By: Andrew Nieman
AUSTIN, TX – Aug 1, 2025 — Arro Labs, a digital product agency that supports enterprise teams in designing, building, and launching transformative digital experiences, is pleased to welcome Marc Doering as its new Head of Technology.
Marc brings significant technical expertise in both web and mobile development, along with a passion for fostering strong, cross-functional teams. He will oversee Arro’s engineering organization and play a crucial role in shaping how Arro’s product teams build and deliver solutions, including integrating AI tools into daily workflows.
“I’ve seen Marc build highly skilled, cohesive teams over the years — both in-house and as an agency owner,” said Andrew Nieman, co-founder of Arro Labs. “Whether it was as a tech startup founder or as a head of product at a large enterprise, he understands that selecting the right people is as critical as selecting the right technology. This makes him a great fit for Arro.”
Marc began his career in engineering at Accenture before founding and scaling his own digital agency, which was later acquired by ZenBusiness. At ZenBusiness, he led cross-functional product development, delivering software to support the company’s rapid growth. His experience includes building and mentoring engineering teams, shaping product roadmaps, and managing complex deliveries for enterprise clients.
“In joining Arro, not only do I have the opportunity to reunite with some talented former colleagues, but I also get to do so at a time when the demand for tech adoption in the enterprise has increased,” said Doering. “There is a widespread belief among business leaders that AI can help accelerate digital transformations, but it’s challenging to separate what’s feasible from what’s not. We’re here to help them focus on what’s most relevant.”
A New Era of Product Strategy: Powered by AI
Marc’s arrival comes at an important moment for Arro Labs, as the agency continues to expand its capabilities to help clients explore and implement AI in practical, meaningful ways. With so much noise in the space, Arro is dedicated to helping technology and product leaders ask the right questions before making costly decisions.
Arro’s tech advisory practice works with enterprise teams to explore how tools like large language models (LLMs), automation, agentic AI, and intelligent UX can enhance everything from team productivity to customer engagement and conversion. Instead of focusing on fleeting trends, Arro prioritizes realistic adoption — emphasizing use cases that can reduce churn, speed up delivery, and personalize user experiences at scale.
“There is a noticeable gap between the interest in AI and the actual success of its implementation in enterprises,” said Arro co-founder and MIT alum Andre Sugai. “Marc’s experience leading product and engineering teams through significant transformations makes him well-suited to help brand leaders move from theoretical to operational AI solutions.”
Arro is also focusing on internal initiatives that support teams in piloting AI capabilities within a secure, structured framework. A recent study out of MIT found that the success rate of enterprise companies attempting to implement AI tools with internal teams was under 20%, and in some cases, as low as 5%. However, the success rate rises to 67% when partnering with specialized vendors, particularly when integrating an off-the-shelf product instead of developing a custom solution.
“From refining AI-assisted QA and code reviews to automating UX prototyping, there are numerous opportunities to streamline delivery,” says Doering. “But as business leaders evaluate their AI strategies, they must keep asking one important question: are we actually removing friction — or just adding more hype?”
About Arro Labs
Arro Labs is a digital product agency that helps enterprise organizations build smarter, faster, and more impactful digital experiences. From product strategy and UX design to engineering and analytics, Arro partners with teams to reduce complexity and deliver business value — often at a faster pace than traditional models. With a flexible, embedded approach, Arro becomes a trusted extension of the teams it supports.
To learn more, visit www.arrolabs.com
