The Resurgence of Sam Altman as CEO at OpenAI

In an unexpected twist of fate, OpenAI unfolds a dramatic chapter with the reinstatement of Sam Altman as Chief Executive Officer, a decision that transpired mere days after his abrupt dismissal by the board. This turn of events not only highlights Altman’s profound influence within the organization but also underscores the strategic significance of his leadership in navigating OpenAI through a period of internal turbulence.

The Reinstatement Decision and Board Restructuring:

Beyond the reinstatement, the organizational landscape undergoes a profound transformation with the restructuring of OpenAI’s board. Introducing the seasoned expertise of former Salesforce co-CEO Bret Taylor and distinguished former Treasury Secretary Larry Summers, the board dynamics witness a significant shift. Taylor assumes the pivotal chair position, injecting a fresh perspective into OpenAI’s leadership. Simultaneously, the removal of Helen Toner, Tasha McCauley, and co-founder Ilya Sutskever signals a strategic recalibration within the board’s composition.

Employee Uprising and Strategic Reshuffling:

The rapid reinstatement of Sam Altman is a direct response to a groundswell of discontent among OpenAI employees. A united front emerges as hundreds sign a letter, demanding the resignation of the board unless Altman is reinstated. This period of internal strife triggers not only Altman’s return but also a calculated removal of key figures who played pivotal roles in the initial ousting, thereby initiating a strategic reshuffling within the organization.

Sam Altman’s Response and Microsoft Partnership:

Sam Altman’s return unfolds in tandem with an ambitious collaboration with Microsoft, adding another layer of strategic complexity to the narrative. Altman, alongside co-founder Greg Brockman, is poised to join forces with Microsoft in establishing a new AI lab. Satya Nadella, Microsoft’s CEO, expresses unwavering support for these transformative changes, highlighting the pivotal roles Altman and Brockman are set to play in shaping the future trajectory of OpenAI.

Industry Reactions and Investor Influence:

The reinstatement resonates beyond OpenAI’s walls, echoing through the corridors of the industry. Drawing historical parallels with events such as the ousting and return of Steve Jobs at Apple, the reinstatement becomes a focal point for reflection. Prominent investors, including Microsoft, Tiger Global, Thrive Capital, and Sequoia Capital, emerge as architects of change, exerting influence to reverse the board’s decision. Industry leaders and investors alike ponder the profound implications of these events on OpenAI’s trajectory and the broader landscape of artificial intelligence.

Altman’s Legacy and OpenAI’s Impact:

Sam Altman, at the helm of OpenAI since 2019, becomes a linchpin in the company’s unfolding narrative. OpenAI, catapulted to prominence with its revolutionary ChatGPT chatbot, emerges as a global powerhouse, with potential valuations soaring to $86 billion. Altman’s legacy intertwines with the company’s broader impact on the AI landscape, creating a narrative that extends beyond individual leadership changes, encompassing the transformative potential of OpenAI’s innovations.


The unexpected reinstatement of Sam Altman as CEO marks not just a change in leadership but a strategic metamorphosis for OpenAI. The collaboration with Microsoft, the intricate restructuring of the board, and the resounding support from influential investors collectively underscore the organization’s resilience and illuminate its potential to shape the future contours of artificial intelligence.

Resilience Prevails: ChatGPT Bounces Back from a Major Outage

The ChatGPT Outage and its Impact

In a remarkable turn of events, OpenAI’s celebrated chatbot, ChatGPT, encountered a brief yet notable disruption in its service, highlighting both the challenges and the tenacity that underlie the world of AI-powered communication. This incident took place on a typical Wednesday morning when ChatGPT began to display unexpected errors, leading to a temporary but impactful outage. The ramifications were not confined solely to ChatGPT itself but rippled through OpenAI’s entire ecosystem, affecting more than two million developers who rely on the platform’s API services for a myriad of applications.

For ChatGPT users, the experience was marked by the disheartening message, “ChatGPT is at capacity right now.” This simple statement served as a stark reminder of the complexities and demands associated with handling an AI-driven platform of such magnitude. Consequently, OpenAI promptly addressed this situation by categorizing it as a “major outage,” recognizing its gravity.

The Swift Resolution and Recovery

In response to the unexpected outage, OpenAI’s approach was nothing short of commendable. Their dedicated team worked tirelessly to identify the root cause of the problem and promptly implemented a solution. This swift response meant that the disruption was relatively short-lived, with services returning to their usual operational state. This incident showcased the resilience of ChatGPT’s underlying infrastructure and the commitment of the team behind it to ensure uninterrupted access to the platform’s capabilities.

