 

In 2020, a few of the companies DIF invested in were “Clean Wind,” “Energys,” and “The Next Shore.” That year, significant and large investments were also made in the IT sector – DIF invested in stocks of Shopify, HP, and Dell.

While DIF had already invested in various projects and startups for renewable energy under the ESG, the focus was now steadier. ESG-related rules were part of the approach. The leadership of the DIF stated that every major company should start taking its position in protecting the environment and mitigating the climate risks posed by the corporates. The fund started putting its idea into practice through 2020 with over 05 significant investments into the ESG-mandated projects made during the year.

The year 2021 shows continuation into ESG…

DIF continues the ESG investing. In 2021, DIF invested in renewable energy sources and net-zero companies. DIF held a conference dedicated to sustainable and responsible investments to highlight their importance. The meeting was born as a mixture of online and offline formats, gathering hundreds of investment experts, researchers, and analysts from around the globe. The conference offered a platform for fruitful discussions, updates, social networking, and, most importantly, newer partnerships. 

For DIF, 2021 acted as a year of many ESG Investing. During the year, the fund invested in many startups and early-phase projects working on innovative healthcare solutions. This idea of DIF occurred mainly after the pandemic that such projects were needed worldwide. 

Simultaneously, the DIF continued to work towards building several renewable energy projects. The wind power stations in Netherlands and Germany, a geothermal energy project in Northern Ireland, and three solar power plants in the MENA region were all developed during the year 2021. Further that year, significant investments were made in the First Solar, NextEra Energy, Sylergy and Brookfield Renewable projects, DIF invested in stocks of these companies and took stakes in them. 

The Year 2022 – No more stopping with ESG Investing:

A fortnight ago, DIF announced the creation of a full-fledge ESG Investment Department. Eustace Osborn, the Head of the new ESG Investment department, said, “Investing in areas that will bring both profits and long-term benefits for the whole community is one of our main principles. Today we are taking it one step further, announcing the creation of a new department specifically dedicated to ESG Investment. The term ESG gained popularity during the last two years and now represents one of the major trends in the financial and corporate world.”

The ESG Investment Department would function on the following principles:

  • Elaborating accurate and reliable methods of estimating ESG rating
  • Researching related areas, such as “green investment” and “ethical investment.”
  • Incorporating ESG investing principles as a part of the long-term strategy
  • Monitoring global and local ESG markets to find out promising investment opportunities
  • Providing clients with a tailored approach for ethical investments.

ESG Investing – a cost for corporates?

Arise some essential questions, why would funds and businesses want to move into ESG investing? What’s in for them when it adds to costlier business methods? 

Sharp, Senior VP of C2FO, stated in an interview that the company’s performance was previously judged purely on financial performance. However, that was changing. ESG was becoming the second most crucial factor in evaluating a business’s performance. Companies must now pay attention to their wider stakeholders, including employees, customers, partners, etc. 

The customer’s awareness of the ESG means they are now well-equipped with information about a company’s ongoing activities related to ESG. Any lousy reputation could lead to a business losing sales with customers not buying at a protest to business activities. 

Additionally, with the investors looking for ESG as an evaluation criterion, there may be no cheaper funding or any funding available for businesses not following the ESG practices. 

According to Gartner, ESG is now considered by 91% of banks, 71% of fixed income investors, over 90% of insurers, and more than 24 global credit-rating agencies.

With the above stats available, it is straightforward. Either business will have to follow the ESG or lose their sales and investments.

Bottom-line:

ESG and Sustainability Investments are to grow much faster in the future. Sustainability Magazine forecasts that by 2025, approximately one-third of all global AUM (asses under management) would have ESG mandates.

The first movers to accept the change are consistently successful. Trends are always influential. Especially the ones that motivate investors in social improvements. It would be best for the businesses globally and the investment industries to become ESG-friendly to grow. Any resistance to such a trend can lead corporates to go out of business.

How Marlon Arisu Holden Built A Stellar List Of Distinguished Clients

It’s one thing to want a stellar list of distinguished clients and another to build one. Talented artist Marlon Arisu Holden built himself one by employing these three methods.

By offering something new

In today’s world, when anyone with a phone is foolhardy to consider themselves a photographer, it’s not easy to build a portfolio that can get the attention of serious buyers. What was challenging for others was an opportunity for Marlon. He added, “It’s not easy to develop a true photographer’s eye. Especially if you think you are a photographer only when you pick up the camera. I keep an open mind and an open eye at all times. This helps me create my photographs in my mind while keeping them organic and spontaneous.”

