Technology companies have always competed for attention. What has changed is how difficult it has become to determine which companies are actually winning that competition.
A funding announcement can produce dozens of stories. An executive can publish regularly on social media. A product launch can be discussed across newsletters, podcasts and industry publications. Yet a large volume of activity does not necessarily translate into lasting recognition.
Marketing Crunch is trying to address that distinction through its editorial rankings of technology marketing firms and marketers. In its current Top PR & marketing agencies ranking, Omri Hurwitz Media sits at No. 1, followed by Hotwire Global, RH Strategic, Next PR, Kurman Communications, Rosebud Communications, Society22 PR and JMG Public Relations.
The interesting part of the list, however, is not simply who occupies each position. It is how Marketing Crunch attempts to quantify attention.
Volume Is Not the Whole Story
Marketing Crunch uses two separate measurements for agencies: Share of Voice and Signal.
Share of Voice is designed to measure how much coverage a name receives relative to the other agencies measured by the platform. Signal looks at the quality of that coverage by considering the weight of the outlets involved and how recent the coverage is.
That separation addresses a problem familiar to anyone who has worked in marketing. More coverage is not automatically better coverage.
A hundred mentions in low-impact outlets can create a significant amount of noise, while a smaller number of stories in influential publications can have a very different effect on reputation and awareness. Marketing Crunch’s methodology does not collapse those concepts into one number, allowing users to see the difference between volume and quality.
OHM’s Position
Omri Hurwitz Media currently scores 92 for Share of Voice and 94 for Signal on Marketing Crunch, putting it at the top of the featured agency list. The platform describes the firm as a media and communications company that works with technology companies on market-moving narratives, with capabilities including strategic PR, executive and brand positioning, content, thought leadership, analyst relations and integrated campaigns.
Those categories point toward a PR market that increasingly extends beyond conventional media relations.
Technology companies often need communications support at moments when the business itself is changing. A startup may be preparing to announce funding while simultaneously trying to establish a new category. An established technology company may be launching a product that requires significant education before customers understand its relevance.
The agency’s role can therefore involve much more than generating a headline. It can include deciding which story should be told, which executive should tell it and which broader market conversation the company should attempt to join.
The Competition Is Not Standing Still
The rest of Marketing Crunch’s featured agency list illustrates how competitive that market has become.
Hotwire Global currently has a 75 Share of Voice score and 79 Signal. RH Strategic, Next PR, Kurman Communications and Rosebud Communications each have 63 Share of Voice and 79 Signal, while Society22 PR and JMG Public Relations each register 51 Share of Voice and 78 Signal.
Those figures provide a snapshot of the agencies generating measurable attention on the platform, but they also demonstrate why a simple count of media mentions may not be enough for buyers.
A technology company looking for a global communications consultancy could have different requirements from a startup seeking an agency focused on executive positioning or category creation. The right communications strategy can depend heavily on the company’s stage, industry and immediate business objective.
Why Signal Matters
The concept of Signal is particularly relevant in an industry where media lists can sometimes become little more than collections of logos.
A publication name may demonstrate that coverage was secured, but the surrounding context matters. Was the story recent? Was the outlet relevant to the company’s target market? Did the article discuss the company meaningfully or simply mention it?
Marketing Crunch’s methodology attempts to account for some of those distinctions by incorporating outlet weight and recency into its Signal metric.
That does not turn a numerical score into a universal measure of PR effectiveness. It does, however, give prospective clients another way to examine the media footprint surrounding an agency.
The Broader Shift
The emergence of rankings like Marketing Crunch’s reflects a broader change in the communications business. Buyers have more agencies to choose from, more channels through which companies can build awareness and more ways to assess whether a communications strategy is producing meaningful visibility.
For Omri Hurwitz Media, the current ranking places the firm at the top of that measurement system. The surrounding agencies demonstrate that the competition remains broad and established.
The more significant story is the methodology itself. By separating Share of Voice from Signal, Marketing Crunch is effectively arguing that winning attention requires two things: being heard and being heard in places that carry weight.
For technology companies fighting to establish credibility in crowded markets, that distinction may be increasingly important.
