The Anatomy of Product Failure: Unpacking 7 Common Pitfalls

Why do products fail? Even some of the most brilliant minds in the product industry face this question. The heart of the matter lies in understanding what went wrong. In this comprehensive exploration, we will delve into the concept of product failure and identify the seven primary reasons behind it.

Understanding Product Failure

Product failure is not always a catastrophic event where a product is withdrawn from the market, leading to a company’s demise. Most often, it’s a partial or soft failure. It means falling short of the outcomes set for the product, often measured by Objectives & Key Results (OKRs). These objectives can encompass more than financial goals, such as establishing a competitive edge or creating upsell opportunities for other products.

The Importance of Clearly Defined Objectives

One critical factor contributing to product failure is the lack of well-defined objectives. Without a clear definition of what success looks like, it becomes challenging to achieve it, and often, you might not even realize that your product is failing. Here are some strategic objectives to consider:

  • Financial Objectives: Including top-line revenue, profit, gross margin percentage, cost of goods sold, and cost of sales.
  • Development Objectives: Covering cost, time to market, reducing technical debt, increasing stability, and reducing bugs.
  • Buyer Adoption Objectives: Focusing on units sold, repeat customers, and adoption within target market segments.
  • User Adoption Objectives: Measuring usage of features, reduction in support calls, ease of use, and satisfaction metrics.
  • Competition Objectives: Addressing feature gaps, increased market share, and creating differentiation.

The 7 Common Reasons for Product Failure

Now, let’s explore the seven primary reasons that contribute to why products fail.

1. Product Doesn’t Solve the Right Problems

Lack of Customer Research

Product Management is often likened to Inbound Marketing, where understanding the “needs” of potential customers is crucial. These needs can be existing problems or new aspirations. It’s not enough to identify these needs; each one must be quantified and prioritized based on customer demand and urgency.

Preventing this Pitfall: Use Market Research

To avoid building a solution in search of a problem, employ market research techniques, including observation and empathy interviews. This will help you uncover the details you might not be aware of.

2. Picking the Wrong Market

Market Segmentation

Selecting the wrong market, or more specifically, the wrong market segment, is a common reason for product failure. Before choosing a market segment, assess its potential by considering factors like market size, your company’s ability to serve it, competitive viability, demand for your product solution, and more.

Preventing this Pitfall: Satisfy Customer Needs

To ensure you don’t pick the wrong market, make sure your product can meet customer needs, and that there are enough willing customers to make your product profitable. Conduct thorough market research to support your go-to-market strategy.

3. Product is Too Expensive or Provides Poor Value to Customers

Value Proposition

Price can significantly impact a product’s success. The value proposition, defined as the ratio of benefits to price, is crucial. If your product is too expensive and doesn’t provide adequate value, it can fail. Competitive price pressure and budget constraints are other factors to consider.

Preventing this Pitfall: Develop Comprehensive Pricing Strategies

Develop pricing strategies that include predefined price adjustments to stimulate demand and close significant deals. This can include volume discounts, seasonal discounts, and adjustments against specific competitors.

4. Flawed Business Case

A need and a product solution are essential, but if the business model doesn’t work, your product will fail. Consider the product’s cost to build, non-recurring product development costs, and recurring marketing and sales costs.

Preventing this Pitfall: Collaborate with Financial Specialists

Work closely with financial specialists to ensure the business model is viable. This involves assessing costs, margins, and ROI. Forecast with the right assumptions and consider both top-down and bottom-up forecasts based on market data and your company’s constraints.

5. Product is Not Good Enough/Poor Execution

Understanding Different Customer Expectations

Building a subpar product, with limited functionality, competitive gaps, performance issues, or technical problems, can lead to poor adoption rates. Understand that customer expectations vary throughout the Product Lifecycle, and early adopters may be more tolerant of shortcomings.

6. Delayed Market Entry

Go-to-Market Timing

Timing is crucial. Getting the right product to the right market at the right time is essential for success. Rushing a product to market that’s not ready can be disastrous. Use a Beta Program to assess whole product readiness.

7. Poor Marketing Plan

Move Candidates Through the Funnel

Effective outbound marketing is vital for moving candidates through the buying cycle. A poor marketing plan, inadequate budget, or flawed execution can lead to product failure.

Preventing this Pitfall: Monitor Conversion Rates

Monitor the effectiveness of marketing initiatives and ensure they drive customers through the sales funnel. Constantly experiment and adjust the marketing mix to optimize results.

Revolutionizing the Marketing Landscape: A Decade of Transformation

In the ever-evolving world of marketing, the past decade has witnessed a profound shift in strategies and tools, reshaping the digital marketing space. Marketers and professionals, driven by innovation, have adapted to the changing landscape, rewriting the rules of the game.

1. Social Media’s Dominance in Marketing:

The Evolution of Social Media Platforms

In the past ten years, social media platforms have morphed into every extrovert’s dream, connecting billions globally. Notably, Facebook, maintaining its dominance, has seen an astonishing growth from 1.2 billion users in 2013 to over three billion today.

