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How to Do SEO for CBD Companies Right?

Brandon Foster on March 29, 2023

Search engine optimization is crucial for the success of businesses of all scopes and sizes that want to establish a strong online presence. It is particularly true for CBD companies, as the cannabis market is already highly competitive. Moreover, the specific regulations and strict ad policies of some advertising platforms can make it challenging to promote through traditional marketing channels. In this blog post, we will discuss some effective techniques to implement SEO for businesses in the CBD niche.

Importance of SEO for CBD Businesses

In today’s digital age, more than simply having a website for the CBD brand is needed to stay ahead of the competition. It requires developing and implementing a powerful and thorough CBD SEO strategy for CBD companies so their platforms can dominate their rivals.

Various optimization tactics will work on improving your website to boost its visibility when users search for products or services related to your cannabis business on search engines. The higher your rankings, the more traffic can be acquired from those searches. Hence, the higher conversion rates are because potential clients immediately find what they seek.

Moreover, SEO is essential for a CBD business as it is the safest and highest ROI marketing option. Sure, PPC and social media placement can grow visits to the site, but search engines will ultimately serve as the source of most online traffic. At the same time, SEO is also one of the only techniques that will pay off long-term without requiring additional investment.

How Do Search Engines Work?

Whether you hire SEO experts or perform optimization on your own, understanding this thing is the crucial starting point before any SEO techniques can be performed. Knowing how optimization works helps create a robust strategy and kick it off correctly.

Basically, search engines employ crawlers to crawl the web, visiting one platform after another and collecting data on them before indexing them. In the same way, web pages are indexed by search engines so that they understand where those pages are when they need to be fetched upon users’ requests. Search algorithms check the content of the websites in the index, employing many confirmed ranking factors for that purpose. With the help of those signals, bots decide in what order platforms will be shown in search results for a specific query.

Best Optimization Practices for CBD Companies

Now that you have a more explicit picture of what SEO is and what value it brings, let’s go over what can be done to enhance the visibility of your cannabis business.

#1: Create and Submit a Sitemap

First of all, consider creating and submitting a sitemap. Having an updated sitemap as part of your CBD company’s optimization plan is essential. This point is especially important for new websites that have low domain authority.

A sitemap implies a list of pages on a platform in XML format so search engines can read it. The sitemap is what helps get your pages indexed. However, Google does not index them solely because you have submitted an updated sitemap. Its bots index them because they located and crawled them, and they regard them as of sufficient quality to be worth indexing. Given that, it is necessary to say that by submitting an XML sitemap to search engines, you give them a clue that you consider your site pages of exemplary quality for CBD-related search queries worthy of indexing.

The challenge for new CBD companies trying to rank their websites for popular search phrases is that their platforms likely have a low DA and little to no backlinks. In that case, Google may not crawl and index the website’s pages as often as you would like. Yet, using a sitemap, you can speed up the indexing, which helps reduce the time it takes for your platform to start ranking for keywords.

#2: Target Less-Competitive Related Keywords

It is a common mistake for those who start a new website to hope to rank for competitive keywords like “cbd gummies.” That is because it is almost impossible for new platforms to rank for these highly competitive phrases. SEO is a long-term game, which, depending on the niche specifics, can take considerable time to earn the trust and authority needed to rank for such keywords.

When you start out with your CBD business online, your best choice is to focus on less competitive words and phrases. They may be related to the competitive keywords you want to rank for. Although they may not have the same search volume, they appear to be much easier to rank for. As your platform develops, you can slowly begin targeting competitive phrases.

#3: Use Meta Tags to Your Advantage

Meta tags must be optimized according to the page content. They are an important piece of the puzzle regarding SEO optimization for your CBD platform and should not be overlooked. These text snippets deliver data about the page’s content and help search engine bots understand what the page is about. That way, algorithms can decide whether to include it in the search result pages.

Among the many meta tags, the two most significant ones for SEO objectives are the meta title and the meta description. While the title tag is necessary and is displayed both in the web browser tabs and SERPs, the description is an optional element positioned below the title tag only in the search results. Both tags must be filled with keyword-rich and relevant content that perfectly represents the page.

Search engine bots do not use page meta descriptions in their ranking algorithms, so they do not directly affect where a page appears in search results. Still, they are an essential part of a good SEO strategy because, when used appropriately, they make people more likely to click on the link to your platform, ultimately bringing traffic to it and raising the CTR (click-through rate) on Google.

