Unlocking the Potential: The Multifaceted Benefits of SEO for Businesses

In the ever-evolving digital landscape, the significance of search engine optimization (SEO) for businesses cannot be overstated. While its complexities and time-intensive nature might make you question its worth, this article will unveil the myriad benefits that SEO offers to your business.

Read also: How Digitalization is Changing the Marketing Industry

The Ongoing Journey of SEO

SEO is not a one-time effort but an ongoing process. The digital realm is in constant flux, and staying informed about the latest trends is crucial. Keep an eye on Google’s IndexNow protocol, a potential game-changer that can accelerate your SEO efforts.

Benefit 1: Enhanced User Experience

Providing a seamless user experience is paramount. It encompasses various aspects, including relevant content, multimedia support, easy navigation, and mobile-friendliness. Optimizing elements like animations ensures that your website runs smoothly, resulting in more clicks, leads, brand recall, and higher conversion rates.

Benefit 2: Primary Source of Leads

Inbound strategies, such as SEO, are incredibly effective in generating leads. If your SEO efforts aren’t yielding leads, it’s time to reassess your approach and competitor strategies. According to BrightEdge, search engines are the primary source of website traffic across industries.

Benefit 3: Higher Close Rates

SEO leads tend to have a remarkable 14.6% close rate, significantly higher than outbound leads at 1.7%. SEO attracts customers who research online with specific intent, making them more likely to convert into paying customers.

Benefit 4: Improved Conversion Rates

A high ranking on search engines can substantially boost your conversion rates. As your brand becomes more recognizable and credible, customers are more likely to choose your products or services.

Benefit 5: Cost-Effective Marketing

SEO forms the bedrock of cost-effective inbound marketing. It lowers lead generation costs, eliminates the need for paid advertising once you rank well, and reduces expenses associated with outbound lead generation activities.

Benefit 6: Encouraging Physical Store Visits

Local SEO is a boon for businesses with a physical presence. Local searches often lead to in-store visits, with statistics showing that a significant percentage of “near me” searches result in store visits and purchases.

Benefit 7: Building Brand Credibility

Higher search engine rankings convey authority and credibility. Conversely, lower rankings may deter potential customers. Fresh, optimized content can further enhance credibility, especially with Google’s inclusion of news-related content in top results.

Benefit 8: Establishing Brand Awareness

SEO ensures your brand is easily discoverable in organic search, leading to increased clicks and user engagement. It fosters word-of-mouth marketing and can substantially boost your business and sales.

Benefit 9: Ensuring Mobile-Friendliness

With the majority of web traffic originating from mobile devices, a mobile-friendly website is imperative for SEO success. Google’s mobile-first indexing makes mobile optimization vital for maintaining visibility in organic search results.

Benefit 10: A Long-Term Strategy

SEO is a long-term strategy that requires consistent effort. Staying updated with SEO trends and adapting to algorithm changes is crucial to maintain your position in search engine results.

Benefit 11: Gaining Market Share

High visibility in search results increases the likelihood of attracting leads, converting them, and expanding your market share.

Benefit 12: Synergy Across Digital Marketing

Integration of digital marketing activities enhances your SEO efforts. Activities like content marketing, social media, and blogging contribute to improved search engine rankings when aligned with SEO goals.

Benefit 13: Increasing Social Media Followers

Improved visibility in search results attracts social media followers who seek authoritative sources for relevant updates. Engaging with these followers can boost website traffic and credibility, reinforcing your SEO advantage.

Benefit 14: Speeding Up Website Performance

Website speed, a crucial user experience signal for Google, directly affects rankings. Optimizing your website not only enhances SEO but also ensures a pleasant user experience, reducing bounce rates and potentially boosting sales.

Benefit 15: Surpassing Competitors

A robust SEO strategy elevates your brand above competitors, fostering recognition and trust among customers. In a digital age, staying ahead of the competition requires continuous adaptation and embracing change.

In conclusion, SEO offers an array of opportunities for businesses to thrive in the digital landscape. Embrace the challenge, adapt to evolving trends, and harness the potential of SEO to propel your brand to new heights.

Mastering Keyword Research: A Foundation for SEO and Paid Media

As a marketer, you’re probably already familiar with search engine optimization (SEO) and paid media. But did you know that the foundation of both strategies lies in keyword research?

In order to optimize your website for search engines and bid on relevant keywords in your paid media campaigns, you need to deeply understand your audience’s search behavior and the keywords they’re using to find businesses like yours. If you don’t have time for that to do it yourself or need more in-depth help, you can visit: https://www.fortismedia.com/en/services/paid-media/.

In this blog post, we’ll dive into keyword research and how it can help you improve your SEO and paid media efforts.

What is Keyword Research?