The Marketing Surge

This surge in users has propelled social media ad spending from $4.1 billion in 2013 to a staggering $72 billion in 2023, providing businesses with unprecedented opportunities to showcase their products and services.

Interactive Marketing Strategies

Social media platforms now offer more immersive ways for advertisers to engage their audience, with features like stories and short-form videos becoming pivotal in the marketing playbook.

2. SEO’s Vital Role in the Digital Realm:

The Revolution of Search Engine Optimization

Search engines have evolved, transforming the way information is accessed. The practice of search engine optimization (SEO) has become paramount for businesses aiming to optimize their online presence and secure higher rankings.

Beyond Keywords and Metadata

Marketers now navigate the complexities of voice search, featured snippets, and mobile-friendliness to maintain a competitive edge in the digital realm.

3. Mobile Optimization: Navigating a Mobile-First World:

The Rise of Mobile Devices

In the last decade, mobile devices have become the epicenters of our lives. Marketers, adapting to a mobile-first approach, emphasize responsive design, user-friendly mobile apps, and strategies tailored for the thumb-scrolling generation.

4. Digital PR: Shifting from Traditional to Online:

The Digital Transformation of PR

Digital PR has redefined the traditional landscape, emphasizing online reputation management, backlink acquisition, and crafting compelling online narratives.

More for Less in Digital Advertising

The transition from print to digital ads has revolutionized marketing, enabling brands to reach highly specific audiences efficiently, with digital PR campaigns now at the click of a button.

5. Content Marketing’s Evolution into an Art Form:

The Artistry of Content Marketing

Content marketing has transcended traditional forms, embracing mediums like podcasts and live shows to tell compelling stories.

The Emphasis on Trust and Authenticity

In this era of connectivity, building trust is paramount. Customers demand authenticity, pushing marketers to personalize campaigns and prove their brand’s integrity.

A Personalized Future of Marketing

The last decade has seen a paradigm shift in marketing, from generic campaigns to hyper-personalized strategies. Data-driven approaches not only enhance customer satisfaction but also drive increased sales and revenue, emphasizing the importance of staying authentic in this transformative era.

DraftKings joins sports betting companies on the Super Bowl hype

DraftKings Several states have allowed gambling, particularly for sports.

Therefore, Super Bowl LVII is perhaps the biggest occasion for the gambling industry.

High stakes

The American Gaming Association anticipated before the game that more than 50 million people will wager over $16 billion on the NFL matchup between the Philadelphia Eagles and Kansas City Chiefs.

Due to the significance of the game, the following gambling industry titans had an opportunity to attract additional clients:

  • DraftKings
  • FanDuel owner Flutter Entertainment (PDYPF)
  • MGM
  • Caesars (CZR)
  • Wynn (WYNN)

The game also had an effect on the stocks of several sports betting organizations, with many of their shares rising in 2023 and the market as a whole rebounding.

Many of the stocks, however, are still making up for their severe losses.

Stock progress

DraftKings has had a 30% decline over the previous year and a 75% decline over the previous two years.

Both Caesars and Penn Entertainment (PENN) own shares of Barstool Sports, although they both saw a 40% decline in value in the prior year.

Rush Street Interactive, the parent firm of BetRivers, experienced a decline of over 65% during that time.

Each business invested a sizable sum on extravagant advertising initiatives.

Jamie Foxx has been in MGM advertisements, and Kevin Hart has been seen pitching DraftKings.

Caesars has received endorsements from JB Smoove and the Manning family in television ads.

Additionally, bookmakers for sports have started spending money on advertising campaigns like “free bets.”

Two birds and one stone

Companies that provide sports betting must now carry out strategies to hit two birds with one stone:

  • Gain new customers
  • Restore investors’ confidence

MGM, however, holds the advantage in the present rivalry.

Its BetMGM division operates the only physical sportsbook at the NFL game. BetMGM is a 50/50 joint venture between the massive Las Vegas casino and UK gambling business Entain.

Outside of State Farm Stadium, where the Chiefs and Eagles were playing, the stadium opened in Phoenix in 2022.

Without a doubt, gamblers have used their phones to place wagers.

The CEO of BetMGM, Adam Greenblatt, however, stated that transactions at the sportsbook before and during the game should go quickly.

“We have prepared for this Super Bowl like never before, said Greenblatt.

“We are staffing up for a lot of demand.”

Read also: Google shares dropped from presentation

Marketing opportunity

Greenblatt claims that the 17,000 square foot sportsbook close to the stadium features 38 HD TVs and a huge display wall so that bettors can see the game.

To encourage fans to wager on the game, there are 25 betting incentives.

The physical position at the Super Bowl is a terrific marketing opportunity, according to Adam Greenblatt, with a competitive market versus DraftKings, FanDuel, and other casino businesses.

His objective for Sunday is to persuade customers to download the BetMGM app, create an account, and place wagers at the sportsbook.

Greenblatt emphasized the importance of marketing, saying MGM can remind players that it is a historical casino brand rather than an upstart like DraftKings, FanDuel, or Barsteel.

“We’re fun and sophisticated. Ocean’s Eleven. That was an MGM experience,” he said, reminding people it was the MGM Grand in the 2001 film.

