Poppi founders Allison and Stephen Ellsworth launched Jetty on November 9, 2026, introducing a hydration brand offering bottled drinks and ready-to-mix electrolyte powders. The new venture follows PepsiCo’s $1.95 billion acquisition of Poppi in 2025 and marks the founders’ entry into a different beverage category. Jetty is available at Whole Foods Market stores nationwide and online through Target and Amazon, with products positioned for everyday hydration rather than exclusively for athletic performance.
Key Takeaways
- Poppi co-founders Allison and Stephen Ellsworth launched Jetty on November 9, 2026
- Jetty offers ready-to-drink beverages and electrolyte powders in five flavors
- The founders are financing the new venture with $2.5 million of their own funds
- The brand targets everyday hydration rather than focusing exclusively on sports-performance consumers
- Jetty products are available at Whole Foods Market and online through Target and Amazon
Poppi Founders Introduce Jetty After PepsiCo Acquisition
Allison and Stephen Ellsworth have returned to the beverage industry with Jetty, a company focused on hydration products. Their previous business, Poppi, developed a consumer following around prebiotic soda before PepsiCo acquired it for $1.95 billion in 2025.
Jetty operates as a separate business with a different product focus. Stephen Ellsworth serves as chief executive officer, overseeing operations and product development, while Allison Ellsworth holds the chief brand officer position.
The founders are self-funding Jetty’s launch with $2.5 million. Allison Ellsworth has also discussed plans to seek outside funding as the company develops, although its initial introduction is being financed by the couple.
Their experience establishing Poppi provides a foundation for developing another consumer beverage company. However, Jetty is entering a market with different product requirements, competitors and purchasing preferences.
The new business reflects the founders’ decision to focus on hydration rather than expand their previous work in prebiotic soda. Jetty’s initial products and retail distribution establish the company’s separate identity.
Jetty Launches Bottled Drinks and Electrolyte Powders in Five Flavors
Jetty’s product lineup consists of ready-to-drink bottled beverages and powdered electrolyte mixes. Both formats are available in five flavors: Watermelon, Orange Mango, Fruit Punch, Black Raspberry and White Cherry.
The bottled drinks are intended for immediate consumption, while the powdered products can be mixed with water. Offering both formats allows consumers to choose between prepared beverages and portable electrolyte packets.
According to the company, each bottled drink contains 100 milligrams of sodium, 310 milligrams of potassium and 100 milligrams of magnesium, alongside B vitamins and prebiotics. The beverages also contain 6 grams of sugar and 45 calories per bottle.
Jetty describes its formulation as an option for everyday hydration, with lower sodium levels than many products developed primarily for strenuous exercise. The company also states that its beverages contain no artificial colors, dyes or sweeteners.
The product lineup establishes the brand’s approach to the hydration category. Rather than relying on a single format, Jetty offers bottled and powdered products while maintaining the same flavor selection.
Jetty Enters a Competitive U.S. Hydration Market
Jetty is entering a category that includes established sports drink manufacturers and companies specializing in electrolyte products. Its positioning emphasizes everyday consumption, including hydration during work, travel and other routine activities.
The market has attracted consumer brands with different approaches to ingredients and product development. For example, Wildwonder’s functional beverage strategy emphasizes prebiotic fiber, probiotics and fruit-based flavors, illustrating how beverage companies develop distinct product identities.
Jetty is pursuing its own positioning through electrolyte beverages intended for consumers beyond the traditional sports-drink audience. This includes customers who want hydration products without choosing beverages marketed primarily for physical activity.
The broader category has also recorded sales growth. According to SPINS data cited in industry reporting, U.S. hydration and electrolyte product sales reached approximately $2.6 billion during the 52 weeks ending October 4, 2026, representing a 20% increase in dollar sales.
Those figures provide context for Jetty’s entry but do not establish how much market share the new company may capture. The brand faces competition from existing products with established retail distribution and consumer recognition.
Jetty’s initial focus is therefore on distinguishing its beverage formulation, flavors and everyday-use positioning within an already competitive market.
Jetty Expands Distribution Through Whole Foods, Target and Amazon
Jetty launched with retail availability at Whole Foods Market stores nationwide, alongside online sales through Target and Amazon. The distribution arrangement allows the company to introduce its products through both physical retail locations and e-commerce platforms.
Retail access is an important consideration for beverage companies because it affects how consumers discover and purchase products. Different businesses have approached distribution through various models, including Poorboy Coffee’s wholesale expansion, which followed its early development as a small cold-brew operation.
Jetty begins with a different distribution structure, entering national grocery retail and major online marketplaces at launch. Its founders’ previous experience with consumer products and retail relationships provides relevant operational background.
The company is also using social media and creator partnerships to introduce the products. Allison Ellsworth has discussed promotional efforts involving influencer hydration kits and content documenting the development of the new business.
This approach combines established retail channels with founder-led marketing. However, the company’s sales performance and long-term retail expansion will depend on consumer demand following its introduction.
For the Ellsworths, Jetty represents a new consumer beverage operation with its own product offering, distribution arrangements and brand positioning, separate from the prebiotic soda company they previously developed.
Frequently Asked Questions
Who Founded the Jetty Hydration Brand?
Jetty was founded by Allison and Stephen Ellsworth, the entrepreneurs behind Poppi. Stephen serves as CEO, while Allison is chief brand officer.
What Flavors Does Jetty Offer?
Jetty launched with five flavors: Watermelon, Orange Mango, Fruit Punch, Black Raspberry and White Cherry. The flavors are available in bottled drinks and ready-to-mix electrolyte powders.
Where Can Consumers Buy Jetty Products?
Jetty products are available at Whole Foods Market stores nationwide and online through Target and Amazon.
How Is Jetty Different From Poppi?
Poppi is a prebiotic soda brand, while Jetty focuses on electrolyte hydration products. Jetty is a separate business established by the same founders following PepsiCo’s acquisition of Poppi in 2025.
Is Jetty Self-Funded?
Yes. Allison and Stephen Ellsworth are financing Jetty’s initial launch with $2.5 million of their own funds, with potential outside fundraising planned for a later stage.
