Kivo Daily Staff, Author At Kivo Daily

Writing a Marketing Research Paper | Tips for College

Kivo Daily Staff on July 5, 2021

Being a college student in the 21^st century comes with a ton of challenges. There are numerous distractions, while students are having to work on numerous assignments within short spans. Some students also choose to make supplementary income by getting jobs, making life on campus even more complicated. Some struggle with assignments as the demands for unique, interesting, and well-formatted content keep rising in the face of new plagiarism and assessment tools.

If you have been asked to create a marketing research paper and you have no clue how to proceed, don’t panic. Although there is no universal strategy for handling all projects, there are some tips that will impress your professor. Here is how to create an amazing paper for your marketing project:

Make Sure You Understand the Requirements

The easiest way to get started on your marketing project is by making sure that you read and understand what the instructor expects. Often marketing research papers come with a set of instructions that define the project questions and other details like the number of pages and the scope of the project. Make sure everything is clear from the onset, and ask your professor to clarify elements that seem confusing. Don’t start working on your paper until you are sure about expected outcomes.

Choose a Topic

Marketing research topics are varied and can cover a range of issues. In isolated cases, students are given topics to create their papers around. When this is the case, make sure that the content you create is interesting, but original.

In most cases, however, professors give students room to pick their own topics for the marketing assignments. Once you have analyzed the assignment instructions, start working on your task by selecting a unique topic. Carry out some research to find hot discussions and current issues on the subject.

You can also get recommendations from previous studies regarding areas that require further research. Always make sure that the topic you choose for your research project is relevant to the task and interesting to your audience. Consider your interests as well since you will want to enjoy the writing process. Remember, it is always possible to hire essay writers to help with some of those marketing assignments.

Brainstorm for Ideas

Before you can create an impressive research paper for your marketing course, it helps to come up with some creative ideas. It can be a good decision to conduct a brainstorming session, writing down whatever comes to mind regarding your chosen topic. After that, you can use research to build on your ideas or generate even more points from them. Brainstorming is deliberative, meaning that you should consider finding a quiet place for the exercise.

Create an Outline

Another important stage of creating a marketing research report is the process of working on an outline. Given the fact that the project is voluminous, an outline serves as a guide, making sure that you stay true to the requirements of the task. Consider it to be the blueprint to your marketing report, highlighting your main points. The work of the outline is to make sure that you don’t digress from the core of the task as you research and write. Use the ideas you created during the brainstorming session to form your outline.

Research Widely and Precisely

The research process of the marketing project is often the most time-consuming. Plan for it ahead of time and make sure you have a piece of paper for taking notes. When researching for materials online, remember the importance of variety. This means that you need to consult different materials to find information for your paper, including journals, publications, books, and websites. Just make sure that the data has been verified before incorporating it in your marketing paper.

Another tip when searching for information using electronic databases is to make use of keywords. This will allow you to get relevant sources and save on time. Remember, your information will need to be credible and up-to-date.

Start Writing Early and Proofread Your Work

Don’t focus too much on preparing for the marketing research project so there is no time left for the writing process. Once you have organized the outcome of your research, start working on your draft as soon as you can. The best thing you can do is to write first and proofread later. Of course, you also have to make sure that the paper you create meets the requirements in the project prompt.

Here, we have considered some useful insights for college students tasked with writing their marketing research reports. Plan well, and make sure to create space for editing and proofreading.

Entrepreneur and Mental Health Advocate Kimberly Cloud Opens up on the Trials and Tribulations She Endured

Kivo Daily Staff on July 5, 2021

Anyone who has lived in poverty strives to build a better life for themselves, especially if they came from some of the most dangerous neighborhoods in the city. Kimberly Cloud, the founder and owner of Genuinely Michelle Wigs, has endured so many trials and tribulations to become one of the most successful figures in the wig industry.

Kimberly Cloud’s journey has been one of the most challenging that anyone has braved. For most of her life, she lived in poverty and faced many tragedies, including one within her family. When news broke out that her mother had died, Cloud was in mourning. The passing away only worsened when Cloud found out that her brother had killed her. She would later learn that her family was against her. “My sister and my brother wanted me dead,” Cloud revealed, “I knew that something was wrong with my whole family, both Brown and Cloud.”

The event proved to be traumatizing, leaving Cloud to recuperate and improve her mental health. She would relocate from Maryland to Philadelphia, hoping to start fresh. Life, on the other hand, had different ideas. Despite starting a new family away from her old one, Kimberly Cloud would suffer more when she experienced being raped.