“We want to be both aspirational but also accessible.”

Sports betting companies vs. casino companies

Industry newcomers aren’t very concerned about casino operators despite the rivalry.

Following the legalization of sports betting in Ohio, Maryland, and Kansas in 2022, according to FanDuel CEO Amy Howe, there is significant space for expansion.

“This should be the single biggest day in FanDuel’s history,” Howe said.

FanDuel anticipates 17 million wagers on Super Bowl LVI, which is more than double the number for the Super Bowl in 2022, she added.

Howe said that FanDuel expects the betting to attract over 500,000 new clients who will wager on the game, particularly as more women do so.

However, Jason Robins, the CEO of DraftKings, thinks that bookmakers have realized that they can’t keep spending money on pricey promos.

“If anything, the competition now is less intense than last year,” said Robins.

“Last year was the peak. It was somewhat irrational.”

In the past, Wall Street penalized businesses like DraftKings for pursuing market share at any costs.

“Investor tolerance for the types of undisciplined spending during the NFL season last year has waned,” said Robins. “Investors want to see a path to profitability.”

“That’s different from 2021 when customer growth was being rewarded.”

Both DraftKings and FanDuel still intended to run further Super Bowl LVII advertisements.

While FanDuel enlisted NFL star Rob Gronkowski to make a field goal “kick of destiny,” DraftKings has another commercial with Kevin Hart.

5 Tips for Setting Up a Business Consultancy

A business consultancy provides a service to its clients in a specific area. Business consultants are expected to have extensive knowledge of the area in which they operate so that they can bring their clients’ businesses up to a high level in that field. Examples of these niches are marketing, payroll, accounting, SEO, website design, IT, and performance management. Once you have identified where your skills lie, you can embark on setting up your business consultancy with these five tips.


Choosing your market segment goes hand-in-hand with building a profile of your ideal client. Determine what expertise, experience, and interests you have. Be certain of your ability to deliver results. Consider the market potential to grow your business to the size you want.  

Client criteria must be specific. For example, do you only want to deal with companies that have 100 – 1000 employees? Should they be in retail, online sales, or customer care? With a clear picture of your best-fit client in mind, you can target your marketing efforts appropriately. Don’t make the mistake of wanting to reach far and wide as this will prevent you from deepening your value to your clients. 

Getting Clients

Create a value proposition for your ideal client. Remember to speak to the client, not yourself. The recommended formula for this is stating who will be helped to solve what problem to achieve what result and ending with why they should choose you. For example, “We help small business owners improve employee productivity to increase their bottom line. Our combined team has over 25 years of experience in this area.”. Make sure to differentiate between the solution and the outcome. You may offer a software tool to measure productivity but if the result is only a 20% improvement, the client will not be happy.

Be Accessible

You need to get your value proposition out there to attract clients. Design a professional website. Pay attention to SEO. Include your message under your email signature and place it prominently on your website. Used LinkedIn and social media.  


Bear in mind that between providing a service to existing clients you are still spending half your time acquiring new ones and your pricing must reflect this. Clients prefer a fixed price to an hourly or daily rate. Nevertheless, you can double your hourly wage when you worked full-time and multiply it by the number of hours a project will take you. Times the sum by a factor of 1.5 as many things can delay a project, including from the client’s side. 

Errors and Omissions Insurance 

Make sure that you are covered by Errors and Omissions Insurance (E&O). When running a consulting business, there are times when these professionals are accused of not fulfilling a written agreement, an expensive mistake, or professional negligence. Even if a judge rules in your favor, there will still be upfront costs to pay. When you get E&O insurance you will not have to worry about this.

With this simplified guide, you can get your consulting business up and running in no time at all.

A Comprehensive Guide To Amplifying Your Business Marketing Reach

Whether you own a startup business or a company that has existed and survived for years, discovering the most profitable and efficient marketing strategy is crucial to your continued success. This would benefit small businesses more because they don’t have many resources to sustain their needs. Yet before we go any further, what is a marketing strategy? 

A marketing strategy is a carefully crafted plan to help you reach a specific marketing goal in a realistic and focused manner. It also includes what your company is currently doing and the essential missing pieces following the objectives you set that may help you accomplish them.

Today, most marketing campaigns are run digitally, such as voice mailing, social media marketing, text blasting, emailing, etc. However, the problem with marketing is that it changes so quickly. Therefore, it’s vital to stay on track with the best practices over time. 

In this article, you’ll learn some essential marketing techniques that may help you amplify your reach, leading to more leads, higher conversion rates, and more sales. It also includes the best practices and tips for every strategy. 

Red bearded man is holding a megaphone and announce digital marketing related things. Vector concept illustration.

Marketing Technique No. 1: Ringless Voicemails

A ringless voicemail works by sending prerecorded messages to target recipients. Because it’s ringless, people who receive it will not be disturbed, especially during their busiest working periods. Instead, it will prompt a notification similar to missed calls, which they can listen to any time they want. 

The good thing about this software is its efficiency; you can send hundreds of voicemails in just a few minutes. It’s also a cost-efficient tool that suits small businesses and startups with limited funding resources. 

