December 12, 2025

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How RECODemand Is Leading the Real Estate Automation Shift in 2025

Kivo Daily Staff on August 11, 2025

In real estate, timing is important, but so is efficiency. Across North America, agents and mortgage professionals are navigating a market that often requires both speed and precision. Many are finding that juggling a variety of disconnected apps may no longer be the sustainable option. This is where RECODemand has positioned itself as a solution, building a name as a complete system that combines technology, education, and practical strategy into something agents can use in their day-to-day activities.

From Pieced-Together Platforms to a Single Flow

Ask any experienced agent about their tech stack, and the response is often similar: “It’s complicated.” A CRM for contacts, a calendar tool for scheduling, an ad manager for campaigns—this is just the beginning, before even considering email platforms and analytics dashboards.

RECODemand’s approach contrasts with that sprawl. Everything from ad campaigns to appointment booking operates in a single, connected workflow. In 8 Real Estate Marketing Ideas for 2025, their team outlines why having each piece in sync can be impactful: it’s not necessarily about doing more, but rather about focusing on making the right things happen in the right order.

Education Before the Ask

The company’s strategy relies on a principle that’s becoming harder to overlook: people tend to trust those who offer them something useful. Instead of sending cold emails or relying on generic mortgage social media posts, agents using RECODemand invite prospects into short, topic-focused webinars.

This method isn’t just a “soft touch.” It’s a thoughtful decision to create familiarity and authority before initiating the first one-on-one conversation.

Automation That Works in the Background

Here’s how a typical campaign might unfold:

A targeted Facebook ad captures the attention of homeowners considering selling or buyers tracking the market.

Interested individuals click through to a registration page for a webinar tailored to that group.

Inside GoHighLevel, email and SMS reminders are queued automatically.

When they’re ready, booking happens through Calendly—without the need for any back-and-forth.

The benefit isn’t that it removes the human element; it’s that it allows human energy to be focused on the conversations that matter. The repetitive work—reminders, confirmations, and follow-ups—runs quietly in the background. As Pipedrive’s take on real estate automation highlights, smart systems help agents focus more on building relationships than chasing paperwork.

Changing the Shape of a Workday

Agents who’ve transitioned to this model often describe a similar shift: fewer interruptions, a cleaner real estate schedule, and more calls with people who are genuinely interested. This mental clarity is no small factor in a business where distractions are common.

And because RECODemand’s team continuously tests and refines each campaign, adjusting ad creative, webinar content, and audience targeting, results are not left solely to chance. This adaptability is especially useful for those working with aged mortgage leads, where timing and messaging can be critical in determining whether a response happens promptly or fades away.

Not Just Another “Tool”

What sets RECODemand apart from typical real estate agent tools is its combination of software, coaching, and creative assets. Agents aren’t handed a login and expected to figure everything out on their own; the system is pre-configured for them, with the tech stack integrated, ad copy written, and a webinar funnel ready to run.

A recent article on hosting webinars makes a compelling case for why this format is effective: hearing someone’s voice, seeing their process, and receiving practical advice builds a level of trust that no static social media post can quite replicate.

A Long-Term Play, Not a Quick Fix

Markets will continue to shift, algorithms will keep evolving, and advertising costs will fluctuate. But the core of RECODemand’s method—inbound marketing lead generation built on education and supported by automation—doesn’t depend on fleeting trends.

For new agents wondering how to market themselves or for veterans aiming to scale without burnout, this approach is designed to endure. It combines the efficiency of lead-generation automation tools with the personal connection that encourages clients to return.

Final Word

Automation in real estate isn’t about replacing people; it’s about ensuring that the right people connect at the right time. By streamlining the process from the first click to the first conversation, RECODemand helps agents and lenders move away from scattered tactics and towards a coherent, repeatable system.

 

Disclaimer: The information provided in this article is for general informational purposes only. It is not intended as professional advice. Readers are encouraged to consult with relevant professionals for advice tailored to their individual circumstances.

Marianne Galasso’s Vision for Empowering Emerging Artists

Kivo Daily Staff on August 8, 2025

By:  Aimee Tariq

We all know the image of the “starving artist” — working odd jobs by day, creating by night, hoping for a break that rarely comes. The romanticism of that image has been reinforced by decades of movies, books, and folklore. But for most artists, it’s not a noble struggle. It’s simply reality.

The art world can be brutally complex — not for lack of talent, but for lack of access. Marianne Galasso knows this story intimately. She’s spent her entire career rewriting it.

“Most artists don’t fail because their work isn’t good,” she says. “They fail because they’re stuck wearing too many hats.”

Building A Different Kind Of Platform

Galasso is the founder of EFAB, a fine art platform built to flip the traditional model on its head. There are no upfront costs for artists, no gallery gatekeeping, and no expectation that they also play the roles of marketer, salesperson, and logistics coordinator.

Instead, artists focus on their work — while EFAB handles the rest.

The platform takes care of professional photography, framing, storage, shipping, and fulfillment, but only after a piece sells. This means creators can participate without the usual financial risks that keep so many on the sidelines.

The Hidden Barriers No One Talks About

For artists, the hurdles begin early — and they’re often invisible to outsiders. Framing a large piece can cost hundreds of dollars. Storing unsold inventory requires space that they may not have. Shipping to buyers — especially internationally — can be prohibitively expensive.

Even getting into art fairs or traditional galleries comes with its price tags: application fees, booth rentals, and marketing collateral. And all of that assumes an artist has the time to self-promote.

“You’d be shocked how many incredibly talented artists are working as baristas or assistants just to cover studio rent,” Galasso says. “The art world rewards visibility, but not everyone has the time or money to be visible.”

With EFAB, artists are invited based on quality, not budget. Once onboarded, they gain access to professional presentation and fulfillment without paying upfront.

Why The System Isn’t Working — And Who It Leaves Out

Traditional galleries often favor established names, operate on volume, and take commissions that can reach 50% or more. For emerging artists, that’s a steep climb. Even those accepted into reputable galleries can find themselves with just a handful of works on display, buried among dozens of other artists, with little marketing push.

Meanwhile, the rise of online marketplaces has created a different problem: oversaturation. With thousands of low‑quality listings competing for attention, many exceptional works go unseen.

“The current system filters by privilege, not potential,” Galasso says. “And that’s a loss for everyone.”

