How TikTok Helps Users Stay Updated on Fashion Week Trends

In an age where digital transformation defines how brands communicate and connect with their audience, TikTok has emerged as a pivotal player in the fashion industry. With its short video format and interactive features, TikTok has become a go-to platform for fashion enthusiasts to showcase and discover the latest trends. For influencers and brands looking to increase their reach, strategies such as finding the best place to buy TikTok likes have proven invaluable in drawing a wider audience. As Fashion Week events unfold in cities like Paris, Milan, and New York, how exactly is TikTok playing a key role in keeping users informed and excited? Let’s dive in.

Rapid Trend Updates in Real-Time

Gone are the days when fashion aficionados had to wait for monthly magazines or websites to update them on the latest runway looks. With its real-time content creation, TikTok ensures that the moment a model steps onto the runway, the look can be uploaded, shared, and made viral. This immediacy allows users to not only view but also react and adapt these trends in their personal style, all within the span of Fashion Week. It’s not just about witnessing the trends; it’s about participating in them, offering an unparalleled dynamic and engaging fashion experience.

Behind-the-Scenes Access

Traditionally, the inner workings of Fashion Week were reserved for the elite – top designers, models, and industry insiders. TikTok, however, has democratized this access. Now, users get a backstage pass, witnessing the buzz and preparations leading up to the big shows. Designers are sharing the creative process, from sketches to final fittings. This kind of insight fosters a deeper connection between brands and their audience, making Fashion Week more inclusive and engaging.

Interactive Challenges and Hashtags

One can’t discuss TikTok without mentioning the power of challenges and hashtags. Many fashion houses and influencers initiate challenges that encourage users to recreate runway looks or add their personal twist to a particular trend. These challenges not only promote brand engagement but also allow for a creative interpretation of the latest styles, making fashion more accessible and fun. It forms a community where everyone from novice fashionistas to established designers can connect and inspire each other, propelling fashion forward in a collaborative way.

Fashion Reviews and Tutorials

For those who are curious about the intricacies of fashion – the fabrics, the cuts, the inspiration behind a collection – TikTok is a gold mine. Numerous fashion bloggers and experts dissect the runway trends, offering reviews and tutorials on how to incorporate these styles into everyday wear. This educational aspect of TikTok ensures that users are not just passive consumers but are empowered to understand and celebrate fashion in its entirety.

Diverse Voices and Perspectives

The beauty of TikTok lies in its global community. As Fashion Week trends are shared and spread, they are also interpreted and showcased by diverse users from different parts of the world. This global perspective ensures that fashion is not seen in a monolithic way but is appreciated for its universal appeal and diverse interpretations. Whether it’s a user from Tokyo giving a streetwear twist to a Parisian look or someone from Nairobi infusing local fabrics into a Milanese design, TikTok celebrates the global language of fashion.

The Business Impact: Brands and TikTok

More than just a platform for expression, TikTok is now a significant business tool for the fashion industry. Brands are utilizing TikTok to create hype before their runway shows through exclusive previews or behind-the-scenes content. They are also partnering with influencers, who play a crucial role in making trends go viral. This isn’t just about brand awareness; it translates into real commercial impact. TikTok’s ‘Shop Now’ feature allows users to directly purchase what they see in videos, turning viewers into customers. For designers and retailers, this is a monumental shift in how fashion is marketed and sold, emphasizing TikTok’s role not just in trendsetting but in industry innovation.


Furthermore, TikTok provides fashion brands with data and insights into consumer behavior. This information is invaluable, as it allows designers and marketers to tailor their collections and campaigns more effectively. They can pinpoint which trends resonate most with the audience and adapt their strategies accordingly. It’s a symbiotic relationship; TikTok gives brands a direct line to the consumer, while the platform itself becomes enriched with high-quality, engaging content that attracts more users. This cycle of interaction and engagement solidifies TikTok as not just a social media app but a pivotal part of the modern fashion industry’s ecosystem.

The Bottom Line

Fashion Week has always been an event that captivates the world. With platforms like TikTok, the allure and grandeur of these events are no longer restricted to a select few. By offering real-time updates, behind-the-scenes glimpses, interactive challenges, comprehensive reviews, and a celebration of diversity, TikTok ensures that Fashion Week is an experience shared, loved, and lived by all its users. As fashion evolves, so do the platforms that showcase it, and TikTok stands as a testament to this beautiful evolution.

China adamant it will not sell TikTok and its algorithm

China The state of TikTok had reached a stalemate after its CEO testified before Congress, who were skeptical about his intention with US user data.