By giving them an excellent experience

Time is the currency in which we transact in the world of today. If you can provide value for someone’s time, you’ll win their appreciation. That’s exactly the strategy Marlon employed. He says, “My downtown Laguna Beach Fine Art Gallery gives my clients a chance to immerse themselves in a new world. It helps them transcend to a newer level of reality, and they appreciate it enough to help me garner six figures and more.

By never compromising on quality

Quality is a time-honored tradition for Marlon. And he imbues all his work with it. For him, nature is the biggest inspiration, and as we all know, nature does not compromise. He adds, “I have such tremendous respect for the forces and efficiency of nature. Have you ever noticed how nature packs and arranges everything? Right from the honeycomb to a drop of water, everything is a pattern that fills the bigger canvas of nature organically. It’s my dream and goal to re-create such perfection and quality in every photograph I take. And to be honest, beyond a point, it becomes a therapeutic experience for me where the camera is just an extended eye and nature, an entity which is more alive than anything else I have ever known.”

Marlon’s three tips can help anyone build a stellar clientele in no time indeed.

 

Backendless CEO Mark Piller Shares Essential Strategies for Going from Idea to Application

For entrepreneurs seeking new ways to interact and communicate with their clients, building a mobile app presents many intriguing possibilities. And with the rise of no-code programming, it seems on the surface that as long as you have an idea, you can build an application.

However, this way of thinking often leads business owners to run into critical barriers in the development process, leading to frustration and stalled or even abandoned ideas. Fortunately, it doesn’t have to be this way.
As Backendless founder and CEO Mark Piller explains, entrepreneurs who are willing to follow a series of simple steps will find greater success in the development process. Best of all, many of these action steps can be completed without computer science experience – and without investing massive amounts and time and money into hiring a team of developers.

“When building applications, there needs to be a methodology to follow,” Piller says. “And in order to implement an application, you first need to understand what it will actually look like.”

The challenge for many entrepreneurs, Piller says, is that they have a good idea of what they want their app to do, a better idea of the value it will provide, but do not spend enough time on what the user will actually see when they run and use the app. When you are first conceptualizing your application, you should always begin with a visual model.
This can be done with software, or it can be done in a more low-tech way: sketching out the app with paper and pencil.

“Schematically, you can just sketch on a piece of paper, just draw a rectangle to represent the shape of a phone or a browser screen, and that becomes your canvas,” Piller says.

“And then you can start placing the individual buttons and where the text is going to be, and what the forms look like, and then you start materializing the idea in the form of a sketch. It becomes an artifact to help you visualize your thoughts on paper.”
This exercise is useful for building applications, but it also has a larger and more profound purpose. In thinking about the user experience, entrepreneurs are forced to break down a large problem into a smaller set of action steps. It allows them to see any weaknesses in their original idea – and it empowers them to clarify their vision so that when it is time to start building the application, they know exactly how they want the end product to appear.
“This is something an entrepreneur can do on their own,” Piller says. “There is really no need to outsource and spend money, especially if you’re trying to bootstrap your business and minimize costs.”

Once you have your sketches ready, you can begin soliciting feedback from friends, colleagues, and members of your team. Again, this can be done without spending additional resources and provides the additional benefit of clearing up confusion or mistakes that you may have missed during the drawing stage.
If you want to make an investment at this point, you might hire a graphic designer to create a pixel-perfect rendering of how your app will appear when it has been built.

Gathering feedback before you begin the building process is essential, Piller says. It allows you to go into the next step – when you might need to invest resources into a developer or team – with the confidence of knowing exactly what you want.

And for entrepreneurs who want to manage the entire process on their own, Piller says there are solutions for them, too. Backendless provides a secure and user-friendly visual app building platform that enables individuals to create beautiful apps even if they do not have coding experience. Backendless helps users not only build and deploy successful apps but educates them along the way, providing access to their robust educational resources and community forum monitored by members of Piller’s team.

In the end, Piller says, it is not enough to simply have an idea. But when you can clearly articulate and visualize the user experience, that is when Backendless can help you most.
“There are different tools out there for implementation, and we are just one of them,” Piller says. “But we believe that we make it better than anyone else.”

Backendless is committed to delivering a complete visual app builder that makes apps intuitive to develop and easy to manage, regardless of programming experience. To learn more about Backendless, visit their website today.

Gen Z Entrepreneur Freddy Bunkers Makes It Big with HyperGO

What makes a product truly stand out in the market is if it meets a very common need and has never been done before. Many existing products today are copies of existing brands, but those that make it big are the ones that are original, novel, and very practical. Promising Gen Z entrepreneur Freddy Bunkers did not disappoint when he developed HyperGo, a full body wipe with his EcoNourish™ ingredient blend, which he created when he was only 15 years old.