#4: Create an Internal Linking Strategy

SEO for CBD businesses works better with an optimized internal linking strategy in place. In fact, every single site needs to build up its link juice to rank well in the SERPs. Initially, Google “spiders” crawled the websites and determined their relevance by what other platforms were linking to them. For that reason, a quality backlink profile has been regarded as the strongest factor impacting a website’s position. Hence, both external and internal links must be an integral part of the SEO for your CBD business.

However, when it comes to external linking, the websites chosen to place your links should be highly relevant and authoritative on the subject. The process of gaining quality external backlinks is pretty time-consuming and not easy to do. That is why a new site with low domain authority and few backlinks can take advantage of optimized internal linking.

This technique can significantly help the optimization of your site. Pay attention to creating relevant and related content on your CBD platform that you can cross-link to each other. Adding internal links from the old content to the newer blog posts helps them be indexed faster and moves them up in the rankings. This approach is beneficial if the internal links come from relevant pages with decent rankings on search engines.

#5: Conduct Technical SEO Audit

A regular technical audit of the site is critical for providing good performance and maintaining a steady flow of users. SEO for a website is a complicated and ongoing process, so technical SEO audits need to be done every so often to make sure the site does not run into any problems.

By performing a technical audit, you can determine and resolve any potential cases that could be holding your platform back from ranking better in SERPs. With the aim to improve the optimization of the CBD website, this step is vital for ensuring that you head in the right direction. Pinpointing the errors in the platform’s backend and frontend promptly ensures you will fix them on time and keep up its fine performance. Among the most frequent and common issues are the following:

broken links (can cause the website to break down);
duplicated content (occurs when two or more versions of a page exist under the same domain and may lead to penalties);
slow site speed (tend to happen due to heavy traffic loads, such as videos being shared across the platform at once; ultimately can cause users to get frustrated and abandon the site).

Since SEO is a field that is always changing, a good technical audit can help you keep your CBD site up-to-date and running at its best. Consider using tailored SEO audit tools to locate and fix any technical problems on the CBD platform.

Coming to the Upshot

The above information provides CBD businesses with some solid pointers for improving their SEO. Generally, CBD SEO is not much different from any other niche SEO. The only distinction is that the cannabis industry is highly competitive; considering its specifics, it also requires some extra measures to earn Google’s trust.

Moreover, it is essential to remember that SEO is not a one-time thing, and there is no one-size-fits-all solution in that field. Your CBD company’s optimization plan should be tailored to fit your brand and align with your promotion goals and budget. That way, it is sure to bear fruit in the long term perspective.

Boosting Energy And Focus With CBD: A Beginner’s Guide

Brandon Foster on February 27, 2023

Cannabidiol, or CBD, is a chemical component of the marijuana plant. It’s growing in popularity thanks to the possibility of medical use without the euphoric effects of THC. One advantage is that it helps you feel more energized and concentrated. Read on for advice on how to utilize CBD most efficiently if you’re interested in giving it a try for these applications.

Use a little dosage initially

If you’re just starting out with CBD, it’s ideal to start with a little dosage and work your way up until you feel the results you want. Even a little amount, between 10 and 20 milligrams, may be all that’s needed to improve concentration and mental clarity. CBD oil can be taken orally or mixed with other liquids. Keep in mind that everyone responds differently to CBD, so finding the optimum dose is essential.

Choose a premium CBD oil

The standard of CBD oil being sold should be considered. Try to find items that use high-quality hemp that was harvested in a responsible manner. The best CBD oil Canada has to offer should be put through rigorous laboratory testing and will come with a full certificate of analysis verifying the product’s strength and purity. Don’t buy anything that has been altered in any way by the addition of chemicals.

Use CBD oil first thing in the morning

A morning dose of CBD is optimal if you want to utilize it for mental clarity and concentration. Cannabidiol (CBD) has been shown to have a sedative effect, which can aid in reducing anxiety and enhancing concentration. It’s best to take it first thing in the morning so that it can help you get a jump on the day. CBD oil can be taken sublingually (under the tongue) or mixed with liquids like juice or coffee.

Add caffeine to CBD oil

There is some evidence that mixing CBD with coffee might provide a rapid increase in energy and attention. Caffeine is a stimulant found in nature, and it has been shown to improve alertness and concentration. Caffeine may increase jitters and anxiety, but when paired with CBD, the effects are mitigated. If you need a little additional pep in your step, consider mixing some CBD oil into your morning brew or trying a beverage packed with the compound.