Keyword research is the backbone of digital marketing. It helps identify the words and phrases that people use to find products or services they need online. Keyword researchv involves discovering new keyword opportunities, understanding their importance to your business, and uncovering potential gaps in your search engine optimization (SEO) and paid media marketing strategies.

Steps to Conduct Effective Keyword Research

To conduct keyword research, you need to follow these simple steps:

  •       Identify your business niche and target audience
  •       Brainstorm a list of potential keywords based on your business niche and target audience
  •       Use keyword research tools to expand your list of potential keywords and identify their search volume and competition
  •       Analyze the search volume, competition, and relevance of each keyword to your business
  •       Select the keywords that have the highest search volume, low competition, and are most relevant to your business

Importance of Keyword Research for SEO

Keyword research is critical for SEO because search engines use keywords to rank web pages and websites. By optimizing your website with the right keywords, you can improve your search engine rankings and attract more traffic to your website. Keyword research also helps identify the gaps in your website content, allowing you to create new content optimized for high-ranking keywords.

Importance of Keyword Research for Paid Media

Keyword research is also critical for paid media because it enables you to target the right audience with your online advertisements. By selecting the right keywords in your advertising campaigns, you can reach people who are searching for products or services related to your business. This will increase the visibility of your advertisements and help generate more leads and conversions.

Use Keyword Research Tools

With so many different keyword research tools available, deciding which one to use can be overwhelming. Google’s Keyword Planner and SEMrush are great options for beginners and experienced marketers.

These tools help you identify popular keywords related to your business, as well as their search volume and competition level. By using these tools, you’ll be able to find low-hanging fruit or keywords that have high search volume but low competition.

Analyze Your Competitors

Your competitors can provide a wealth of information about the keywords that are relevant to your industry. By analyzing their websites and paid media campaigns, you can identify the keywords they’re targeting and potentially discover new ones you hadn’t considered. This competitive research can also help you uncover gaps in the market that your business can fill.

Incorporate Long-Tail Keywords

While short, one-word keywords are often the most competitive, long-tail keywords can be more effective for capturing a specific audience. Long-tail keywords are longer and more specific phrases that people use to find a particular product or service. These keywords may have a lower search volume but often have a much higher conversion rate.

Continuously Monitor and Adjust Your Keyword Strategy

Keyword research is an ongoing process, and monitoring and adjusting your strategy as new trends emerge regularly is essential. Check your keyword trends every 3-6 months to ensure that you’re still targeting the right audience and using the most effective keywords. As your business and industry evolve, your keyword strategy should too.

In Summary

Keyword research is not only essential for successful SEO and paid media campaigns, but it’s also a continuous process that requires ongoing analysis and refinement.

By understanding the importance of keyword research for SEO and for paid media, using keyword research tools, analyzing your competitors, incorporating long-tail keywords, and continuously monitoring and adjusting your strategy, you’ll be well on your way to mastering keyword research. With a solid keyword strategy in place, you’ll be able to reach the right audience with the right message at the right time.

Publishers wary of chatbots & ChatGPT, set for new direction

Publishers AI chatbots have gained popularity in recent months due to their innovative nature and ability to simplify work and learning.

Although they are helpful to the majority of people, they might represent a risk to publishers.

A new rival

Generative AI chatbots may not only produce text but also answer inquiries.

OpenAI’s ChatGPT and Microsoft’s upcoming ChatGPT-powered Bing may steal the audience that generates search-driven traffic for publishers.

Several lifestyle publications have abandoned SEO-driven content due to the competition caused by technology.

In contrast, Bustle Digital Group and Leaf Group develop original material based on personal experiences and viewpoints.

Wesley Bonner, BDG’s head of social and audience growth, claimed that the company’s editorial shift will focus on original visual material.

According to Bonner, they would prioritize the creation of amusing stories that are related to common situations and offer some advice.

Likewise, Hunker, Leaf Group’s home design website, has said that its content would focus on the writers’ viewpoints, knowledge, and ideas.


The decision by the publishers to shift course marks a considerable investment.

Other lifestyle publishers, such as BDG, Leaf Group, and Trusted Media Brands, have not seen a notable increase in search traffic since the launch of ChatGPT in November.

Trusted Media Brands earn 80% of their referral traffic from search, whereas BDG receives 25% to 30%.

According to Beth Tomkiw, chief content officer of Trusted Media Brands, AI chatbots taking over Google search will be a bigger problem.

“My hope is that there will still be a place – even if it’s a smaller place – for the quality of work that comes from a real human,” said Tomkiw.

She is discussing what may have happened to TMB’s editorial approach if things had changed.

While reducing search-driven content is not a new issue for publishers, it is gaining popularity.

Historically, publishers use a scale approach to attract an audience, but it seldom works for firms that have already demonstrated their success.

Instead, publishers have worked to create connections with their customers during the previous decade, relying less on referral traffic via subscriptions and newsletters.

