Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. In congruence with digital marketing, which was developed during the late 1990s and 2000s it paved the way for brands and businesses to use technology to aid in their marketing strategies. Since then, digital marketing campaigns have been prevalent, utilizing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, and data-driven marketing, among many other techniques.
It is vital to be familiar with these promising strategies since people are shifting towards the modern digital age. Tamara Thompson is well educated in the film and the video marketing world is ahead of the time and is one of the few people who have mastered the art of content marketing. Tamara is a keynote speaker, and the founder of Broadcast Your Authority, a company that takes pride in generating content marketing strategies for coaches, entrepreneurs, and influencers alike. The company delivers engaging and compelling content quickly without compromising on the quality. Tamara ensures that her company maintains consistent, top-notch strategy across different online platforms. Moreover, the company led by Tamara Thompson allows customers to increase engagement, leads, and rapport with viewers, which helps gain more significant opportunities and industry profits.
Before she created her company, Tamara began her career as a film director. Her passion was about storytelling through multimedia and producing high-quality videos and documentary films. Back in 2012, during the height of her career, Tamara won various awards for her documentary films in recognition of her efforts as a female director.
With the rise of online streaming platforms, Tamara posted her documentary in short micro-content video segments on Youtube, which became viral in less than three weeks. She built her documentary channel to over 800,000 views from scratch. This memorable event led her to come up with the idea of her company, which caters to businesses, entrepreneurs, coaches, and influencers who want to gain followers and extend their reach through video marketing.
Even during the stressful times in this pandemic, Tamara’s clients still have been getting several transactions because they use the Broadcast Your Authority system. In June 2020, a top influencer client gained $100,000 in sales; a business coach generated $50,000 in business transactions for her coaching program, and a sales coach has recorded back to back months with over $100,000 in sales per month.
Tamara makes sure that her clients that patronize her company can grow their visibility status, online authority, credibility, and gain a more extensive reach of the target audience to attract new followers and customers. Her company has helped many business owners build their respective online platforms and Video podcasts.
Tamara also is a sought after speaker and podcast guest for many shows, sharing her exclusive content marketing knowledge and valuable skills. She has performed along with many tv & influencer personalities such as Marcus Lemonis from CNBC’s The Profit, Randi Zuckerberg, creator of Facebook Live, and Mari Smith, who is coined as “The Queen of Facebook.” She aims to share her knowledge for others to optimize with content marketing as a go-to strategy for business visibility and brand growth.
More details about Tamara Thompson and her company’s official website.