By: AK Infinite
Revenue Arc, a cost-effective programmatic partner specializing in AI-driven advertising solutions, has announced an official partnership with Curated Media LLC. This collaboration marks a notable shift in the programmatic advertising landscape. Revenue Arc now offers its services with no upfront fees, while providing financial incentives to agency partners who utilize their platform.
Unlike traditional programmatic solutions that charge fees or commissions, Revenue Arc has redefined the model by sharing revenue with agencies that bring their clients’ budgets to the platform. This approach positions them as one of the first programmatic services to operate with no upfront costs while compensating agencies for participation. The partnership with Curated Media allows Revenue Arc to further refine its customized private marketplace (PMP) offerings, ensuring brand safety for agency partners and their clients.
A Strategic Alliance with Industry Impact
Revenue Arc has worked alongside Curated Media for several months, but the partnership is now being formally announced with the full backing of Cedric Peillet, Curated Media’s Founder. The collaboration strengthens Revenue Arc’s ability to deliver premium advertising opportunities through meticulously curated PMP deals. By hand-selecting premium sites and connected TV (CTV) inventory, the company reduces risks associated with open exchange placements, such as Fortune 500 ads appearing alongside harmful or inappropriate content.
“Revenue Arc was one of our earliest partners, and together, we’re surfacing higher-quality, premium inventory at rates significantly more competitive than what brands typically encounter with traditional providers,” stated Peillet when discussing the partnership.
Operating across 20 ad-tech and demand-side platforms (DSPs), Revenue Arc’s approach remains unbiased and performance-driven. Rather than being restricted to a single DSP ecosystem, agencies leveraging Revenue Arc’s solution gain access to a broader and more flexible media-buying landscape. This ensures brands can optimize performance while maintaining transparency and control over their digital ad placements.
Delivering ROI Through Innovation
Revenue Arc’s model prioritizes return on ad spend (ROAS), with an average 6X performance benchmark. This focus on efficiency and effectiveness makes their programmatic solution attractive for agencies seeking measurable results. Revenue Arc’s foresight-driven targeting is key to this success, enabling advertisers to engage consumers before they actively enter the market. By analyzing purchasing intent through behavioral data, the platform helps brands secure conversions before competitors can capture attention.
The partnership with Curated Media also enhances Revenue Arc’s ability to serve high-value clients in industries like automotive, where precision targeting is critical. Revenue Arc uses broader behavioral indicators to predict buyer intent instead of relying solely on conventional signals such as lease expirations.
Andrew Barrow, founder of Revenue Arc, highlights the importance of leveraging data beyond traditional assumptions to unlock new customer segments.
Data-Driven Targeting for Maximum Impact
Revenue Arc’s founder, Andrew Barrow, explains that predictive targeting extends beyond industry norms, particularly in sectors like auto sales. Instead of merely identifying customers with expiring leases, brands can analyze broader behavioral patterns to reach potential buyers across various automotive brands.
For example, a consumer in West Hollywood might not be an obvious target for a truck advertisement. However, marketers can uncover untapped audiences by analyzing factors such as affinity for outdoor activities, country music preferences, and online shopping habits. This refined targeting approach helps companies like Rivian reach potential electric truck buyers who may not explicitly signal an interest but align with the brand’s target profile.
Beyond the automotive sector, this data-driven strategy has applications across both B2B and consumer-focused industries. By leveraging AI insights and strategic targeting, Revenue Arc’s platform optimizes marketing efforts, reduces competition, and enhances brand engagement.
A Disruptive Model for the Future of Advertising
This partnership marks a shift in programmatic advertising. By eliminating fees and introducing a revenue-sharing model for their agency partners, the company challenges traditional industry models and redefines how agencies engage with programmatic platforms.
With AI-driven insights, strategic targeting capabilities, and a commitment to brand safety, Revenue Arc continues to pioneer more efficient and cost-effective advertising solutions. As agencies seek to maximize performance while minimizing overhead, Revenue Arc’s no-cost, revenue-generating approach offers a compelling alternative to traditional programmatic models.
Published by Stephanie M.
