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Reinventing Keyword Planning for SEO: How Grow Wild Agency’s AI Toolbox Enhances Competitiveness in the Market

Kivo Daily Staff on July 25, 2025

By: Chelsea Robinson

Grow Wild Agency, a five-person Vancouver boutique co-founded by Kaden Ewald—Partner, Head of Marketing Strategy & System Engineering—and Jasmine Bayani—Partner, Head of Systems & Automations. Their mission: turn keyword planning into a living, self-optimizing system that helps provide content, product, and PR teams with conversation-ready insights.

From Spreadsheets to Intent Maps (and Why That Matters)

Legacy tools still rank keywords by absolute volume, ignoring the fact that 69 percent of searches now end without a click. “Volume tells you how often people talk,” Ewald says. “Intent maps reveal what they really want—and in what language their favourite chat engine expects the answer.” An intent map clusters semantically related questions—think “how to sync SOC2 logs” and “SOC2 compliance AI checklist”—so a single article or press release has the potential to satisfy multiple queries, capture rich snippets, and possibly appear in AI Overviews simultaneously.

The Four-Layer AI Framework

AI Keyword Mapper

Bayani’s crawler scrapes Google SERPs, Reddit threads, and public chatbot logs every six hours. A transformer model embeds phrases into vectors and groups them by searcher mindset (explore, evaluate, purchase, troubleshoot).

Trend Forecaster

Time-series analysis detects breakout keywords—terms growing by 40 percent or more month-over-month—up to six months in advance. Clients may have the opportunity to develop first-mover content that ranks before competition even notices the shift.

Content Gap Finder

A diff engine compares the client’s library against competitors, highlighting unanswered People-Also-Ask questions, and AI Overview summaries the brand should aim to own.

Conversion Correlator

Ewald’s system-engineering expertise shines here: CRM revenue is piped into the model so keywords are re-ranked by real dollars closed, not vanity traffic. “Traffic without revenue is just a nice chart,” he quips.

Reinventing Keyword Planning for SEO How Grow Wild Agency’s AI Toolbox Enhances Competitiveness in the Market

Photo Courtesy: Grow Wild Agency

Why This Matters for SEO

Why Legacy Platforms Fall Short

Most big-box SEO suites rely on 12-month rolling averages. They miss “linguistic drift”—for example, the 2024 pivot from “AI site map generator” to “LLM-driven URL map.” They also lump conversational prefixes (“Hey ChatGPT, can you…”) into a single word, erasing valuable context. Grow Wild’s vector database, by contrast, preserves that nuance, surfacing questions well in advance of mainstream volume.

Building the Toolbox

Bayani’s tech stack marries open-source LlamaIndex pipelines with proprietary fine-tunes on 4.2 million anonymized query logs. A reinforcement loop labels winners and losers weekly, sharpening the embeddings over time. Editors receive a “story kit”: priority questions, ideal headline patterns, FAQ prompts, and suggested schema. Designers get an image brief. Developers see a JSON-LD template. “The hand-offs are templated; the thinking is artisanal,” Ewald notes.

The Role of Systems Engineering

Because Ewald also owns system engineering, the team controls hosting and performance variables usually left to IT. Finished articles live on a high-performance subdirectory served through Cloudflare APO with Brotli compression; First Contentful Paint averages 0.9 seconds. Core Web Vitals, once a nice-to-have, now feed Google’s AI Overviews scoring: faster pages are often cited as the “source card” above the fold.

Looking Ahead

Grow Wild expects AI engines to introduce “answer exchange,” rewarding publishers who supply structured data with premium placement. That means schema is no longer optional; it’s table stakes. The agency’s open guide, Keyword Planning for SEO, details the JSON-LD blocks most likely to earn answer-box real estate.

Ready to Out-Smart the Market?

Brands have the opportunity to schedule a complimentary strategy session that can significantly enhance their content strategy. During this session, experts Ewald and Bayani will conduct a thorough audit of your content footprint. This audit is crucial, as it evaluates your current content across various platforms to identify strengths and areas for improvement.

This custom intent map serves as a strategic tool that outlines how to effectively engage your target audience, ensuring that your messaging aligns with their needs and interests. By leveraging insights from the audit, the map will guide you in optimizing your content strategy to drive better results.

 

Disclaimer: The information in this article is for general informational purposes only. The views expressed are those of the author and do not necessarily reflect the official stance of Grow Wild Agency. While efforts have been made to ensure accuracy, results from using Grow Wild’s AI Toolbox or similar strategies may vary based on individual circumstances. We recommend consulting a professional before implementing any recommendations. Grow Wild Agency does not guarantee specific outcomes. 

Dave Reggina Discusses Emotional Growth and Leadership in Men’s Health

Kivo Daily Staff on July 25, 2025

Addressing the Men’s Health Crisis with Authentic Leadership

Dave Reggina, a well-known leadership expert and co-founder of ACE (Action Cultivates Excellence), alongside serial entrepreneur Sean Degnan is drawing attention to the growing crisis in men’s health. With men often facing societal pressures that prevent them from seeking help, addressing mental health struggles, or acknowledging emotional needs, Reggina is helping to lead the charge to redefine what it means to be a man and a leader in today’s world. Recently featured on ABC7 News as part of their Men’s Health Month coverage, Reggina is becoming a prominent voice in the movement for healthier, more emotionally aware leadership.

The Crisis in Men’s Health and Wellness

While there is a growing recognition of the importance of mental health and emotional wellness, men are still less likely to seek therapy or address symptoms that could indicate health problems. From mental health struggles to physical ailments such as heart disease and preventable cancer, the statistics suggest that men’s health faces significant challenges. However, there are signs of progress, with leaders like Dave Reggina helping to bring attention to these issues and encourage change.