A Glimpse into ChatGPT’s Expanding Influence

Beyond the technical hiccup that briefly eclipsed ChatGPT’s performance, a broader narrative is emerging regarding the growing influence of this AI-driven communication tool. This incident occurred in the context of OpenAI’s recent unveiling of GPT-4 Turbo, a cutting-edge AI model that promises even more advanced capabilities and performance. The release of this enhanced AI model further underscores OpenAI’s commitment to pushing the boundaries of what AI can achieve.

Additionally, OpenAI’s decision to allow users to create customized versions of ChatGPT represents a significant step forward in tailoring AI-driven interactions to meet specific needs. The impact of this customization feature on various industries is yet to be fully realized, but it is indicative of the evolving landscape of AI applications.

Furthermore, statistics shared by OpenAI’s Chief Technology Officer, Mira Murati, during the company’s first in-person event, provide a glimpse into ChatGPT’s expanding influence. More than 92% of Fortune 500 companies now leverage the platform’s capabilities, a substantial increase from the 80% reported just a few months ago. These companies span a wide range of sectors, from financial services to legal applications and education, highlighting the versatility and relevance of ChatGPT in today’s business landscape.

Morgan Stanley Embarks on the Generative AI Revolution in Finance

I. Morgan Stanley and AI

Morgan Stanley, a prominent player on Wall Street, has ushered in the era of generative AI, marking a significant milestone in the financial industry’s evolution. In a groundbreaking move, the bank has introduced an AI-powered assistant, created in collaboration with OpenAI’s cutting-edge generative AI software, which is now fully operational and available to all financial advisors and their support teams.

II. A Transformational Leap for Financial Advisors

Morgan Stanley’s co-President, Andy Saperstein, underscored the pivotal role of financial advisors, emphasizing that they remain at the heart of Morgan Stanley’s wealth management efforts. Moreover, he articulated the bank’s belief in the transformative potential of generative AI, foreseeing a revolution in client interactions, increased efficiency in advisor practices, and the liberation of valuable time for advisors to focus on their core mission: serving clients effectively.

III. Pioneering the Use of GPT-4 on Wall Street

Morgan Stanley, renowned as a powerhouse in investment banking and wealth management, made waves when it revealed its collaboration with OpenAI’s GPT-4. While competitors like Goldman Sachs and JPMorgan Chase have also ventured into projects involving generative AI technology, Morgan Stanley stands out as the first major Wall Street firm to deploy a bespoke solution based on GPT-4 for its employees. According to Jeff McMillan, Head of Analytics, Data, and Innovation at Morgan Stanley wealth management, this innovative tool bears the name “AI @ Morgan Stanley Assistant.”

IV. Access to Intellectual Capital

The AI @ Morgan Stanley Assistant is a game-changer, offering financial advisors swift access to the bank’s extensive “intellectual capital” repository, containing approximately 100,000 research reports and documents. This strategic advantage streamlines responses to queries about markets, recommendations, and internal procedures, allowing advisors to dedicate more time and attention to client engagement.

V. Humanizing Interactions with AI

Despite its seemingly simple text-based interface, the AI @ Morgan Stanley Assistant conceals the complexity of ensuring high-quality responses. Months of meticulous curation of documents and rigorous testing by human experts were essential to guarantee the program’s efficacy. Notably, advisors will need to frame their questions in complete sentences, mirroring human conversation, rather than relying on keywords, as is common with search engine queries—a shift that may require some adjustment.

VI. A Glimpse into the Future

The introduction of the AI @ Morgan Stanley Assistant represents just the initial step in a series of generative AI solutions planned by the bank. Morgan Stanley is currently piloting a tool known as “Debrief,” which automates the summarization of client meeting content and generates follow-up emails—a potential game-changer in enhancing client relationships and workflow efficiency.

VII. Embracing a New Paradigm in AI

Adopting OpenAI’s software necessitated a fundamental departure from traditional coding approaches. OpenAI’s ChatGPT leverages large language models (LLMs) to produce human-like responses to inquiries. Rather than crafting code in the conventional sense, this new approach involves presenting examples of “good” responses, allowing the system to learn and apply logic akin to human reasoning—a shift that underscores the transformative nature of AI in financial services.

VIII. A Disruptive Force with Unprecedented Opportunities

The excitement surrounding AI has not only impacted the financial sector but has also driven the broader stock market and compelled entire industries to grapple with its far-reaching implications. Some experts have even posited AI as the next foundational technology. Jeff McMillan, with two decades of experience in artificial intelligence, expressed his awe at the current landscape, describing it as “completely disruptive.” Morgan Stanley recognized this window of opportunity and took proactive steps to ensure it remains at the forefront of this groundbreaking transformation.

