Music is a tricky industry, and unfortunately, it can be a little too confusing for most artists. Consequently, singers and songwriters lose a lot of financial upside to tricksters in the music business and management. Drake Tigges hopes to counter that prevalent culture in the music industry by deploying a music agency business model that puts the artist’s welfare first every time.
Drake owns and operates Youngville Agency, an up-and-coming music and management and label firm for artists, influencers, athletes, and other brands. At only twenty-five years old, the artist and brand development manager out of Nashville, Tennessee, has reached impressive success and expertise levels. Drake started working as an artist manager at a young age, learning the music business’s ropes and quickly establishing his own consulting and management brand.
Drake’s first big break came at the age of eighteen when he started to put his marketing prowess and campaign capabilities to work professionally for many clients. He shadowed some of the industry’s top managers and started working with big influencers like Jelly Roll, Struggle Jennings, Big Smo, BWA RON, UFC Fighter Michael Johnson, and many others. Drake took care of various artists and personalities’ day-to-day marketing efforts and helped them grow their brand and authority with concrete results.
One of the factors that differentiate Drake Tigges from others is his outstanding effort and solid work ethic. The manager burns the midnight oil to network, create exposure opportunities, and get the word out for his clients. Accordingly, his name would quickly circulate in artist circles in the Tennessee area and beyond local borders, turning in a queue of artists vying for a spot in Youngville Agency’s talent roster.
Youngville’s most unique identity is its unique business model, where artists get all of the royalties and payouts earned through streams and performances. “Youngville believes that every artist and brand should make 100% of their royalties, which completely goes against taking a percentage as a record label does,” explains Drake Tigges. “That’s why we pride ourselves on keeping clients eager to work with us and keep progressing in their career.”
Country singer Urban Blaze is one of Youngville’s most successful artists, and he has risen significantly in music ranks as of late. The seventeen-year-old singer started with no more than 217 followers on Instagram and some opportunities to perform. Drake saw potential in the artist and took Urban under his wing. Today, the artist has progressed into a rising star, launching an album that has gathered over 357,000 streams to date and has helped Urban Blaze hit the number thirty spot on Nashville’s country charts.
Youngville Agency aims to be a place for artists of any genre to feel safe, knowing that management has their best interests in mind. Drake continues to network extensively with many of the most prominent players in the national music scene and rising artists who have talent but no connections in the business and need someone with an entrepreneurial insight to turn their materials into hits. “We pride ourselves on bringing to the attention that through good content and campaigning, we can create positive results within the first twelve months,” shares Drake Tigges.
The music manager and business mogul look forward to the day that Youngville Agency will become one of Nashville’s premier firms for artists who want to go to the next level in their entertainment career.
Visit Youngville Agency’s Instagram profile to learn more.