The rise of lifestyle brands has exploded with growth over the past few years, but lately, the demand for luxury lifestyle brands has also increased and so came this company. Roses On Roses is a modern and luxurious lifestyle brand that was created by Adhiraj Hangal while still in college. They have worked with a numerous amount of influencers, and have consistently been praised for the quality they deliver, this is their story.
Where it all started
Growing up in Saratoga, Adhiraj’s parents had a giant rose bush in their backyard and as a teenager, he vividly remembers pulling inspiration from the blossoming roses. At the time that he was getting into marketing and entrepreneurship, he was able to translate that inspiration into creating an entire brand around roses. While trying to perfect designs that would appeal to his likings, Adhiraj was creating designs that everybody would soon be demanding. That’s when Roses On Roses was born and Adhiraj committed to his customers, as he saw a vision in creating a community-like collective for the brand.
Conceptualizing Designs
When you first lay your eyes on a piece from Roses On Roses, you’re drawn in by the story the designs tell, and for good reason. When creating Roses On Roses Adhiraj made it a point to pull inspiration from what he learned or witnessed throughout his life experiences. The goal was to touch on experiences that others can relate to the way Adhiraj did. By utilizing such an organic design process, Adhiraj values apps like “Things” that give him the ability to quickly jot down ideas and save them to expand on later. Considering his best ideas have come to him naturally, when he’s not directly looking for them it’s beneficial to relook at ideas and concepts he encounters. According to Adhiraj, his design process can be described as “the extrapolation of current realities: ever-evolving”.
The Roses On Roses Difference
To this day, there is no other brand on the market that consistently embodies the rose-themed lifestyle the way they do. While innovating within their field by creating provocative designs, Roses On Roses has continued to stay true to their roots and even give back to the community around these flowers. For every order purchased, Roses On Roses donates a generous percentage to The American Rose Society. The company even goes a step further and refers to customers as ambassadors because they take pride in “repping the rose and protecting the rose” to further solidify their brand identity around roses.
The concepts that we have seen from Roses On Roses can blend different genres of styles like never before. A true bridge in the gap between athleisure and luxury lifestyle. Every single day the company is taking steps to eliminate the negative connotation around a rose due to oversaturation from companies such as H&M. All in all Roses On Roses is becoming one of the hottest new luxury lifestyle brands on the market. Their dedication to authenticity amongst their customers is reigning supreme amongst fashion brands.