With less than a cent, you can send a voicemail to one of your target customers. To better understand how ringless voicemails can benefit your business, you may check out the video:

Moreover, it has built-in SMS marketing software you can use together with your voicemails for a more effective marketing strategy. 

Here are some features of ringless voicemail coupled with SMS marketing software:

  • Perfect Compatibility: This software can be utilized through mobile and landline services without experiencing any problems.
  • Response Demanding: Ringless voicemails demand a response from recipients, resulting in a higher engagement rate and positive conversion factor. Because of this feature, potential customers won’t be able to ignore your messages easily.
  • Customized Recordings: This software lets you produce recordings and upload them for marketing campaigns.
  • Personalized Messages: This software allows you to personalize your messages. You can send whatever you want to say, such as the entire story of your business, case studies, and many more. 

You may visit your local voicemail service provider or look at Drop Cowboy Ringless Voicemail for more information on how to start your voicemail campaign. 

Marketing Technique No. 2: Text Blasting

Text blasting allows your team to send out multiple messages to a large group of people in a couple of minutes, boosting your marketing reach efficiently. What makes it so powerful and effective than other marketing strategies, though? 

It’s an excellent tool because 9 out of 10 people read their messages in only a few seconds. This increases your chance of having a customer when they receive your messages. You can subscribe to SMS marketing services and start your text campaigns in minutes at minimal costs.

In addition, text blasting takes advantage of mobile technology as most people check and use their mobile devices. This makes it easy for you to reach multiple people instantly. This modern setup also allows businesses to build their brand authority, boost sales, and spread brand visibility and awareness.

Other benefits of text blasting you might want to consider include:

  • Global Reach: Some text blasting services offer plans that help you reach your customers globally, especially if you’re selling and shipping products globally.
  • Limitless Word Count: Text blasting software doesn’t have a limited character count, which means you can type and send messages no matter how long they are.
  • Simple And Easy: Text blasting is easy to manage; everyone can use it to promote their business anytime and anywhere. 

Are you ready to start your marketing journey with text blasting? Call your local service providers now and discover different plans based on your needs.

Marketing Technique No. 3: Social Media Marketing 

Social media marketing uses social media applications to promote and boost your products and services online. It is one of the most powerful and effective marketing strategies that take advantage of a billion users across the globe. Besides, it’s all about engaging your target viewers and meeting their demands through effective communication and interaction. 

Here are some benefits of social media marketing you wouldn’t want to ignore:

  • Increases Brand Awareness

Because social media apps have many active users, you’re missing out on opportunities to reach potential customers by not using them to your advantage. They’re proven to amplify brand visibility and awareness by boosting customer engagement through likes, comments, and shares. 

If you have a website to promote, you can use social media marketing by placing links to redirect potential and interested clients to your site. You may include a direct link on your profile, bio, or every post as long as its relevance remains. 

  • Generates And Converts Leads

Promoting your products and services through social media platforms is one of the best ways to generate leads, convert them, and make sales. This is because the people you’re marketing your brand to are the same ones most likely to interact with you by following your pages. 

The following are some tips you can use to generate more leads using social media:

  • Have A Contest: This is one of the most excellent ways to keep in touch with your followers and attract other people. Here, you’re allowing everyone to participate and enjoy your event, increasing your chances of making sales. 
  • Include Links: As mentioned, you may include links to your bio, profile, and other content as long as they’re relevant to the post. This may spark an interest in audiences who view your posts.
  • Host Live Shows: Social media platforms allow everyone to conduct livestreams to make public announcements and news to followers and non-followers engaged in your account or page.

You may also post your products and services on sale through the shopping feature of some social media apps to generate positive leads. 

  • Learns From Competitors

Social media allows you to monitor the marketing strategy of your established competitors. You may also refer to their ideas if you don’t know where to start, especially if they’re already an established name in the same field. Likewise, you could check out how they attract clients using their strategy. 

How To Establish A Social Media Marketing Campaign

Here are steps that may help you create an effective social media marketing strategy:

  1. Research Your Target Audience. Determine your target audience so you can fulfill their needs and demands effectively. This boosts customer engagement because you’re sharing the same thoughts and interests.
  2. Know What Platform To Use. You can use Twitter, Facebook, TikTok, and Instagram to help you reach your target audience. Once you’ve decided on the platform to use, start by creating keyword-rich and hashtag-laden content that will lead back to your brand and up your engagement.
  3. Determine The Key Metrics. These will help you measure audience engagement through likes, comments, shares, clicks, hashtag performance, and reactions.
  4. Know Your Competitors. You’ll know your competitors better by how effective their marketing strategies are. Study how the strategies they have been using have proven beneficial in attracting more audiences. See if the same applies to yours.
  5. Post Great Content. An impactful social media marketing heavily relies on great content. If you have no idea what ideal posts are, you may peek at your competitors’ profiles and know the kinds of content they show their viewers
  6. Plan Your Posts. If you want to boost audience participation, it would be best to post as often as possible every day. Around two to three posts should do the trick each day. Research the perfect time to release content for maximum engagement, too. 

