By: Chelsea Robinson

Grow Wild Agency, a five-person Vancouver boutique co-founded by Kaden Ewald—Partner, Head of Marketing Strategy & System Engineering—and Jasmine Bayani—Partner, Head of Systems & Automations. Their mission: turn keyword planning into a living, self-optimizing system that helps provide content, product, and PR teams with conversation-ready insights.

From Spreadsheets to Intent Maps (and Why That Matters)

Legacy tools still rank keywords by absolute volume, ignoring the fact that 69 percent of searches now end without a click. “Volume tells you how often people talk,” Ewald says. “Intent maps reveal what they really want—and in what language their favourite chat engine expects the answer.” An intent map clusters semantically related questions—think “how to sync SOC2 logs” and “SOC2 compliance AI checklist”—so a single article or press release has the potential to satisfy multiple queries, capture rich snippets, and possibly appear in AI Overviews simultaneously.

The Four-Layer AI Framework

AI Keyword Mapper

Bayani’s crawler scrapes Google SERPs, Reddit threads, and public chatbot logs every six hours. A transformer model embeds phrases into vectors and groups them by searcher mindset (explore, evaluate, purchase, troubleshoot).

Trend Forecaster

Time-series analysis detects breakout keywords—terms growing by 40 percent or more month-over-month—up to six months in advance. Clients may have the opportunity to develop first-mover content that ranks before competition even notices the shift.

Content Gap Finder

A diff engine compares the client’s library against competitors, highlighting unanswered People-Also-Ask questions, and AI Overview summaries the brand should aim to own.

Conversion Correlator

Ewald’s system-engineering expertise shines here: CRM revenue is piped into the model so keywords are re-ranked by real dollars closed, not vanity traffic. “Traffic without revenue is just a nice chart,” he quips.

Photo Courtesy: Grow Wild Agency

Why This Matters for SEO

Why Legacy Platforms Fall Short

Most big-box SEO suites rely on 12-month rolling averages. They miss “linguistic drift”—for example, the 2024 pivot from “AI site map generator” to “LLM-driven URL map.” They also lump conversational prefixes (“Hey ChatGPT, can you…”) into a single word, erasing valuable context. Grow Wild’s vector database, by contrast, preserves that nuance, surfacing questions well in advance of mainstream volume.

Building the Toolbox

Bayani’s tech stack marries open-source LlamaIndex pipelines with proprietary fine-tunes on 4.2 million anonymized query logs. A reinforcement loop labels winners and losers weekly, sharpening the embeddings over time. Editors receive a “story kit”: priority questions, ideal headline patterns, FAQ prompts, and suggested schema. Designers get an image brief. Developers see a JSON-LD template. “The hand-offs are templated; the thinking is artisanal,” Ewald notes.

The Role of Systems Engineering

Because Ewald also owns system engineering, the team controls hosting and performance variables usually left to IT. Finished articles live on a high-performance subdirectory served through Cloudflare APO with Brotli compression; First Contentful Paint averages 0.9 seconds. Core Web Vitals, once a nice-to-have, now feed Google’s AI Overviews scoring: faster pages are often cited as the “source card” above the fold.

Looking Ahead

Grow Wild expects AI engines to introduce “answer exchange,” rewarding publishers who supply structured data with premium placement. That means schema is no longer optional; it’s table stakes. The agency’s open guide, Keyword Planning for SEO, details the JSON-LD blocks most likely to earn answer-box real estate.

Ready to Out-Smart the Market?

Brands have the opportunity to schedule a complimentary strategy session that can significantly enhance their content strategy. During this session, experts Ewald and Bayani will conduct a thorough audit of your content footprint. This audit is crucial, as it evaluates your current content across various platforms to identify strengths and areas for improvement.

This custom intent map serves as a strategic tool that outlines how to effectively engage your target audience, ensuring that your messaging aligns with their needs and interests. By leveraging insights from the audit, the map will guide you in optimizing your content strategy to drive better results.

Disclaimer: The information in this article is for general informational purposes only. The views expressed are those of the author and do not necessarily reflect the official stance of Grow Wild Agency. While efforts have been made to ensure accuracy, results from using Grow Wild’s AI Toolbox or similar strategies may vary based on individual circumstances. We recommend consulting a professional before implementing any recommendations. Grow Wild Agency does not guarantee specific outcomes.