His appearance on Thursday led to lawmakers grilling him about the company’s attempts to protect user data and put out fire regarding its ties to China.

Meanwhile, China has remained adamant that it would oppose a forced sale of TikTok – its first direct response to the Biden administration’s demands.

They had previously requested TikTok’s Chinese owners to sell their share of the company; otherwise, they would get banned in its most important market.

China’s comments follow Shou Chew, the CEO of TikTok, appearing before the court amid increasing scrutiny over the company’s connections in Beijing.

The news

On Thursday, China’s commerce ministry stated that the forced sale of TikTok would be detrimental, damaging global investors’ confidence, especially in the United States.

“If the news [about a forced sale] is true, China will firmly oppose it,” said Shu Jueting, a ministry spokeswoman.

She also said a potential deal would have to seek the approval of the Chinese government.

“The sale or divestiture of TikTok involves technology export, and administrative licensing procedures must be performed in accordance with the Chinese laws and regulations,” Shu continued.

“The Chinese government will make a decision in accordance with the law.”

China previously didn’t weigh in directly on a possible force sale.

However, since 2020, it indicated that it wanted to protect Chinese technology by implementing recommendation algorithms to a list of restricted technologies for export.


The Thursday hearing with Shou Chew lasted more than five hours.

It started with a lawmaker’s urge to ban the app, and they stayed combative throughout the hearing.

“Your platform should be banned,” said Washington Republican Rep. Cathy McMorris Rodgers, whose words started the hearing.

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Chew’s testimony emphasized TikTok’s independence from China, highlighting its ties to the United States.

“TikTok itself is not available in mainland China,” he said in his opening remarks.

“We’re headquartered in Los Angeles and Singapore, and we have 7,000 employees in the US today.”

“Still we have heard important concerns about the potential for unwanted foreign access to US data and potential manipulation of the TikTok US ecosystem.”

“Our approach has never been to dismiss or trivialize any of those concerns. We have addressed them with real action.”

While it is true that TikTok operates out of China, the Chinese government still has significant leverage over businesses under its jurisdiction.

There is speculation that ByteDance and TikTok could be forced to cooperate with a series of security activities, possibly including TikTok data transference.

During the Thursday hearing, Chew attempted to provide nuanced answers and assuage concerns about the company and ByteDance.

However, he was frequently interrupted as lawmakers called him evasive.

After the hearing

Following more than five hours of testimony, lawmakers expressed skepticism about TikTok’s attempts to protect user data and ease concerns about its ties to China.

According to analysts, there would likely be more calls by Washington seeking to ban TikTok if the company doesn’t separate itself from its Chinese parent.

Last December, Chinese officials proposed tightening measures to govern the sale of content-based recommendation algorithms to prospective foreign buyers.

The algorithm is a powerful tool that keeps users glued to the app.

It is also speculated to be responsible for TikTok’s success.

The algorithms recommend users new videos based on their behavior, usually pushing videos they like.

Chinese regulators initially added algorithms to the list of restricted technologies in August 2020.

Back then, the Trump administration threatened the company that it would be banned unless it was sold.

According to analysts and experts, Beijing might prefer that TikTok exit the US market instead of giving up its algorithm.

Ban on TikTok opens doors for others

Ban 2022 was a turbulent year for investors in digital media businesses such as Meta and Snap.

Yet, the difficulties may have passed as investors received some encouraging news this week, reviving their optimism.

TikTok, a major competitor for many businesses, is on the verge of being banned in the United States.

The news

The US House Foreign Affairs Committee voted on Wednesday to forward legislation giving President Joe Biden the authority to ban TikTok.

The video-sharing app is developed by the Chinese business ByteDance, and it has been a major driver in stealing market share from social media titans.

In an interview, Laura Martin, a Needam analyst, stated that if the ban is implemented, multiple platforms will profit, including:

  • Snap, the parent company of Snapchat
  • Meta’s Facebook
  • YouTube

“Implications are great for anybody that has been losing market share to TikTok,” said Martin.


The video-sharing app owned by ByteDance has seen a rapid ascent in the United States over the years.

Its presence was especially noticeable in 2022, when the unpredictable economy had an influence on the internet ad business.

The platform will have over a billion monthly users by 2021.

According to a Pew Research Center poll, over 67% of American youths use TikTok, with 16% saying they are virtually always on the network.

According to Insider Intelligence, the app holds 2.3% of the worldwide digital ad market, trailing Google (including YouTube), Facebook (and Instagram), Amazon, and Alibaba.