Add CBD to your exercise regimen

CBD can help you maintain a high level of energy and concentration throughout the exercise. CBD has anti-inflammatory, analgesic, and endurance-boosting properties. CBD oil is versatile enough to be used in either pre- or post-workout preparations. It is recommended to try various CBD doses and administration techniques to see what is most effective for your individual body.

In sum, CBD is an effective aid for enhancing performance and mental acuity. A modest initial dosage is essential, and it should be increased slowly until the desired results are reached. In order to get a jump on the day, try starting it with a dose of high-quality CBD oil first thing in the morning. There may be synergistic effects between CBD and coffee or between CBD and exercise. If taken properly, the finest CBD oil Canada has to offer can become an integral part of your everyday life.

Veteran-Owned Business New Phase Blends Brings Trustworthy CBD Solution to the Market

Alice Blake on October 11, 2021

Fast-rising innovations and markets like the CBD industry can show a lot of promise, but it also comes with a glaring set of issues. In Cannabis circles, misinformation seems to be a growing concern as businesses tend to use lofty and unauthorized claims to boost sales. Amid the noise, one company, New Phase Blends, looks to go against the flow and show a better way.

Veteran-owned Business New Phase Blends is an online CBD shop that provides 100% organic third-party lab-tested hemp products. All their offerings come from their GMP-certified production facility and carry an exclusive commitment to providing legitimate products that meet as many regulatory standards as possible. In addition, the company emphasizes legitimacy and truth as guiding values because it believes that education is key to a thriving CBD market.

“There are a ton of CBD companies that will tell people ANYTHING to get a sale,” shares New Phas Blends CEO and Founder Dale Hewett. “I’ve seen numerous sites tell people that CBD will cure cancer. I’ve seen websites tell people that CBD used in soap will cure psoriasis or eczema. This practice is bad because you set the user up to be disappointed.”

Duly, company owner Dale Hewett has chosen another path—to educate people on proper CBD use and realistic and proven claims to combat misinformation made primarily to turn a profit. Many users have turned to New Phase Blends for that dedication to the accuracy of information.

To further strengthen that level of customer trust, Dale has applied for a patent for two of his products: the New Phase Blends Gummies for Sleep and CBD Sleep Aid with Melatonin. These two products currently have pending patents with the United States Patent and Trademark Office filed in May 2021.

Apart from its sleep aid products, New Phase Blends carries other products as well, including topical CBD balms to help with pain, high-strength CBD soft gels, CBD acne creams, CBD oil for energy, and so on. New Phase Blends also provides a vast library of reads, including a CBD Essential ebook and a knowledge hub filled with CBD FAQs and verified information, which it updates regularly. The company also has a list of clinical trials of its products published on its website to provide buyers and CBD enthusiasts with all the necessary paperwork to show the legitimacy of its products.

Dale Hewett started New Phase Blends after experiencing the positive benefits of CBD and hemp products firsthand. He served in the military as a Captain of the United States Army before experiencing a spinal cord injury that would put him in much pain as he recovered. Dale turned to CBD products, which helped manage the pain and put him on a path to full recovery. Today, he shares his belief for the product through New Phase Blends and hopes to help people who struggle with health and other issues while also responsibly educating people on CBD usage and benefits in the process. He believes that sales come only from properly educating the market, and the consistent growth of New Phase Blends over the years is a testament to that.

To learn more about New Phase Blends and read verified blogs, studies, and publications on Cannabidiol products and their usage and effects, visit its website, YouTube channel, and Facebook page.

Carrie Birkel Looks to Help People Through High Quality CBD

Alice Blake on September 16, 2020

The CBD (cannabidiol) movement has taken the health and wellness industry by storm. The variant has become a safer alternative to cannabis use that gives users the many health effects that the natural drug provides. And leading the charge in the safe use of CBD to treat many of today’s physiological and psychological ailments is Carrie Birkel and her company FarmShopCBD.

Carrie is a living testament to the benefits that CBD has to offer. Formerly, the businesswoman received a diagnosis for Stage 4 Breast Cancer. In a short time, the virulence of the disease had spread to her lungs. At the level of her disease and the pace it was spreading, doctors gave her only one year to live. Open to trying any alternatives, she heard about CBD treatments. “I started with CBD to help save my own life,” shares Carrie. “This past May 1, 2020, I was told I am in Full Remission.”

Prior to her full recovery from Cancer, Carrie Birkel started FarmShopCBD, her CBD products brand created from scratch. The company’s commitment is to revolutionize the CBD industry by creating a transparent brand with the highest standards. Every product goes from “farm to shop.” This promise means that all CBD creation process steps happen in-house to guarantee the best quality possible. The company has teamed up to fulfill the full control over all processes, including seeding, vegetation, harvesting, drying, storage, and distribution. The only thing that FarmShopCBD doesn’t do is testing, which they do via a third-party company as assurance that there is no bias in their testing processes.

