Founder and President of AdMedia, Danny Bibi, Discusses Success in The Advertisement Industry

As the founder and president of AdMedia, Danny Bibi helps clients grow their customer base and online voice by offering customized online advertisement campaigns. In addition to servicing roughly 150 different sites within their network, AdMedia also has more than 40 different subsidiary traffic products such as and Bosting a wide range of services, including advertisements for mobile, AdMedia can help you achieve excellent ROIs without the use of Facebook or Google. Based in Los Angeles, California, AdMedia uses AI and machine learning to help clients reach their target audience and get more out of their advertisements.


What trends in your industry excite you?

The industry is changing, and so for those folks that don’t have their own architecture, their own inventory, their own technology or their own tech stack, they’re going to be negatively affected.  They won’t be able to compete.  With our company, we’re able to compete and we are able to do it at scale. The future is really exciting.


What would you tell others looking to get into your industry?

Start by looking at it from the perspective of a niche that interests you.  Learn more about it.  Do your research and due diligence.  Examine it by a company-per-company basis to see what a specific company’s goals and objectives are and if it is something that interests you.  Investigate if there is actually a long-term vision behind it in terms of the actual niche.


What is one thing you would change in your industry today if you could?

The notion that conversions and quality inventory are only to be had on the top premium destinations like Yahoo, Google, or Facebook.  It’s really not that way.  The idea that quality inventory is not available outside the major players is completely false.  In fact, most of the time it’s actually the complete opposite.  We’re constantly outperforming Google, and we’re outperforming Bing consistently.  When a brand gives us the ability to prove ourselves with proof-of-concept tests, they’re going to pull away with the fact that we’re able to outperform Google and Bing- and not by just a small percentage, but roughly 20 to 40 times over.  It’s pretty huge.  People that say they are just going to stick with the top tier are actually doing a disservice to their company and brand since  they are losing their incremental reach and revenue.

If they’re spending $1 million on Google and they’re getting $1 million or $1.2 million back, they could be working with someone like us and generating $3 million or $4 million back for the same investment.  It’s hard to believe, but it’s the truth.  We have to do a lot of work of to try to convince people to do a test with us, because for many it’s kind of a close-minded type of scenario. Clients often believe that there’s Google and there’s Facebook and that’s pretty much it.  They don’t really want to test for anything else. That kind of mindset is the only thing I would change.


How has your industry changed over the last decade?

It has changed by way of transparency and accountability.  In the past there wasn’t any transparency or accountability and a lot of the players in the industry have since gone out of business.  The industry has gone to more of a transparent model, which is really good for everyone who plays by the rules and is able to provide a quality service.  The folks who are not able to play by the rules and don’t provide a quality service are essentially kicked out of business.  That’s kind of the way the industry has evolved over time.


If you could change 1 thing you did in the beginning of your career, what would it be?

I would invest more in staff in terms of education and tools, to really provide them with additional value-added education in order for them to learn and grow and ultimately help the company expand.


How do you maintain a work life balance?

Part of our company culture is providing employees with the ability to have a half day.  Our goal is to allow the flexibility for the employee to get their work done during the week, then provide them a half-day on a Friday in order for them to be able to start the weekend early, get their personal life tasks done, or having that flexibility to do remote work.  There’s definitely a huge focus work/life balance at AdMedia.  My personal belief is if you can get 50% work and 50% home life, then you’re in good shape because that’s the best of both worlds.  You can increase productivity, feel accomplished, and then you also move things forward for yourself professionally and personally.  That’s been our formula and it’s worked really well.


What has been the hardest obstacle you’ve overcome?

Trying to gain access to the right decisionmakers at companies in order to start relationships with them.  Since the pandemic hit, it’s been an obstacle because obviously there’s no face-to-face time.  Everything is all done virtually.  At the same time, we are true believers that at some point everyone’s going to want to connect with us and hear us out.  We’re pretty hopeful of that, because we really can sell ourselves in person.  We usually meet prospective clients in person at trade shows and have face-to-face time.  We’ve also met at clients’ offices.  It’s all been one hundred percent face-to-face, and now it’s all virtual.  It has completely shifted from what it was previously.


What is one piece of advice that you have never forgotten?

Stay humble.


What does success look like for you (personal or professional)?

Success in business is not only increasing revenue from quarter-over-quarter or year-to-year, but also maintaining client retention and satisfaction with our results at all times.  The most successful aspect of this would be if a client were going through some internal corporate growing pains or issues with sales, and we would be able to help them achieve their goals, which in turn helps us achieve ours.  A perfect example would be the situation Johnson & Johnson is in with their vaccine that they just released.  There have been some problems with that rollout, and so they’re having some financial issues and stock drops, so they need to rebound from that type of situation. In order to do that they would turn to companies like ours to help make up revenue through sales on other products, and thus reduce the damage from the hit that they took.