EFAB is designed as an alternative. It’s not about mass listings or chasing trends. It’s about building sustainability for artists who’ve been overlooked — those who are brilliant but don’t have trust funds, business degrees, or the bandwidth to hustle on social media every day.

Supporting The Artist as a Whole Person

Galasso’s model is rooted in empathy. Her own career path gives her perspective: as a fashion student and young mother, she learned firsthand how challenging it is to sustain creative work while managing real-life responsibilities.

She remembers juggling childcare with client meetings, or staying up late to complete projects after putting her kids to bed. That lived experience shaped EFAB’s approach: it respects the whole artist, not just the part that produces.

“We assume artists have time to promote, pitch, frame, and sell. But what about the ones raising kids or caring for parents? What about the ones holding down jobs just to survive?” she asks.

By removing logistical and financial burdens, EFAB gives artists room to breathe — and, more importantly, room to create.

From Passion Project To Platform

What began as a personal response to the broken systems she saw around her has become a growing movement. Galasso now works with artists from around the world — many of whom had never sold outside their local community before EFAB.

She curates the platform herself, reviewing submissions and selecting pieces based on quality, originality, and narrative voice. Every work is given context, and every artist receives personalized support. It’s a high‑touch, high‑integrity model that’s rare in an industry driven by volume and speed.

“We don’t want thousands of listings,” she says. “We want pieces that mean something — to the artist and to the buyer.”

Changing The Narrative — One Artist at a Time

For Galasso, EFAB isn’t just about commerce. It’s about dignity. It’s about ensuring that an artist’s work — and story — doesn’t end up in a storage unit or buried on a forgotten webpage. It’s about preserving creativity not just as a product, but as a livelihood.

“There’s so much unrealized brilliance out there,” she says. “I don’t want to wait for the world to catch up. I want to build the structure that makes it possible.”

That structure is what makes EFAB different. It’s a bridge between the purity of creation and the practicality of selling — without forcing artists to compromise one for the other.

An Invitation, Not a Transaction

Collectors benefit from EFAB’s model as well. Instead of sifting through endless online listings, they step into a curated experience. Each piece comes with a story. Each purchase supports an artist who’s been selected for their craft, not their marketing budget.

For Galasso, it’s about re‑humanizing the relationship between artist and buyer. “When someone invests in a piece of art, they’re investing in a person’s vision, time, and heart. That deserves a platform that treats it with care,” she says.

With EFAB, Marianne Galasso is proving that the future of fine art doesn’t have to be defined by exclusivity or exploitation. It can be built on equity, empathy, and excellence.

For the thousands of creators still waiting for their break, she’s offering something even more valuable than exposure: a way in — and a way forward.

The Human Factor in M&A: Imran Tariq on the Role of Relationships in Deal-Making

Kivo Daily Staff on August 5, 2025

By: Ken Mack

In today’s business‑for‑sale marketplace, algorithms are often seen as tools that can offer speed, exposure, and efficiency. List your business online, let automated matching tools connect you to “qualified buyers,” and wait for the offers to potentially roll in — at least, that’s the premise.

But in practice, mergers and acquisitions (M&A) are rarely decided solely by the clicks of a platform. They’re decided by people. By trust. By nuanced conversations and shared goals.

Imran Tariq, co‑author of The 3‑4 Cash Rule, has observed firsthand: relationships, not algorithms, tend to foster stronger deals, smoother negotiations, and more sustainable long‑term outcomes for both buyers and sellers.

Why Algorithms Fall Short in M&A

Listing platforms are designed for volume. Their goal is to generate as many matches as possible between sellers and potential buyers. But volume does not always equate to value.

Algorithms often miss the most important variables in an M&A transaction:

  • Cultural fit – Will the buyer’s leadership style work with the seller’s team?
  • Shared vision – Does the buyer see the same future for the business?
  • Negotiation chemistry – Can both parties problem‑solve effectively together?

These aren’t data points that can be scored or sorted by a machine. They’re human‑level dynamics that reveal themselves through conversation, trust‑building, and mutual respect.

Trust: the Invisible Currency of Every Deal

In The 3‑4 Cash Rule, Imran Tariq emphasizes that trust typically develops before contracts are signed. Sellers are more inclined to share sensitive details — and buyers are more likely to make fair, timely offers — when there’s a foundation of mutual confidence.

Trust typically grows from:

  • Personal introductions rather than cold outreach.
  • Consistent communication that keeps both sides informed.
  • Transparency about goals and expectations from the start.

This is where a curated, relationship‑driven process tends to offer an advantage. Instead of pushing through a volume of cold inquiries, a skilled deal finder works to create warm, relevant introductions between parties who have already been vetted for alignment.

Negotiation is a Skill — Not an Algorithm

Algorithms can calculate market multiples or suggest deal structures, but they can’t navigate the subtleties of negotiation.

Great negotiations in M&A often focus on collaborative problem‑solving, rather than rigidly following preset terms. Skilled negotiators — whether they’re the seller, the buyer, or a deal finder — can:

  • Understand what truly matters to each side.
  • Propose creative solutions when terms are sticking points.
  • Preserve goodwill even when discussions get tense.

Imran Tariq notes that a strong human negotiator can often preserve deals that would otherwise face challenges if left to automated processes or rigid templated offers.

Personal Rapport Drives Post‑Deal Success

A deal doesn’t end at closing — in many cases, the seller stays involved during a transition period, and the buyer inherits the seller’s team, customers, and culture.

If the relationship between buyer and seller is strained or distant, those handovers may not be as smooth. But when personal rapport is strong, the transition tends to be easier and more effective.

Rapport can’t be generated by a listing description. It grows through:

  • Meaningful first meetings.
  • Honest conversations about strengths and weaknesses.
  • A mutual commitment to making the deal work for everyone involved.

Why Curated Introductions Work Better Than Public Listings

While a public listing may get more views, a curated introduction often results in more traction. That’s because:

  • The buyer is already pre‑qualified for readiness, capacity, and fit.
  • The seller’s time is protected, with only serious conversations taking place.
  • The introduction feels personal, not transactional — which tends to create a better tone for negotiations.

In The 3‑4 Cash Rule, Imran Tariq refers to this as “quality over quantity in motion.” The goal isn’t to speak with everyone; it’s to speak with the right people.

The Role of the Deal Finder in Protecting the Human Factor

A skilled deal finder doesn’t just line up meetings. They manage the delicate balance between protecting the seller’s interests and keeping buyers engaged. This involves:

  • Vetting buyers discreetly before introductions.
  • Preparing both parties for the first conversation.
  • Facilitating follow‑ups to maintain momentum without pressure.