Privacy concerns

Despite TikTok’s amazing run and rising notoriety, its parent business is situated in China, which poses some data privacy issues.

Furthermore, ByteDance is a privately held corporation, which raises authorities’ concerns.

TikTok was prohibited on government devices by Lawmakers in December as part of a bipartisan funding package.

Some governors have withdrawn the program from state computer networks and public colleges since then.

Sen. Josh Hawley, R-Mo., called for a countrywide ban in January.

TikTok answered on Wednesday.

“A US ban on TikTok is a ban on the export of American culture and values to the billion-plus people who use our service worldwide,” said a company spokesperson.

“We’re disappointed to see this rushed piece of legislation move forward, despite its considerable negative impact on the free speech rights of millions of Americans who use and love TikTok.”

Read also: Stock market ends February with losses

Reality of the ban

While there was another bill before the one brought up by the committee this week, it will take time for lawmakers to enact any serious prohibitions.

If the bill passes the Republican-controlled House, it must then be approved by the Democratic-majority Senate.

As a result of the resistance expressed by certain Democrats, there will be a challenge.

Nevertheless, if it passes the Senate, Biden must either sign it or veto it.

Past oppositions

The latest uproar isn’t the first time American officials have taken TikTok to task.

When Donald Trump was President, he stated that he intended to ban it by executive order in 2020.

To prevent TikTok from being taken down, ByteDance had planned a future spinoff.

They did, however, negotiate an arrangement with Trump to include firms such as Oracle and Walmart.

The two corporations would have become investors, but the transactions never took place.

TikTok, according to Laura Martin, may be purchased today.

While it may be a weaker competitor with questionable experience, it would not just shut down.


JMP analyst Andrew Boone believes that if TikTok is outlawed in the United States, Meta would profit the most.

Facebook has been investing more money on its Reels features, which, unlike its primary newsfeed, have yet to develop a sustainable business model.

On its fourth-quarter earnings call, Meta stated that it expects Reels to reach revenue neutrality by the end of 2023 or early 2024.

“If TikTok were to go away, I think that there would be a lot more consumption of Instagram Reels,” said Boon.

He also mentioned Snapchat Spotlight and YouTube Shorts as potential beneficiaries.

Rough days

In 2022, Meta’s Reels, Spotlight, and YouTube Shorts faltered.

As Meta endured three consecutive quarters of falling income, it lost two-thirds of its value.

Conversely, Snap stock sank 81% as growth slowed to single digits.

For the second time in a row, the corporation refused to issue a forecast.

YouTube advertising revenue fell 8% year on year in the fourth quarter, below analyst estimates.

TikTok’s prominence encouraged several digital media businesses to copy its business model.

As celebrities chastised the app for attempting to imitate TikTok, Instagram CEO Adam Mosseri explained the modifications.

Another Instagram post urged the business to keep Instagram as it was, garnering over 1.6 million likes and over 140,000 petition signatures.


TikTok is Helping On-the-Rise Artists in the Music Industry

Without a doubt, TikTok has positively impacted the recording industry. Just one video can attract the attention of viewers worldwide and could help emerging musicians and choreographers gain prominence.

For instance, Zoi Lerma, a Los Angeles employee at a bagel shop, choreographed Benee’s song “Supalonely.” She subsequently posted her clip to TikTok, where it was well-received by viewers. Since then, the TikTok video has received over 45 million views, making Benee a household name.

Benee’s “Supalonely” has been featured in over 5.7 million videos that users and content producers have posted online. Benee received nominations for and wins for the song’s success, including New Artist of the 2020 People’s Choice Awards, as well as sales of more than 1 million copies and 2.1 billion streams across all platforms. The artist also gave two jam-packed performances in New Zealand.

“When it started trending on TikTok and picking up on TikTok, I would hear it on the radio or, you know, hear it in stores. I would hear it everywhere,” Lerma stated in an interview.

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TikTok is creating revenue for the music industry

TikTok is one of the most effective hitmakers of this century because of its widespread use. The program, which ByteDance of China owns, offers a platform for artists and content producers to express and promote their abilities in short films. In addition, a user may upload any sort of content, including pictures of pets, information about their personal life, hobbies, ASMR, singing, and dance.

The films readily become viral within hours of being released since they attract many people’s attention. As a consequence, TikTok sets trends and even helps older songs regain their prior level of popularity. For instance, Fleetwood Mac’s “Dreams” reached the top of the charts two years ago as a result of a popular video using the music as the backdrop. TikTok has also developed into a source of revenue for record companies and musicians.