Reggina’s own journey has been marked by a series of personal challenges, including battling Crohn’s disease, navigating a public divorce, and overcoming a cancer scare. These experiences led him to recognize that while men are not lacking ambition, they often lack the supportive and structured environments needed to heal and grow emotionally. This insight drove him to co-found ACE, a platform that has gained recognition as a movement for leadership and wellness.

ACE: Bridging the Gap Between Leadership and Emotional Health

ACE has become an influential force in the leadership and wellness space, hosting sold-out men’s dinners, coed workouts, and leadership retreats. What started as a local initiative aimed at connecting men has gradually expanded into a nationwide movement. Reggina and Degnan’s work emphasizes real-world connection, vulnerability, and accountability, and their message is simple: men don’t need more noise; they need practical steps to grow emotionally and lead effectively.

Through ACE’s immersive events, men are encouraged to embrace vulnerability and emotional growth, qualities often overlooked in traditional discussions of masculinity and leadership. These events emphasize physical challenge, deep reflection, and brotherhood-building exercises—all designed to foster stronger, more grounded leadership both at home and in the workplace.

Leadership Beyond Titles

At the heart of Reggina’s leadership philosophy is the belief that true leadership starts with oneself. His upcoming book, 30 Lessons to Lead: From Breakdowns to Breakthroughs, offers readers a practical guide for leadership development through real-life lessons. These lessons, drawn from Reggina’s personal experiences, address themes like discipline, emotional intelligence, resilience, and service. This book isn’t about corporate jargon—it’s a straightforward roadmap to leading with integrity, even in the face of personal struggles.

Reggina’s background as a public servant and entrepreneur gives him a unique perspective on leadership. As the Deputy Commissioner of Community Resources in Greenburgh, NY, he oversees youth services and wellness programs, continuing his mission to develop people from the inside out.

A Platform for Leadership and Wellness

Reggina’s reach continues to expand, with his keynote at Invest Fest in Atlanta on August 23rd marking a significant moment in his journey. This appearance will give Reggina the chance to elevate the national conversation on leadership, wellness, and emotional growth for men.

Transformational Experiences with ACE

For those eager to experience Reggina’s approach firsthand, ACE will host its flagship ACE Leadership Summit from October 17–19 in the Catskills, NY. This three-day retreat is designed to push attendees out of their comfort zones and into deeper self-awareness. Through physical challenges, group sessions, and brotherhood-building exercises, participants will gain the tools to become stronger leaders in all areas of life.

Reggina’s message is clear: leadership is not about perfection, but about being present, confronting personal struggles, and growing stronger through adversity. His work serves as a reminder that true leadership begins with emotional health, discipline, and the courage to face life’s challenges head-on.

Marcia Martin’s Memoir Sheds Light on Her Role in the Human Potential Movement

Kivo Daily Staff on July 25, 2025

By: Mark Stephen

On July 17, 2025, Marcia Martin will share her unique perspective in her much-anticipated memoir, Power, and Transformation: The Untold Story of est and the Human Potential Movement. This reflective and insightful account delves into Martin’s experiences within the movement, offering a nuanced exploration of both its successes and its complexities. Through her story, she opens a window into the transformation industry, which has influenced millions of lives, while also acknowledging its potential pitfalls.

The Origins of a Movement and Its Influential Architect

Before figures like Tony Robbins became household names, before The Secret captured the world’s attention, and long before personal development became a multibillion-dollar industry, there was est—Erhard Seminars Training (now Landmark Worldwide). Many are unaware that one woman played a central role in the movement’s early days.

Marcia Martin, often described as one of the most significant contributors to the field of personal transformation, was deeply involved in est’s expansion. In Power, and Transformation, Martin recounts her pivotal role in shaping the movement and the experiences that led her to reevaluate the underlying dynamics of the movement. Her memoir seeks to provide a balanced view of a legacy that continues to influence the world of personal development.

From Devoted Follower to a Key Contributor

Martin’s journey within the transformation movement began when she joined Werner Erhard, the founder of est, as a dedicated participant. Over time, she became one of his most trusted collaborators, helping est grow from a modest seminar in San Francisco into a global phenomenon. Martin’s contributions were instrumental in guiding the movement toward its expansion, but as she rose in prominence, so did her awareness of the internal challenges.

In her memoir, Martin reflects on her evolution from enthusiastic follower to a critical voice within the movement. While est initially offered individuals a path toward enlightenment, Martin realized that, for some, it also fostered a climate of control. She addresses these complexities with a candid tone, acknowledging the movement’s transformative power while recognizing the potential for manipulation.

“I helped ignite a movement that changed millions of lives—and along the way, I learned valuable lessons that challenged me personally,” Martin writes at the beginning of her memoir, laying the groundwork for a story that balances moments of success with deep self-reflection.

A Legacy of Leadership and Insights

As a founding member and Senior Vice President of est (now Landmark Worldwide), Martin’s role in the movement was far-reaching. She not only played a central part in the development of est but also worked alongside other influential figures, such as Jack Canfield, to create the Transformational Leadership Council. She contributed to the growth of Tony Robbins’ empire, organized the film shoot for The Secret, and worked on media projects with Hollywood producer Jerry Weintraub—all of which helped popularize the movement’s ideas.

Despite these accomplishments, Martin’s memoir is not just a celebration of the movement’s success; it’s an honest exploration of the challenges it faced. As she reflects on her involvement, Martin explores the potential consequences of the unchecked power that can accompany such a transformative force. She examines how the movement’s early ideals evolved and what happens when power dynamics begin to shift within such an influential organization.

“What happens when genuine transformation intersects with unchecked power?” Martin asks a question that resonates throughout her journey, as she navigates the evolving nature of the industry.

