By: Samantha Davis

As of 2024, the number of online shoppers is at 2.71 billion — roughly 2.7% more than last year’s figures. E-commerce is the standard in retail, and expertise in managing an Amazon business is crucial for success. 

One name that consistently impresses in this industry is Tanay Marodia, the Founder and CEO of Global Parachutes. Global Parachutes is a marketing and advertising agency that helps established brands scale their presence on Amazon. 

Marodia’s journey from side hustles in college to leading a successful Amazon-focused agency showcases his entrepreneurial spirit, deep industry knowledge, and relentless pursuit of excellence.

From Side Hustles to Amazon Mastery

At just 26, Marodia has already built an impressive reputation in the Amazon marketing space. But his business journey began quite differently — through a series of side hustles during his college years. 

“I was trying to figure out my life,” says Marodia. “I didn’t have a clear path, so I experimented with various jobs, from selling whey protein at the gym to working in pharmaceuticals.”

One pivotal experience transforming Marodia’s career trajectory was landing a position at a small Amazon agency. That job sparked his interest in the complexities of Amazon’s marketplace, especially in analyzing data and understanding how businesses could optimize their strategies to grow. 

Marodia recalls “falling in love” with Amazon. “I’m someone who enjoys diving into the numbers,” he admits. “I enjoy evaluating competition and figuring out how to improve conversions.”

He quickly realized that while many businesses were skilled at sourcing quality products, they often struggled with marketing and advertising on Amazon. Seeing a gap in the market, Marodia decided to focus his energy on helping these businesses succeed, leading him to create Global Parachutes.

The Birth of Global Parachutes

Founded four years ago, Global Parachutes has since grown into a trusted partner for businesses looking to scale their operations on Amazon. Specializing in brands with monthly revenues between $30,000 and $100,000, Marodia’s agency provides a full suite of services—from advertising and SEO to supply chain management and international expansion.

One of the key differentiators for Global Parachutes is its comprehensive approach. 

“We don’t just focus on one aspect of the business,” says Marodia. “We manage everything, from design to advertising to optimizing supply chains. This holistic approach allows us to provide more value and drive real results for our clients.”

This level of service is invaluable for businesses operating on Amazon. Marodia and his team have helped multiple clients achieve significant growth, with one notable success story involving a brand that grew its annual revenue under Global Parachutes’ guidance.

A Professional and Well-Managed Service

Marodia is not just a marketer—he’s a businessman who understands the importance of managing Amazon accounts as a holistic operation. “Our focus has always been on profitability with scalability,” he explains. “We don’t want to hurt profitability while scaling up, and we always look for ways to protect our clients’ profit margins.”

Global Parachutes operates with transparency and a customer-first mindset, which has led to a stellar reputation among its clients. Marodia credits this success to his agency’s quick response times, deep industry knowledge, and a genuine commitment to clients’ growth. “Clients tell us that they’ve learned more in the first three months of working with us than they did in the previous five years of running their own Amazon business,” says Marodia.

Global Parachutes’ retention rates are proof of the agency’s effectiveness. Marodia proudly notes that none of his clients have left within the first three months of working together, and many have stayed for years. “We don’t lock our clients into long-term contracts,” he says. “If they’re not happy, they can leave after the first month. But they stay because we deliver results.”

A Personal Touch: The Amazon Expert Himself

While Global Parachutes thrives as a professional, full-service agency, Marodia is keen on building his personal brand as an Amazon expert. “I am the face of the business,” he says. “I want people to know about me and my expertise. This will not only enhance the company’s credibility but also help build trust with clients.”

Marodia’s hands-on approach to his business is evident. Despite leading a team of 10, he remains deeply involved in the sales process and client relationships. “I plan to be here for a long time,” he states. “I’m not just looking to build a successful agency—I’m committed to being an Amazon expert that clients can trust.”

Looking Ahead: The Future of Global Parachutes

As Amazon continues to grow and expand globally, Marodia sees endless opportunities for businesses to succeed on the platform. Marodia sees the market growing, and he products that there will always be opportunities to launch new, exciting products.

With Global Parachutes positioned as a leader in Amazon marketing, Marodia is confident that his agency will continue to thrive. 

“I believe this could be a multi-million-dollar agency,” he says, “and I’m in it for the long haul.”

Marodia’s story is one of vision, determination, and a deep understanding of what it takes to succeed. As Global Parachutes continues to help brands scale and thrive, Marodia himself is becoming one of the industry’s most recognized and trusted Amazon experts.

For businesses looking to grow their Amazon presence, Tanay Marodia and Global Parachutes’ expertise is hard to beat.

Published By: Aize Perez