IX. Takeaway on Morgan Stanley and AI

Morgan Stanley’s foray into the generative AI era marks a pivotal moment in the financial industry’s evolution. With the AI @ Morgan Stanley Assistant, the bank is not merely embracing innovation but also reshaping the way financial advisors interact with data, clients, and the future of wealth management.

AI Milestones: A Week of Surprises and Innovations

Last week witnessed a series of groundbreaking events in the realm of artificial intelligence, setting the stage for significant advancements and sparking discussions across the industry. From OpenAI’s major announcements to Elon Musk’s unveiling of Grok, and the debut of Humane’s Ai Pin, the week was nothing short of monumental.

OpenAI’s Strides in AI Development:

In a move reminiscent of an arms race, OpenAI hosted its inaugural developer conference, marking a pivotal moment since the launch of ChatGPT. The conference showcased a range of updates, including the introduction of GPTs, customizable versions of ChatGPT. These GPTs, akin to plugins, promise versatile applications such as database connectivity, email integration, and e-commerce facilitation. With a strategic focus on developers, OpenAI aims to address commercial challenges by fostering a robust developer ecosystem.

GPT Store Launch:

To further enhance accessibility, OpenAI announced the upcoming launch of the GPT Store. This platform will allow users to search and discover GPTs, categorizing them based on utility across productivity, education, and entertainment. The move reflects OpenAI’s commitment to providing a diverse array of tools to meet varied user needs.

GPT-4 Turbo Unveiled:

CEO Sam Altman introduced GPT-4 Turbo, the latest iteration powering ChatGPT. Boasting enhanced capabilities, GPT-4 Turbo can process input equivalent to about 300 pages of a standard book—significantly surpassing its predecessor. Altman’s revelation of the platform’s growth, with 2 million developers and 100 million active users, underscores the widespread adoption of OpenAI’s technology.

Humane’s Revolutionary Ai Pin:

Humane, a startup founded by former Apple employees, presented a glimpse into the future with the introduction of Ai Pin. This AI wearable, equipped with a Snapdragon processor and Qualcomm AI engine, aims to redefine human-machine interaction. Packed with depth and motion sensors, an ultra-wide camera, and a laser ink display, Ai Pin envisions replacing smartphones by projecting information onto users’ hands. Despite the promising features, industry analysts raise concerns about potential challenges, including battery life and societal acceptance of always-on AI.

Grok’s Arrival on X:

Elon Musk’s xAI took inspiration from literary humor, introducing Grok—a chatbot with a sarcastic sense of humor, reminiscent of Musk himself. While still in early testing, Grok is set to join X’s Premium+ service, offering a unique blend of wit and real-time access to information. Musk’s move into the chatbot space adds a new dimension to AI applications on social platforms.

OpenAI’s Resilience Amidst Challenges:

Two days post-conference, OpenAI faced disruptions attributed to potential targeted attacks on its servers. The distributed denial of service (DDoS) attack led to periodic outages, showcasing the vulnerability of AI infrastructure. OpenAI, however, assured users that no sensitive information was compromised, highlighting the need for robust security measures in the evolving landscape of AI.

AI Landscape Beyond OpenAI:

Major players in the tech industry continue to invest heavily in AI. Amazon’s commitment to training “Olympus,” an AI codenamed project with double the parameters of OpenAI’s GPT-4, underscores the competitive race in AI development. Additionally, YouTube is exploring AI tools to enhance user interactions, from answering questions to providing content recommendations.


The events of the past week underscore the dynamic nature of the AI landscape. As OpenAI pushes the boundaries of AI capabilities, other tech giants follow suit, contributing to an era of rapid innovation. While challenges such as security and societal acceptance persist, the relentless pursuit of advancements ensures that the AI journey is one of constant evolution.

Sam Altman’s Cautionary Tale: AI’s Potential to Shape Humanity’s Destiny

Sam Altman’s Warning

Sam Altman, the CEO of OpenAI, is acutely aware of the transformative power of artificial intelligence (AI). He cautions that the very technology underpinning his company’s most celebrated creation could hold the keys to humanity’s future, for better or for worse.

A Defining Moment in Washington

In May, Altman took his concerns to a Senate subcommittee hearing in Washington, D.C., where he made an urgent plea to lawmakers. His message was clear: while embracing AI’s immense potential, it’s crucial to establish thoughtful regulations that mitigate the risks it poses to humanity. This moment marked a turning point in the trajectory of AI.