By actively managing the relationship from first call to close, the deal finder ensures that trust, rapport, and understanding are present at every stage — things no algorithm can fully replicate.

When Relationships Save the Deal

Consider a scenario where a buyer’s financing timeline shifts unexpectedly. An algorithm might simply label the deal “inactive” and move on. But in a relationship‑driven process, the deal finder can step in, explain the situation, and work with both sides to adjust timelines or restructure terms.

Because there’s a personal connection, both parties are more likely to find a solution instead of walking away.

The Bottom Line: Relationships Create Resilience

The human factor in M&A is more than just a nice‑to‑have — it’s a deal‑making asset. Trust smooths the bumps in negotiation. Rapport eases the post‑deal transition. And personal introductions protect both parties from the wasted time and uncertainty that come with cold, algorithm‑driven outreach.

As Imran Tariq says in The 3‑4 Cash Rule:

“An algorithm might match a seller to a buyer, but a relationship is what takes them to the closing table.”

For sellers looking to achieve not just a signed agreement but a truly successful outcome, the choice is clear: skip the endless scroll of public listings and work with someone who prioritizes people over platforms.

Because in M&A — as in most of life — the right relationship tends to outperform the perfect algorithm.

 

Disclaimer: This article is for informational purposes only. It is not intended as professional, legal, or financial advice. While the content has been created with care and accuracy, readers should seek expert consultation before making any decisions based on the information provided.

Why Trust Beats Tricks in Email Deliverability — Insights from Callum Davies, Founder of Illuminate Digitl

Kivo Daily Staff on August 5, 2025

By: Immy Tariq

The Inbox Divide

Two marketers launch campaigns on the same day.

Marketer A blasts a massive list with clever hacks — a subject line sprinkled with emojis, a few “trigger words” masked to dodge filters, and a borrowed sender domain.

Marketer B plays a different game — one rooted in trust, consistency, and a sender reputation that inbox AIs can’t ignore.

“The difference isn’t in the copy—it’s in the relationship your domain has with the inbox,” says Callum Davies, founder of Illuminate Digitl. “And relationships are built over time, not hacked in a day.”

Guess which one lands in the inbox week after week?

The Primal Driver: Status in the Eyes of the Algorithm

Just as human tribes once determined who got access to resources, email ecosystems operate with their own hierarchy.

Inbox providers decide who gets prime placement based on your Domain Trust Score — a behind-the-scenes metric that reflects your reputation as a sender.

Davies explains it simply: “The more ‘trust actions’ you earn — opens, clicks, replies, being added to contacts — the more the algorithm sees you as a valued sender. And high-value senders tend to receive favorable inbox placement.”

It’s not about gaming the system; it’s about understanding how the system rewards consistency and credibility.

Why “Inbox Tricks” May Not Last Long-Term

Shortcuts can yield temporary results, but they don’t create the kind of reputation that stands the test of time.

“Tricks might generate a spike today,” Davies cautions, “but they could take a toll on your reputation tomorrow.”

The biggest offenders?

Fake scarcity — “Driving CTA’S” blasted daily until subscribers tune out.

Subject lines that aren’t aligned — bait-and-switch tactics that disappoint when opened.

Overloaded content — too many images or links that signal “promotion” to inbox filters.

These tactics may trigger curiosity in the moment, but they often diminish audience trust — and trust is the currency that inbox placement relies on.

Trust Actions: Your Reputation Currency

In Illuminate Digitl’s deliverability testing, Trust Actions account for roughly 30% of inbox placement power — more than any single technical adjustment.

Here’s how Davies recommends building and maintaining a strong sender status:

Invite Conversation – Ask for a quick reply in your emails. Every reply signals to inbox AI that your messages matter.

Reward Clicks – Offer exclusive content or special access behind your links to create positive engagement loops.

Consistency Wins – Send at the same day and time each week so both your subscribers and the inbox algorithm know when to expect you.

Get Added to Contacts – Encourage subscribers to whitelist you in their address book right from the welcome email.

These aren’t “hacks” — they’re relationship habits that can yield positive results over time.

The Authority Effect

When you’re recognized as a high-status sender, the advantages accumulate quickly:

Your emails may skip the Promotions and Spam tabs.

Your open rates can rise without increased ad spend.

Competitors’ messages may get buried while yours gain visibility.

Davies draws the parallel to real-world credibility: “Authority compounds. The more you have, the more you’re given. And in email marketing, authority translates directly into better inbox placement and, ultimately, higher revenue.”

This compounding effect is why trust-based strategies tend to outperform short-term tactics in the long run.

A Real-World Example

One retail brand Davies consulted had been relying on “urgent” subject lines and heavy image use to drive seasonal sales. For the first few sends, results looked promising. But by the third month, open rates were down by half, and complaints were up.

When Illuminate Digitl ran a domain health check, they found the sender reputation had been quietly affected by poor engagement metrics and spam filter flags.

The solution wasn’t a new trick — it was a trust rebuild:

Cleaning the list to remove inactive contacts.

Standardizing send times.

Introducing conversational, text-first emails with clear calls for replies.

Within eight weeks, the brand’s Domain Trust Score improved, inbox placement recovered, and their average campaign ROI nearly doubled.

Building for the Long Game

Inbox placement is not a one-time achievement — it’s a living score that shifts based on your habits.

Davies emphasizes: “Think of your sender reputation like a credit score. Every good action — replies, clicks, consistent sending — is a deposit. Every bad action — spam complaints, high bounce rates — is a withdrawal. Play for the balance sheet, not the quick win.”

The Illuminate Digitl Approach

The Primary Profit™ Inbox Method, developed by Callum Davies, is built on the principle that inbox authority is the ultimate competitive edge.

The method’s pillars are:

Platform Precision – Choosing a sending platform that aligns with your deliverability goals.

Engagement Engineering – Structuring campaigns for interaction, not just passive reading.

Reputation Reinforcement – Monitoring sender health and making proactive adjustments.

“It’s about building a sender profile the algorithm can’t ignore,” says Davies.

Closing Thought

Stop playing inbox roulette.

With the Primary Profit™ Inbox Method from Callum Davies and Illuminate Digitl, you can build trust from the first send — and elevate your sender status so high that the algorithm will likely take notice.

Because in email marketing, tricks fade — but trust can pay dividends over time.

