How can you transform your client email list into a powerful tool for showcasing your company’s momentum? The Empathy Firm, led by the innovative brothers Grant Lira and Gavin Lira, has cracked the code on leveraging media features to keep your audience engaged and interested in your offerings.
Here’s how they do it — and how you can, too.
Using Email Campaigns to Share Your Appearances
Email remains one of the most effective ways to communicate with potential clients. By sharing your recent media features through well-crafted emails, you can highlight your company’s progress and keep your audience engaged. Here’s how The Empathy Firm recommends structuring these emails:
For Press Features:
Subject: “[Recipient’s Name], look where we just got featured”
Body:
Hey [Recipient’s Name],
We just got featured in the media, and here is a quote from our feature: “QUOTE_HERE.”
It’s great to see our efforts for our clients being recognized on a national level. They did a great job highlighting how we help our clients with/by [Relevant Details].
If you want to check out the full feature, here is the link! [ARTICLE_LINK]
If you want to book a call with our team to see if working with us would be a good fit for you, just schedule it here: [SCHEDULER_LINK].
Best,
[Your Name]
For Podcast Features:
Subject: “[Recipient’s Name], what’s the great tip we shared on this podcast?”
Body:
Hey [Recipient’s Name],
We just had a great podcast with many takeaways, but one stands out.
Seeing our efforts getting recognized by getting on shows like this is awesome.
I’d say that the second-best tip we gave was [Relevant Detail]. But if you want to know the best podcast tip, I recommend you check it out!
Here’s the link: [EPISODE_LINK].
If you want to book a call with our team to see if working with us would be a good fit for you, just schedule it here: [SCHEDULER_LINK].
Best,
[Your Name]
By sending one email per feature and keeping the content relevant and engaging, your company will remain at the top of your clients’ and prospects’ minds.
Utilizing SMS Campaigns for Maximum Impact
While emails are great for frequent updates, SMS messages can be used for the biggest wins and features. The Empathy Firm suggests using SMS to highlight significant accomplishments, ensuring your message gets noticed quickly. Here’s how to structure these messages:
For Press Features:
[Recipient’s Name], have you heard the news? We just got featured in the media for [Relevant Detail].
Linked here is the feature: [ARTICLE_LINK]
If you read it, you’ll see it highlights how we help our clients.
If you’d like to book a call with our team to see if working with us would be a good fit for you, just reply with the word “NEXT” to get the next steps.
For Podcast Features:
[Recipient’s Name], want to hear a great tip we shared on a podcast we just went on?
I’d say that the second-best tip we gave was [Relevant Detail]. But if you want to know the best podcast tip, I recommend you check it out!
Here’s the link: [EPISODE_LINK].
If you listen, you’ll see it highlights how we help our clients.
If you’d like to book a call with our team to see if working with us would be a good fit for you, just reply with the word “NEXT” to get the next steps.
The Empathy Firm’s Approach: A Blueprint for Success
Grant Lira and Gavin Lira emphasize the importance of staying connected with your audience through consistent and valuable communication. By sharing your media appearances via email and SMS, you demonstrate your company’s achievements and build trust and authority in your industry.
Emails allow for detailed updates and include calls to action that guide recipients toward further engaging with your brand. On the other hand, SMS provides a quick and direct way to highlight your most significant achievements, ensuring they catch the immediate attention of your audience.
Incorporating these strategies into your communication plan can enhance your brand’s visibility and credibility. Follow The Empathy Firm’s lead, and watch your company’s authority and client engagement improve.
Published by: Martin De Juan
