“Businesses don’t understand marketing, and marketing agencies don’t understand business.” That is the key message Behdad Jamshidi, Founder of marketing broker agency CJAM Marketing Matchmaker, wants to send to the business world.
When Jamshidi started his journey in marketing, he quickly identified what he calls a “key issue” within the industry.
“Businesses are trying to do their best to survive and some agencies take full advantage of that,” he explains. “Making them turn and burn agencies.”
Why Marketing Brokers
“The problem that I solve is that businesses struggle to understand marketing and on top of that finding partners they can trust,” Jamshidi says. “This leads to their businesses stalling for years as they try to figure it out.”
More specifically, he believes that 90% of marketing agencies and partners “are not very good”; “it’s the 10% that help move businesses forward and they aren’t on Google,” he explains.
Building on the network he expanded over the years, he aims to bridge the gap between the two points in an efficient way. “Having a marketing broker as a resource is one of the most valuable contacts in marketing and development,” he notes.
“I can recommend things to customers that they actually need, instead of being sold something that won’t help them get there.
“Saving them a headache and the time of finding partners themselves. People use their networks, and their networks are nowhere near as strong as the one I’ve built,” he adds.
The Right Marketing Approach
For Jamshidi, figuring out marketing plans and finding the right partners can be hard for businesses – and that’s where CJAM Marketing Matchmaker comes into the picture.
Having been an engineer most of his life, his way of thinking helped him discover new ways to be efficient, bringing new perspectives into how business should be done.
“I think that I’ve built a unique skillset in engineering, marketing, and business consulting that not many people in the world have.
“Adding to that a network brought together over 5 years speaking to over 852+ marketing agencies and partners.”
In order to achieve his goals, Jamshidi does not fear to explore new avenues and even markets – and believes this is the right path for any business. “In 2023, I went full-time with the business, left my high-paying engineering job, moved internationally to the Netherlands and continued to expand my business.”
For businesses looking to streamline their marketing operations, marketing brokers like CJAM Marketing can be the lifeline needed to revive revenues. “Most businesses take 3-6 months to find a good agency, going through 2-3 agencies before they find the right fit,” Jamshidi explains.
“We save business owners time and money by matching them with an experienced agency the first time.”
What’s more, Jamshidi refuses to use AI for match-making, instead preferring a human-to-human approach. “In business, it’s important to stay true to your values, this is what allows me to run my business and feel authentic doing it,” he says.
“When your business aligns with who you are and the team you build around that, makes you feel good and driven to keep pushing forward with it.”
Published by: Nelly Chavez