Kimberly Cloud soon found herself homeless and resorted to taking shelter on the west side of Philadelphia, one of the worst parts of the city. She would later seek the help of the VA Hospital, but instead of finding compassion, she was mistreated. Cloud found comfort in learning that the White House was backing her up, citing the lousy standards that the hospital displayed. Following another breakdown, Cloud was approached by the FBI. Startled at first, she found out that they had been tracking her husband for keeping child pornography.

With everything that she has faced, one would expect Cloud to yield into her depression, but she has never been one to surrender. “I make sure to reinvent myself every day and have something new on my bucket list,” Cloud revealed. She had already overcome poverty once before, pursued higher education, and embarked on an entrepreneurial journey that culminated in the birth of Blue Cloud Cleaning and Genuinely Michelle Wigs. But, without a doubt, Cloud is confident that she can do so much more.

Recently, Cloud launched another company called Wigs for Success. Her company has been pegged to merge with Dress for Success, paving the way to improving the quality of her wigs. Cloud has shared her enthusiastic outlook on this new venture as she will manage an excellent frontal laced or whole premium synthetic. Despite the many trials and tribulations that came her way, Cloud has managed to emerge a better person.

Kimberly Cloud also has a strong and powerful voice when it comes to mental health. She hopes to utilize her life’s story and experiences as an example to reach out to the youth going through similar circumstances.

Learn more about Kimberly Cloud and Genuinely Michelle Wigs by visiting her official website.

Marketing Using Social Media | Important Considerations

Kivo Daily Staff on July 4, 2021

Innovation is crucial in marketing, and marketers are always seeking new ways to promote their brands and improve sales. Over the recent past, marketing through social media has taken center stage, offering a unique and affordable platform where businesses can interact with customers. However, most marketers are yet to fully understand what social media offers and leverage the immense potential presented. In this article, we explore important dynamics to know about social media as a marketing tool.

Defining the Concept of Marketing Through Social

Marketing through social media implies a strategy aimed at interacting with present customers and reaching prospective clients through social media platforms. It could mean promoting a blog post, marketing a product on Facebook, or getting customer feedback on Twitter. Understand the strategies used to market on social media. The only new thing is the platform for delivery.

Who Should Market Through Social Media?

These are things you should take into consideration regardless of the size of your marketing campaign. Even if you’re resorting to websites such as likes24.de to boost your campaign, it’s preferred to follow these guidelines. Marketing through social media suits all types of organizations, from small startups to multinationals. Whether you intend to use free posting or paid ads, many programs can give your company access to monumental audiences to help build your brand and reach clients.

In a technical sense, however, you should note that no marketing strategy can be complete. This is because someone has to create time to create posts and place them on the social media stages. You could engage a freelancer from an essay writing service to help with content creation. However, even these low-cost marketing strategies can have amazing effects when done right.

It is important to reiterate that marketing through social media is not suited for everyone. It should not be approached as an easy and low-effort strategy for making money. The best strategies require considerable planning and should be linked to the overall business tactic of your firm. Also, the ideal strategy will be contingent on the nature of your business. Just remember that there is immense potential for marketing through social media to enhance your brand as long as you get the process right.

How Do Companies Benefit From Marketing Through Social Media?

As has been noted, different companies benefit from different strategies. When used right, your business will benefit from the fact that social media offer speedy customer service to clients from any part of the world. Also, the platforms offer additional avenues for selling and marketing services and products. Small businesses can also use the platform to improve brand recognition and customer loyalty by engaging with clients.

Companies can also benefit from social media by using the platforms to promote their own content. You don’t need to incur huge advertisement costs to popularize your firm on social media. You can also use the platforms to demonstrate your company culture, facilitating recruitment in the process.

Getting Started | What to Consider

The first step towards effective marketing through social media is listing the goals of the undertaking. Ascertain that your policy aligns with the goals and objectives of your business. For instance, charities should adopt different approaches than companies looking to profit from their social media presence. When looking to boost sales, begin by posting your products regularly to trigger sales.

You should also start running directed paid ads to grow your following and brand visibility. Make sure to engage your followers on social pages using unique content. This means not just relying on marketing and advertisement posts. Combine promotional content with informative and captivating material to keep your followers engaged.

Keeping Track of Progress: Useful Tips

Like is the case with any approach for advertising, marketing through social media requires assessment. Take note of your present position, including those channels in which you are active. Take note of the social media pages that seem to be performing comparatively better than others. Also, review those kinds of posts that have tended to resonate well with your followers. Most importantly, consider whether you are reaching the intended audience.

When it comes to marketing through social media, it also helps to understand what not to post. Over the years, many companies have lost business or gotten in trouble for posting inappropriate content. Of course, there is no strict guide on what should or should not be posted on social media. It all depends on your business and the kind of customers you are seeking out. As a key component of social media policy, create a list of topics that ought to be avoided.