Bridging Innovation and Humanity: How Ethical AI Coaching Can Support Families and Public Schools – Exploring Swoon Learning’s Approach

Kivo Daily Staff on August 5, 2025

A wave of artificial intelligence is sweeping across America’s classrooms, reshaping how students learn, how teachers teach, and how parents engage with the educational journey. While these innovations hold potential for greater personalization and access, they also raise important questions about the balance between machine efficiency and human connection.

To address these evolving dynamics, the U.S. Department of Education recently released formal guidance on the responsible use of AI across federally funded education programs. The document encourages schools and grantees to explore the transformative potential of AI-powered learning—while ensuring it is ethically deployed, accessible, and aligned with the essential role of educators.

Responsible AI, Backed by Federal Support

The Department’s guidance outlines how AI can improve student outcomes by enhancing instruction, expanding access, and aiding educators—not replacing them. Allowable uses of federal grant funds include developing or procuring AI-powered instructional tools that adapt in real-time, deploying intelligent tutoring systems, and integrating virtual platforms to help students explore college and career pathways.

But critically, the guidance reinforces a “human-first” approach. It states that AI in education should be educator-led, ethical, accessible, transparent, and data-protective. Students and families must understand how these systems function, and schools must preserve the personal trust that underpins successful learning environments.

This alignment between federal priorities and ethical practice is exactly where Swoon Learning aims to lead.

Swoon Learning: Putting Humanity at the Center of AI Tutoring

Bridging Innovation and Humanity: How Ethical AI Coaching Can Support Families and Public Schools – Exploring Swoon Learning's Approach

Photo Courtesy: Swoon Learning

Students receive one-on-one guidance that helps them not just pass tests, but also helps them develop essential skills—such as managing stress, balancing commitments, cultivating self-motivation, and becoming more organized through their proprietary software, Swoon Front Office®.

What makes Swoon Learning especially timely is its ability to integrate emerging tools—including AI-powered scheduling, study tracking, and progress monitoring—without compromising its people-first model. “Technology is a tool, not a teacher,” says co-founder Carla Bayot. “A great educator can ignite something in a student that AI never will.”

This ethos resonates strongly with families navigating today’s learning landscape. With the growing presence of AI-based platforms in schools—from chatbots and adaptive testing to predictive analytics and tutoring algorithms—parents are increasingly asking how to evaluate these tools, where human oversight is preserved, and whether their child’s unique needs are being met.

Swoon Learning provides that clarity. Their academic coaches help families understand how to leverage technology without losing the relational foundation of education. Whether preparing for college applications or balancing AP classes with sports, students under Swoon Learning’s guidance receive both the innovation of AI and the irreplaceable value of human mentorship.

A New Model for Public Schools and Families

The Department of Education’s guidance opens the door for public schools to collaborate with partners like Swoon Learning—especially as they seek to allocate grant funds toward responsible AI initiatives. By offering hybrid models that combine human coaching with carefully selected AI support systems, schools can meet federal criteria while addressing urgent needs like learning loss, mental health strain, and academic disengagement.

Diagnostic tools and predictive models may help educators spot students at risk. But it is the human coach, advisor, or teacher who can step in and provide the support, motivation, and care needed to intervene effectively. That’s the bridge Swoon Learning aims to build through their products and services: a world where students are not left alone with machines but guided by people who care, using tools that truly work.

As the national education system continues to evolve, the question is no longer whether AI will enter the classroom—but how it will be used, and who will ensure it’s done right. For Swoon Learning, the answer is clear: Innovation must always be in service of humanity.

Xglow Quietly Builds a Scalable System Behind Emerging Brands and Local Growth

Kivo Daily Staff on August 5, 2025

By: Wyles Daniel

The spotlight in the digital world often shines on viral sensations and corporate behemoths, but the true energy pulses from the grassroots—emerging brands and local creators forging genuine connections in everyday commerce. Enter Xglow, the behind-the-scenes architect delivering a robust backend that empowers these underdogs to monetize smartly and expand steadily. It equips them with enterprise-level tools, sidestepping the common traps that derail small-scale ventures in a crowded online space.

“We don’t scale hype. We scale the backend that drives results,” the Xglow team emphasizes. Whether it’s regional tourism outfits promoting hidden gems or budding eCommerce hustlers peddling artisanal wares from home workshops, Xglow operates discreetly, eliminating the hassle of mismatched software stacks or endless waits for unresponsive platform help. Securing $5M to enhance its SaaS capabilities and expand local alliances, alongside $500K dedicated to seamless integrations, Xglow is crafting a professional-grade foundation tailored for those hustling outside tech epicenters like Silicon Valley. For many local creators, breaking into revenue streams isn’t about weak content—it’s about the tools that fail to fit their realities. Brands grapple with glitches they can’t escalate, such as ads freezing during peak local hours. Small teams wasted days jury-rigging solutions that Xglow streamlines in moments.

Platform instability is rampant now: creators lose income streams abruptly, brands face inexplicable restrictions, and getting clarity feels like chasing ghosts—responses are rare and unhelpful—xglow steps in as the reliable fix, engineered to maintain operations even amid platform blackouts. No advanced tech skills or prolonged experimentation required; it’s a straightforward backend that just works. This capital influx broadens reach—to creators in distant villages without agency support and brands in niche sectors like handmade crafts or countryside services, often ignored by mainstream platforms. With Xglow, elite networks aren’t prerequisites; the system democratizes access.

Xglow’s Platform Partnerships Give Small Players a Fighting Chance

A key edge for these local operators comes from Xglow’s strong ties with giants like Google, Meta, and Snap. These collaborations unlock expedited perks—faster ad approvals, prioritized troubleshooting, and bespoke connections that independents seldom access. For a village fruit vendor in Colombia sharing harvest videos, this translates to swift Google ad clearances, avoiding delays that could spoil inventory before sales peak.

Xglow leverages these bonds for enhanced data flows, enabling sharper Meta targeting to help remote tourism groups attract thrill-seekers on tight funds. The benefits are tangible: early entry to features like advanced Snap retargeting, giving users a competitive jump. Cross-region payments integrate smoothly with Google Pay standards, allowing a Moroccan artisan to export pottery to Europe without paperwork overload. This partnership muscle evens the odds, enabling locals to operate with the savvy of industry vets, sans the insider contacts.