The Price of Devotion and the Shadows of Success

Martin’s memoir offers more than just a historical account; it serves as a thoughtful reflection on the costs associated with devotion to a larger cause. While the transformation movement offered participants new opportunities for growth, it also raised critical questions about the limits of control and influence. Martin reveals the personal challenges she faced, sharing how she navigated the fine line between seeking self-improvement and losing personal autonomy.

Martin’s story highlights the importance of maintaining individuality in any transformative experience. She acknowledges the potential benefits of transformation while also raising concerns about the power structures that can arise when individuals place their trust in charismatic leaders.

Having been mentored by renowned figures such as Buckminster Fuller, Werner Erhard, and Peter Drucker, Martin’s insights provide a rare perspective on the growth of the personal development industry. Over the years, she has worked with major corporations and reached hundreds of thousands of individuals, bringing leadership training to companies such as Warner Bros., Capital One, and Hard Rock International. These experiences have given her a unique vantage point from which to evaluate the evolution of the industry.

Her memoir includes reflections on five key lessons learned from her career in transformation:

  1. The Seduction of Certainty – The appeal of strong, confident leadership and the potential risks of following without critical examination.

  2. The Price of Devotion – The personal sacrifices that can come from fully embracing a leader’s vision without retaining one’s own voice.

  3. The Shadow of Success – How the pressures of commercialization can sometimes overshadow the movement’s original ideals.

  4. The Path to Authentic Power – How to engage in transformational practices while maintaining a sense of independence and authenticity.

  5. Building Something Better – How to develop transformational approaches that empower others, rather than creating dependency.

A Reflection on Leadership and the Future of Transformation

Martin’s memoir is especially timely as society grapples with ongoing questions about leadership, power, and influence in various sectors. As the self-help and personal development industries continue to expand, her reflections offer valuable perspectives on how individuals can engage with transformation in meaningful and sustainable ways.

“I believe true leadership comes from empowering others to lead,” Martin explains from her home in Boca Raton, where she continues to mentor organizations and leaders in authentic transformation. Her philosophy encourages others to seek growth through self-awareness and to challenge the patterns that often govern popular transformational practices.

She suggests that, by separating the light from the shadow in transformative work, individuals can tap into the real potential for personal growth and contribute to societal change in more balanced, effective ways.

Acknowledgment and Continuing Influence

In 2011, Martin’s contributions to transformational leadership were formally recognized when she was knighted by the Knights Hospitaller of St. John of Jerusalem for her “extraordinary service to humanity.” She has been featured on various media platforms, including CNN, FOX, CBS, and MSNBC, where she has shared her perspective on leadership and personal transformation.

As the CEO of Marcia Martin Productions LLC, Martin continues to develop programs that combine corporate leadership principles with spiritual insight, working to create sustainable and ethical approaches to transformation.

The Evolution of the Human Potential Movement

Power, and Transformation is more than a memoir; it is a thought-provoking account of the human potential movement’s rise, the challenges it faced, and the personal cost of involvement. While Martin’s story reflects on the movement’s past, it also looks forward, offering hope that personal transformation, when approached with integrity, can lead to positive change for individuals and society as a whole.

“The Human Potential Movement is not static; it continues to evolve,” Martin concludes, encouraging readers to embrace their own journeys toward growth and self-discovery, and to seek out leadership models that empower rather than control.

This memoir is expected to offer significant insights for anyone interested in understanding the lasting impact of the Human Potential Movement and how to navigate the complexities of personal development in today’s world.

Power, and Transformation will be available on Amazon starting July 17, 2025.

Rendered Gold: Why Grass-Fed Cows Matter More Than You Think, Especially for Your Skin

Kivo Daily Staff on July 24, 2025

By: Travis Hutton

We’re getting a lot better these days at reading labels and asking questions about what we consume, what we put on our skin, and even our clothes. As more people shift toward simpler, more natural routines, one ingredient that’s quietly been gaining popularity is tallow.

Yes, tallow. That old-fashioned fat our grandparents used for everything from cooking to skin salves. It’s making a comeback, and while there’s a lot of buzz around it, the quality of the meat and fat really depends on what the cows are fed. If you’ve ever wondered why people emphasize grass-fed vs. grain-fed cows, let’s take a closer look.

What Does “Grass-Fed” Actually Mean?

When a cow is grass-fed, it means it’s been raised the way cows are naturally meant to live—roaming in open pastures and grazing on grass.

Grain-fed cows, on the other hand, are often raised in more industrial settings where they’re fattened up quickly on grains. While this method is cheaper and faster, it alters the composition of the fat, and the quality of the fat can differ as a result.

What That Means for Your Skin

Tallow made from grass-fed cows is rich in nutrients that can be beneficial for your skin, including vitamins A, D, E, and K, along with omega-3 fatty acids and CLA (conjugated linoleic acid). CLA is known for its potential anti-inflammatory and healing properties. When tallow is rendered slowly and gently, these nutrients stay intact, and your skin may absorb all of their benefits.

Grain-fed fat, however, tends to have fewer nutrients and higher levels of omega-6 fats, which can contribute to inflammation. For those with sensitive, dry, or reactive skin, this imbalance could make a difference.

This is why the team at Rendered Gold exclusively uses fat from grass-fed cows. They follow traditional rendering methods—no shortcuts, no fillers—just clean, nutrient-rich tallow that’s kind to the skin.

It’s Better for the Cows, Too

This part matters. Grass-fed cows get to live in more natural conditions—grazing, moving around, and breathing fresh air. They aren’t confined to small pens or artificially accelerated growth processes.

By choosing products made from grass-fed animals, you’re supporting more humane farming practices. And many people find that knowing where their products come from and how the animals are treated feels like the right choice.