How To Start Dropshipping Online

Dropshipping is a very profitable and reasonable business model for eCommerce retailers just starting out.

Since you don’t have to create the product, you don’t need to set up a manufacturing unit. You also don’t need to stock inventory; you don’t need a warehouse either. That saves a lot of time, effort, and money that would have been spent otherwise on all of that. Dropshipping services also take care of order fulfillment, including shipping and delivery, which is another pain point for budding e-tailers. 

You can start dropshipping with Amazon or Shopify or even try etsy dropshipping to set up your online store and start making sales. The alternative is to use integrations on your website so that consumers can purchase a product on your site, and the order is directly recorded on your dropshipping service’s backend. 

This model allows for a lot of flexibility. It’s no wonder that 23% of all online sales worldwide are fulfilled through the dropshipping model. 

So how do you get started with dropshipping? Here are four steps you have to follow to set up your dropshipping business. 


Step 1: Find the right niche

This applies to both businesses and individuals that want to try dropshipping. You cannot be a generalist. Find out what sells, the competition in the market to ensure it is not saturated and to make sure you have a unique selling point. 

If you are not sure about the niche, find something that interests you. As long as you have an active interest in it, you can turn it into a business. 

Other factors that you can consider are:

  • Profit margin: Make sure that the product you are selling does not cost you more in shipping and delivery. Even a lean profit margin is important for you to keep growing the business. 
  • Shipping fees: Customers have come to expect free shipping so find something that is inexpensive to ship so that you can waive shipping off to acquire more customers. 
  • Appealing to impulse buyers: An impulse buy is when you buy one or more items from the shelves around the checkout counter. This is difficult to replicate online, but if you offer a product that has utility and is aesthetically pleasing, impulse buyers can rationalize the purchase in their minds quickly. 
  • Demand for the product: You should ideally sell a product in demand and make sure that the demand is considerable. Without demand, you virtually have no business. You can always create demand, but with dropshipping in the early stages, this will take a lot of time. 
  • Brand creation: Can you create a brand around your product? If so, then you have found the right niche. Eventually, you want your brand to be recognizable so that you don’t have to keep selling the same product or same type of product and can expand the line successfully.


Step 2: Research your competitors

‘If you are in a market with no competitors, you are in the wrong market.’ For you to be successful, you have to find a market where you have a sizable number of competitors. You can then research each of these companies to see what they do well and what their shortcomings are so that you can build a framework for your company. 

Pay attention to online reviews. These will tell you more than their website will.


Step 3: Find a reliable supplier

Your brand’s reputation is dependent on the quality of the product and service. Unfortunately, neither of those things are in your direct control in a dropshipping model. That is why it is important to find a reliable supplier that will uphold your brand’s image. 

There are a lot of dropshipping websites that list suppliers that you can get in touch with. You can also ask on online forums for some recommendations based on the first-hand experience. The last thing you can do is to look at online reviews.

If you’re still not convinced, start with a small batch of orders and test the supplier’s responsiveness before you go ahead and place actual orders. 

You should also follow up with consumers to check in with them about their ordering experience and product quality. 

A long-term solution is to use technology that holds your supplier accountable. 

Step 4: Build your website or distribution strategy

For e-tailers, building a website is a vital step. But if you are an individual reselling or curating products, you can set up your store within the main website’s domain.

Setting up a website used to be hard, but with plugins and website builders, you can basically set it up in less than a day. 

For both individuals and companies, a distribution strategy is key. Social media should be a part of it, but you should also pay attention to community building, other forums, email marketing, and content marketing.


To sum up

These are the four steps you have to follow to set up a dropshipping business. Once you have it all set up, you should also go over your overall marketing strategy to ensure your customer acquisition costs remain low while you rake in a profit. Another important thing to remember when selling online is that you should stay on top of data to make sure you continue selling products that are relevant and profitable. 


Clarity: The Starting Point for Trusted Leadership

Written by: David Horsager

Clarity is the cornerstone of being a high-trust leader. We tend to trust someone when we know where they stand and when they are clear in their words and actions. The more vague or ambiguous, the more difficult it is to trust someone. This is why, for example, the military places an extreme value on clarity. It’s nearly impossible to maintain a reliable chain of command structure unless all those involved trust their superiors — no matter what. And it’s difficult to trust someone who isn’t crystal clear, especially when the stakes are high!