Streamlining Launches for Resource-Thin Locals

Scrappy teams frequently bog down in operational mess, overwhelmed by disjointed tools that drain their bandwidth. Xglow simplifies with end-to-end campaigns deployable in days, automating pathways that guide casual browsers to committed buyers, and smart retargeting to re-engage hesitators with personalized nudges. Picture a spice vendor in a Jordanian market: Xglow activates their video monetization for blending demos, converting viewers into subscribers with hassle-free invoicing. Local currencies hit accounts swiftly, while international options facilitate exports to nearby regions without conversion woes. Live insights reveal hot-selling mixes, informing production to avoid surplus.

Isolated Balkan tourism entities deploy rapid promotions, directing social traction to booking portals. No blind spots in data; everything’s illuminated, allowing budget tweaks toward high-impact draws. This efficient setup shifts focus back to the product, not the process, fostering deeper community ties where personal interactions drive loyalty.

Riding Out Platform Turbulence in Outlying Areas

Remote creators bear the brunt of platform whims. An island filmmaker in the Philippines captures ocean footage on Instagram, building momentum, only for an algorithm to flag boat scenes as “hazardous” and yank earnings. A Scottish syrup producer sees Pinterest campaigns halted illogically, derailing holiday sales and seeking explanations? It’s futile—support evaporates for non-VIPs. These setbacks can shutter fledgling operations, with recoveries devouring resources better spent elsewhere.

Xglow fortifies with inherent resilience: if one channel stumbles, it reroutes to alternatives like YouTube, preserving pathways and recapturing audiences through customized prompts. A New Zealand beekeeper monetizes tutorials via Xglow, securing Reels revenue despite glitches. Fan subscriptions create a dedicated following, with payments in local or neighboring currencies. Analytics highlight trends, like seasonal pollen surges, which help optimize hive management. For niche players like Icelandic wool artists, international tools simplify Scandinavian sales, handling conversions cleanly. The backend’s toughness—automatic backups during disruptions, delayed tasks that resume automatically—minimizes drag in unreliable connections.

Intuitive interfaces ditch complexity; guided steps ease setup, alerts preempt issues like engagement drops, hinting at restrictions. This toughness transforms potential disasters into minor hiccups, keeping remote ventures afloat.

Channeling Capital into Community Networks and Tech Syncs

The $5M raise targets SaaS refinements, incorporating voice-guided interfaces for non-native English speakers in isolated locales. The $500K investment sharpens integrations with partners like Google, Meta, and Snap, tapping into region-specific incentives such as localized AI or instant mobile disbursements. Network expansions link with artisan guilds in Mexico or agricultural co-ops in Vietnam, offering sessions on pathway optimizations or retargeting fundamentals. It’s collaborative, not distant.

New eCommerce entrants gain ad-to-inventory syncing, automating from promotion to fulfillment. Tourism groups launch creator collaborations, invoicing for digital experiences or souvenirs. This funding stays rooted, nurturing overlooked communities to cultivate thriving independent ecosystems.

Highlights of Grassroots Turnarounds

Consider a Polish village potter using Xglow: Quick campaigns highlighted wares on Pinterest, pathways leading to Etsy checkouts and retargeting reclaimed 30% of browsers, blending local and euro payments for cross-border appeal. Insights shaped designs around popular clicks. A Thai herbal expert monetized wellness clips, locking in ad earnings on Reels amid issues. Subscriptions formed a wellness circle, data inspiring related digital products. A Scottish jam seller went online with Xglow, streamlining flavor shipments, pathways fine-tuned for seasonal bundles. They expanded UK reach without heavy promotion.

These real-world shifts underscore Xglow’s impact: practical, resilient support igniting progress for ordinary entrepreneurs.

Conquering Built-In Hurdles in Remote Digital Arenas

Far-flung areas face steep challenges: incompatible payment methods, algorithms ignoring regional languages, and apps too heavy for spotty internet. Xglow adapts with flexible invoicing for native wallets, AI sensitive to dialects, and lightweight modes for limited connectivity. Brands in specialized arenas, like Jordanian spice merchants, activate earnings for market videos, pathways driving transactions. Analytics uncover international demand, targeting enthusiasts for unique tastes. The backend’s endurance—preserved actions during blackouts, self-reconnecting features—sustains momentum, crucial in variable environments.

Advocating Balanced Digital Forward Motion

 Xglow champions equitable expansion, outfitting humble brands and locals with premium infrastructure. The funding extends this mission, penetrating underserved pockets to spark collective advancement. In the face of platform volatility, Xglow provides a steady foundation, redirecting efforts from fixes to forward strides.

Taking a Closer Look at Xglow’s Service Pillars

 Press outlets often highlight how Xglow’s offerings form a cohesive backbone for nurturing emerging brands and local growth, creating an approachable tech ecosystem that thrives in diverse settings.

Monetization Architecture

Xglow engineers and oversees comprehensive revenue frameworks, going beyond basic apps. They handle integrations with Meta, Snap, and YouTube to unlock ad earnings from Reels, Shorts, and Spotlight. Tailored bonuses, subscriptions, and retention methods sustain audience loyalty, underpinned by efficient backend orchestration and regulatory expertise to navigate varying locales without stumbles.

Paid Growth Strategy

Growth at Xglow relies on analytical, platform-aligned methods prioritizing ROAS. Scaling ads across Meta, Snap, TikTok, and Google pairs with streamlined pathways and cost-conscious budgeting. AI-driven audience honing, continuous refinements, concept evaluations, and anticipatory modeling support consistent, context-aware progress.

Strategic Media Growth

Xglow meticulously arranges media frameworks to boost exposure, interactions, and income. This includes crafting content blueprints and storytelling arcs, strategic channel alignments, initiative mapping, collaborator oversight between creators and brands, and high-level planning with seamless deployment for impactful, customized results. Enhancing these core areas, Xglow incorporates adjustable elements for regional needs, such as festival alignments in markets or product elevations for crafts.

Automated compliance scans adhere to local standards, preventing halts in distinct regulatory landscapes. Trend forecasting draws on area-specific data for timely alignments with customs or economic patterns. Loyalty tools offer culturally attuned incentives, strengthening ties in tight-knit communities. Secure collaboration hubs facilitate joint efforts, providing shared performance indicators for better transparency. Pre-launch simulations refine approaches, ensuring cultural fit. Financial and tax optimizations alleviate pressures in hybrid trade scenarios. This holistic integration not only supports but accelerates momentum for new enterprises, transforming operational challenges into strategic opportunities in vibrant, location-unique markets.