The Environmental Angle

Grass-fed farming can be beneficial for the environment—when done responsibly. Practices like rotational grazing help improve soil health, reduce erosion, and support biodiversity. In this system, cows get the nutrients they need from the land, and the land benefits from the animals’ presence.

It’s a slower process, but it tends to be more sustainable, more natural, and less reliant on chemical-heavy feed systems.

So… Is Grass-Fed Tallow Worth It?

In short, it’s certainly worth considering.

We understand that grass-fed tallow can sometimes be more expensive, but you’re investing in something of real quality—carefully sourced, with transparency and attention to detail. With tallow, a small amount goes a long way, especially when it’s made well. Products like those from Rendered Gold use only high-quality fat and render it slowly to retain all its goodness.

If you’re curious, you can learn more or take a look behind the scenes over on Instagram (@renderedgold) or Facebook. They’re always sharing insights into the process, and it’s interesting to see how it all comes together.

Bottom Line

Grass-fed tallow isn’t just a passing trend. It’s a return to something simple, natural, and time-tested. When you use it on your skin, you’re benefiting from the kind of nutrition that starts with the source—with animals raised well, on land that’s cared for.

It’s skincare that makes sense. No fluff. Just real fat, rendered the right way, from cows that live healthy lives. And that, for many people, is something worth supporting.

Want to check it out for yourself? Head to www.renderedgold.com or follow them on socials at @renderedgold.

 

Disclaimer: The information in this article is intended for general informational purposes only and should not be construed as professional advice. Individual skincare results may vary, and it’s always advisable to consult with a healthcare provider or dermatologist before making changes to your skincare routine, especially if you have specific skin concerns.

“She’s in Hiding” – A Transformational Guide for Healing, Faith, and Community

Kivo Daily Staff on July 23, 2025

By: George T. Harris

In his insightful new book, She’s in Hiding, Dr. Clarence E.S. Jones, DD, offers an accessible guide for individuals grappling with trauma, and provides faith communities with a roadmap for supporting healing and resilience. This deeply personal and spiritually thoughtful work is beginning to gain attention from readers and leaders alike.

Stories That Resonate and Heal

At the core of She’s in Hiding are the stories of three women—Sarah, Emma, and Tasha—each navigating the challenges of abuse and adversity. Their experiences are shared with empathy and honesty, offering a glimpse into the very real struggles faced by many. While each journey to healing is unique, the stories offer guidance that can resonate with a wide audience. Dr. Jones demonstrates that healing is possible, even when the path seems uncertain, and that these difficult experiences can lead to greater strength and purpose.

Faith as the Foundation for Recovery

One of the central themes of this book is the emphasis on faith as both a foundation and an active force in the healing process. Dr. Jones integrates scripture throughout, offering spiritual encouragement alongside practical tools for readers. The book’s message reinforces the idea that many people find comfort in knowing that God sees, understands, and loves them, especially during difficult times. This sense of reassurance is particularly meaningful for those who may feel lost or unworthy during their recovery journey.

A Practical Resource for Churches and Support Groups

She’s in Hiding is not only a source of inspiration but also a practical resource. Dr. Jones provides concrete steps for individuals and communities to follow, including how to establish trauma-informed ministries, build supportive networks, and use personal stories as sources of empowerment. The structure of the book—complete with reflection questions and scripture references—makes it an ideal resource for small groups, church workshops, and counseling sessions.

Championing the Power of Community

A vital aspect of the book is its focus on the importance of community. Dr. Jones explains how faith communities can offer not just spiritual guidance but also tangible assistance—such as legal aid, mentorship, and advocacy. Through the stories of Sarah, Emma, and Tasha, the book illustrates how collective action and mutual support can play an essential role in both individual and collective transformation. Dr. Jones argues that for many people, having a supportive community is key to the healing process.

A Call to Step Out of Hiding

One of the most powerful messages in She’s in Hiding is the call to step out of hiding and into the light. Dr. Jones encourages readers to confront their pain, seek help, and embrace the healing that faith and community offer. The book concludes with a hopeful invitation: “Your story is still being written. Let God be the author, and watch how He brings transformation and new purpose from your experiences.”

She’s in Hiding is available now. For anyone seeking hope, healing, or guidance on how to help others, this book provides valuable insights and actionable steps toward restoration. Let your journey toward healing and purpose begin when you’re ready.

 

Disclaimer: The information presented in this article is for general informational purposes only.. The effectiveness of the book, She’s in Hiding, and the approaches discussed may vary from person to person and should not be interpreted as a guaranteed solution for all readers. For professional counseling or advice, please consult a qualified expert.

PR For Photographers & Instagram: A Dual Strategy to Help Accelerate Bookings

Kivo Daily Staff on July 22, 2025

By: Photographers Advantage

In today’s digital-first world, photographers often face the important decision: Should they focus on PR or Instagram? The reality is that relying on only one channel can sometimes limit potential opportunities. While Instagram fosters visibility and engagement in the moment, PR-like magazine features can offer long-term credibility and help position photographers as respected figures within their niche. When combined, these two strategies can complement each other, helping to transition visibility into bookings.

At Photographers Advantage, we aim to assist photographers in expanding both their influence and impact. Our PR services for photographers help build third-party trust that contributes to brand authority, while our Instagram strategy helps transform that trust into valuable engagement and high-quality inquiries. When combined with purpose, PR and Instagram can serve as a strong foundation for long-term growth and recognition.

How PR For Photographers and IG Work Together

Instagram is fast, visual, and social. It allows photographers to showcase their work, build community, and maintain audience engagement. However, it’s also highly saturated. According to a Hootsuite study, the average organic engagement rate on Instagram is just 0.60% across industries. This means that only a small percentage of followers are actually seeing your content.