The Emergence of ChatGPT

OpenAI’s ChatGPT, launched recently, propelled Altman into the limelight as a figurehead of a new era of AI tools, particularly generative AI. ChatGPT swiftly became synonymous with AI itself. Its applications are vast, from drafting emails to enabling website creation without prior coding experience. It’s also proving its mettle in the domains of law, business, and education, promising a revolution in numerous industries, including healthcare, finance, and agriculture.

he Dual Nature of AI

However, the rise of such powerful AI tools has raised concerns that span a spectrum of issues. From academic dishonesty to the displacement of human workers, and even the potential for existential threats to humanity, the duality of AI is striking. Economists warn of potential job automation, with estimates suggesting that up to 300 million jobs worldwide could eventually be automated by generative AI. The immediate future looks equally daunting, with about 14 million positions at risk in the next five years alone, according to a report by the World Economic Forum.

Altman’s Concerns

In his testimony before Congress, Sam Altman pinpointed his areas of greatest concern, including the potential misuse of AI to manipulate voters and disseminate disinformation.

A Global Call for Caution

Two weeks later, Altman joined a chorus of top AI scientists, researchers, and business leaders in a letter that highlighted the importance of prioritizing measures to mitigate the risks associated with AI, placing these risks on par with global threats like pandemics and nuclear war.

Silicon Valley’s Paradox

Sam Altman’s prominence in the AI world also underscores a paradox in Silicon Valley. While tech leaders acknowledge the potential for AI to bring about human extinction, they are simultaneously investing in and deploying this technology on a massive scale.

The ‘Kevin Bacon of Silicon Valley’

Altman’s journey to becoming the face of AI revolution hasn’t been without its challenges. He’s been under the spotlight, facing litigation, regulatory scrutiny, and a mixture of praise and condemnation.

AI’s Moment of Truth

Altman views the current AI boom as a pivotal moment, likening AI’s impact to that of the printing press’s diffusion of knowledge and power, but with consequences that could be severe and long-lasting, similar to the atom bomb.

A Responsible Approach

Despite his role as an AI pioneer, Altman remains committed to addressing the risks posed by AI responsibly. He has engaged with White House leaders to stress the importance of ethical and responsible AI development.

Differing Perspectives on Caution

However, not everyone agrees with Altman’s approach. Some, including Elon Musk, have called for a temporary halt to the development of powerful AI systems, citing profound risks to society. Altman acknowledges parts of this perspective but believes that a pause might not be the optimal solution.

OpenAI’s Acceleration

OpenAI remains on the fast track, with recent talks of securing substantial funding for an AI device that could replace smartphones.

The Man with a Vision

Altman is known for making visionary bets and has been dubbed the “Kevin Bacon of Silicon Valley.” He actively seeks diverse perspectives, encouraging feedback and debate on his ideas.

The Perils of Singular Focus

While Altman is a respected leader, there’s a risk in placing all bets on one technology, no matter how much trust it may inspire.

Altman’s Quest for Influence

Altman’s initial goal with OpenAI was to shape AI’s path, proactively addressing potential harms rather than doing nothing and worrying about consequences.

A Balanced Perspective

However, focusing solely on apocalyptic scenarios may divert attention from the immediate challenges posed by AI tools, such as bias in training data and model application.

Government Intervention

President Biden’s executive order emphasizes the need for AI developers to share safety test results with the federal government. This requirement extends to AI systems that could pose national security, economic, or health risks.

Seeking a Balanced Approach

Experts advocate a balanced approach that takes into account multiple perspectives and interests when shaping AI policy, considering the public’s welfare.

The Hope for a Positive Technological Revolution

The tech industry looks to Altman as a force capable of revolutionizing society through AI while ensuring its safety and ethical use.

The Weight of Responsibility

Sam Altman shoulders the responsibility of steering AI in the best interests of humanity. This technology, capable of both immense good and great harm, hinges on the actions of one individual.

Baidu stocks improve after ERNIE Bot demo

Baidu Chinese search giant Baidu received a massive share bump after it revealed its answer to the ChatGPT trend: ERNIE Bot.

On Friday in Hong Kong, the stock surged 14.3%, making it the top company in the Hang Seng Index.

In addition, the company gained 3.8% in New York during US trading hours on Thursday.

What happened?

A day earlier, Baidu was the most prominent loser in the Hang Seng Index.

A public demonstration of the company’s bot left investors unimpressed, leading Hong Kong shares to drop 6.4%.

However, CEO Robin Li revealed during the presentation that more than 650 companies had joined the ERNIE ecosystem since February.

The reversal follows the company’s announcement of more than 30,000 businesses signing up to try the chatbot service two hours after the demonstration.

Esme Pau, the head of China and Hong Kong internet and digital assets for Macquarie, said:

“The high degree of enterprise interest is positive, and we expect Baidu to continue to capture China’s enterprise demand for generative AI.”

According to Pau, the company’s shares bounced back on Friday following positive feedback from users and analysts.

The reviews suggested the bot was highly advanced.

Stock drop

During the company’s presentation, Baidu showed its chatbot’s capabilities, like generating a company newsletter, creating a corporate slogan, and solving a math riddle.