With these steps, you can guarantee effective and efficient social media marketing that could take your business to the next level.

Marketing Technique No. 4: Email Marketing 

Contrary to what most businesses believe, emails are not yet dead. Frankly, they remain one of the most effective ways to genuinely reach out to your customers who make your company alive.

Email marketing should foster an existing connection between you and your clients. You can do this by providing essential information that may help them get what they need.

Yes, you read that right. Email marketing is never about you, your team, or your company. Instead, it’s about your subscribers and customers and helping them address their problems. If you always put them first on your priorities, they’ll be glad to hear more from you.

When To Use Email Marketing

Here are some instances when you can use email marketing to boost your marketing reach effectively:

  • Foster Relationships: Establish long-lasting connections with your customers through customized and personal engagement.
  • Improve Brand Visibility: Email marketing always makes sure your business is on top of your customers’ minds, preparing them for purchase.
  • Promote Content: You can utilize email marketing to share relevant and valuable content with your leads by placing links that will redirect them to your site.
  • Generate Potential Leads: This may be hard at first, but once you identify your target audience, you may compose concise emails to keep them interested in your brand and what you have to offer. 
  • Sell Your Products And Services: You may sell your items through emails and let them continue their purchases on your e-commerce platform.
  • Nourish Potential Leads: Captivate your leads with valuable content that may help them reach their objectives.

How to Create An Effective Email Marketing 

You know your email marketing is effective when your emails are not delivered directly to spam folders. Remember that people receive around 130 emails per day, so you want to make sure that your emails stand out among them. 

The following are steps that may help you create a successful email marketing strategy:

  1. Know Your Audience. An effective email addresses the needs of your target customers. It should be crafted based on their interests and understanding. 
  2. Define Your Goals. Research some concepts based on your industry and make them the bases of your goals.
  3. Establish Directions For Leads To Subscribe. Create a simple way where people can sign up for your emails easily. When they do, keep them engaged and ensure to keep them on the mailing list.  
  4. Choose A Type Of Campaign. Emails will be overwhelming at some point, so it’s vital to narrow down your options by using a specific type of email marketing, such as:
    • Announcements regarding new content
    • Updates for new and existing products
    • Newsletters
    • Invitations 
    • Email dedications
    • Emails for co-marketers
    • Confirmation emails
    • Social media emails
  5. Schedule Emails. Release your emails as consistently as possible to establish loyalty and ensure that your subscribers won’t forget your products and services.
  6. Evaluate Outcomes. This should be an obvious step as a marketer. It’s essential to assess every strategy to determine what needs to be adjusted or changed to create effective email marketing and content that will make people want to hear more from you.

Now that you know how to create an effective system for email marketing, you may start implementing any of those mentioned here to reach potential leads, resulting in positive engagement and higher sales.

Final Words

Marketing is an important aspect in any business that may determine and establish its growth. This applies to startups, small businesses, or even corporations. Furthermore, as marketing strategies continue to evolve through digital technology, taking advantage of today’s most popular gadgets, such as smartphones and laptops, should drive businesses to be more competitive than before. 

Meanwhile, you can boost your marketing reach through different marketing techniques, such as voicemails, text blasts, social media, and emails. You may refer to the discussion presented in this article to help you start with business marketing strategies, especially how to make them as effective as possible. Is a Gartner Cool Vendor in AI for Marketing

This year, Artificial Intelligence has the ability to transform the marketing and advertising ecosystem as we know it. The World’s top 3 “Cool Vendors in AI for Marketing” were released in Gartner’s annual review October 5th, 2020, naming, Cheq, and Qwarry as the world’s most innovative solutions utilizing AI to solve marketing’s biggest pain points. Previously, Gartner’s list featured Zoom, Movie, Cybereason, Snowflake, Gong, Datorama, Wrike, and many other leading SaaS unicorns. 

Pivoting and Scaling with AI in the New Digital Economy

In 2020, businesses flocked to digital solutions in fear of the sudden shifts in the economy with COVID-19. Businesses were forced to pivot online seemingly overnight as social distancing and isolating became the norm. Thankfully, the internet has been built to a point where it can support this migration and create opportunities for businesses to scale far beyond what they could imagine in the past. Through social media, e-commerce, logistics, e-wallets, and many other solutions, there is now a digital ecosystem driven by artificial intelligence that supports the global economy.

Curating Your Own Traffic

When it comes to advertising, how do we know if the person behind the computer is a real person? In 2019 it was estimated that 40% of online traffic was non-human. This is a problem for businesses because if we cannot rely on analytics then our decisions become baseless. There is a conflict of interest when the same platform that is trying to sell their traffic is also in charge of monitoring their own traffic. This makes business susceptible to ad-fraud which according to a white paper from AdAge and Spider Labs, takes away $66 billion per year, globally.

Companies like Cheq based in Israel are giving the power of AI to businesses so that they can curate their own traffic. Through its platform, businesses protect their ad spend by verifying if the people who watch their videos or click on their ads are live humans.