Now a rising 21 year-old in the world of business, Freddy is attracting a lot of attention for the 12″ x 12″ wipes that clean the whole body. It is perfect for athletes, employees who bike to work, active students, and people on the go. Additionally, it combines an exciting set of all-natural ingredients, including aloe, vitamin E, oatmeal, and honey, to clean, nourish, and moisturize the skin. It does not only remove sweat and dirt, but it also effectively nourishes the skin, leaving it soft, smooth, and revitalized all day long. 

“Our wipes are built with 100% biodegradable vegetable fibers that decompose, reducing the impact on our environment. We use a unique embossing technique to manufacture our wipes that makes them ultra soft and durable, providing the best possible full body clean for your busy life,” revealed Freddy. 

HyperGo’s Full Body Wipes allow users to clean their bodies anytime, wherever they may be. It is easy to store and can be simply stored inside the car, a child’s backpack, a purse, or a desk at work. It is a convenient and ingenious solution that saves people time. 

Freddy Bunkers is not only a very promising entrepreneur but is also an author and motivational speaker who has been touching lives through his messages. In December 2020, he released his first book titled No Desk, No Stress, an account of how he established his ventures without having to be chained to a desk. Freddy is also the co-founder of Oakwell Inc., the start-up company behind wellness brands such as Fysik, Apouch, and Hello Buddy. Having achieved so much at a very young age, he only hopes to motivate more people his age to confidently pursue their dreams and ideas. 

“I seek to inspire those who have always felt that they wanted to start a business but didn’t know how to or were too nervous to begin. I am here to show that it is possible. I also attribute HyperGo’s success to our clear messaging and brand voice,” Freddy shared. “I created a product that stemmed from a real, personal need. And it turns out, this was needed by thousands of others as well. I truly believe that customers can tell when a brand is genuine and not a commercialized machine,” he added.

HyperGo and the full body wipes are just one of what would potentially be many of Freddy’s ventures in the near future, with the rate that he is going. Unafraid to explore possibilities and take risks, he has the makings of a business mogul that can influence how people think and live their lives.

Kinfolk Home Loans Cements Itself as a Premier Mortgage Firm with Cody Adams’ Firebrand Leadership

Successful people aren’t born; they are made. Visionary entrepreneur and renowned real estate professional Cody Adams is living proof of this age-old saying. Equipped with a positive mindset and a relentless passion for success, the remarkable founder of Kinfolk Home Loans has helped elevate the mortgage industry and the lives of its numerous clients. 

Cody Adams has made an indelible mark in the mortgage industry through his highly successful business, Kinfolk Home Loans. Through Cody’s competent leadership and business knowledge, his brand has had the pleasure of transforming countless lives for the better. Fueled by his passion for helping drive people forward, he has built his company in such a way that ensures successful wealth-building strategies.

Going above and beyond the typical services of traditional mortgage firms, Kinfolk Home Loans helps clients navigate the complicated mortgage process with ease. Equipped with a purpose-driven vision and decades’ worth of combined industry experience, the thriving organization has become a definitive authority in its niche. 

Deeply motivated by eradicating all the pressing issues in today’s mortgage industry, Kinfolk Home Loans stands at the forefront of change, bringing massive impact to its beloved clientele. Having personally witnessed the mortgage industry devolve into transactional methods, Cody Adams takes a much more intimate approach to the business. In line with this, Kinfolk Home Loans has become a respite for clients who are not just trying to purchase a home but also for talented mortgage brokers across the industry.

“We care and treat our clients like family. Through strategic partnerships with lenders across the industry, we give our clients the best possible deal in the market,” shared Cody. Kinfolk Home Loans has become a haven for top talents and professional brokers thanks to the unprecedented devotion of the team behind the company. We pay our brokers more than anyone else because our clients deserve the best service in the market,” explained Cody. This approach has managed to connect Kinfolk Home Loans with the best professionals in the trade, allowing the company to serve its clients better with the utmost level of quality.

The massive success of Kinfolk Home Loans and its many clients can be heavily attributed to the skills and knowledge that Cody Adams has cultivated over the years. The firebrand entrepreneur has always known that he was destined to build a long-lasting legacy that not only benefits his future kin but also helps other individuals, families, and organizations looking to purchase their dream properties.

“I love helping people translate their homeownership dreams into reality,” shared Cody. “At our company, we strive to make their lives better,” he added. Kinfolk Home Loans has become a powerhouse in the mortgage industry, connecting future homeowners with their dream homes easily. Cody Adams and Kinfolk Home Loans have become a force to be reckoned with in the mortgage industry, and he hopes to build the company’s reputation even more through the years. Sustainable success and an even brighter future are all in the cards for Cody Adams, Kinfolk Home Loans, and their trusted clients.