The fashion and beauty industry is decorated with iconic hits and misses, new trends popping up every day, each new trend outdoing the last. Given the dynamic nature of these industries, it can become confusing and overwhelming to keep up with the trends. Cognizant of this, one innovative brand, Elizabeth Rovens, aims to bring quality and timeless pieces to the fashion and beauty world.
As a brand that preaches style and comfortability, its flagship product is its high-quality t-shirts flawlessly crafted with the highest quality Supima Cotton. More than their rich texture, the t-shirts were designed by a gifted European artist, and the beautiful design themes feature popular yoga symbols representing peace, harmony, and spirituality. Combined with its affordable price point, these qualities increase the t-shirt’s broad appeal across multiple demographics. In addition to its signature t-shirts, the brand also offers different yoga classes.
At the helm of this well-curated shop is a brilliant fashionista: Elizabeth Rovens, a yoga instructor, fashion, beauty and lifestyle blogger passionate about sharing her daily outfits and lifestyle inspirations with her audience and fan base. A model with over ten years of experience in the modeling, cosmetics, beauty, hair, and film industry, Elizabeth provides her audience with exclusive insider tips. “I love to share my professional tips with those in the industry of fashion/beauty or with those who just love it!” she excitedly shared.
On her page, the fashionista brings the high-end fashion scene to her audience, complete with exclusive behind-the-scenes views, releases, limited edition launches from all of their favorite brands, and styling advice that transforms the look and takes it to the next level.
When she is not sharing tips, she is catching flights to the next fashion show. “You’ll frequently see me traveling the globe and attending fashion shows, taking my passion for fashion wherever it leads me, and always carrying my Fendi clutch along for the ride,” she says. In February 2020, she was invited to her first Fashion Week in Milano FW20 by Fendi and Saks Fifth Avenue. Recalling the experience, she said, “It was such a wonderful experience to be part of some of the world’s most influential high fashion brands. This is just the beginning.”
When asked the motivation behind her brand, the bonafide fashionista insightfully shared, “I couldn’t find any quality, good-looking, comfortable, and affordable t-shirts that I wanted to wear.” So rather than sit back and complain, this soon-to-be industry leader turned around the situation for herself and others, thus creating the Elizabeth Rovens—a brand grounded in celebrating style and comfort.
As someone passionate about her brand, Elizabeth Rovens has big plans for the coming years. She aims to continue developing her brand by creating more high-quality, good-looking, comfortable, and affordable t-shirts that are instantly recognizable as the brand. Additionally, she remains dedicated to providing her followers with more helpful information when it comes to fashion, beauty, fitness, and lifestyle. As she proudly explained, “I’m focused on the here and now, but hopefully, one day, I’ll see them being sold at big department stores.”