PR, on the other hand, does not rely on algorithms. A media feature in a respected magazine or online publication provides earned credibility. Nielsen reports that 92% of people trust earned media more than any other form of advertising. This trust can significantly improve conversion rates.

The most successful photographers tend to utilize both: using Instagram to drive brand awareness and community interaction, while PR positions them as experts within their niche. This combination helps support the client journey from first impressions to final booking.

The Strategic Advantage of Combining PR For Photographers and Instagram

When PR is thoughtfully incorporated into a photographer’s Instagram strategy, the effect can be significant. Instagram, in isolation, is a platform geared toward instant gratification—quick likes, story views, reel shares. But these micro-engagements may not always lead to trust or high-value bookings unless they are backed by a more substantial brand narrative.

This is where PR for photographers plays a key role.

Press features in respected publications add a layer of authority that social media alone cannot provide. They serve as third-party endorsements, validating a photographer’s expertise and helping their brand evolve from being a personal portfolio to becoming a recognized name with industry credibility. When that validation is strategically integrated into Instagram content, the platform transforms from a simple gallery to a powerful conversion tool.

Every post transitions from “look at my work” to “here’s why my work is trusted and featured.” The audience is no longer just observing—they are aligning with a brand backed by credibility. This shift impacts how followers perceive pricing, value, and professionalism. Engagement becomes more intentional, and inquiries come from clients who feel more confident, not just curious. Furthermore, the content pipeline is no longer driven by trends but by a reputation that builds over time.

Photographers who engage in this dual strategy also benefit from what is often referred to as a “social proof loop.” As PR exposure brings new audiences, Instagram followers tend to grow more quickly. This momentum boosts overall visibility, strengthens authority on search engines, and enhances every touchpoint in the customer journey.

How to Integrate PR For Photographers Into Your Instagram Strategy

Use Your Media Features as Authority Content

When a photographer is featured in a well-known publication, it should be more than just a vanity post. Sharing behind-the-scenes insights, explaining what the article covers, and why it matters to your audience can turn a press feature into a story, rather than just a boast.

For example, a portrait photographer featured in Women’s Journal might create a carousel post discussing the evolution of their creative process that led to the feature. This gives followers a reason to connect, learn, and inquire.

Pin that feature to your Highlights. Add “As Seen In” badges to your bio. These authority signals build over time, helping first-time visitors feel more inclined to trust and reach out.

Use Press to Warm Up Ad Traffic

Instagram ads often convert better when prospects already trust the brand. In fact, marketing campaigns that include earned media can boost conversion performance by up to 25%, according to the Public Relations Society of America (PRSA).

We help photographers incorporate magazine logos and quotes into their ad creatives. This adds legitimacy and helps reduce skepticism. You’re not just another photographer—they’ve read about you. That detail can be crucial in establishing trust.

According to Meta, brand lift tends to increase when ads include familiar credibility signals such as media features or awards. It helps create a quicker decision path and strengthens the perceived value.

Repurpose PR Content Across Instagram Touchpoints

A single media feature can fuel your Instagram content for weeks. Here are advanced ways to do it:

  • Convert the article into a long-form caption that adds new insights.

  • Use client testimonials from the feature as Reel overlays or Stories.

  • Embed screenshots of the publication in your Link in Bio, turning it into a call-to-action.

  • Highlight the press logo in your lead magnets, Stories, and Booking Page.

  • Include a client result or transformation quoted in the article as part of a before/after carousel.

The goal isn’t just visibility. It’s authority, relevance, and lead conversion.

Why PR For Photographers Helps Convert Followers into Clients

Instagram creates familiarity, but PR builds trust. When someone comes across your brand on social media, they might appreciate your work, but they may still have questions. Are you professional? Are you well-established? Are you worth the investment?

Media features can help answer these questions. They demonstrate that industry editors and third-party platforms see your work as credible and noteworthy. For photographers with premium pricing, this type of validation can reduce price objections and encourage potential clients to feel more confident.

Data-Backed Insight

Nielsen research reveals that 92% of consumers trust earned media, such as press coverage, more than paid ads. This trust tends to extend to Instagram, improving follower confidence and engagement.

Research from Muck Rack and Cision shows that media placements can increase brand engagement across digital platforms, including social media. PR agency Edelman found that brand trust rises significantly when earned media is paired with social content.

In our experience, combining PR with an optimized Instagram strategy leads to:

  • More “pre-sold” consultations: clients arrive ready to book.

  • Increased average sale values.

  • Lower ad costs due to higher click-through rates and trust.

  • More leads coming from AI-powered discovery tools like ChatGPT, Google AI, and SGE.

Why Photographers Are Turning to PR Agencies for Help

Juggling PR, content creation, social strategy, and client inquiries can be overwhelming for many photographers. With the rapid rise of AI-generated content and constant shifts in platform algorithms, most photographers encounter limits.

That’s where a specialized PR agency for photographers can become indispensable. We help photographers break free from the marketing cycle by developing a cohesive strategy. From repurposing your PR content into Reels to embedding press in your ads and enhancing your visibility on Google and AI-powered platforms, our PR consultancy services focus on building credibility, creating connections, and driving conversion.

We also assist photographers in navigating common PR questions such as:

  • “What if I don’t have anything newsworthy?”

  • “Can newer photographers still get featured?”

  • “Do I need a big following before doing PR?”

The answer to all of these is that you don’t need to be famous—you just need a story. And that’s where we come in.

The Bottom Line

Your audience is scrolling quickly, and you only have seconds to make an impression. Combining Instagram’s visibility with PR’s authority creates a powerful combination that’s hard to overlook and even harder to outshine.