According to Esme Pau, the company’s stocks dropped on Thursday due to the demo being pre-recorded.

Because it wasn’t live, investors were skeptical of the authenticity of the ERNIE Bot.

Furthermore, Pai pointed out Baidu’s demo came days after GPT-4 was launched, raising the bar for ERNIE.

Read also: Apple thieves target passcodes before snatching iPhones


OpenAI launched GPT-4 as the latest update to its artificial intelligence technology, receiving wide acclaim from users.

Many were stunned by early tests and a company demo showcasing its ability to do the following:

  • Draft lawsuits
  • Pass standardized exams
  • Build a working website from hand-drawn sketches

On Tuesday, OpenAI introduced GPT-4 to change how the internet is used for work, play, and creating content.

The latest update is trained on online data to create unique responses to user prompts.

The update allows users to perform the following with ease:

  • Analyze beyond texts
  • Made coding easier
  • Pass tests
  • Provide more accurate responses
  • Streamline work across various industries

Despite its advancement, OpenAI said GPT-4 still has similar limitations to previous versions.

For example, the technology is limited to its data set, which cuts off in September 2021.


Esme Pau said Baidu’s shares were modestly down before its showcase on Thursday, indicating pressure from investors with high expectations after the GPT-4 launch.

“ERNIE also does not have the [same] multilingual capability as GPT-4, and has yet to improve for English queries,” said Pau.

“Also, the ERNIE launch did not provide sufficient quantifiable metrics compared to the GPT-4 launch earlier this week.”

ERNIE is similar to ChatGPT in that the technology is based on a language model trained on a massive amount of online data to create unique responses to user prompts.

Robin Li said Baidu expects ERNIE to be close to ChatGPT or GPT-4.

However, he acknowledged the software has yet to be perfected, noting that it was launched to enterprise users first.

Baidu’s latest service isn’t available to the public yet.


Baidu announced its chatbot development in February.

At the time, critics said the service would only add to the current US-China rivalry regarding technology and innovation.

However, Li shook off the comparison over the launch, saying:

“The bot is not a tool for the confrontation between China and the United States in science and technology, but a product of generations of Baidu technicians chasing the dream of changing the world with technology.”

“It is a brand new platform for us to serve hundreds of millions of users and empower thousands of industries.”

According to Baidu, the company’s service stands out due to its advanced grasp of Chinese queries and ability to create different kinds of responses.

“ERNIE Bot can produce text, images, audio, and even video given a text prompt,” the company said in its statement.

“And [it] is even capable of delivering voice in several dialects, such as the Sichuan dialect.”

However, Baidu is not alone in the development of similar technology in China.

In February, Alibaba announced plans to launch a ChatGPT-style tool.

According to analysts, Baidu has the best advantage in the space in China so far.

“Our view is ERNIE is six months ahead of its potential contenders,” said Esme Pau.

On Friday, Baidu announced a milestone in its transportation business, becoming the first Beijing operator to provide fully driverless ride-hailing services.

Despite its innovation, the company isn’t allowed to charge passengers in the capital yet.

It was previously required to have a driver in the front passenger seat to assume control in emergencies.


Publishers wary of chatbots & ChatGPT, set for new direction

Publishers AI chatbots have gained popularity in recent months due to their innovative nature and ability to simplify work and learning.

Although they are helpful to the majority of people, they might represent a risk to publishers.

A new rival

Generative AI chatbots may not only produce text but also answer inquiries.

OpenAI’s ChatGPT and Microsoft’s upcoming ChatGPT-powered Bing may steal the audience that generates search-driven traffic for publishers.

Several lifestyle publications have abandoned SEO-driven content due to the competition caused by technology.

In contrast, Bustle Digital Group and Leaf Group develop original material based on personal experiences and viewpoints.

Wesley Bonner, BDG’s head of social and audience growth, claimed that the company’s editorial shift will focus on original visual material.

According to Bonner, they would prioritize the creation of amusing stories that are related to common situations and offer some advice.

Likewise, Hunker, Leaf Group’s home design website, has said that its content would focus on the writers’ viewpoints, knowledge, and ideas.


The decision by the publishers to shift course marks a considerable investment.

Other lifestyle publishers, such as BDG, Leaf Group, and Trusted Media Brands, have not seen a notable increase in search traffic since the launch of ChatGPT in November.

Trusted Media Brands earn 80% of their referral traffic from search, whereas BDG receives 25% to 30%.

According to Beth Tomkiw, chief content officer of Trusted Media Brands, AI chatbots taking over Google search will be a bigger problem.

“My hope is that there will still be a place – even if it’s a smaller place – for the quality of work that comes from a real human,” said Tomkiw.