Disclaimer: The information in this article is for general informational purposes only. While we aim for accuracy, we make no guarantees regarding the completeness, reliability, or suitability of the content. Any reliance on the information is at your own risk.

Building Legacy Through Style: How Urban Fashion and Jordan Craig Empower Fathers and Their Kids

Kivo Daily Staff on July 29, 2025

Fashion isn’t just fabric—it’s identity, culture, and connection. In today’s evolving landscape of urban streetwear, what you wear can offer a glimpse into your past, hint at your future, and reveal the people who are walking alongside you.

For many modern fathers, especially in underrepresented communities, style is more than just self-expression; it’s a way to model confidence, enhance daily life, and instill a sense of pride. And in 2025, we’re witnessing a noticeable shift: fashion is becoming a bridge between generations.

Streetwear as Legacy, Not Trend

In a world where trends can fade quickly, authenticity holds significant value. This is why brands that combine heritage with fit, like Jordan Craig, have earned the trust of men who view fashion as something deeper than mere hype.

When fathers take the time to style themselves carefully—whether it’s through perfectly stacked jeans or bold outerwear—they’re not simply dressing for today. They’re creating a visual legacy for their children to witness and, possibly, emulate in the future.

Streetwear has moved beyond its rebellious roots. It has evolved into a refined form of self-expression for men who are building businesses, leading families, and showing up for themselves. A fresh pair of denim, a structured men’s shirt, or a well-fitted bomber sends a subtle message: “I respect myself, and I appreciate respect in return.”

Building Legacy Through Style: How Urban Fashion and Jordan Craig Empower Fathers and Their Kids

Photo Courtesy: Jordan Craig

Fashion as Fatherhood: The Rise of the “Mini-Me” Movement

Building Legacy Through Style: How Urban Fashion and Jordan Craig Empower Fathers and Their Kids

Photo Courtesy: Jordan Craig

One of the most empowering sights today? Fathers walking hand-in-hand with their sons, twinning in bold color-block tees or matching denim sets. It’s a quiet yet powerful statement: “I see you. I’m with you. Let’s shine together.”

Jordan Craig’s focus on multi-generational streetwear has made this more than just a passing trend—it’s becoming a lifestyle. Their kids clothing isn’t a simplified version of the adult line; it reflects the same premium quality and fit, allowing kids to not only mirror the style but also embrace a standard.

From everyday kids jeans that hold up through school runs to summer-ready kids shorts designed for both play and polish, the fashion conversation starts early. And this is often where confidence first begins to take shape.

Confidence Is a Learned Language: Style Is the First Lesson

Research suggests that boys start forming their self-image before they even reach the age of five. How they observe their caregivers—whether it’s the neat lines of denim or the poise that comes from putting thought into one’s attire—can influence how they perceive themselves.

When a father gives attention to his appearance, it sends a meaningful message: “You’re worth investing in. So am I.”

This doesn’t mean following every trend. It means finding those reliable staples: a clean shirt, a fitted jacket, a well-maintained pair of shorts that tell your story in your own way. It’s about wearing that outfit and feeling grounded, respected, and ready to face whatever challenges may arise that day.

Community, Culture, and the Bigger Picture

This shift toward generational streetwear isn’t limited to the wardrobe. It’s unfolding in neighborhoods, at family gatherings, and across social media feeds. What might once have been dismissed as superficial is now recognized as a form of generational empowerment.

Whether it’s preparing for the first day of school, taking part in a family photo shoot, or attending church, more fathers are showing their sons that presence matters—and fashion plays an important role in that presence.

By dressing well, these men are claiming visibility, pride, and cultural leadership. They are reshaping the concept of masculinity in a positive way, without uttering a word.

A Legacy You Can Wear

Urban fashion isn’t about surface-level trends—it’s a reflection of the soul. It honors heritage, celebrates rhythm, and embodies ambition. For fathers raising the next generation of leaders, creators, and thinkers, this is significant.

Your son is observing. What you wear becomes part of what he remembers—how you moved, how you carried yourself, how you made him feel.

The good news? Creating a legacy doesn’t need to be complicated. It can begin with something as simple as a fresh tee and a matching set that conveys: “I see greatness in you, and together, we’re going to shine.”

Reinventing Keyword Planning for SEO: How Grow Wild Agency’s AI Toolbox Enhances Competitiveness in the Market

Kivo Daily Staff on July 25, 2025

By: Chelsea Robinson

Grow Wild Agency, a five-person Vancouver boutique co-founded by Kaden Ewald—Partner, Head of Marketing Strategy & System Engineering—and Jasmine Bayani—Partner, Head of Systems & Automations. Their mission: turn keyword planning into a living, self-optimizing system that helps provide content, product, and PR teams with conversation-ready insights.

From Spreadsheets to Intent Maps (and Why That Matters)

Legacy tools still rank keywords by absolute volume, ignoring the fact that 69 percent of searches now end without a click. “Volume tells you how often people talk,” Ewald says. “Intent maps reveal what they really want—and in what language their favourite chat engine expects the answer.” An intent map clusters semantically related questions—think “how to sync SOC2 logs” and “SOC2 compliance AI checklist”—so a single article or press release has the potential to satisfy multiple queries, capture rich snippets, and possibly appear in AI Overviews simultaneously.

The Four-Layer AI Framework

AI Keyword Mapper

Bayani’s crawler scrapes Google SERPs, Reddit threads, and public chatbot logs every six hours. A transformer model embeds phrases into vectors and groups them by searcher mindset (explore, evaluate, purchase, troubleshoot).

Trend Forecaster

Time-series analysis detects breakout keywords—terms growing by 40 percent or more month-over-month—up to six months in advance. Clients may have the opportunity to develop first-mover content that ranks before competition even notices the shift.

Content Gap Finder

A diff engine compares the client’s library against competitors, highlighting unanswered People-Also-Ask questions, and AI Overview summaries the brand should aim to own.

Conversion Correlator

Ewald’s system-engineering expertise shines here: CRM revenue is piped into the model so keywords are re-ranked by real dollars closed, not vanity traffic. “Traffic without revenue is just a nice chart,” he quips.