If you’ve ever wondered, “How do I get featured as a photographer?” or “How do I attract high-end photography clients?”—you’re not alone. These are the same questions our clients ask before we help them get published, build brand equity, and turn their social presence into a profitable platform.

Interested in transforming your press into profit? Explore how our PR and marketing services for photographers integrate with your social strategy to build a brand that is well-positioned for bookings.

Contact Photographers Advantage for a consultation or learn more about our full-service PR packages for photographers.

Rising Artist Kanashii Shows that True Artistry Lies in Authenticity and Resilience

Kivo Daily Staff on July 17, 2025

By: KanashiiLLC

In the competitive world of music, where flashy gimmicks often overshadow raw talent, Kanashii, born Arturo Macias Sanchez, stands out for one reason: his authenticity. With a genre-bending approach to hip-hop and a sound that fuses vulnerability with strength, Kanashii’s rise is one inspiring story in the modern music landscape.

The Making of an Underdog

Kanashii didn’t achieve success through mainstream channels or flashy gimmicks. Instead, he carved his own path, steadily building his career from the ground up. After his breakout track “Charge” in 2019, which charted and garnered notable traction, Kanashii decided to take full control of his career. That year, he launched Kanashii LLC, an independent record label that allowed him to retain creative control. Shortly after, he partnered with a renowned distribution company for independent artists, helping to solidify his presence in the music world.

His music, which spans genres, brings something fresh to the hip-hop scene. Tracks like “They Want Me Dead,” “Why,” and “Hold Up” demonstrate Kanashii’s ability to move seamlessly between gritty rap verses and melodic hooks. With each release, he seems to continue pushing the boundaries of what defines modern music.

Music as a Mirror

What makes Kanashii’s music stand out isn’t just his unique sound, but the emotional weight carried in his lyrics. His songs dive deep into themes of heartbreak, loss, and personal struggles. Kanashii doesn’t shy away from exploring the darker sides of life, giving voice to those who have felt unheard. His tracks are not only for listening but for experiencing—bringing listeners into his world of resilience, vulnerability, and the constant battle to overcome adversity.

In 2023, Kanashii faced a devastating personal loss when he lost his sister. This tragedy pushed him into a period of intense grief and led to a temporary hiatus from music. Yet, as with many artists, the healing process found its outlet in creation. Kanashii is now in the studio working on an upcoming project titled Pain Is Temporary, which is expected to be released in 2025. Fans can likely expect an emotional journey as Kanashii’s artistry continues to evolve, capturing the beauty of perseverance through pain.

The Power of Authentic Connection

In an industry that often celebrates flashy personas, Kanashii’s strength lies in his authenticity. His audience sees him not just as an artist but as a voice for those who feel lost or misunderstood. Through his music, Kanashii has fostered a unique connection with his fans—a bond founded on shared experiences of hardship, loss, and growth.

Whether it’s through his haunting music videos, dark album covers, or intimate social media posts, Kanashii’s brand is a reflection of his deep emotional connection to his art. This authenticity is likely what draws people in and keeps them coming back for more.

Looking Ahead

As Kanashii continues to evolve, so too does his music. His willingness to experiment with different sounds and genres helps keep his work fresh and exciting. He remains focused on growth, taking risks in both his creative process and personal journey. This forward-thinking mindset shows that Kanashii is not just surviving in the music industry—he’s shaping his own legacy.

Kanashii’s upcoming EP, Pain Is Temporary, is expected to be another chapter in his personal and artistic transformation. It’s a testament to the strength that comes from embracing vulnerability and turning life’s challenges into art.

Kanashii’s Story Inspires

Kanashii’s story is one of persistence, passion, and the relentless pursuit of creative freedom. With a strong sense of independence and a music career built on raw talent, he’s showing that authenticity is what resonates with listeners. His journey is a powerful reminder that, while success may be fleeting, true art—and the emotions behind it—can endure.

Behind-the-Counter Theft: How SuperSonic POS Is Helping Business Owners Catch What Others Miss

Kivo Daily Staff on July 17, 2025

By: Jay Feldman

In retail, what happens behind the counter can make or break your bottom line. While many business owners install security cameras and trust their employees, internal theft remains one of the common—and costly—threats facing small businesses today.

At SuperSonic POS, we’ve developed a smarter way to uncover these hidden losses. Our Loss Prevention Analysis system doesn’t just record video; it synchronizes point-of-sale data with real-time footage and audio, giving owners a complete picture of each transaction—before, during, and after it happens.

And the results? Nothing short of eye-opening.

What Makes SuperSonic POS Different

Many business owners assume a basic camera setup is enough. After all, if theft is happening, it should be visible—right?

Not quite. Traditional security cameras show you what happened, but without the full context of the transaction—who rang it up, what was entered, whether it was a sale or a “no sale”—the truth often remains hidden in plain sight.

SuperSonic POS changes that by integrating:

  • Video & audio footage synced to every transaction
  • Receipt-level data with filters for employee, payment method, discount, voids, no-sales, and more
  • Searchable incident history for fast investigations and pattern detection

In short: You’re not just watching a screen—you’re reviewing digital proof.

Real Business, Real Discoveries

Some of our loyal clients began as skeptics. Many said the same thing:
 “We already have cameras. We don’t need this.”

But once SuperSonic’s loss prevention tools went live, they discovered just how much was slipping through the cracks:

Case #1: $500/Day in Disappearing Revenue

A business owner suspected theft but couldn’t pin it on anyone. Within one week of installing SuperSonic’s integrated system, they identified not one, but multiple employees involved in a recurring scheme.

Losses were estimated at $500 a day—a staggering amount that had been hidden for months.