She is discussing what may have happened to TMB’s editorial approach if things had changed.

While reducing search-driven content is not a new issue for publishers, it is gaining popularity.

Historically, publishers use a scale approach to attract an audience, but it seldom works for firms that have already demonstrated their success.

Instead, publishers have worked to create connections with their customers during the previous decade, relying less on referral traffic via subscriptions and newsletters.

“For publishers who are still very focused on the page view as a primary metric, that’s going to be a bit of a problem,” said Jim Robinson, Clickseed’s founder.

Clickseed is an SEO and audience growth service that focuses on publishers.

“If that’s been your strategy, you might be a little behind the curve anyway.”

Read also: Google’s new focus is AI after ChatGPT pressure

Shifting from SEO

People’s search habits have already been changed by ChatGPT and AI chatbots.

According to Emma Rosenblum, BDG’s chief content officer, the firm is committed to shifting its traffic strategy away from SEO-based pieces and quick news bursts.

Rosenblum noted that online media companies were created on the low-hanging fruit of service tales that would most likely be outmoded in the next five years.

She stated that technology advancement will make it easier, quicker, and less expensive than hiring experienced writers.

“We don’t want to be doing those stories,” said Rosenblum. “That utility that we provide is going to disappear so quickly.”

“[And] I’m glad because we hate doing stuff like that. All the things that a computer could not replicate is where we’re going to put our money.”

Rosenblum claims that the business is investing in original visual content, interviews, profiles, and feature articles.

As a consequence, they will produce fewer social media posts and more short-form films.

Melissa Chowning, the founder and CEO of Twenty-First Digital, noted that now that ChatGPT has established itself, photography and visuals are the most significant assets for lifestyle magazines.

Rosenblum sent out an email outlining BDG’s strategy for compensating for the anticipated loss of traffic.

“If traffic dips a bit, it dips,” the email said.

“Chasing Google is a losing war for digital media companies, which is why we’re building up areas of our business like events and newsletters, neither of which are dependent on outside platforms.”

Furthermore, BDG’s newsletter business grew by 32% year on year, reaching 5 million subscribers.

With less traffic, the advertisements will almost surely have an effect on BDG.

Yet, Rosenblum noted that programmatic revenue would continue to be a part of their business in the future, with funds coming through direct advertising.

“In this new world, we’re expecting our revenue from events and newsletters to grow enormously, offsetting any potential programmatic loss,” she added.

Chatbot adoption

The ChatGPT launch, according to Eve Epstein of Leaf Group, is a continuation of Google search’s evolution, which is nothing new.

Publishers had to deal with a “featured snippet” in 2014, which took a section of a publisher’s website and used it to answer a user’s inquiry on Google search.

Nonetheless, it remains to be seen how things will turn out with the usage of chatbots.

According to Robinson, it is too early for publishers to implement significant strategic adjustments.

He recommended that publishers monitor their referral traffic statistics for any changes in user behavior.

“I think there is an immediate need to be having these discussions,” said Robinson.

“That plan is a good one anyway, even if you take ChatGPT out of the picture. Who wants to give all that power to Google?”

Google shares dropped from presentation

Google The race for AI technology has intensified since ChatGPT unveiled OpenAI in late 2022, leaving other tech firms in the dust.

Google in particular is lagging and has been working to catch up.

The company held an event on Wednesday to display Bard, an AI chatbot, to terrible consequences.

As a result, Alphabet, the parent company of Google, saw a decline of more than 7% in share price at the close of trade.

The news

On Tuesday, Microsoft showcased brand-new AI technologies on its Bing search engine.

Due to the event’s success, Google decided to emulate it.

Earlier that day, Google had confirmed the news of its Bard announcement and said that the AI technology will be made available over the coming weeks.

The presentation

Google executives spoke about Bard’s potential on Wednesday at the event.

In a presentation, the pros and cons of AI were discussed.

The company’s well-known language model, LaMDA (Language Model for Dialogue Applications), drives Bard.

Google said in a blog post on Monday that “trusted testers” will have access to chat technology before it is made more widely available.

Throughout the event, the company demonstrated upgrades to other products, such as Maps and Google Lens.

Despite its demonstration, Alphabet shares fell because investors had high expectations given Microsoft’s growing competitiveness.

AI update

On Tuesday, Microsoft’s Redmond, Washington, headquarters hosted an AI conference.

The event’s objective was to showcase AI-powered upgrades to Microsoft’s Bing and Edge browsers.

Bing has always trailed behind Google in terms of search engine usage, but advancements in AI may close the gap with conversational replies to inquiries.

Microsoft invested enormous sums in ChatGPT’s OpenAI technology, which served as the foundation for the advancements made to its products.

