By: Travis Hutton

Bio:

Stéphane Bellucci is the President and co-founder of Bellucci Ltd, based in Montréal, Québec. As a leader in the specialty espresso machine industry, Stéphane has dedicated over a decade to perfecting high-quality, innovative coffee machines. With a background in management at Saeco Canada and a passion for both entrepreneurship and craftsmanship, Stéphane launched Bellucci Ltd with his brother in 2011. His approach to business reflects a deep commitment to listening to customer feedback, embracing sustainability, and staying ahead of industry trends. Beyond his professional life, Stéphane is an aviation enthusiast and philanthropist, supporting causes like the Canadian Red Cross and educational programs for underprivileged children.

What drives your passion for creating the perfect espresso machine?

At the heart of it, I’m driven by the desire to elevate everyday experiences. Coffee is something people enjoy daily, and for many, it’s a ritual. The idea that I can create a machine that enhances that experience is what keeps me going. I don’t just want people to have coffee; I want them to have a better coffee experience—consistent, flavorful, and enjoyable. I’m also a perfectionist by nature, so I’m always seeking ways to improve, to innovate, and to deliver something better than before. Every little detail matters, whether it’s the texture of the crema or the precision of the water temperature.

How does Montréal influence your approach to business?

Montréal has a unique energy. It’s a city that blends tradition and innovation, and that’s something I’ve carried into Bellucci Ltd. In the same way that Montréal embraces its history while fostering creativity and new ideas, I try to strike a balance between honoring the craftsmanship of espresso machines and pushing the boundaries with new technology. The city is also diverse and community-oriented, which has shaped my approach to customer relationships. I’ve learned that creating a product is just one part of the equation—building connections with the people who use those products is what really drives success.

What’s the most significant lesson you’ve learned from working with your brother?

Working with my brother has taught me the value of trust and balance. In a family business, there’s an added layer of accountability—you’re not just partners in business, but you’re also family, and that changes the dynamic. We have a strong foundation of trust, which allows us to challenge each other without hesitation. But it also means we’ve had to be very clear about our roles to avoid stepping on each other’s toes. The most important lesson I’ve learned is that a shared vision doesn’t mean we always agree, but it means we both believe in the same end goal. That’s been a powerful driver of our success.

How does your background in aviation shape your leadership style?

Aviation demands precision, focus, and adaptability—all traits that have heavily influenced my leadership style. When you’re flying, you have to anticipate issues before they arise and make quick, informed decisions. That same mindset applies to running a business. I approach every challenge at Bellucci Ltd with a clear plan, but I’m also ready to pivot when the unexpected happens. Flying also requires constant learning and attention to detail, which I bring into how I manage product development. Whether it’s in the air or in business, staying calm under pressure is essential.

Why is sustainability a core focus at Bellucci Ltd?

Sustainability is not just a box to check off—it’s a responsibility we have as manufacturers. The coffee industry, in particular, can have a significant environmental impact, and we need to find ways to minimize that. At Bellucci Ltd, we’ve integrated energy-saving modes and eco-friendly materials into our machines because we believe that producing top-tier products shouldn’t come at the expense of the planet. But beyond the product itself, sustainability is also about longevity. I want our machines to last. When customers buy a Bellucci machine, they’re investing in something built to stand the test of time, both in performance and in its environmental impact.

How do you approach innovation without losing the craftsmanship that defines espresso machines?

It’s all about balance. Innovation is necessary to stay competitive and meet the evolving needs of customers, but it should never come at the expense of craftsmanship. In our approach at Bellucci Ltd, we aim to integrate modern technology, like programmable settings or smart features, without sacrificing the quality of the brew. Espresso is an art form in itself, and that requires a certain level of craftsmanship that we are committed to preserving. For me, the challenge is to enhance the user experience without complicating it. I want our machines to be intuitive but also capable of delivering the kind of coffee experience that a seasoned barista would appreciate.

What’s the most rewarding aspect of running Bellucci Ltd?

The most rewarding part is hearing from customers who genuinely love our machines and how they’ve become a meaningful part of their daily routines. Knowing that we’ve made a product that people rely on and appreciate—whether for their morning espresso or as part of a coffee shop’s workflow—is incredibly satisfying. It’s also rewarding to work on something with my brother and see the company grow from an idea into something tangible and respected. And, of course, I love the process of constantly improving. Every new product we release feels like a step forward, and that sense of progress is energizing.

What advice would you give to aspiring entrepreneurs in niche markets?

My biggest piece of advice is to really know your audience. In niche markets like specialty coffee machines, understanding your customer’s needs is everything. You’re not competing on a broad scale; you’re competing within a specialized space where expertise and quality matter more than anything. Focus on building a product that truly solves a problem or enhances an experience for your customers. Listen to their feedback, adapt, and don’t be afraid to take risks—but make sure those risks are calculated. And lastly, don’t rush the process. Quality takes time, and building a reputation in a niche market is about consistency, not speed.

Published By: Aize Perez