Case #2: The “No Sale” Sleight of Hand

During a routine client training session, we pulled up a random transaction. It showed an employee accepting a $100 cash payment but recording it as a “no sale”. The owner immediately recalled the register being off by $100 that day—confirming the theft in real time.

Case #3: $45,000 Stolen by the Manager

One of the many sobering discoveries involved a client’s trusted manager. Using SuperSonic’s filtered video receipt system, the owner uncovered over $45,000 in losses due to a mix of skimming tactics—none of which had been detectable using standard video alone.

Case #4: Fighting a Chargeback with Proof

When a customer disputed a purchase and filed a chargeback, claiming he never received the food he paid for, our client used SuperSonic’s synced receipt and video system to prove the items were handed over. The kicker? The customer was a regular—a local pastor who visited the shop daily. With clear footage and transaction logs, the chargeback was overturned.

More Than Prevention—It’s Protection

SuperSonic POS doesn’t just help you spot theft—it helps prevent it by:

  • Holding staff accountable
  • Reducing opportunity for fraud
  • Creating a transparent environment
  • Providing evidence to fight chargebacks and false claims

And unlike traditional setups, you don’t need to sift through hours of footage. Everything is searchable, timestamped, and integrated with your POS data.

 

Who Needs This?

If you operate:

  • A convenience store, smoke shop, gas station, or deli
  • A quick-serve restaurant or food truck
  • A retail store with high cash volume

…SuperSonic POS can save you thousands—if not tens of thousands—of dollars in shrinkage.

Internal theft is rarely obvious—and it’s often committed by the people you least suspect. But with SuperSonic POS, you can stop guessing and start knowing. Our loss prevention system does what cameras alone can’t: connect the dots between behavior and transactions, giving you the evidence you need to protect your business.

Whether you’re trying to get ahead of fraud, recover lost revenue, or create a culture of accountability, SuperSonic POS offers a powerful, proven way to see what others miss.

Learn more or schedule a demo at supersonicpos.com.

 

Disclaimer: The information provided in this article is for informational purposes only. The content reflects the features and functionalities of SuperSonic POS as presented by the company. While the article highlights how SuperSonic POS aims to assist businesses with fraud prevention and operational efficiencies, individual results may vary. Readers are encouraged to conduct their own research and consult with relevant experts before adopting any new technology for their businesses. The article does not guarantee any specific outcomes or financial savings. All claims regarding the effectiveness of SuperSonic POS are based on the company’s stated features and client experiences.

Kent Freshwater’s Approach to Lawn Care: Building Trust and Consistency in Southwest Florida

Kivo Daily Staff on July 15, 2025

By: Alena Wiese

Kent Freshwater doesn’t have a big team, a franchise name, or a viral video series. But what he does have is something many service businesses struggle to maintain: trust, systems, and consistent referrals.

As the founder of a fast-growing lawn care business serving Englewood, Rotonda West, Gulf Cove, Venice, and Port Charlotte, Kent has quietly developed a service model that’s attracting attention from homeowners, investors, and real estate pros across Southwest Florida — especially those looking for accountability over advertising.

“I don’t rely on marketing gimmicks. I rely on doing what I say I’ll do,” Kent says. “And it turns out, that’s what people actually want.

From Side Hustle to Sustainable Businessit 

Kent started like many do — with a mower, a truck, and a handful of customers. But what set him apart wasn’t how fast he worked — it was how consistently he delivered quality.

“I noticed early on that many people had the same complaint,” he says. “Their last lawn guy stopped showing up. I will answer my text messages as soon as I am able,” he said. “While I can’t control the weather or equipment failures, I can keep the lines of communication open.”

Kent solved that with a commitment to reliability and a simple, streamlined customer experience:

  • Clients text a photo of their yard
  • Kent responds with a quote
  • Services are scheduled based on grass type and seasonal needs
  • Payments accepted via Zelle, Venmo, PayPal, or check
  • After each service, he sends before-and-after photos as proof

Service That’s Simple, Scalable, and Smart

Each visit includes:

  • Mowing and trimming edges with precision tools
  • Blowing off debris from driveways, walkways, and patios
  • Hedge trimming and flower bed clean-outs (for regulars)
  • Visual inspection for issues like pest damage, irrigation leaks, or storm debris

Kent doesn’t race through jobs — he treats every yard like it’s his own. He knows the soil, the weather, and even the personalities of the neighborhoods he serves. “Every lawn has a rhythm,” he says. “If you pay attention, it tells you what it needs.”

During the rainy season, Kent may schedule weekly visits to stay ahead of Florida’s explosive growth. No one-time mow jobs are accepted — only clients committed to regular monthly maintenance.

“I don’t want to be the guy you call in a panic. I want to be the one you never have to worry about.

Built for Remote Owners and Busy Locals

Kent’s system is ideal for seasonal homeowners, Airbnb or VRBO hosts, retirees, and working families who want lawn care to be set-and-forget.

Some of his longest-standing clients have never met him in person. Others refer him to neighbors, real estate agents, or property managers for one simple reason: he shows up.

“They trust me because they know I’ll text back, send photos, and leave their property better than I found it,” Kent says. “That’s it. That’s the secret.”

Lean, Local, and Long-Term

Kent runs a tight operation by choice. No flashy trucks. No big crews. Just focused execution, professional tools, and systems that scale.

“I’m not trying to be the biggest. I’m trying to be the best,” he says. “I want each lawn to look like a magazine cover — even if no one’s there to see it but me.”

Supporting Local Voices, Too

In addition to running a service-first business, Kent sponsors Suncoast Voice, a local media outlet that highlights:

  • Local Legends and small business spotlights
  • Wild Voices, Tides and Bites outdoor features
  • The Voice Box and neighborhood stories
  • Adoptable Pets of the Week
  • Free obituary tributes for families

“It’s my way of supporting the area that supports me,” Kent says. “Good businesses are part of the community, not just making money from it.”

