In the world of automotive design, Theresa Contreras has made a name for herself as a trailblazer. As the co-founder, lead designer, and builder at BAJA FORGED, she has transformed the off-road industry, designing vehicles that marry beauty with extreme performance. Her work is not only about building trucks and SUVs; it’s about crafting experiences, stories, and adventures.
The Power of Customization: How One Vehicle Can Change Your Life
“Customizing your vehicle and using it to take you on adventures will change your life; it changed mine,” says Theresa. For her, a vehicle is more than just transportation; it’s a partner on the journey of life. This philosophy lies at the heart of BAJA FORGED’s approach to creating signature off-road builds. Their vehicles are designed not just to look amazing, but to provide the tools for unforgettable experiences. The company’s tagline, “Signature builds & off-road products built to forge your own path,” speaks to its mission: encouraging people to express themselves and embrace exploration through custom vehicles.
Theresa’s Early Journey and the Birth of BAJA FORGED
BAJA FORGED was born from Theresa’s deep-seated passion for innovation in the automotive world. With a focus on creating standout off-road products and custom-built vehicles, the company specializes in transforming Ford Broncos and other trucks into tough, adventure-ready machines. Every build is a balance of form, function, and performance, meticulously crafted to handle the harshest conditions while making a powerful statement on the road.
Theresa’s fascination with the automotive world began in her parent’s shop, LGE-CTS Motorsports. She grew up in the shop, sanding vehicle panels and doing homework amid car parts. This hands-on experience gave her invaluable insight into the industry. After studying Graphic Design at Cal Poly Pomona, she returned to the family business, armed with new skills and a renewed drive to bring her vision to life in the male-dominated automotive world.
Pushing Boundaries: Staying True to Vision in a Tough Industry
One of the biggest challenges Theresa faced was the skepticism surrounding her designs. Many of her concepts were ahead of their time, different from the norm, and not immediately accepted by others in the industry. But Theresa refused to let the doubts of others deter her. “If I had let the initial naysayers hold us back, we wouldn’t be here today,” she reflects. Her persistence eventually paid off as her designs gained recognition at prestigious automotive shows like SEMA, where her custom builds won accolades and admiration.
Theresa’s philosophy is simple: stay true to yourself, even when the world tells you otherwise. “I don’t think about being a female in a male-dominated industry; I think about how I can be the best at what I do,” she explains. Her approach has allowed her to not only overcome the challenges of the industry but also inspire others to do the same.
Accolades and Achievements
Theresa’s trailblazing work has earned her numerous awards and industry recognition over the years. In 2021, she was named “She is SEMA – Woman of the Year,” an honor that underscores her impact on the automotive world. Her vehicles have appeared at top shows like SEMA, and she’s built custom vehicles for famous figures, including Jay Leno and Billy Gibbons of ZZ Top.
Forging Ahead: Crafting the Future of Off-Road Adventure
Theresa Contreras and BAJA FORGED are much more than creators of off-road vehicles. They are creators of opportunities for people to explore the world, express their individuality, and embark on new adventures. Through her dedication to innovation, Theresa has transformed both the vehicles she builds and the lives of those who drive them. As she continues to push the boundaries of automotive design, her story serves as a testament to the power of staying true to oneself and never backing down from a challenge.
Published by: Holy Minoza