Clarity seems like an obvious leadership priority, but some find it easier to create a sprawling, 50-page strategic plan than to boil those 50 pages to a half page that people can understand, remember and execute. It’s even harder to be willing to be held accountable and evaluated based on the results.

The work of clarity is far from easy. From your overall mission and purpose right down to daily tasks and priorities, the more clarity you create, the more trust you’ll build, and the more positive results you’ll see.

Clarity unifies, motivates and boosts morale.

Symptoms of a lack of clarity

Symptoms of weak or compromised clarity include ambiguity, complexity and/or blurring of focus. Without clarity, sooner or later things will fall apart. Ambiguity in priorities, goals, requests, processes and deadlines invariably leads to conflict, waste and delays. Lack of clear distinctions and definitions generates weak performance, failed targets, suspicion and mistrust.

Whenever you complicate anything beyond what’s necessary, you lose clarity, which in turn decreases trust. This often happens, for example, when organizations experience rapid growth and try to build on their success. They let their processes get complex, introduce too many new ideas at once or promise things to their customers that they can’t deliver on time. They inevitably complicate the original idea that led to their success in the first place!

Clarity is essential not only on the what and when but also the why of a given target or benchmark. Employees are not automatons, they’re human beings. People buy into a project and often work at their best when they’re given a clear understanding of the context and overall purpose of a task.

Strengthening clarity skills

Your effort to open the windows of clarity can begin anywhere in the organization where it feels most needed. Because clarity breeds clarity, the more you work toward adding it in any one aspect of the organization, the more transparency and lucidity will result overall. Use these strategies to strengthen clarity in your organization:

1. Make clear priorities. Strategic clarity rests on creating and communicating clear priorities. The renowned business author Jim Collins says that if you have more than three push-forward priorities, you don’t have any at all. Three is maximum, and one is optimum, especially in crisis. Why? Because when it’s clear, people can follow it.

For example, a global senior VP of a Fortune 50 company had far too many priorities. Although he was reluctant at first, he boiled his priorities down to three. He later reported that when he started hearing the same priorities coming out of their other offices around the world, he knew he’d gotten it right. “We knew it was working when we started to hear the echo in other parts of the organization,” he said. That’s the power of clarity.

2. Work in 90-day plans. An essential part of achieving clear priorities is setting the right timeframe. One-year goals are rarely effective; a year out is too far away to keep a clear focus. How long is ideal? It varies. For organizations, the sweet spot is around 90 days. It’s short enough to stay focused, and long enough to get more done than many people get done in a year.

Once you have your top priority, break that goal down into something your team can achieve within 90 days. You still need to have long-term strategic plans, such as two-year plans or five-year plans, and so forth, but the best way to achieve them is in 90-day bites.

Increasing trust starts with clarity. When you stay absolutely clear on top priorities and work in 90-day plans, your people will have a clear path to follow, trust will grow and you’ll become an even more trusted leader.

* * *

David Horsager, MA, CSP, CPAE, is the CEO of Trust Edge Leadership Institute, Trust Expert in Residence at High Point University, and Wall Street Journal bestselling author of The Trust Edge. David has advised leaders and delivered life-changing presentations on six continents, with audiences ranging from FedEx, Toyota, MIT and global governments to the New York Yankees and the Department of Homeland Security. His new book, Trusted Leader: 8 Pillars that Drive Results (BK Publishers, March 20, 2021) describes how to create a companywide foundation of trust. Learn more at or

Would 5G Connectivity Be a Silver Bullet For Your Company’s Telecoms?

It’s hard to escape the hype around 5G, the emerging new generation of cellular connectivity. The iPhone 12 line, Apple’s first range of 5G-enabled smartphones, has proved a huge commercial hit, as The Verge reports – and 5G has been dubbed “probably the most transformational network since the internet developed”.

Those words are quoted from a Compare the Cloud article also proposing that 5G “will advance mobile from a technology that connects people-to-people and people-to-information, to a central and unified process that connects everything to everything (X2X).”

However, if we cut through a lot of the jargon, what exactly could 5G mean for business in practical terms? Ultimately, it looks like how much your company gets out of 5G will depend heavily on how it adopts and uses this particular mobile connectivity standard.


How fast is 5G – and what could this mean for businesses?

It has been said that 5G will be as much as 30 times faster than existing network infrastructure – and, for this reason, will be able to facilitate two-way data transfer that seems instantaneous. This will pave the way for businesses to manage assets, resources and services more efficiently.

To discern one good example of how this could work in practice, we should look to the logistics industry. Through using 5G in tandem with the IoT (Internet of Things), logistics firms could streamline manufacturing and delivery and track in real time, removing any necessity of scan-points.


What could impede the 5G rollout?