Reinventing Keyword Planning for SEO How Grow Wild Agency’s AI Toolbox Enhances Competitiveness in the Market

Photo Courtesy: Grow Wild Agency

Why This Matters for SEO

Why Legacy Platforms Fall Short

Most big-box SEO suites rely on 12-month rolling averages. They miss “linguistic drift”—for example, the 2024 pivot from “AI site map generator” to “LLM-driven URL map.” They also lump conversational prefixes (“Hey ChatGPT, can you…”) into a single word, erasing valuable context. Grow Wild’s vector database, by contrast, preserves that nuance, surfacing questions well in advance of mainstream volume.

Building the Toolbox

Bayani’s tech stack marries open-source LlamaIndex pipelines with proprietary fine-tunes on 4.2 million anonymized query logs. A reinforcement loop labels winners and losers weekly, sharpening the embeddings over time. Editors receive a “story kit”: priority questions, ideal headline patterns, FAQ prompts, and suggested schema. Designers get an image brief. Developers see a JSON-LD template. “The hand-offs are templated; the thinking is artisanal,” Ewald notes.

The Role of Systems Engineering

Because Ewald also owns system engineering, the team controls hosting and performance variables usually left to IT. Finished articles live on a high-performance subdirectory served through Cloudflare APO with Brotli compression; First Contentful Paint averages 0.9 seconds. Core Web Vitals, once a nice-to-have, now feed Google’s AI Overviews scoring: faster pages are often cited as the “source card” above the fold.

Looking Ahead

Grow Wild expects AI engines to introduce “answer exchange,” rewarding publishers who supply structured data with premium placement. That means schema is no longer optional; it’s table stakes. The agency’s open guide, Keyword Planning for SEO, details the JSON-LD blocks most likely to earn answer-box real estate.

Ready to Out-Smart the Market?

Brands have the opportunity to schedule a complimentary strategy session that can significantly enhance their content strategy. During this session, experts Ewald and Bayani will conduct a thorough audit of your content footprint. This audit is crucial, as it evaluates your current content across various platforms to identify strengths and areas for improvement.

This custom intent map serves as a strategic tool that outlines how to effectively engage your target audience, ensuring that your messaging aligns with their needs and interests. By leveraging insights from the audit, the map will guide you in optimizing your content strategy to drive better results.

 

Disclaimer: The information in this article is for general informational purposes only. The views expressed are those of the author and do not necessarily reflect the official stance of Grow Wild Agency. While efforts have been made to ensure accuracy, results from using Grow Wild’s AI Toolbox or similar strategies may vary based on individual circumstances. We recommend consulting a professional before implementing any recommendations. Grow Wild Agency does not guarantee specific outcomes. 

Dave Reggina Discusses Emotional Growth and Leadership in Men’s Health

Kivo Daily Staff on July 25, 2025

Addressing the Men’s Health Crisis with Authentic Leadership

Dave Reggina, a well-known leadership expert and co-founder of ACE (Action Cultivates Excellence), alongside serial entrepreneur Sean Degnan is drawing attention to the growing crisis in men’s health. With men often facing societal pressures that prevent them from seeking help, addressing mental health struggles, or acknowledging emotional needs, Reggina is helping to lead the charge to redefine what it means to be a man and a leader in today’s world. Recently featured on ABC7 News as part of their Men’s Health Month coverage, Reggina is becoming a prominent voice in the movement for healthier, more emotionally aware leadership.

The Crisis in Men’s Health and Wellness

While there is a growing recognition of the importance of mental health and emotional wellness, men are still less likely to seek therapy or address symptoms that could indicate health problems. From mental health struggles to physical ailments such as heart disease and preventable cancer, the statistics suggest that men’s health faces significant challenges. However, there are signs of progress, with leaders like Dave Reggina helping to bring attention to these issues and encourage change.

Reggina’s own journey has been marked by a series of personal challenges, including battling Crohn’s disease, navigating a public divorce, and overcoming a cancer scare. These experiences led him to recognize that while men are not lacking ambition, they often lack the supportive and structured environments needed to heal and grow emotionally. This insight drove him to co-found ACE, a platform that has gained recognition as a movement for leadership and wellness.

ACE: Bridging the Gap Between Leadership and Emotional Health

ACE has become an influential force in the leadership and wellness space, hosting sold-out men’s dinners, coed workouts, and leadership retreats. What started as a local initiative aimed at connecting men has gradually expanded into a nationwide movement. Reggina and Degnan’s work emphasizes real-world connection, vulnerability, and accountability, and their message is simple: men don’t need more noise; they need practical steps to grow emotionally and lead effectively.

Through ACE’s immersive events, men are encouraged to embrace vulnerability and emotional growth, qualities often overlooked in traditional discussions of masculinity and leadership. These events emphasize physical challenge, deep reflection, and brotherhood-building exercises—all designed to foster stronger, more grounded leadership both at home and in the workplace.

Leadership Beyond Titles

At the heart of Reggina’s leadership philosophy is the belief that true leadership starts with oneself. His upcoming book, 30 Lessons to Lead: From Breakdowns to Breakthroughs, offers readers a practical guide for leadership development through real-life lessons. These lessons, drawn from Reggina’s personal experiences, address themes like discipline, emotional intelligence, resilience, and service. This book isn’t about corporate jargon—it’s a straightforward roadmap to leading with integrity, even in the face of personal struggles.

Reggina’s background as a public servant and entrepreneur gives him a unique perspective on leadership. As the Deputy Commissioner of Community Resources in Greenburgh, NY, he oversees youth services and wellness programs, continuing his mission to develop people from the inside out.

A Platform for Leadership and Wellness

Reggina’s reach continues to expand, with his keynote at Invest Fest in Atlanta on August 23rd marking a significant moment in his journey. This appearance will give Reggina the chance to elevate the national conversation on leadership, wellness, and emotional growth for men.

Transformational Experiences with ACE

For those eager to experience Reggina’s approach firsthand, ACE will host its flagship ACE Leadership Summit from October 17–19 in the Catskills, NY. This three-day retreat is designed to push attendees out of their comfort zones and into deeper self-awareness. Through physical challenges, group sessions, and brotherhood-building exercises, participants will gain the tools to become stronger leaders in all areas of life.

Reggina’s message is clear: leadership is not about perfection, but about being present, confronting personal struggles, and growing stronger through adversity. His work serves as a reminder that true leadership begins with emotional health, discipline, and the courage to face life’s challenges head-on.