Current Targeting Doesn’t Work

The online world is dominated by machines. Now that so many businesses rely on it, it has never been more important to understand that it also has hidden flaws. It is hard to comprehend, mainly because there are so many black-box algorithms. There is also a lack of transparency which in turn raises a lot of questions. And as it turns out, this is one of the biggest issues of the internet.

Behind the doors of tech giants like Facebook and Google sits machines that consistently profile users to determine who we are, our preferences, and behaviors. They collect billions of data points on audiences and monetize that data with advertising. The problem is it’s very hard to align an audience made of data points when we don’t understand what those data points are. Ad platforms try to solve this by simplifying the process to a level of basic comprehension, but when they do that, the inevitable results are generic audiences. This leads businesses to compete for the same people which increases the price of that audience. Ultimately this places businesses at the mercy of these ad platforms.

SoMin Serves as a Translator between Businesses and Ad Platforms

SoMin, which is an emerging company on Gartner’s Cool Vendors in AI of 2020 has made that possible. They have created an artificial intelligence that trains itself constantly on ad platform audiences. This enables it to serve as a translator between the business and the ad platforms. The business gives it a campaign, and it breaks the audience profiles into different machine-level permutations. It then tests all of these profiles with the ad platform to find what works best. The results through their case studies show a 30-400% increase in performance through all kinds of business objectives.

The Future of AI and Advertising Is Promising

Creating personalized communication that reaches the right people at the right place and time is the dream of many businesses. This is the promise of programmatic or behavioral targeting, but as wondrous as that sounds, it has also raised a lot of questions. Tim Hwang, an ex-Google employee, says through the book “Subprime Attention Crisis” that this ad model is built on fiction. There are even multiple research papers that show the accuracy of behavioral targeting is extremely poor. Amidst all this controversy there is one clear problem; we don’t know what to believe.

Now companies like Qwarry are using AI to try a different approach. By using AI to contextualize websites they’re giving businesses transparency on where their ads go to. This also allows them to create cookieless targeting which escapes the complexities of the lumascape. 

AI Has the Power to Create Better Marketplaces

Knowing the who, where, when, and how maybe simple questions but they are essential to how successful businesses operate. Fundamentals that if left unanswered, leave businesses vulnerable. Black boxes are not healthy for the sustainability of online businesses but thankfully AI as the viable solution is becoming more available with companies such as Somin. We can only hope that these technologies gain traction and continue to thrive in the digital ecosystem. It puts more power in the hands of businesses as opposed to the ad platforms and that can only lead to a more competitive and free marketplace.

Former Educator Helps Thousands Create Digital Products Amid the Pandemic

Unemployment rates and business closures rose to record highs in 2020 as the coronavirus pandemic put the whole world on pause. Yet even as jobs and businesses dissipated in the crisis, one company, Savvy Solutions Consulting, continued to shine its light by helping thousands of women build digital businesses and thrive in these unprecedented times. 

The company’s founder, Shadé Y. Adu, is a marketing and branding specialist with years of proven experience in the field. An award-winning digital brand strategist, bestselling author, and a highly-sought-after speaker, Shadé has an insatiable passion for people and helping them succeed. Amid one of the worst economic downturns of the century, the entrepreneur put her genius to work and developed a program that helped women and entrepreneurs turn their digital presence into profitable businesses, providing livelihood to many others and starting a chain of success for multitudes. 

Shadé focuses on helping people build the three “I’s” to a better life: income, influence, and impact. Whether she’s working with an individual or a business, she provides every tool in her arsenal to ensure that clients get the best results possible.

Shadé and her company, Savvy Solutions Consulting, has appeared on various publications and shows, including Hello Beautiful, Black Enterprise, The Network Journal, and The Rachael Ray Show. The digital brand expert has also spoken before mixed crowds in various countries, such as Kazakhstan, Ghana, and the United States. She has spoken in many events and workshops across multiple universities, high schools, and institutions.

When she first began six years ago, Shadé Y. Adu had no plans of becoming an entrepreneur. She started as an international educator in the Republic of Kazakhstan, wanting to impact other people’s lives. She would soon realize how business was the best way to achieve that. With that epiphany, the educator shifted and started studying and practicing digital brand strategy, social media marketing, and course creation. She built up a robust online presence and started creating a platform to inspire women and others to create wealth from anywhere in the world. 

Savvy Solutions Consulting provides an array of services for different types of people. The company provides one-on-one coaching sessions with up to five entrepreneurs every quarter for those who need more attention and guidance. The company also runs group coaching programs and offers an array of online courses that teach the basic rudiments of branding, social media marketing, content creation, course crafting, and digital business. Shadé also runs “Greatness Academy,” her online portal for branding education, which has served high-performance digital courses to people everywhere. Some of her top courses include “Digital Product Retreat,” “Build Brand Bank Summit,” “Livestream For Profit,” “Listbuilding Made Easy,” “Content Creation Blueprint,” and “Momentum May,” to name a few. 

Apart from running Savvy Solutions Consulting full-time, Shadé Y. Adu is also a doctoral candidate who maintains the prestigious Gates Millennium Scholarship. When asked about what has made her successful, she humbly attributes her greatness to great mentors and spiritual favor. Shadé hopes to pay that grace forward by inspiring positive change in the world through her knowledge and expertise. 