While a world where 5G is as widespread as its predecessor – 4G – currently is seems within grasp, there are also numerous challenges to heed. Cellular coverage tends to be spottier in rural areas, and there is the risk that 5G will prove no exception to this rule – at least initially.

As a result, the 5G rollout could turn out to be much more cumbersome than what you probably recall occurring with the transition to 4G. Therefore, your business might need to fall back on 4G for some time to come yet – and, when 5G does reach your area, you should carefully consider how your business ought to use the technology.


How should your business prepare to take up 5G?

You don’t necessarily have to wait until 5G arrives before you can start implementing telecoms solutions capable of transforming your business for the better. Your existing telecoms could have blind spots that would be effectively covered by technology and services already on the market.

If many members of your team often leave the office to embark on business trips, too many of those workers could be relying on mobile connectivity originally built for the consumer market. So, you could give these workers access to a more business-focused solution such as Gamma Mobile, allowing for easier access to reliable data services.

Gamma is also on the verge of rolling out its 5G services, making it one example of a company to which you could beneficially turn in order to transition your own business smoothly to regular use of 5G connectivity.


Engelbert Perez Reveals How He Overcame Complacency to Become One of the Brightest Young Entrepreneurs

Books have a magical way of influencing people. Whether it is a protagonist’s actions in a piece of fiction or a series of guidance in nonfiction, written words can cause a ripple effect that changes an individual’s career trajectory. Engelbert Perez is among the millions of people whose life drastically changed when he picked up a book in high school. Today he is one of the hottest up-and-coming entrepreneurs in the industry. 

Engelbert Perez was scrolling through Instagram in high school when he stumbled on a book by Jason Capital titled ‘Higher Status.’ He was immediately absorbed into the book and realized how much of an eye-opener it was. Such was the influence of Higher Status that Perez wanted to tell everyone he knew about the book. Its contents stayed with him, even to this day.

Upon graduating, Perez tried to give college a try but dropped out in his freshman year. “I wasn’t sure what I was going to do,” he explained, “I knew it was not going to be a college graduate with a degree, and I would be stuck working at Mcdonald’s.” Perez decided to try other things to kickstart his entrepreneurial pursuits. He started with gaming and later YouTube. Perez would jump from one job to another, going into every business venture imaginable. However, he yielded no results.

Eventually, the fire died down. Engelbert Perez grew complacent, stunting his development and going into an endless cycle of the same meaningless routine. It frustrated him how he felt he was floating around and wasting his potential. One day, Perez decided to take a leap of faith. With nothing to lose, he set out to stand by his decision. This time, it paid off.

Four years later, he was able to develop his company, Cogent Lifestyle. Under the tutelage of many successful lawyers and the endless support of his soon-to-be wife, Perez was able to build up Cogent Lifestyle into the company he wanted. With various products and services, he has been making his mark and establishing himself as an entrepreneur to look out for.

Cogent Lifestyle creates for the online platform. Initially considered a luxury, today’s economy has made online services and products a necessity. However, it can be challenging to develop something new as nearly every service and product has already been created with different tweaks. Engelbert Perez manages to hold his own by delivering a range of other products and services that carry the idea of shining the light on services needed. Among the products of Cogent Lifestyle is IG Growth Accelerator. It is the fastest and most consistent growth on Instagram, flourishing in the pay-to-play market. Perez has also developed AdBags to help people double their conversion without breaking the bank.

Engelbert Perez has come a long way from the kid who was eager to share a book about changing lives. Today, he is changing the landscape and elevating his client’s social presence for their brands. Perez is optimistic about his future as he has nowhere else to go but up.

Learn more about Engelbert Perez by visiting his official website. You can also reach out to him by following him on Instagram.

Dr. Dabf A Mondesir Spreads the Message of the Kingdom of God Through New Generation International Ministry

In these trying times, inspiration has become a sought-after commodity. The world nowadays has been bogged down by a lot of societal problems, and with the looming global pandemic, it has become exceedingly difficult to be motivated. Fortunately, Dr. Dabf A Mondesir is a sought-after conference speaker, preacher, and philanthropist who is spreading his word of positivity to the entire world.

Dr. Dabf A Mondesir currently serves as the CEO of New Generation and as the Senior Pastor of New Generation International Ministry. Apostle Mondesir is recognized as an apostolic general among his peers. He is mandated to manifest the Kingdom of God on Earth through miracles, signs, and wonders.

He is fully committed to empowering others through his words and his influence. Dr. Mondesir is looked to for the advancement of Kingdom leaders for evident manifestations of God’s supernatural power. He is best known for his unapologetic style of preaching as well as for his humanitarian efforts around the world.