Marcia Martin’s Memoir Sheds Light on Her Role in the Human Potential Movement

Kivo Daily Staff on July 25, 2025

By: Mark Stephen

On July 17, 2025, Marcia Martin will share her unique perspective in her much-anticipated memoir, Power, and Transformation: The Untold Story of est and the Human Potential Movement. This reflective and insightful account delves into Martin’s experiences within the movement, offering a nuanced exploration of both its successes and its complexities. Through her story, she opens a window into the transformation industry, which has influenced millions of lives, while also acknowledging its potential pitfalls.

The Origins of a Movement and Its Influential Architect

Before figures like Tony Robbins became household names, before The Secret captured the world’s attention, and long before personal development became a multibillion-dollar industry, there was est—Erhard Seminars Training (now Landmark Worldwide). Many are unaware that one woman played a central role in the movement’s early days.

Marcia Martin, often described as one of the most significant contributors to the field of personal transformation, was deeply involved in est’s expansion. In Power, and Transformation, Martin recounts her pivotal role in shaping the movement and the experiences that led her to reevaluate the underlying dynamics of the movement. Her memoir seeks to provide a balanced view of a legacy that continues to influence the world of personal development.

From Devoted Follower to a Key Contributor

Martin’s journey within the transformation movement began when she joined Werner Erhard, the founder of est, as a dedicated participant. Over time, she became one of his most trusted collaborators, helping est grow from a modest seminar in San Francisco into a global phenomenon. Martin’s contributions were instrumental in guiding the movement toward its expansion, but as she rose in prominence, so did her awareness of the internal challenges.

In her memoir, Martin reflects on her evolution from enthusiastic follower to a critical voice within the movement. While est initially offered individuals a path toward enlightenment, Martin realized that, for some, it also fostered a climate of control. She addresses these complexities with a candid tone, acknowledging the movement’s transformative power while recognizing the potential for manipulation.

“I helped ignite a movement that changed millions of lives—and along the way, I learned valuable lessons that challenged me personally,” Martin writes at the beginning of her memoir, laying the groundwork for a story that balances moments of success with deep self-reflection.

A Legacy of Leadership and Insights

As a founding member and Senior Vice President of est (now Landmark Worldwide), Martin’s role in the movement was far-reaching. She not only played a central part in the development of est but also worked alongside other influential figures, such as Jack Canfield, to create the Transformational Leadership Council. She contributed to the growth of Tony Robbins’ empire, organized the film shoot for The Secret, and worked on media projects with Hollywood producer Jerry Weintraub—all of which helped popularize the movement’s ideas.

Despite these accomplishments, Martin’s memoir is not just a celebration of the movement’s success; it’s an honest exploration of the challenges it faced. As she reflects on her involvement, Martin explores the potential consequences of the unchecked power that can accompany such a transformative force. She examines how the movement’s early ideals evolved and what happens when power dynamics begin to shift within such an influential organization.

“What happens when genuine transformation intersects with unchecked power?” Martin asks a question that resonates throughout her journey, as she navigates the evolving nature of the industry.

The Price of Devotion and the Shadows of Success

Martin’s memoir offers more than just a historical account; it serves as a thoughtful reflection on the costs associated with devotion to a larger cause. While the transformation movement offered participants new opportunities for growth, it also raised critical questions about the limits of control and influence. Martin reveals the personal challenges she faced, sharing how she navigated the fine line between seeking self-improvement and losing personal autonomy.

Martin’s story highlights the importance of maintaining individuality in any transformative experience. She acknowledges the potential benefits of transformation while also raising concerns about the power structures that can arise when individuals place their trust in charismatic leaders.

Having been mentored by renowned figures such as Buckminster Fuller, Werner Erhard, and Peter Drucker, Martin’s insights provide a rare perspective on the growth of the personal development industry. Over the years, she has worked with major corporations and reached hundreds of thousands of individuals, bringing leadership training to companies such as Warner Bros., Capital One, and Hard Rock International. These experiences have given her a unique vantage point from which to evaluate the evolution of the industry.

Her memoir includes reflections on five key lessons learned from her career in transformation:

  1. The Seduction of Certainty – The appeal of strong, confident leadership and the potential risks of following without critical examination.

  2. The Price of Devotion – The personal sacrifices that can come from fully embracing a leader’s vision without retaining one’s own voice.

  3. The Shadow of Success – How the pressures of commercialization can sometimes overshadow the movement’s original ideals.

  4. The Path to Authentic Power – How to engage in transformational practices while maintaining a sense of independence and authenticity.

  5. Building Something Better – How to develop transformational approaches that empower others, rather than creating dependency.

A Reflection on Leadership and the Future of Transformation

Martin’s memoir is especially timely as society grapples with ongoing questions about leadership, power, and influence in various sectors. As the self-help and personal development industries continue to expand, her reflections offer valuable perspectives on how individuals can engage with transformation in meaningful and sustainable ways.

“I believe true leadership comes from empowering others to lead,” Martin explains from her home in Boca Raton, where she continues to mentor organizations and leaders in authentic transformation. Her philosophy encourages others to seek growth through self-awareness and to challenge the patterns that often govern popular transformational practices.

She suggests that, by separating the light from the shadow in transformative work, individuals can tap into the real potential for personal growth and contribute to societal change in more balanced, effective ways.

Acknowledgment and Continuing Influence

In 2011, Martin’s contributions to transformational leadership were formally recognized when she was knighted by the Knights Hospitaller of St. John of Jerusalem for her “extraordinary service to humanity.” She has been featured on various media platforms, including CNN, FOX, CBS, and MSNBC, where she has shared her perspective on leadership and personal transformation.

As the CEO of Marcia Martin Productions LLC, Martin continues to develop programs that combine corporate leadership principles with spiritual insight, working to create sustainable and ethical approaches to transformation.

The Evolution of the Human Potential Movement

Power, and Transformation is more than a memoir; it is a thought-provoking account of the human potential movement’s rise, the challenges it faced, and the personal cost of involvement. While Martin’s story reflects on the movement’s past, it also looks forward, offering hope that personal transformation, when approached with integrity, can lead to positive change for individuals and society as a whole.

“The Human Potential Movement is not static; it continues to evolve,” Martin concludes, encouraging readers to embrace their own journeys toward growth and self-discovery, and to seek out leadership models that empower rather than control.

This memoir is expected to offer significant insights for anyone interested in understanding the lasting impact of the Human Potential Movement and how to navigate the complexities of personal development in today’s world.

Power, and Transformation will be available on Amazon starting July 17, 2025.

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