Read also: Google’s new focus is AI after ChatGPT pressure


ChatGPT is the name of the artificial intelligence software that is making waves online.

After its November release, it generated viral content in accordance to the given instructions.

But some analysts and Google employees are starting to question if the top search engine is falling behind in AI.

The company has also been focusing on AI for a long time.

After ChatGPT’s meteoric ascent to stardom, Google instituted an internal “code red” in an effort to hasten the creation of Bard and other products.

Additionally, after years away from the day-to-day management of the company, Google co-founders Larry Page and Sergey Brin decided to take control.

Microsoft gains

Although Google has been under more pressure as a result of Microsoft’s recent AI developments, many believe it will still be some time before Microsoft sees tangible advantages.

Brent Thill, a Jeffries analyst, said the following in a note on Tuesday:

“Search improvements will act as a tailwind to [advertising revenue long term], but it will take time to bring users back to Bing, and they will need a crowbar to pry away advertisers from Google.”

“We view these updates as the tip of the iceberg for MSFT’s AI capabilities, with the largest opportunities in enterprise use cases.”

The news that was presented during the Google event, according to Evercore analysts, would have progressed the company.

Stock drop

The lack of an increase may have caused the company’s stock price to decline.

Analysts assert that they believe the incident was a hurried and likely early demonstration of the artificial intelligence that Google has been developing for years.

Many believe Google’s AI technology is strong enough to compete on its own despite these limitations.

On Wednesday, analysts released a report that said:

“Leveraging its years of AI investment (which drove a near doubling of CapEx in 2018) and unparalleled scale, this should help the company defend its market position in the long run.”


Google’s new focus is AI after ChatGPT pressure

Google The topic of conversation in online forums in recent months has been AI, notably ChatGPT.

Due to its high level of innovation, the well-known chatbot OpenAI has generated a lot of buzz since its inception in late 2022.

Google promises to provide something fresh to the table in order to compete with ChatGPT.

The company is aware of how popular the AI features have become since then.

The news

The Alphabet and Google CEO, Sundar Pichai, declared last week that the business will soon integrate cutting-edge AI technologies in the search engine.

According to reports, Google tested a few of the features last week with staff members.

The trials are a component of a “code red” strategy to take against ChatGPT.

The company’s new search desktop designs feature a chatbot dubbed “Apprentice Bard” that uses a question-and-answer approach.

“Very soon, people will be able to interact directly with our newest, most powerful language model as a companion to Search, in experimental and innovative ways,” said Pichai.

He was referring to a discussion utilizing Google’s LaMDA, or Language Model for Dialogue Applications, technology.

Pichai said that in order to receive additional feedback, the business will provide the extensive language model in the upcoming weeks and months.

The ChatGPT threat

The growth of ChatGPT concerned workers in December.

During an all-hands meeting in December, questions regarding the company’s involvement in the race to develop chatbots for consumer enquiries were raised.

They were reassured by Sundar Pichai and Jeff Dean that the firm had comparable functionality, but the cost might be high if something goes wrong because people rely on Google for information.

“This really strikes a need that people seem to have but it’s also important to realize these models have certain types of issues,” said Dean.

The issue of artificial intelligence reportedly came up repeatedly on Google’s earnings call for the fourth quarter.

“AI is the most profound technology we are working on today,” said Pichai.

The corporation is dealing with pressure on Google’s main advertising business as well as another threat from their longtime competitors, Microsoft, at the same time that AI is receiving attention.

Fourth quarter earnings

When Alphabet released its fourth-quarter earnings report on Thursday, it fell short on both the top and bottom lines.

After hours, the stock fell by about 4%, wiping off some of the 7.28% gains made during regular trading hours.

In relation to the 12,000 employee layoff announced in January, Alphabet stated it will incur a charge of between $1.9 billion and $2.3 billion (mostly in the first quarter of 2023) on its books.

In the first quarter, the corporation anticipates suffering expenditures of more than $500 million because of reduced office space.

Read also: BuzzFeed and Peretti take a unique stance on AI

They also cautioned that other charges (related to real estate) might be brought in the future.

Alphabet missed Wall Street revenue and profit forecasts for the fourth consecutive quarter in its earnings report on Thursday.

The fragility of the advertising industry was also evident in an 8% drop in YouTube’s ad income and a further 2% drop in Google’s Search and Others revenue.


In addition to the financial issue, Google has been under pressure from the Microsoft-backed ChatGPT.

Web search is the company’s main line of business, and it has long hailed itself as an AI pioneer.

But generative AI solutions like ChatGPT may provide a challenge to Google’s approach to internet search.

The chatbot offers original solutions to difficult searches.

Additionally, Microsoft is thinking of integrating ChatGPT’s features into Bing, its own search engine.