David “Dino” Wells Jr. Reinvents Himself through Music

Kivo Daily Staff on July 4, 2021

The best way to live is by constantly working on the best version of oneself; this is something that David Wells Jr. deeply resonates with. More popularly known as Dino Wells, he has established a prolific career in the entertainment industry for more than twenty years. Despite already achieving a great deal of success, the Chicago native shows no signs of slowing down. At fifty years old, he acknowledges that time waits for no one, which is why he is constantly looking for ways to evolve and broaden his horizons even more.

As an actor, Dino Wells has starred in the New Orleans Film Festival award-winning documentary When the Bell Rings, as well as appeared on a few episodes of the famous TV show Prison Break. He has also worked behind the scenes in some productions as a writer and director. Aside from that, he is an entrepreneur and owns Ambient Path Entertainment LLC together with his beautiful and loving wife, Trish Wells.

As part of his goal of stepping up and elevating his craft, he is reinventing himself as rapper extraordinaire Sm00v3$in. Taking inspiration from fellow musicians Rakim, Public Enemy, Ice Cube, L.L. Cool J, and Scarface, to name a few, the artist and visionary wishes to share his life’s journey and origin story with the help of music. His mission is to bring great stories to his generation through rap and hip-hop. As Sm00v3$in, he has impressively managed to release eight songs in a span of just four months and is slated to release more in the coming weeks.

Using his podcast The Dino Wells Show as a platform to motivate others, he interviews different individuals and personalities with inspiring stories to share their experiences, struggles, and triumphs. The podcast has already aired thirteen episodes, and so far, the uplifting and encouraging conversations have been well received.

What makes him stand out is his tenacity and diligence, which were strengthened by his experiences and a fair share of struggles. He is aware that he still has a lot of things left to accomplish, yet he is also not getting any younger. These realizations gave him the fuel and fire to work twice as hard to achieve his goals.

Fans and supporters should be on the lookout as the rising artist has a lot of projects lined up. His latest track, “Been Around the Block,” is set to debut on June 18. Resurrection Media and producers S.K.Dayne and Ehrich Van Lowe are also in the process of putting together a story based on his life which will most likely come out sometime in 2022.

Over fifteen years ago, Dino Wells dreamt big and declared that his brand would become a household name. Through his hard work, perseverance, and the motivation of his supportive family, this vision is gradually coming to fruition, with more people starting to take notice of his work.

You can learn more about Dino Wells’s latest project as Sm00v3$in, by visiting its official website. You can also listen to his podcast here.

Trusy Social’s Very Own COO Jacob Britton Discusses Starting Your Business

Kivo Daily Staff on July 4, 2021

Jacob Britton is a digital marketer from Birmingham, Alabama, with a high level of expertise in the areas of social media, consumer behavior, and results-oriented organic/paid campaign strategies.

Jacob attended Full Sail University and studied digital marketing. He was able to receive his bachelor’s degree in just two years and was a salutatorian of his class.

Since graduating, Jacob Britton has curated and managed high-growth campaigns for agencies, startups, and nationally recognized brands that have consistently increased engagement, conversions, and overall brand awareness across multiple platforms.

He is now applying these skills to Trusy Social as the companies COO. As one of Trusy Socials co-founders, Jacob Britton has been able to assist in developing the necessary processes, strategies, and offers. This has been done to ensure that Trusy sees continuous growth and sustained success.

Where did the idea for Trusy Social come from?

We founded Trusy a little over two years ago – At this point in time, I had just finished working at a digital marketing agency and was ready to start my own endeavor.

When working at the digital agency I mainly focused on growing our client’s social media presence across all platforms. After doing this for a few years I noticed a gaping hole in the social media marketing space.

All strategies that were being utilized at that time by SMMA’s was either outdated, ineffective or extremely overpriced. There wasn’t any place to go if you were just an average IG user looking to reach more users. (Unless you wanted to spend ample amounts of time working to learn how to run paid ads)

Thus, my team and I decided to put our heads together and work to find a process that was effective, affordable, and reliable.

After a few months of trying every growth strategy under the sun we were able to create a process that provides high-quality leads and consistent/exponential growth at a price that nearly anyone can afford!

Thankfully our efforts were not in vein and I can proudly say that after 2 years of being in business we have now serviced over 10,000+ accounts and are not going to slow down anytime soon!

What does your typical day look like and how do you make it productive?

I start my day around 6:00AM and spend the first 45 minutes or so of the day prepping for the day ahead. (Reviewing schedule, meditating, setting goals for the day, etc…)

Generally, I will work in the office each day from 7:00AM to 3:30PM. During these hours, I am working on various projects which generally entails me catching up on emails, collaborating with our teams to ensure all processes are working properly, analyzing our current strategies to see where we can improve, and then I always take at least an hour each day to think about how we can continue to grow Trusy and what new offers we should work to create down the road.

