Make Safety Part of Your Company’s Brand Identity

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Is safety a core component of your organization’s brand image? If it isn’t, it probably should be. Many small, medium, and large companies in all industries have discovered the multiple ways that safer operations can save money and protect workers. In fact, it makes sense for almost any owner to review their entity’s approach to safety.

In addition to protecting customers from injuries, running a safe workplace means you’ll be smart with money and pay out less in legal fees for on-the-job accidents. From a marketing perspective, making your company known as a proponent of safe operations is a smart way of doing business. In the transport industry, fleet managers use a wide array of devices and techniques to minimize the risk of accidents, keep tabs on shipments, and monitor potentially dangerous road conditions.

Other industries use similar approaches. Food merchants, personal services firms, and medical professionals all have policies that incorporate safer practices that have the potential to not only save money but avoid dangerous work conditions. Consider the following real-life examples of how organizations use the concept of safety to enhance their brands, keep people safe, and deliver better ROI (return on investment).

Commercial Fleet Management

Transport supervisors work hard to earn reputations as promoters of safe driving. One way they achieve that goal is through the use of dash cams. Not only can high-quality dash cam systems make drivers safer, but they can also reduce expenses for the company in the form of fewer accidents. The next time you’re on the highway, note how many commercial trucks have bumper stickers that say their drivers are the safest on the road and now hiring: safe drivers wanted. That’s a solid indication that even transport fleet owners want the public to know that they care about avoiding danger on the road.

Food Merchants

Many small sellers build respect in local community by publicizing their hygiene practices. Consumers want to know that the taco or cotton candy they purchase from a street vendor is free of contamination. Online sellers of foods, beverages, and nutritional supplements do the same thing. They put hygiene and cleanliness notices up front, so potential buyers get the message that products are not dangerous or potentially harmful.

Since the pandemic of 2020, there’s been a trend among new restaurants to have open kitchens. That way, customers can see how their meals are prepared. The concept is a subtle way of saying they want you to see how clean and hygienic their food preparation services are. As the trend toward safe business practices continues, expect to see more open kitchens and work areas. Business owners boost their reputations by focusing on safer practices of all kinds.

Medical Services

Doctors’ practices have long been proponents of cleanliness and safe ways to be hygienic when conducting their daily operations. Even before the COVID pandemic, most medical professionals posted notices in their front offices about the need to wash hands and avoid uncovered coughing. After all, avoiding physical danger is what the medical profession is all about. That’s why most small practices make deliberate efforts to let their patients know about personal and public hygiene.

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