More focus on AI

Despite stepping away from day-to-day operations in 2019, Google co-founders Larry Page and Sergey Brin took a keen interest in the initiatives as the prospect of falling behind in AI growth.

Along with the aforementioned enhancements to search, Google also revealed changes to its DeepMind financial reporting structure.

Since DeepMind is the artificial intelligence utilized, Google will be affected by the restructure rather than the Other Bets sectors, which include long-term investments in venture capital and self-driving technology.

For more than $500 million, Google purchased the London-based business in 2014.

When the business reformed as Alphabet in 2015, they subsequently placed it under the Other Bets division.

Two years ago, DeepMind made its first profit.

The reporting shift on the Thursday results call underscores DeepMind’s strategic aim to assist each end of its segments.

“To be very clear, we consolidate Other Bets into Google only when that bet supports products and services within Google or Alphabet broadly,” said Porat.

“That was very effective,” she added, referring to Chronicle, a cybersecurity company that rolled into Google’s cloud unit in 2019.

Sundar Pichai said that the business will offer fresh tools and APIs to enable partners, creators, and developers to explore fresh AI capabilities.

“These models are particularly amazing for composing, constructing, and summarizing,” said Pichai.

He clarified that he believes significant language usage is in its infancy, hence cautioned that it would need to develop gently.


BuzzFeed and Peretti take a unique stance on AI

Buzzfeed: Most individuals would be excited to finally take a vacation over the holidays and get away from work, but on occasion, folks will decide to work more.

The holidays gave Jonah Peretti, co-founder and CEO of BuzzFeed, a chance to become more acquainted with artificial intelligence.

Peretti is one of those enthusiastic people who wants to experiment with the most cutting-edge technology.

He has gained familiarity with the machinations of AI and beliefs on how it could impact the industry over time.

It comes as no surprise given how frequently BuzzFeed has used AI.

Late last month, Peretti took a seat at his California home to explore how the growing field of AI writing technology might be incorporated into BuzzFeed’s core tenets.

The news

Jonah Peretti mentioned in an interview on Thursday that he and a few colleagues prototyped ways to leverage technology to improve interactive articles and popular quizzes, to name a few.

Peretti claimed to have enjoyed the experience, stating, “It started to feel like we were all playing.”

He characterized their method as fun labor, which subsequently produced a number of Google docs with implications for how BuzzFeed and the technology may integrate into the platform.

Peretti could expand it to other forms, according to the documents.


Due to the experience, Jonah Peretti officially announced on Thursday that BuzzFeed will work with OpenAI, the company that created ChatGPT.

Through their partnership, OpenAI is able to contribute to audience content creation while also integrating AI into their “core business.”

Peretti said that he was aware of how readers of the news would get the notion that BuzzFeed was replacing people with robots.

He predicted more firms will follow that path, but said it wasn’t his goal for the technology.

“I think there are two paths for AI in digital media,” said Peretti.

Read also: OpenAI to continue partnership with Microsoft in 3rd deal

“One path is the obvious path that a lot of people will do– but it’s a depressing path – using the technology for cost savings and spamming out a bunch of SEO articles that are lower quality than what a journalist can do, but a tenth of the cost.”

“That’s one vision, but to me, that’s a depressing vision and shortsighted vision because in the long run, it’s not going to work.”

He continued, saying:

“The other path, which is the one that gets me really excited, is the new model for digital media that is more personalized, more creative, more dynamic – where really talented people who work at our company are able to use AI together and entertain and personalize more than you could ever do without AI.”

Jonah Peretti does not see AI as a replacement, but rather as a tool to help improve the performance of his staff.

BuzzFeed quiz

The firm used the BuzzFeed quiz as an illustration of Peretti’s intended goal.

Based on the users’ input, humans create the questions and answers for them.

With AI, however, employees might ask questions while the program creates highly customized responses for the visitors.

For instance, a user may complete a brief quiz while the AI uses the supplied data to produce a brief RomCom content.

“We don’t have to train the AI to be as good as the BuzzFeed writers because we have the Buzzfeed writers,” Peretti explained.

“So they can inject language, ideas, cultural currency and write them into prompts and the format.”

“And then the AI pulls it together and creates a new piece of content.”

A different path

Jonah Peretti is not interested in employing AI to write news pieces in place of real journalists.

He referenced the tech publication CNET as having done so with disastrous outcomes.

“There’s the CNET path, and then there is the path that BuzzFeed is focused on,” said Peretti.

“One is about costs and volume of content, and one is about ability.”

“Even if there are a lot of bad actors who try to use AI to make content farms, it won’t win in the long run,” he continued.

“I think the content farm model of AI will feel very depressing and dystopian.”