The Keys to Writing an Effective SMS Marketing Text

The Keys to Writing an Effective SMS Marketing Text
Photo Courtesy: Jessica Johnson

Even though the digital world moves quickly, SMS marketing is still a great way to get in touch with customers directly. SMS messages are great for keeping customers interested, letting them know about deals, and making them more loyal because they are short and immediate. 

But to make a good SMS marketing text, you need to carefully balance clarity, relevance, and timing. This article talks about some important things you should and should not do when writing SMS texts that get people’s attention and get them to buy. 

What You Should Do

  1. Be clear and to the point. Because SMS messages are short (160 characters), every word counts. Focus on one call to action (CTA) and make sure your message is clear and easy to understand.
  2. Personalize Your Messages: Use customer information to send personalized messages with the recipient’s name or offers that are based on what they have bought in the past. Personalization makes people more interested and increases the chance of a positive response.
  3. Include a Strong Call to Action: Make sure there is a strong call to action in your SMS. It should be very clear what you want people to do next. Whether it’s visiting a website, using a promo code, or attending an event, make the CTA compelling and easy to follow.
  4. Send at Appropriate Times: Send your messages at times when the people who will read them are most likely to do something about it. Do not send in the early morning or late at night. Consider time zones and customer behavior patterns.
  5. Respect Opt-in and Opt-out Options: Before sending SMS marketing messages, you should always get permission. As required by law, include a simple “opt-out” link in every message to show that you respect your customers’ choices.

What You Should Not Do

  1. Messaging too often: Sending too many messages to customers can make them angry and cause them to unsubscribe. Keep a steady frequency that keeps customers informed without being too much for them. 
  2. Use Industry Jargon or Slang: Keep your language easy for everyone to understand. Do not use slang or words that could confuse people or make you look unprofessional.
  3. Ignore Segmentation: If you send the same message to all of your customers, they might not be interested. Customize your messages to each group of people by dividing them into groups based on their interests, behaviors, and demographics.
  4. Forget to Test: Always make sure your SMS campaigns look good on all sorts of devices and platforms by testing them. This helps keep you from sending messages with broken links or bad formatting.
  5. Forget to Measure Performance: Use metrics like open rates, click-through rates, and conversion rates to keep track of how well your SMS campaigns are working. This information will help you make your next campaigns more effective.

Textla: Your Partner in SMS Marketing

For businesses looking to leverage the power of SMS marketing, Textla offers a robust and user-friendly platform. Textla simplifies the process of sending personalized, timely, and effective SMS messages to your customer base. With features like automated campaigns, audience segmentation, and detailed analytics, Textla enables businesses to execute targeted SMS marketing strategies with ease.

Textla’s platform is designed to ensure compliance with SMS marketing regulations, providing tools for managing opt-ins and opt-outs seamlessly. Whether you’re promoting a new product, announcing a sale, or sending holiday greetings, Textla helps you connect with your audience in the most direct and personal way possible.


When done right, SMS marketing can make customers much more interested in your business and increase sales. Companies can get the most out of text message marketing if they follow these dos and don’ts and use a complete SMS marketing service like Textla. Remember that the most important thing for SMS marketing is to send the right message at the right time to the right person. Textla makes it easy and effective to find this balance.


Published By: Aize Perez

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