Beyond anything, the company stands because of the passion Carrie Birkel has for the benefits that hemp plants have to offer to its consumers. CBD has shown properties that can help reactivate receptors in the body that go dormant as we age. Consequently, the product is suggested to help relieve pain, lower anxiety, relax muscles, and even and help with many other health concerns. . The use of CBD often occurs in the form of balms, ointments, pills, and oils.

At FarmShopBCD, there is a high commitment to quality. “We created the purest product most people have seen,” declares Carrie Birkel. “Our clients rave about our products all the time. We get so many reports and testimonials on the benefits of CBD.”

In retrospect, Carrie Birkel can only begin to express how grateful she is for what CBD has done for her. Apart from giving her a successful business that has helped many others, it has helped her buy back her life. The mother of two grown daughters shares how much she looks forward to being present in their next milestones.

Carrie Birkel first started her career out in the liquor industry. She served as the National Sales Manager of the well-known brand Seagram’s. Later, the sales professional would move to other parts of the business funnel. She dove into research and development of patents and inventions. Later, she would start a venture capital company that invested in various real estate developments, wholesale companies, and retail fashion design ventures.

She has taken all the years of expertise and knowledge she picked up in marketing, sales, research, and development, and business growth to bring FarmShopCBD to the level it is at now. One of the leaders in CBD manufacturing and distribution, Carrie Birkel, looks to help more people through the revolutionary product that in her opinion saved her life. In the Cbd industry we can only suggest this might help you, as pharmaceutical may help I prefer the all Certified Organic path, this is a personal choice, Carrie said. A percentage of every sale is donated to Cancer a Research.

To learn more about Carrie and FarmShopCBD, visit the company’s website and Facebook page.

David Anthony Schroeder on His Chronic Pain Journey and How He is Helping Others With Theirs

Jerry Cooper on August 10, 2020

It is not uncommon for people to read and hear about chronic pain. However, experiencing it firsthand is an entirely different story. Simply put, only those who have actually been under its wrath know how limiting and restricting chronic pain can be.

When chronic pain sidelined David Anthony Schroeder from life, it took him a little while to realize that just because the gruesome condition was taking over his body, it did not mean that it had to take over his life as well. Stepping into his light, the survivor reclaimed his power, took action, and conquered his pain.

According to David, the Centers for Disease Control and Prevention (CDC) estimates that fifty million Americans live with chronic pain. In addition, another twenty million is estimated to live with high-impact chronic pain, which means that their work activities and other lifestyle habits are limited.

On the surface, it might seem that chronic pain is only one thing to worry about. But unfortunately, it brings with it a plethora of other health problems such as limited mobility, anxiety, depression, reduced quality of life, addiction, and even death. And in this sense, David explains that people who are suffering from chronic pain don’t have to have such a hard time functioning.

Struggling with chronic pain off and on for nearly fifty years, David was prompted to use a cannabidiol (CBD) pain stick from which he found almost immediate pain relief. Struck by how the product was doing wonders on his condition, he became one of the nation’s foremost advocates for the use of CBD for therapeutic pain management. And after spending three years of weeding through the advantages and disadvantages and the Deluge of misinformation regarding the use of CBD, he wrote the book, 7 Ways To Manage Pain With CBD.

Since it is the first and only one of its kind, David’s book delves into the basics of CBD so that a person with no background therein can quickly grasp everything there is to know about its usage.

As a useful pain management tool, CBD has helped millions of people recover from their medical conditions. And because of it, they finally took back the life and joy that the pain stole from them.

Although managing chronic pain is an uphill battle, it is not insurmountable. As a matter of fact, it was by educating and arming himself with knowledge about the benefits of CBD that he improved his quality of life and his ability to function with less pain.

Staying upbeat during difficult times is easier said than done. So when his good health was suddenly taken away from him, David struggled to keep a positive attitude. And now that he has overcome the painful journey, he wishes to be a source of inspiration to those who are still struggling with chronic pain.

With his book, 7 Ways To Manage Pain With CBD, David hopes that more people will become aware of how to deal with chronic pain as well as be more understanding to those who are suffering from it.

To know more about David Anthony Schroeder and his book, you may head on to his website, and the book may be purchased online at Amazon, Barnes and Noble, and Walmart.

Tag: CBD