By: Manoucher Sarabz

Manoucher Sarbaz is a distinguished Corporate Executive, Community Leader, and Philanthropist based in Los Angeles. Originating from Iran and holding a Bachelor of Economics and Insurance from the University of Tehran, he embarked on his entrepreneurial journey in property development upon moving to Los Angeles, California, in 1979. Renowned for his dedication to creating sustainable, vibrant communities, Manoucher’s work exemplifies a commitment to excellence and meticulous attention to detail. Beyond his professional pursuits, he actively contributes to cultural philanthropy through the Farhang Foundation and finds solace and inspiration in cycling, reflecting his business ethos of perseverance and forward momentum.

Q&A with Manoucher Sarbaz

Manoucher, can you share what inspired you to embark on your entrepreneurial journey in the property development industry?

Manoucher Sarabz: Certainly. My inspiration came from a deep-rooted passion for development and a commitment to excellence. I’ve always been fascinated by the potential of spaces and how they can be transformed to serve communities better. The move from Iran to California was a pivotal moment for me, offering a canvas to bring my visions to life, focusing on creating vibrant and sustainable communities.

How has your education at the RCD International School of Economics and Insurance at the University of Tehran shaped your approach to business?

Manoucher Sarabz: My education provided me with a solid foundation in economics and insurance, which are crucial in property development. It equipped me with the analytical skills to assess risks and opportunities, the economic insight to understand market dynamics, and the insurance knowledge to navigate the complexities of real estate projects. This background has been instrumental in making informed decisions and fostering a disciplined approach to business.

Leaving your homeland in 1979 must have been a significant change. How did relocating to Los Angeles, California, influence your career?

Manoucher Sarabz: Relocating to Los Angeles was indeed a significant life change, but it also presented a wealth of opportunities. California’s dynamic and innovative environment was the perfect setting to pursue my dreams in property development. The diverse landscape and community needs in Lucerne Valley allowed me to apply my vision and values, focusing on sustainable and quality-driven projects that positively impact the community.

Beyond your professional life, you’re known for your philanthropic efforts, particularly with the Farhang Foundation. Can you tell us more about this involvement?

Manoucher Sarabz: Giving back to the community is a core value for me and my family. Our involvement with the Farhang Foundation is an expression of our commitment to celebrating and promoting Iranian art and culture. It’s important for us to support initiatives that foster cultural understanding and appreciation, providing platforms for Iranian artists and scholars to share their work. It’s a way of staying connected to our roots while contributing to the cultural fabric of our adopted home.

Cycling seems to be a significant passion of yours. How does this hobby reflect your approach to business and life?

Manoucher Sarabz: Cycling is more than just a hobby for me; it’s a way of life. It embodies the principles of drive, focus, and constant progress. Just like in business, cycling requires determination, strategy, and endurance. It’s a perfect metaphor for my journey—facing challenges head-on, navigating through obstacles, and always moving forward. It’s a reminder that success is a journey, not a destination, and that we must enjoy and learn from the process.

Finally, what advice would you give to aspiring entrepreneurs looking to make an impact in their communities?

Manoucher Sarabz: My advice would be to stay true to your values and vision. Success in entrepreneurship, especially in community-focused endeavors, requires a genuine commitment to making a positive impact. Understand the needs of your community, be patient, and be willing to adapt. Always prioritize quality and sustainability, and never lose sight of the bigger picture. Remember, building communities is not just about developing properties; it’s about fostering environments where people can thrive.

Key Takeaways

• Passion for Development: Manoucher Sarbaz’s journey in property development is fueled by a deep-seated passion for creating sustainable and vibrant communities, highlighting his commitment to enhancing living spaces for better community welfare.
• Education as a Foundation: His education in economics and insurance has been pivotal, providing him with essential analytical skills and knowledge, shaping his disciplined and informed approach to business and risk management in property development.
• Philanthropy and Personal Values: Beyond business, Manoucher’s dedication to philanthropy, particularly in promoting Iranian art and culture through the Farhang Foundation, underscores the importance he places on giving back to the community and staying connected to his cultural roots.