“If a song is going viral on TikTok, and the artist is unsigned, and as a result, it’s getting a million streams on Spotify, the labels are scrambling to sign that song or that artist. “They’re obsessed with expanding their market share and making sure they don’t lose any market share to independent artists,” Midia Research analyst and consultant Tatiana Cirisano said.

“With hundreds of songs generating over 1 billion video views and dozens of artists signing record deals as a result of success on the platform, TikTok starts trends that reverberate throughout the culture, the industry, and the charts,” said TikTok in a statement.

TikTok has also been caught among youngsters. According to a recent poll, over 67% of youths in the country use TikTok, with 16% of them indicating they use it often. As a result, numerous social networking apps have adopted TikTok’s model. For example, Meta’s Facebook launched Reels, which looks similar to TikTok’s interface.

TikTok had over 1 billion users worldwide a year ago, and this figure is growing.

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Issues that trouble TikTok

Although TikTok is rapidly expanding, American officials are becoming concerned about the potential problems that the firm can do to consumers. Congress demanded that TikTok respond to allegations regarding suspected access to user data based in the U.S. a little more than two months ago.

“In light of this new report, we ask that your agency immediately initiate a Section 5 investigation on the basis of apparent deception by TikTok and coordinate this work with any national security or counter-intelligence investigation that may be initiated by the U.S. Department of Justice,” said Congress.

The declaration was issued in response to a BuzzFeed article that claims ByteDance, the parent firm of TikTok, frequently accessed its users’ data, particularly those based in the United States. TikTok quickly refuted the accusations, though.

“[TikTok has] consistently maintained that our engineers in locations outside of the U.S., including China, can be granted access to U.S. user data on an as-needed basis.”

Source: CNBC

Aakaanksh Autade (Kaansanity) Shares the Secret for Going Viral on Tiktok and Building Brands

Social media has been a major game-changer for everyday life as it allows people to connect and share updates on their lives or shared interests. However, its influence doesn’t end there as it has also changed the business landscape by providing business owners with the platform to run their business. Aakaanksh Autade is one of those individuals who have found opportunities to build his career around social media.

As a young child, Aakaanksh wanted to work for himself. The idea of owning his own time and doing what he loved was the dream. Despite being young, he set out to find what he could do to give himself the life he wanted and eventually chanced upon the world of entrepreneurship. He fell in love with it and later took part in reselling, drop-shipping, stocks, and web design. 

After becoming successful in those niches, Aakaanksh took the time to learn the ropes of advertising, especially on Facebook. After getting the hang of Facebook Ads, he eventually moved into the e-commerce and the social media marketing niche and started his own marketing agency called AK Digital.

Since its founding, AK Digital has generated thousands in sales and hundreds of thousands of followers on TikTok, his primary social media channel, for clients. Although an intimidating challenge, Aakaanksh has amassed years of experience with social media management and social media marketing. He has had a hand in Facebook ads, paid traffic, and lead generation, giving him the credentials to work with a wide variety of businesses, from small local businesses, e-commerce brands, and even large companies. Among the companies that he’s worked with, he has helped with the advertising campaigns of Grammarly, Chegg, and even Amazon through TikTok.

Currently, Aakaanksh is running ads and managing social media for two major seven-figure companies in software and beauty, and multiple smaller six-figure businesses in the Los Angeles area, including gyms, dentists, and the like. 

Aakaanksh chose to make his presence known on TikTok because of how much easier it was to use and how easily it could attract a following. He noticed how many creators around him were focusing on creating the most viral content they could think of every single day of the week. Even the best creators on the platforms knew it was almost impossible to hit every single video out of the park. The difficulty in making daily hits meant that some creators would resort to clickbaiting. 

For those unaware, clickbaits are a false form of advertisement used to attract users’ attention to check out the creator’s content. Unfortunately, it’s common, and some people believe it’s a great idea to gain publicity. However, it loses the creator’s chances of building a strong community. Aakaanksh wants creators to understand that it’s possible that each content won’t always be an instant hit. Instead of getting discouraged, he wants them to consistently keep putting out high-quality content as it builds a better chance of bringing in likes and followers and allow them to build a strong community.

To learn more about Aakaanksh Autade (kaansanity), you may follow him on TikTok or visit his website

TikTok Influencer Marquise Mason Proves Success Can Come in Many Forms

Every generation defines success in different ways. Baby boomers see success as building a family while Generation X sees success as building a career. Millennials and Gen Z lean more towards the latter as they prioritize a balance between work and life. However, millennials like Marquise Mason often get scrutiny for their idea of a career as influencers. 