Dr. Dabf A Mondesir has a PhD in theology and psychology, to which he also served as a college professor, counselor, and life coach. As a whole, it is easy to sum up his work and ministry best through the reading of Luke 4:18-19 and in Isaiah 61:1-2, “The Spirit of the Lord God is upon me because the Lord has anointed and commissioned me to bring good news to the humble and afflicted; He has sent me to bind up the wounds of the brokenhearted, to proclaim release from confinement and condemnation to the physical and spiritual captives and freedom to prisoners, and to proclaim the year of the Lord’s favor.” 

It’s clear to see that Apostle Mondesir is visibly expanding the influence of the Kingdom of God, for it is written that “the Kingdom of the world has become the Kingdom of our Lord and of his Christ.” Dr. Dabf A Mondesir continues to spread his positive word through the New Generation Preparatory school, which he owns. Furthermore, he is also the renowned owner of NG Records, which is home to some of the best artists in South Florida. He has single-handedly helped over 700 dropout students get into college through his efforts.

Dr. Mondesir has a health program that raises awareness within the community regarding AIDS. He also aims to educate the community about the prep and pep pills, which are important things to consider when performing intercourse. The prep is a pill that is taken before the act, and it hinders anyone from catching HIV or AIDS. In comparison, the pep pill is a pill that is taken within 24 hours of intercourse, which also stops people from contracting the disease.

He built a private school in Haiti in his father’s hometown of Au-Cayes and established the New Generation VII, which is the parent company of NG Records, New Generation Preparatory School, NG Outreach, and New Generation International Ministries. Dr. Dabf A Mondesir is an all-around philanthropist and a beacon of light for these times of darkness. He tries to influence all the sectors that he can as he continues to spread the Word of the Lord.

To know more about Dabf A Mondesir, make sure to follow him on Instagram and Facebook.


Apostle Dr. Dabf A. Mondesir Expands the Influence of God’s Kingdom and Promotes Universal Positive Impact

In contrast to the growing trend toward a more secular society, people are starting to recognize the value of spirituality once more. Perhaps the increasing variety and frequency of social issues and global crises are causing people to think more deeply about the meaning of life. Dr. Dabf A. Mondesir is boldly taking on the challenge of enlightening people on spirituality.

Dr. Dabf A. Mondesir is a sought-after conference speaker, preacher, and philanthropist. Empowering others characterizes his ministry. Given his accomplishments, Dr. Mondesir knows firsthand how faith provides individuals with the strength to pursue self-improvement. His keen insight into human nature partly stems from his academic and professional background. Dr. Mondesir has a PhD in theology and psychology. Before serving full-time in his ministry, he also served as a college professor, counselor, and life coach.

Rising above his circumstances, Dr. Dabf A. Mondesir became the first millionaire in his family. He is the owner of New Generation Preparatory School and NG Records, home to some of the top artists in South Florida. However, beyond these achievements, Dr. Mondesir is best known for his humanitarian efforts worldwide.

His philanthropic work includes single-handedly helping over 700 dropout students access a college education. Dr. Dabf A. Mondesir also built a private school in his father’s hometown in Haiti. In addition to his efforts to promote education, Dr. Mondesir also runs a program that raises AIDS awareness in the community. Specifically, he is educating members of the community about prep and pep pills, which helps protect people from contracting the disease.

Among his peers, Dr. Mondesir is recognized as an apostolic general. He is the senior pastor of New Generation Intl Ministry and carries the mandate to manifest the kingdom of God on earth. Apostle Dr. Dabf A. Mondesir guides his audience in exploring the present-day role and reality of miracles, signs, and wonders through this calling. This perspective provides a framework for his commitment to empowering individuals.

Serving and enriching the community is a natural extension of his goal to advance leaders in the kingdom of God and recognize evident manifestations of divine power. As an apostolic figure, Dr. Dabf A. Mondesir has developed a reputation for his unapologetic preaching style. And his audience has come to not only expect but also rely on his forthrightness. This quality perfectly matches the goal of those who seek higher powers—to discover universal truths and how these apply to daily life.

When asked to sum up his work and ministry, Apostle Dr. Dabf A. Mondesir quotes biblical passage. He considers that his commission is “to bring good news to the humble and afflicted,” “to bind up the wounds of the broken hearted,” and “to proclaim release from confinement to the physical and spiritual captives.”

Dr. Dabf A. Mondesir is an all-around philanthropist trying to influence all the sectors in the community. His devotion to God is an inspiring testament of faith’s influence in driving people to promote goodwill.

To learn more about Dr. Dabf A. Mondesir, you can follow him on Instagram and Facebook.