Trina Ramsey: Celebrating 15 Years of Empowering Leadership

By: Pam Perry

In July 2024, Trina Ramsey, Founder and CEO of the Just Do You Institute for Women’s Empowerment, marks a significant milestone—15 years as a transformational executive coach. This anniversary is not just a celebration of years passed but a reflection on a journey fueled by resilience, empowerment, and an unwavering commitment to helping others lead fulfilling lives.

The Genesis of a Visionary Leader

Trina’s path to becoming a beacon of support for women, nonprofit leaders, and solopreneurs started from humble beginnings. Raised in challenging circumstances and having faced profound personal losses, including the time her mother took her own life when Trina was at the tender age of 14, Trina’s life has been a testament to the power of overcoming adversity. These experiences instilled a deep empathy within her and a resolve to make a positive impact. After a successful 30-year career in nonprofit fundraising, Trina embarked on a new journey in 2009 that aligned more closely with her true calling—coaching.

The Birth of Just Do You Institute for Women’s Empowerment

Driven by a desire to support individuals who are often taught to put themselves last, Trina founded the Just Do You Institute for Women’s Empowerment. Her mission was clear: to empower women to prioritize their well-being and support others from a place of strength rather than sacrifice. Trina’s approach goes beyond conventional coaching; it’s about creating a space for profound personal reflection and actionable change.

A Decade and a Half of Impact

Over the last 15 years, Trina’s influence has grown significantly. Through her institute, she has touched the lives of countless individuals, guiding them through personal and professional transformations. Her services, which include one-on-one coaching, keynote speaking, and leadership training, are underpinned by her rich experience in nonprofit leadership and fundraising.

Notable highlights of her career include hosting the “Career Talk with Coach Trina” radio show, which amassed over 20,000 listens, and her best-selling book Just Do You, which eclipsed Oprah on the Amazon bestseller list for a momentous instant. Trina’s story has been featured in prestigious publications like Essence Magazine, and she was named a Rising Star by Speakers Magazine in 2023.

Overcoming Challenges with Grace

Trina’s journey hasn’t been without its challenges. Transitioning to full-time entrepreneurship after three decades in the nonprofit sector required not just courage but a profound shift in mindset. Additionally, navigating the nonprofit world as a Black woman often placed her at the intersection of microaggressions and overt discrimination. Yet, these experiences only sharpened her resolve and fueled her commitment to her craft.

The Power of Empathy in Coaching

What sets Trina apart is her unparalleled ability to connect with her clients on a deeply personal level. Her own struggles and triumphs allow her to empathize with those she coaches, making her guidance all the more poignant and impactful. This empathy is woven through her practice, helping clients navigate their unique paths to self-discovery and empowerment.

Celebrating Milestones and Looking Ahead

As Trina celebrates this 15-year milestone, she reflects on the journey and the lives changed. “This anniversary is more than a measure of time; it’s a testament to the lives we’ve touched and the personal victories of those we’ve supported,” Trina shares. Looking ahead, she remains committed to expanding her reach, with plans to enhance her nonprofit consulting services and continue her impactful retreats and workshops.

The future also holds the exciting launch of Trina’s family memoir, a project close to her heart that promises to offer another layer of connection with her audience. With plans for more international speaking engagements and innovative online courses, Trina is poised to extend her impact further, empowering women worldwide to embrace their full potential.

A Call to Action

As Trina Ramsey continues to redefine empowerment and leadership through her work, she invites others to join her on this journey of transformation. Whether you are a woman over 40 looking for a career change, a nonprofit leader in need of guidance, or someone seeking to reclaim their self-worth, Trina’s coaching offers the tools and support necessary for profound personal and professional growth.

Visit Just Do You Institute for Women’s Empowerment to learn more about how Trina’s coaching can facilitate your own journey of self-discovery and empowerment. Here’s to many more years of inspiring change and fostering resilience in the hearts of many. Let’s celebrate the courage to ‘just do you.’

Published by: Martin De Juan

The Empathy Firm’s Guide to Leveraging Media Features Through Email and SMS Campaigns

How can you transform your client email list into a powerful tool for showcasing your company’s momentum? The Empathy Firm, led by the innovative brothers Grant Lira and Gavin Lira, has cracked the code on leveraging media features to keep your audience engaged and interested in your offerings. 

Here’s how they do it — and how you can, too.

Using Email Campaigns to Share Your Appearances

Email remains one of the most effective ways to communicate with potential clients. By sharing your recent media features through well-crafted emails, you can highlight your company’s progress and keep your audience engaged. Here’s how The Empathy Firm recommends structuring these emails:

For Press Features:

Subject: “[Recipient’s Name], look where we just got featured”

Body:

Hey [Recipient’s Name],

We just got featured in the media, and here is a quote from our feature: “QUOTE_HERE.”

It’s great to see our efforts for our clients being recognized on a national level. They did a great job highlighting how we help our clients with/by [Relevant Details].

If you want to check out the full feature, here is the link! [ARTICLE_LINK]

If you want to book a call with our team to see if working with us would be a good fit for you, just schedule it here: [SCHEDULER_LINK].

Best,

[Your Name]

For Podcast Features:

Subject: “[Recipient’s Name], what’s the great tip we shared on this podcast?”

Body:

Hey [Recipient’s Name],

We just had a great podcast with many takeaways, but one stands out.

Seeing our efforts getting recognized by getting on shows like this is awesome.

I’d say that the second-best tip we gave was [Relevant Detail]. But if you want to know the best podcast tip, I recommend you check it out!

Here’s the link: [EPISODE_LINK].

If you want to book a call with our team to see if working with us would be a good fit for you, just schedule it here: [SCHEDULER_LINK].

Best,

[Your Name]

By sending one email per feature and keeping the content relevant and engaging, your company will remain at the top of your clients’ and prospects’ minds.

Utilizing SMS Campaigns for Maximum Impact

While emails are great for frequent updates, SMS messages can be used for the biggest wins and features. The Empathy Firm suggests using SMS to highlight significant accomplishments, ensuring your message gets noticed quickly. Here’s how to structure these messages:

For Press Features: 

[Recipient’s Name], have you heard the news? We just got featured in the media for [Relevant Detail].

Linked here is the feature: [ARTICLE_LINK]

If you read it, you’ll see it highlights how we help our clients.

If you’d like to book a call with our team to see if working with us would be a good fit for you, just reply with the word “NEXT” to get the next steps.

For Podcast Features:

[Recipient’s Name], want to hear a great tip we shared on a podcast we just went on?

I’d say that the second-best tip we gave was [Relevant Detail]. But if you want to know the best podcast tip, I recommend you check it out!

Here’s the link: [EPISODE_LINK].

If you listen, you’ll see it highlights how we help our clients.

If you’d like to book a call with our team to see if working with us would be a good fit for you, just reply with the word “NEXT” to get the next steps.

The Empathy Firm’s Approach: A Blueprint for Success

Grant Lira and Gavin Lira emphasize the importance of staying connected with your audience through consistent and valuable communication. By sharing your media appearances via email and SMS, you demonstrate your company’s achievements and build trust and authority in your industry.

Emails allow for detailed updates and include calls to action that guide recipients toward further engaging with your brand. On the other hand, SMS provides a quick and direct way to highlight your most significant achievements, ensuring they catch the immediate attention of your audience.

Incorporating these strategies into your communication plan can enhance your brand’s visibility and credibility. Follow The Empathy Firm’s lead, and watch your company’s authority and client engagement improve.

Published by: Martin De Juan