“For publishers who are still very focused on the page view as a primary metric, that’s going to be a bit of a problem,” said Jim Robinson, Clickseed’s founder.

Clickseed is an SEO and audience growth service that focuses on publishers.

“If that’s been your strategy, you might be a little behind the curve anyway.”

Read also: Google’s new focus is AI after ChatGPT pressure

Shifting from SEO

People’s search habits have already been changed by ChatGPT and AI chatbots.

According to Emma Rosenblum, BDG’s chief content officer, the firm is committed to shifting its traffic strategy away from SEO-based pieces and quick news bursts.

Rosenblum noted that online media companies were created on the low-hanging fruit of service tales that would most likely be outmoded in the next five years.

She stated that technology advancement will make it easier, quicker, and less expensive than hiring experienced writers.

“We don’t want to be doing those stories,” said Rosenblum. “That utility that we provide is going to disappear so quickly.”

“[And] I’m glad because we hate doing stuff like that. All the things that a computer could not replicate is where we’re going to put our money.”

Rosenblum claims that the business is investing in original visual content, interviews, profiles, and feature articles.

As a consequence, they will produce fewer social media posts and more short-form films.

Melissa Chowning, the founder and CEO of Twenty-First Digital, noted that now that ChatGPT has established itself, photography and visuals are the most significant assets for lifestyle magazines.

Rosenblum sent out an email outlining BDG’s strategy for compensating for the anticipated loss of traffic.

“If traffic dips a bit, it dips,” the email said.

“Chasing Google is a losing war for digital media companies, which is why we’re building up areas of our business like events and newsletters, neither of which are dependent on outside platforms.”

Furthermore, BDG’s newsletter business grew by 32% year on year, reaching 5 million subscribers.

With less traffic, the advertisements will almost surely have an effect on BDG.

Yet, Rosenblum noted that programmatic revenue would continue to be a part of their business in the future, with funds coming through direct advertising.

“In this new world, we’re expecting our revenue from events and newsletters to grow enormously, offsetting any potential programmatic loss,” she added.

Chatbot adoption

The ChatGPT launch, according to Eve Epstein of Leaf Group, is a continuation of Google search’s evolution, which is nothing new.

Publishers had to deal with a “featured snippet” in 2014, which took a section of a publisher’s website and used it to answer a user’s inquiry on Google search.

Nonetheless, it remains to be seen how things will turn out with the usage of chatbots.

According to Robinson, it is too early for publishers to implement significant strategic adjustments.

He recommended that publishers monitor their referral traffic statistics for any changes in user behavior.

“I think there is an immediate need to be having these discussions,” said Robinson.

“That plan is a good one anyway, even if you take ChatGPT out of the picture. Who wants to give all that power to Google?”

How SEO Impacts Businesses

SEO has a huge effect on all businesses and no one knows that better than SEO agency. It can be a good tool that may improve the image of your brand if it is in hands of professionals who know their work but also can impact negatively if it does novice. Before we begin to delve into their offerings further, we must grasp what SEO is and how it works.

What Exactly Is SEO?

Search Engine Optimization helps businesses with their website’s technical setup, link popularity and content relevancy, so the most commonly searched keywords, brand names, and queries come first.

SEO is the activity of optimizing your website to appear higher on search engine results pages (SERPs), which means more people will learn about your business. 

Search engines put what they believe people want to see on the first page and anything they feel like does not generate as much traffic, therefore people are not that interested in seeing it, gets pushed back. People use search engines because they make it easier to find brands, their products, and all other information in one place. 

Search engines are the first option people use when they need information, and they provide business owners the opportunity to redirect relevant traffic to your website. That’s why every brand’s goal is to rank on the top page of Google results for important search phrases to reach a wide audience. 

SEO requires that you have knowledge of your clientele’s desires and it also deals with technicalities needed to optimize your website’s user experience for more visits and a better ranking.

What Impact Does SEO Have On Businesses?

SEO agencies also offer SEO services to learn more about SEO and how it affects their operations. They can change the way people perceive your business, how you perform in the market, and even the sales that you make. 

It can basically make or break your business image. Here are a few long-term SEO effects for your company:

SEO Influences Sales

The relevance of real-time research is expanding as it is becoming a crucial component of SEO and has a major impact on all businesses. Using SEO strategies, you can promote your brand with great prices and cutting-edge products and services, and the significance and reliability of what you provide clients will be a game changer.

Brands must be visible where people need them to create a meaningful connection. This visibility can only come from SEO.

The use of SEO helps boost the exposure of a business and aids its potential consumers in finding the answers, brands, and products that they are looking for.

Enhanced Brand Awareness

You can increase brand recognition in addition to generating traffic. People are more likely to view your listings at the top of search results. They will become acquainted with your company even if they do not click on them.

