By: Natalie Garcia
Over the last decade or so, IV therapy has grown in popularity. Before, it was considered intimidating and unattainable — due almost exclusively to price and lack of education. Today, it’s viewed as a developing and accessible wellness option, intended to deliver vitamins and nutrients directly to the bloodstream.
In this industry, Live Hydration Spa is among those leading the charge. As more individuals seek alternative ways to boost their health, this operation provides safe and effective treatment options to a wider audience. Founded by Felicia Janovich, Live Hydration Spa now operates in 19 states with 41 locations and 70 units sold.
But despite the warmer reception, many people still don’t fully understand what IV therapy is or how it can benefit their health.
“When I talk to new franchise owners or people in new markets, I find that many don’t know what IV therapy really is,” Felicia explains. “Advertising terms like ‘Myers’ cocktail’ or ‘IV therapy’ don’t work if people aren’t familiar with them yet. So, I’ve made it my mission to focus on education—helping people understand what this industry can do for them.”
The Role of IV Therapy in Modern Health
IV therapy offers a unique approach to supplementing traditional medicine. By bypassing the digestive system, essential nutrients like electrolytes, vitamin B12, and vitamin C are delivered directly into the bloodstream, offering results more efficiently than traditional oral supplements. This method may help manage nutrient deficiencies, alleviate dehydration, and improve overall wellness.
Many individuals, especially those managing chronic conditions or nutrient absorption challenges, consider IV therapy to be a valuable complement to their wellness routines. Felicia emphasizes that at Live Hydration Spa, the focus is on individualizing care. “Five individuals may come in feeling fatigued, and each will receive a treatment customized to their unique needs. Our goal is to provide personalized care that truly helps people feel their best.”
Healthcare professionals also see the potential in IV therapy. As one expert shared, “IV vitamin therapy, when administered by a medical professional, is a treatment option that many individuals find beneficial. While research on IV therapy is still ongoing, and its effectiveness for certain benefits is still being studied, I believe future studies may further clarify the potential advantages we observe in practice.”
Who Can Benefit Most from IV Therapy?
IV therapy is highly versatile and can benefit a wide range of individuals. People who experience chronic fatigue, frequent illness, or dehydration are ideal candidates. It is particularly beneficial for those who have difficulty absorbing nutrients through traditional means, such as individuals with digestive issues or malabsorption disorders. These patients may find that IV therapy may help improve energy levels, may help boost immune function, and may help enhance overall well-being.
Additionally, people recovering from illnesses, athletes seeking efficient recovery, or those suffering from nutrient deficiencies may benefit significantly from IV therapy. It’s a way to deliver hydration and essential vitamins directly into the body, bypassing the digestive system for potentially faster absorption. This makes it a suitable option for individuals seeking to support their well-being or assist in their recovery from physical strain or illness.
“IV therapy is for anyone looking to enhance their well-being more efficiently,” says Felicia. “It’s not just for people who are severely ill. Whether you’re aiming to support your energy levels, recover from dehydration, or maintain your overall wellness, IV therapy offers a potential option.”
IV Therapy: Complementary, Not Alternative
IV therapy works best when it complements traditional medical treatments. At Live Hydration Spa, patients are encouraged to integrate IV therapy into their overall wellness routine. Whether it’s to boost immunity during flu season, alleviate chronic dehydration, or enhance skin health, IV therapy may offer a safe and convenient option for many individuals.
“We’re not replacing traditional medicine,” Felicia clarifies. “We’re offering an additional tool that people can use to improve their well-being. When done safely and effectively, IV therapy can help some patients manage conditions like fatigue, migraines, or immune deficiencies while promoting overall health.”
Growing a Franchise Built on Trust and Expertise
Felicia’s goal is not just to expand the number of franchises but to ensure that each franchise owner becomes an expert in their market. “I want our owners to share the same passion for helping people that I do,” she says. “And most of them already do, in fact! Many of our franchises are run by like-minded people. So when our clients see our passion and how much we, they’re more likely to trust us—and that trust leads to more success for both the clients and the franchise.”
Live Hydration Spa’s approach to IV therapy is rooted in safety, expertise, and education, which has set the company apart in a growing industry. By focusing on the needs of each client and helping them understand how IV therapy can enhance their health, the brand has earned credibility and a loyal customer base.
As Felicia Janovich continues to educate the public and work closely with other leaders in the IV therapy field, the future looks bright for both Live Hydration Spa and the broader IV therapy industry. By combining traditional healthcare with innovative treatments, IV therapy is poised to become a key player in improving overall wellness for a wide range of individuals.
Disclaimer: This content is for informational purposes only and is not intended as medical advice, nor does it replace professional medical expertise or treatment. If you have any concerns or questions about your health, always consult with a physician or other healthcare professional.
Published by: Khy Talara