A Blueprint for the Future of Home Services

As more people relocate to Florida, buy investment properties, or shift toward hybrid living, on-the-ground reliability is becoming a premium asset. Kent Freshwater has positioned his business for that future by focusing on clarity, quality, and care.

His business is proof that you don’t need to go viral — you just need to deliver

Want to Work With Kent?

Kent is currently accepting new monthly maintenance clients in: Englewood, Venice, Rotonda West, Gulf Cove, and Port Charlotte

Text a photo of your yard to 941-421-6565 for a free quote. See photos of Kent’s work here.
Simple. Honest. Reliable.

No one-time mows. No gimmicks. Just service that speaks for itself.

 

Disclaimer: This article is for informational purposes only and does not constitute professional advice. Kent Freshwater and Kent’s Lawn Services provide lawn care and maintenance services based on their experience and expertise in the field. All claims related to customer satisfaction and service effectiveness are based on individual feedback and experiences. Results may vary.

Meeting The Rising Demand of Marketing Technology Partnerships and the Next Chapter of Growth-Driven Strategy

Kivo Daily Staff on July 11, 2025

By: Tek Enterprise

As brands work to meet evolving customer expectations in a progressively digital world, one observation stands out: marketing technology has become an essential component of business strategy. With over 11,000 tools now in the MarTech ecosystem, the true challenge for many isn’t necessarily selecting the right tools, but rather integrating them effectively. This is where emerging marketing technology and growth operations firms like Tek Enterprise are helping companies rethink their approach to MarTech partnerships — not just in selecting tools, but in building collaborative systems that aim to align with business goals.

“Marketing technology was once primarily about improving efficiency. Today, it’s about leveraging intelligence,” said Zach Jalbert, president of Tek Enterprise. “We support brands in choosing systems that aim to do more than just automate tasks — they help connect teams, data, and decisions in ways that can be measured.”

The Modern MarTech Partnership: A Strategic Necessity

Marketing technology partnerships are increasingly moving beyond simple vendor-client relationships — they are evolving into long-term collaborations where both brands and technology providers contribute to mutual growth, learning, and transformation.

Some of today’s effective partnerships extend beyond transactional software licensing and typically involve:

  • Custom integration roadmaps designed to align with a company’s unique workflows,
  • Joint performance metrics that attempt to tie platform results to broader business KPIs,
  • Ongoing enablement and co-innovation to ensure both adoption and long-term value.

Tek Enterprise helps organizations navigate this evolving landscape by acting as a neutral, strategic advisor, making sure brands don’t just sign contracts — they build partnerships that are capable of scaling over time.

Why the MarTech Ecosystem Is Expanding

The growth of the MarTech landscape — from just 150 tools in 2011 to over 15,000 today — can largely be attributed to three primary factors:

  • Increased specialization: There are now tools available for nearly every niche function (e.g., lead scoring, SMS automation, real-time analytics).
  • Platform fragmentation: As companies scale, they often find themselves managing overlapping tools and disconnected systems.
  • Pressure for performance: CMOs are increasingly held accountable for ROI, efficiency, and attribution, not just campaign creativity.

This is where Tek Enterprise steps in. Their team helps brands streamline complex stacks, improve platform integration, and ensure that technology investments are driving tangible business impact.

“The right partner doesn’t just offer software,” said Zach Jalbert, owner of Tek Enterprise. “They provide a roadmap — a way to unify marketing, sales, data, and leadership around a cohesive system of growth.”

How Tek Enterprise Builds Partnership-Driven MarTech Strategies

Tek Enterprise approaches each client engagement with a focus on long-term systems thinking, rather than just short-term tool adoption. Their process often involves:

  • MarTech stack audits: Identifying inefficiencies, redundancies, and integration gaps,
  • Partner evaluation and procurement support: Assisting teams in selecting platforms that match their growth stage and technical readiness,
  • Cross-departmental alignment: Ensuring that tools meet the goals of not just the marketing team, but also sales, product, and operations,
  • Ongoing co-management: Providing support for training, onboarding, data governance, and the evolution of strategy.

From CRMs like HubSpot and Salesforce to automation tools like Klaviyo and Customer.io, Tek Enterprise helps organizations optimize their technology through better partner alignment and strategic implementation.

The Demand Is Real — And Growing

As companies face tighter budgets and growing expectations, many are asking:

  • Are our tools truly integrated and scalable?
  • Are we working with the right partners to support our growth?
  • Can our teams execute faster with fewer handoffs?

Tek Enterprise helps clients find answers to these questions by deploying MarTech strategies that have delivered measurable results. 

Looking Forward: What Defines a Great MarTech Partner?

Tek Enterprise believes the future of MarTech lies in open, integrated, and collaborative partnerships — not closed systems or overly hyped platforms. Successful MarTech partners:

  • Integrate with your existing stack — rather than competing with it,
  • Offer shared visibility into both data and performance,
  • Support internal growth, from onboarding to continued innovation.

For this reason, Tek Enterprise focuses not just on managing integrations but on architecting marketing ecosystems that allow in-house teams to scale intelligently.

Visit With A MarTech Strategist At Tek Enterprise

For companies ready to move beyond disconnected tools, expensive software budgets, and inefficient workflows, Tek Enterprise offers strategic audits, procurement support, and full-stack optimization consulting.

Visit www.TekEnterprise.com to:

  • Request a MarTech stack audit,
  • Explore partnership case studies,
  • Schedule a consultation with a systems strategist.

Because the future of marketing isn’t just digital — it’s driven by partnerships that have the potential to perform.

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