How to Use Social Media to Find a Perfect Audience

Social media has drastically transformed the way in which people receive information and how we connect with each other. It has also greatly reshaped how companies interact with customers and attract new leads. Although it is estimated that there will be approximately 257 million social media users by 2023, social media is often executed poorly.

Companies, small and large, should familiarize themselves with techniques and strategies to help maximize the benefits that social media will undoubtedly bring to their business. For instance, reposting the same content across every social channel is an ill-advised decision as each platform has a specific audience and requires a unique delivery. Sharing the exact content can create mediocrity surrounding your brand and leave users feeling unengaged, and eventually you will lose them as followers.

Also, companies should steer clear of creating and sharing clickbait content. Clickbait content is content designed to attract attention and to entice users to engage, but it is typically deceptive and misleading. It can sometimes feel like you need to have the loudest, craziest content to get noticed, but resorting to clickbait is not a sustainable approach. In the beginning, you may notice an increase in the amount of followers or likes you receive, but once audience members become aware of this clickbait, they will disengage, and subsequently, unfollow. If you reach the a perfect audience, you don’t need to ask for their engagement as they will provide it willingly.

Additionally, using the appropriate tone across platforms is imperative. For more serious channels such as LinkedIn, a professional tone of voice is suggested. Information spread through LinkedIn is usually of matter-of-fact nature. For more casual platforms such as Twitter and Instagram, an informal tone is commonplace. But remember, communicate to people like people, not leads. It is easy to forget there is an actual person sitting on the other end of the screen. They wanted to be treated as such and not just as a sale.

Relating to how you communicate with your followers, it is important to build a solid customer base and earn their trust rather than just posting content in order to garner a sale. Social media has the power to influence buying decisions but it also has the power to form relationships. Your followers will notice this attempt to form connections and feel valued because of it.

Furthermore, it may seem wise to take advantage of every single social platform offered. However, in this case, quality over quantity takes the cake. Using every social channel available is not only inefficient but it can also lead users to believe your content is dull and deficient. One or two platforms done strongly will produce stronger, better results.

It is important for businesses to know these strong strategies in order to take full advantage of all the great opportunities social media holds. Read in the infographic below to familiarize yourself with the valuable potential of social media and how to employ it correctly. 

Dylan Blau Helps Upcoming Talent Stand Out in a Highly-Competitive Influencer Industry

Dylan Blau, the founder of The Blau Agency, takes the lead in helping people build a brand and grow their followers on social media. As a social media expert and entrepreneur, Dylan knows how to make the most out of the digital space through his strategies for credibility and profitability on social media.

The Blau Agency is a talent management and social media branding company that helps up and coming artists from all walks of life. Dylan Blau specializes in helping his clients with branding, marketing, lead generation, sales, networking, collaborations, website, content creation, and personal management. 

Dylan Blau has worked with rappers, celebrities, and online influencers who are now running at the top of their game. Unlike other textbook marketing professionals in the industry who learned through school, Dylan takes his expertise and foundation from his fruitful years in the industry. Understanding the practical application of how to use social media has allowed Dylan to maximize other  brands potential for income in an oversaturated market.

His consistent ability to test new concepts and take risks to learn is how Dylan continues to lead the way on social media. Recently joining TikTok, he already had a video go viral with over 1 million views, and he has over 29K followers. Dylan Blau prides himself on his proven track record of success and experimentation. Dylan tackles every hurdle head-on with his innovative strategies that have propelled many to new levels of success. When it comes to problem solving and creating new ideas for  brands, Dylan is known for coming up with the most out of the box concepts that always over deliver on expectations and results.

Social media is one of the most inexpensive and convenient ways one can market themselves. Given the direction of professionals such as Dylan Blau, exposure across digital platforms can be life-changing. The Blau Agency provides the same level of expertise as any Hollywood agency, however with Dylan’s unique approach and strategies, he has created an organic buzz and word of mouth about his new venture.  

“I want to leave behind a legendary impact and help millions of people all over the world,” said Dylan Blau. Every day, an artist seems to appear from one corner of the globe. Dylan said that while social media gives everyone the chance to be famous, many influencers still fail, unable to turn their influence into a profit. This knowledge gap motivated Dylan to educate upcoming artists to turn their skills into business ventures. Furthermore, the expert stressed that having a reliable agency will help an artist go through a step-by-step process to turn their dreams into reality.

Currently, Dylan Blau is working with TikTok influencers to help them leverage their prominence and success in monetizing their brand. Such personalities gain millions of views on the platform. Dylan is guiding them on how to create a real business while doing what they are passionate about. “I love to work with content creators and rising entrepreneurs who can benefit the most from understanding how the business of social media really works,” Dylan Blau said.

Dylan Blau builds long-lasting relationships with his clients. Whatever an artist may be doing, either releasing a new song or starting a modeling career, Dylan evens the playing field for everyone by leveraging social media. “Even more compelling than my passion for business and entrepreneurship is my unquenchable desire to help others,” Dylan said.

On top of being a social media expert and entrepreneur, Dylan Blau is also an internationally known dog trainer with over 13 years of experience in taming dogs with aggression and behavior issues. Dylan also authored two books. One book is called Social Media Secrets, where he discussed game-changing strategies for dominating online platforms. The other book is entitled We Are Dog Training, tackling dog training secrets and spreading the message that everyone is capable of training dogs or themselves.

To learn more about The Blau Agency, visit their website. Also, check out Dylan Blau on Instagram.