Getting an ecommerce store up and running is only the first step of launching a successful business online. You also need to develop solid marketing strategies to increase ecommerce sales. Whether you’re a newbie or a pro, these marketing tips will help you increase your engagement, convert your traffic into sales, and grow your bottom line.
The most effective way to boost sales is by running ads across multiple social media platforms like Instagram, Facebook and Linkedin. The option of budget control makes this strategy cost-effective. There is a high level of user engagement on social media, which makes this approach ideal. It can boost engagement rate and subsequently result in a higher number of sales.
Woocommerce is an excellent option for an e-commerce platform. This is because it’s free of cost and offers incredible features like inventory management and WordPress integration. The user reviews are a testament to the usefulness of this platform for the purpose of marketing and selling products online. It is a highly efficient software that all business owners should try out.
Rodney Warner, Connective
Increasing sales is indeed a daunting task. One of the things that can help companies increase their sales is to keep up with the competition. See what other stores are doing, and then aim for something better. Also, you have to keep trying new marketing strategies so that you know how to attract new customers.
Square Online is one of the best platforms for an online store. Its seamless integration and affordable price are what grabbed our attention.
Brian Hardesty, On Display Signs
One of the best ways to increase ecommerce sales is to optimize your website for SEO. There are a lot of ways you can do this. Use relevant keywords on product pages. Add high-quality product images. Add descriptions to product pages that are rich with your keywords. Improve security protocols of your ecommerce website. make the navigational structure of the website user-friendly. Optimize your site for mobile devices. Improving the SEO of your website will increase search engine ranking and bring more organic traffic to your site.
Wix is one of the best platforms for building an ecommerce store. The advantage of this is that it is very user-friendly. Even an amateur can build a store for their business. You don’t need to have any prior web development knowledge. Its drag-and-drop editor can help you build a store from scratch in no time.
Alex Williams, FindThisBest
To increase sales, it is important to have a great email marketing strategy in place. This can be achieved by updating the subscriber list, using interactive content and personalizing the emails. As a result, it can significantly improve user engagement and subsequently, the conversion rate. This way, businesses can increase their sales and even retain customers.
The best platform for an online store is Bigcommerce. It is equipped with amazing features like Abandoned Cart Saver, Channel Management and CRM. This can help online stores to improve their customer service and establish strong customer relationships. This option is best suited for both new businesses as well as old ones.
Marcus Arcabascio, CustomerServiceNumber
To increase your ecommerce sales, you have to invest in social media. Awareness and reach are important factors when it comes to sales. Social media platforms like Instagram and TikTok can help you reach a very large audience. Promoting your store on social media will bring organic traffic to your store. And the more traffic you have, the more revenue it will generate.
BigCommerce is a great ecommerce platform for SMBs. It offers a lot of features and plans. You can buy one of the pre-made plans or ask for a custom plan. Each plan has a ton of features that enhance your ecommerce store. One of the best features of the platform is that it has built-in sales and marketing tools to increase revenue.
Perry Zheng, Pallas
The best way to increase sales of an e-commerce store is through social proof. In such technological times, how customers perceive a product can make or break a sale. If your social media page isn’t active, consumers wouldn’t want to visit your website. You should make use of social media power to showcase the value of your brand. One way is to highlight the positive reviews your brand has received over time. Instead of removing the negative comments, reply to them and give assurance that such a thing won’t happen again.
Best platforms for an online store
Here are some platforms ideal for an online store:
Nicole Bolton, Iconic Celebrity Outfits
By following the ecommerce marketing tips above, you can build a successful store that creates a good customer experience for shoppers and is equally fulfilling and rewarding for you to run.