To learn more about Savvy Solutions Consulting and Shadé Y. Adu, visit their website, Instagram account, and LinkedIn profile.

Grant Luxury Founder Sheds Light on How to Thrive in a Competitive Industry

It has become common knowledge that the business industry continues to foster a cutthroat environment. And although people genuinely understand this predicament, several individuals still make it their life’s mission to conquer such a challenging industry and come out as one of the most sought-after entrepreneurs in the world of commerce. As a matter of fact, this highly competitive environment has become the usual breeding ground for innovation, creativity, and tenacity that a lot of people persevere to gain in this day and age. And as one of those entrepreneurs who seek the thrill of the chase in the realms of business, Cristhian Lopez of Grant Luxury brings out his innovative and creative spirit to conquer the advertising and marketing space.

Highly recognized for his state-of-the-art methods for advertising and marketing, Cristhian Lopez has proven himself worthy of his stellar image in the industry. With his persevering mind, coupled with a passion for the craft, Cristhian sufficiently shows that nothing is too difficult in any cutthroat industry once a person puts his or her mind into it. And as he continues to take the advertising and marketing by storm, Cristhian Lopez uses his unconventional strategies and teaches aspiring hopefuls with the ropes behind it all through his company, Grant Luxury.

Built around the pillars of entrepreneurship, branding, and marketing, Grant Luxury is a company designed to help budding entrepreneurs learn the ropes behind handling and managing businesses. It serves as space where business-minded individuals, especially those employees who are filled with ambition and want more out of an eight-hour shift, can educate themselves on the secrets to achieving financial freedom. But unlike other companies that nurture drive and ambition to succeed, Grant Luxury is not an avenue of traditional learning. So, instead of giving out lectures and workshops to its students, its programs are more focused on providing these hopefuls with an environment that fosters independent learning and equip themselves with the skills needed to achieve their goals.

On top of its fresh and innovative approach towards educating budding entrepreneurs, Grant Luxury heavily centers its methods on the magic of affiliate marketing. While other agencies have stuck to the traditional strategy of email campaigns when it comes to digital advertising, Grant Luxury saw the rising popularity of affiliate marketing in this modern world. As a matter of fact, several statistics have shown positive numbers in moving one’s advertising methods towards affiliate marketing. Some even believe that this type of marketing strategy will soon overtake some of the most traditional ways of online marketing, like email campaigns, among others. Inspired by the potential capacity of such a groundbreaking method, Grant Luxury primarily educates its students with the magic of affiliate marketing.

As Grant Luxury continues to be at the forefront of the advertising and marketing space, the company hopes to encourage everyone never to be afraid of delving into murky waters. With its groundbreaking strategies, Grant Luxury wishes that more and more people will realize that there is nothing to be frightened about in the business industry, for as long as one puts his or her heart into it.

To know more about Grant Luxury, you may visit its website or Instagram page.

Chris Fournier on His Journey to Becoming a Social Media Influencer

Social media influencer marketing has forever changed the way people interact with brands today. Tapping into influencers is one of the most effective ways to market a brand on social media and digital channels. And riding this wave, Chris Fournier is taking control of his career and life by winning as a successful social media influencer. 

Chris is a twenty-eight-year-old influencer who has been rising the influencer ranks. He hails from Denver, Colorado, but would later move to Orlando, Florida. The young digital personality holds a bachelor of arts degree in restaurant management from Metropolitan State University of Denver. Chris Fournier thrived on a four-year tuition scholarship as a school mascot. This passion has marked the culmination of his life and work for performing in front of audiences. 

The social media influencer’s journey started early on. He discovered his love for performing first at eight when he started getting into music and theater. He would spend most of his life improving his craft as a showman and entertainer. In high school, Chris Fournier started auditioning for theater roles and would get selected for many highly-favored shows. Chris also wants to give credit to his make up artist whom he has worked with.

One of his most notable high school performances was joining the Meistersingers, a choir that would tour all over Central Europe. Chris would also later get accepted into the Colorado Ambassadors of Music and toured seven Western and Central European countries.

Chris Fournier has also worked in the restaurant industry, before, during, and after collegeamounting to fifteen years in the field. This exposure would lead him to gain experience in quick service and casual dining restaurants. He would also hone his ability to hustle, work hard, and dedicate himself to becoming better. 

Yet Chris’s most significant break would come on September 3, 2020, when he got an invitation to start working with Social Globe, an influencer marketing agency that sells active lifestyle products. The company works with over one hundred thousand influencers from all over the globe, and helps market clothing, beauty products, medical products, energy drinks, and many more. The agency has access to influencers like Chris Fournier from forty counties. They also work with artists, celebrities, musicians, bands, business people, and mentors.

Social Globe works with professionals and entertainers in countries like Australia, Austria, Belgium, Brazil, Bulgaria, Canada, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Ireland, Italy, and Japan. The company also has networks in Latvia, Lithuania, Luxembourg, Malaysia, Malta, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom, and the United States.