Born and raised in Los Angeles, California, Marquise Mason is a nineteen-year-old influencer who found internet fame through the viral app TikTok, where he shares his short and entertaining clips.

Like many in his generation, Marquise grew up at a time when technology took massive leaps to become what it is today. While older generations grew up with toys they could play with or television to keep them entertained, he found joy through looking at the screens of his mobile phone or computer set. 

One of the earliest forms of entertainment came through YouTube, where Marquise Mason saw personalities like PewDiePie, Jenna Marbles, and others create content that kept their viewers and subscribers amused. Marquise also spent his time browsing for other entertaining content. Accessibility became even easier when the mobile industry was innovated to bring nearly everything to the small screen. With a simple tap, Marquise could find himself immersed in a world that totally freed him from the stresses of life.

Among the apps that Marquise frequently uses is TikTok, a viral video-sharing social networking app. Many people often use it to create short music, lip-sync, dance, comedy, and talent videos, allowing them to showcase their creative skills.

Marquise Mason joined the app with the majority of his content, focusing on comedy clips. Recognizable for his afro hairstyle, Marquise posted his first video doing a challenge of stopping a ceiling fan. He would then go on to create videos that featured optical illusions and memes, often garnering thousands of viewers. 

On average, Marquise’s videos often get over a thousand views. But he made his breakthrough when he posted an optical illusion where the image would move if viewers gave their phones a gentle shake. The video would amass over 304.3 thousand views, putting him in the spotlight and attracting more people to view his other content. His following also grew to four thousand.

Before becoming an influencer, Marquise was unsure of the direction his life would take him. Having just graduated out of high school, he would spend the late afternoons sitting on the roof and watching the sunset, praying for God to make his way. He was often met by others who frequently told him to grow up, but he remained quiet and humble. Now he’s found fame and an idea to continue building his career as an influencer on TikTok, letting his actions do the talking for him.

Marquise Mason plans to use his platform to encourage others to continue doing what they love and blocking off anyone trying to drag them back.

To see more of Marquise Mason’s videos, you may follow him on TikTok and Instagram.

TikTok Sensation, Emilio Bernot, Creates Impressive Videos for Rising Rappers

Generating over 900,000 followers on TikTok was not an easy feat for Emilio Bernot, but he did it because of his innate passion for photography that evolved into video production. As he is well-known for making viral TikTok content and music videos, Bernot is now collaborating with rappers Paul Wall, Fredo Bang, and Slim Thug to create their music videos. 

Emilio Bernot’s love for photography began when his mother sent him to Fusion Academy for school when he was 15 years old. He was put in a photography class and grew to love it after a few weeks of classes. He enjoys being able to change the mood or theme of a particular subject by simply playing with colors. In the same year, Bernot’s friend got a camera with the objective of doing a photo shoot with local influencers. They were able to connect with rapper Scotty McThottie, who later revealed to Bernot that he was more interested in making a music video instead of doing a regular photoshoot.

Bernot was not very confident at first at the idea of creating a music video, but he said yes to the project anyway. Before he knew it, he was having the time of his life shooting the video content. 

“Other directors I’ve had experiences with make most of the decision and act like the boss. When an artist wants me to make him a video, he is my boss. He is paying me to make him this video so I work for him not him for me. Whatever the artist wants the video to look like is how I’ll make it,” reveals Bernot.

His impressive TikTok journey did not start out as a planned project. He started out by posting skits on his Instagram account when he was 14 years old, which did not turn out very well, as he only had 250 followers. At the age of 16, he started doing what he would describe as “stupid videos” like breaking watermelons at Walmart and going behind a McDonald’s counter and serving his own food. Bernot admits that he is not proud of any of his past videos.

Finally, he came across TikTok in 2019 and discovered that he does not need followers for his video content to be viewed. All he needs is good content for people to be attracted to it. From then on, he would spend countless hours planning and ideating video content he could upload to connect with his followers. 

One of the people that Bernot looks up to is engineer, industrial designer, and philanthropist Elon Musk. He admires how Musk started from having nothing as a kid growing up in Africa and dreaming to make civilian space travel a reality someday. Seeing how Musk is slowly making his dream a reality motivated Bernot to pursue his own aspirations. 

Emilio Bernot sees himself launching his own YouTube channel in the near future. Aside from his vision to continue to grow his video production business, he also intends to try out acting in the coming years. His followers can expect to see more of him as he prepares to diversify his personal brand. 

Follow Emilio Bernot on TikTok to get updates about his projects. Visit his Facebook and Twitter accounts to know more about him.