Twitter Blue, a service with a blue checkmark, will be relaunched. Unfortunately, to preserve the blue checks, consumers must pay a monthly charge.
The fact that Twitter would charge Apple customers more than other users is one of the new offer’s most remarkable characteristics. Twitter claims that the reintroduced function would cost $8 per month. For Apple customers, the functionality will be $11 a month. Musk chose it in response to his criticism of Apple, which assessed a 30% tax on all purchases made through the Apple store.
Twitter claims that the updated structure will enable users to identify between individuals, businesses, and governments. However, the firm would not immediately provide someone the ability to be verified on Twitter. Users must go through a verification procedure instead.
“On Monday, we are bringing back the ability to subscribe to TwitterBlue — it’ll be $8/mo on the web and $11/mo on iOS. In addition, we’ve added a review step before applying a blue checkmark to an account as one of our new steps to combat impersonation (which is against the Twitter Rules),” said Twitter Product Management Director Esther Crawford.
“You’ll start seeing gold checkmarks appear in your timeline — those are indicators for businesses. Soon afterward, you’ll see gray checkmarks which are for government and multilateral accounts.”
“Big thanks to the Blue team for all your hard work — this continues to be a collaborative effort involving folks from eng, product, design, health, legal, marketing, sales, and more!”
Fortunately, several people have complimented the company’s new format. Sadly, their most recent Blue Check initiative failed and attracted a lot of unfavorable comments from the general population.
Several individuals copied Musk’s Twitter identity and photo, while others modified their identities to resemble other accounts. Musk had to temporarily withdraw from the verification feature due to the disruption. However, the business will now launch its updated Blue Check product with new and improved improvements.
Changes will result in temporary loss of check
Musk said that if users changed certain aspects of their accounts, they would temporarily lose their verified status on Twitter. For instance, Twitter will immediately remove the checkmark if a verified user modifies his display name, profile picture, or handle. But this is only a short-term shift. If a modification is found, the corporation states that it will need to confirm the legitimacy of the profile.
“With a reduced workforce, it remains to be seen if it will be possible to prevent fraud, impersonation and scams with their new identity verification methodology,” said Rache Tobac, the CEO of SocialProof Security.
“Scammers will quickly determine how they can overwhelm or manipulate the identity verification system to get ‘authenticated’ as an entity they are not.”
Elon attempted integrating Twitter with the blue check subscription plan before the elections. However, the judgment drew criticism from several well-known figures. Musk decided to halt the distribution of subscription plans as a result. However, he emphasized that Twitter would prepare the strategy following the elections.
“Going forward, any Twitter handles engaging in impersonation without clearly specifying ‘parody’ will be permanently suspended,” said the CEO.
“Previously, we issued a warning before the suspension, but now that we are rolling out widespread verification, there will be no warning. This will be identified as a condition for signing up for Twitter Bl3ue. Any name change will cause temporary loss of verified checkmark,” Elon added.
“Far too many legacies ‘verified’ checkmarks were handed out, often arbitrarily, so in reality, they are not verified. With a Google search, you can buy as many as you want. Piggybacking off payment system plus Apple/Android is a much better way to ensure verification,” he said.
“Eight dollars is not cost-prohibitive for scammers. So it is essential that Twitter figures out this whole official or not issue,” said Rache Tobac from Social Proof Security.
“Right now, we have people making jokes, impersonating the president, impersonating Nintendo, and Elon Musk is laughing at those jokes because he thinks they’re funny right now. What’s not going to be funny is someone impersonating an election official. And meddling and causing interference with the election results,” she added.
Applying for bankruptcy
Twitter’s income would ultimately increase thanks to the new subscription model. However, the business battled for months to keep up with the increasing expenditures of running the business. Musk fired hundreds of people as a result.
Unfortunately, many people found it to be offensive. And the public reacted negatively to Musk. Top Twitter executives soon quit the firm due to Musk’s inability to move the business forward. According to Andy Wu of Harvard Business School, Twitter may declare bankruptcy for many reasons.
“It’s hypothetically possible that he could use more of his Tesla stock to bail out Twitter or turn to his cadre of co-investors, who would probably have no trouble finding the money. So the saying, ‘if you owe the bank $100, that’s your problem, but if you owe the bank $100 million, that’s the bank’s problem’ might apply here,” Wu explained.
“Bankruptcy would also allow Musk to refinance the debt, which would make the company more financially stable. But, in addition to potential financial returns, my sense is that Musk and his co-investors are ideologically driven, that they’re really driven by values,” he added.