Through Social Globe, influencers like Chris Fournier work with brands like Red Bull, H&M, The North Face, UGG, Under Armour, Forever 21, and many other global brands from other industries. The influencer agency offers a 100% guarantee to paid partnerships with Social Globe’s extensive brand network. It also gives brands and influencers access to production studios, content creators, and mentors worldwide. For only $10 a month, VIP influencers get access to commission payouts, brand partnerships, get access to live Zoom meetings/trainings, and sell and win tickets to all-inclusive paid trips worldwide and VIP events.

Since working with Social Globe, Chris has experienced a break as a VIP influencer on various social media platforms. He joins a large pool of talent who work as influencers on a full-time or part-time basis. Looking to the future, Chris Fournier looks to increase his brand awareness and level up his career as a social media influencer.

Aside from working with Social Globe, Chris also recently signed with DAN Talent Group, through his agent Stephanie Beck Williams. DAN Talent Group’s headquarters is in Nashville, Tennessee. The agency is a faith-based talent agency that works with all types of models and actors from around the world, and they also work with different agencies around the world.

Chris Fournier has had a passion for food since a very young age. Whenever he went out to eat with his parents, he would always ask to switch out different ingredients and or create his own dish to make it his own. He loves being able to create new dishes while out and or while being at home. He worked in the food service industry for close to 15 years, and his love and passion for food and the industry comes from his creative side. While traveling to Western and Central Europe during his music tours, he was able to get to try so many different cuisines. In college, he took a cooking class called Global Cuisine at Metropolitan State University of Denver and was able to learn and study many different types of culture cuisines from all around the world.

He was able to learn and cook different cuisines from all over for example from Spain to Germany to South Europe to Africa to Russia to Asia to Australia to South America to the Caribbean/Bahamas and even to the US, where they cooked various recipes with beer. He loves to incorporate beer into his recipes and also pair his recipes with different beers to help bring out different flavors from different types of cuisine. His love for food and his passion for food is unlimited, and anytime he gets a chance to try something new and also watch different cooking shows to learn about anything food related, he does. If there is any time in the future where he is able to travel the world and learn about different types of cuisine and try different types of cuisine, he will.

Chris is also an advocate for charity work as he loves to give clothes and such back to the community and take care of the less fortunate however he can. He is currently a sponsor of a child in Ghana, and because of his generosity, the child is staying healthy. In the future, he would also like to start his own clothing company that would serve as another means for him to carry out his philanthropic efforts.

To learn more about Chris Fournier, check out his account on Instagram. To know more about Social Globe, visit its company website

ASAR America Inc. Deploying New Customer Experience Strategies for Businesses

ASAR America Inc. is an SAP Gold Certified Partner Company based in Illinois. It is dedicated to helping businesses acquire strategies to deliver new experiences to their customers. There is more to ASAR America Inc. than just the titles it carries. At the helm of its affairs is Sanjjeev K Singh, a strong authority on SAP Customer Experience. He has authored different books on SAP, and his wealth of experience has been the major driving force in all of ASAR America Inc. operations.

ASAR America, Inc. is one of the most reputable SAP Gold Certified Partners in America for SAP CX Solutions. It guarantees taking any business live on SAP Customer Experience solutions within as little as 2 to 5 weeks. The company does not only implement SAP Commerce Cloud, SAP Sales Cloud, SAP Marketing Cloud; it also integrates them with SAP backend while carrying out a comprehensive SAP ERP integration. ASAR builds, deploys, and runs all these integrations to ensure that every business delivers a smooth customer experience to its customers.

The pandemic jerked many businesses to reality and forced them to adopt new strategies to help them stay in business. Digitization of business services, service delivery, and customer experience are part of those strategies, and ASAR America Inc. is at the forefront of helping businesses to achieve that. Businesses are now creating digital solutions to give their customers a better experience. From digital marketing to online selling and service delivery, ASAR America, Inc. is helping businesses expand their operations and reduce the cost of acquiring customers under the leadership of Sanjjeev Singh.

The company’s ability to provide solutions to customers within 2 to 5 weeks enables ASAR to cater to more customers within a short time. The expert consultants at the company have also played a significant role in bringing all these necessary changes to every client. ASAR America Inc. has worked with corporations like Monster Energy, Callaway Golf, Johnson & Johnson, and Swagelok.

Sanjjeev Singh has 15 years of experience that he puts to good use at ASAR, and the company continues to thrive as its clients advance their businesses. With global corporations in its portfolio, ASAR’s reputation as a leading SAP Gold Certified Partner company and a reputable establishment in the customer experience space.

In Sanjjeev Singh’s words, “Customer experience is crucial to growing every business. Business owners need to take a closer look at how they currently engage with their customers, how they are marketing their services, how they are selling, and how they listen to their customer complaints. Customer experience is a big area and could be a daunting task for any medium-size organization. We want them to know that they can trust ASAR to help them create a roadmap and implement new customer experience!”

ASAR helps businesses improve their digital presence and customer service process to achieve one thing: growth. The company thrives on its clients’ growth, and that has been its watchword since it was established. And with new clients every day, the reputation grows, which leads to success.

Learn more about ASAR America, Inc. on its website.