Brand recognition is important since it might help you get leads later on. When it comes to converting, people like to work with organizations they are comfortable with.

Increases Brand Trust And Credibility

The objective of any expert SEO is to lay a solid basis for a beautiful website with a clean, organized, and responsive website that can be found on the first page of a search engine and not take more than a few seconds to load. 

This will create an image of your brand that will grant it both credibility and authority. However, building that authority will benefit a brand far more than most, if not all, other digital enhancements.

The difficulty is that, just as in real life, it is impossible to create trust and reputation immediately. Over time, authority is acquired and built. 

Establishing a brand as an authority requires time, work, and dedication. It depends on providing a valuable, high-quality product or service that allows people to trust a brand. If you need some help with that, you can always find well-established full-service web design, and digital marketing service providers based in such big cities, just type in your search bar words like “Denver SEO agency”, or “SEO company San Diego”. 

More Web Traffic

This is the biggest impact that SEO can have on your business. Complying with SEO’s best practices will result in an improvement in your site’s ranking in search results. 

More people will visit your page and learn about your business if your website has a higher ranking. Not to mention that SEO may assist you in delivering more qualified visitors to your website. 

You know that consumers who search for relevant key phrases are likely to be interested in your products or services since you’re optimizing for them.

Improved User Experience

Every marketer’s top focus is now user experience. Everyone desires higher organic ranks and greater visibility. Few recognize, however, that a good user experience is a key 

to how your brand or business is perceived.

Customers know exactly what they want, and they want it ASAP. There will be an issue if they can’t find it. The performance will suffer as a result.

The aim of utilizing SEO company Denver is to give people the information they are looking for, swiftly and conveniently. 

SEO Generates New Opportunities

High-quality SEO will constantly find a way to identify and capitalize on new chances for companies not just to be noticed but to shine.

Offering great SEO to companies entails immersing an SEO staff in all aspects of that brand. Being a stakeholder is the only way to sell a brand with the passion and understanding its stakeholders have for it. The more a brand is understood, the more possibilities for it to prosper will develop. The same is true for SEO.

Today’s SEO changes can range from providing content, digital, and social opportunities to assisting with sales, product, and customer service initiatives.


SEO aims to improve your ranking in organic search results. While there may be too many competing aspects on SERPs, SEO still has a major impact on a company’s success. 

The lower you rank, the less likely you are to reap these benefits. Though, with SEO company Chicago, you will be provided with the tools you need to boost the SEO of your business and as a result customer retention, promotion, and profits.

5 Tips for Setting Up a Business Consultancy

A business consultancy provides a service to its clients in a specific area. Business consultants are expected to have extensive knowledge of the area in which they operate so that they can bring their clients’ businesses up to a high level in that field. Examples of these niches are marketing, payroll, accounting, SEO, website design, IT, and performance management. Once you have identified where your skills lie, you can embark on setting up your business consultancy with these five tips.


Choosing your market segment goes hand-in-hand with building a profile of your ideal client. Determine what expertise, experience, and interests you have. Be certain of your ability to deliver results. Consider the market potential to grow your business to the size you want.  

Client criteria must be specific. For example, do you only want to deal with companies that have 100 – 1000 employees? Should they be in retail, online sales, or customer care? With a clear picture of your best-fit client in mind, you can target your marketing efforts appropriately. Don’t make the mistake of wanting to reach far and wide as this will prevent you from deepening your value to your clients. 

Getting Clients

Create a value proposition for your ideal client. Remember to speak to the client, not yourself. The recommended formula for this is stating who will be helped to solve what problem to achieve what result and ending with why they should choose you. For example, “We help small business owners improve employee productivity to increase their bottom line. Our combined team has over 25 years of experience in this area.”. Make sure to differentiate between the solution and the outcome. You may offer a software tool to measure productivity but if the result is only a 20% improvement, the client will not be happy.

Be Accessible

You need to get your value proposition out there to attract clients. Design a professional website. Pay attention to SEO. Include your message under your email signature and place it prominently on your website. Used LinkedIn and social media.  


Bear in mind that between providing a service to existing clients you are still spending half your time acquiring new ones and your pricing must reflect this. Clients prefer a fixed price to an hourly or daily rate. Nevertheless, you can double your hourly wage when you worked full-time and multiply it by the number of hours a project will take you. Times the sum by a factor of 1.5 as many things can delay a project, including from the client’s side. 

Errors and Omissions Insurance 

Make sure that you are covered by Errors and Omissions Insurance (E&O). When running a consulting business, there are times when these professionals are accused of not fulfilling a written agreement, an expensive mistake, or professional negligence. Even if a judge rules in your favor, there will still be upfront costs to pay. When you get E&O insurance you will not have to worry about this.

With this simplified guide, you can get your consulting business up and running in no time at all.