After I leave the office around 3:30PM I will head home and go for an afternoon jog to clear my head from the day I’ve had at the office. Then around 5:00PM I will hop back on the computer and work for another hour or two with our teams who are located on the other side of the world who are just starting their work day.

Once that work is finished I will completely disconnect from work for the day and spend time with my loved ones. Then by 9:00PM or so I am in bed and getting rest so that I can do the same thing again the next day!

How do you bring ideas to life?

I bring ideas to life by starting and not quitting. (I know. Pretty earth shattering advice, eh?)

But seriously, in my time as an entrepreneur, I have had the pleasure of meeting many talented individuals – Many of these individuals have some incredible ideas for businesses.

However, I have found that the vast majority of these individuals are too scared to take the first step. Whether that be due to them overanalyzing the situation or just being too lazy to do the work, I’m not sure.

But, I do know that through my experiences the hardest step to take is the first. I’m a firm believer that if you don’t start today you will eventually talk yourself out of ever starting.

I once heard that Entrepreneurship is like driving the frame of a car down the interstate at 100 miles an hour. Imagine that you’re moving around this frame while you’re zooming down the road and are working to put your car together – All the while you’re just praying that you have the correct parts and that you don’t mess up resulting in your vehicle bursting into a ball of flames.

I love this thought because this perfectly describes how I felt with Trusy. I didn’t feel like we were ready to launch when we did – However, I knew that the best way to learn was through trial and error. I believe that this is why Trusy has had such success.

By throwing ourselves straight into the deep end my entire team and I can now roll with any punch that is thrown our way, climb any barrier that is put in front of us or destroy any wall that is blocking our path.

So, stop sitting on your idea. Start today and don’t quit – I promise you that you will grow more and find more success than you could have ever imagined.

What’s one trend that excites you?

One trend that excites me is the current transition of businesses to online platforms. Even if the circumstances of COVID-19 had let them to finally transition online, utilizing online platforms to engage consumers is one of the top ways to push business growth.

What is one habit of yours that makes you more productive as an entrepreneur?

I think that taking the time each morning to write out 5-8 goals that I want to get done that day has allowed me to excel as an entrepreneur.

As a kid my parents would always give me daily to-do lists and I always got so much gratification in working through the lists and checking off each task one by one as the day went on.

As an adult, I took this same process and applied it to my work. So, each and every day I write down a few different things that I have to get done before going to bed that night.

In doing this, I am able to hold myself accountable and I take pride in the fact that whatever tasks I take the time to write down are going to get done that day.

And when you really think about it, most people don’t even complete 1-4 tasks a day… So, if you can start doing 5+ tasks a day you will be leaps and bounds ahead of the competition in no time.

What advice would you give your younger self?

Stop. Stressing. So. Much. I always have put a lot of pressure on myself to succeed and it took me way too long to realize that this pressure is not necessary.

Now, that’s not to say that pressure is a bad thing – It can be a good thing but you need to have a healthy balance and for a long time I did not. I spent years stressing over the smallest issues – To the point that my hair started to turn gray. (Seriously, I’m 24 and have almost as many gray hairs as your grandpa)

For a long time, I wore pressure/stress on my sleeve as a medal of honor. It made me feel like I was doing something right and when I had moments where I wasn’t stressed I found myself feeling lazy or like I wasn’t doing enough.

It took quite some time but thankfully over time I was able to obtain some success and in turn, I had the realization that in order to sustain this success I had to relax. You cannot be a successful leader and stress all day every day – You don’t see Elon Musk having a meltdown on Twitter when one of his rocket launches doesn’t go as planned, do you? No, you do not.

So, If I could speak to my younger self I would say: “Take a step back, do some reflecting on where you currently are, be thankful, and find peace in the fact that you’re making progress each and every day. As long as you are progressing each day you will not fail.”

Tell us something that’s true that almost nobody agrees with you on?

There is nothing more important than customer service.

Your offer/product/service/ isn’t more important, your branding isn’t more important and neither is your businesses processes/systems. So, don’t get it confused – Customer Service must always be your #1 priority.

It doesn’t matter if you’re selling Red Bottoms or Sketchers. If you are not doing everything possible to provide clients with the necessary info, support, and resources to ensure they feel comfortable with your product you’ve lost.

So, set customer service as your #1 priority, and everything will fall into place. You can rest assured that through constant communication with your clients you will learn everything that needs to be done to your business to make it that much better.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

Force yourself out of your comfort zone as much as possible.

It is easy to become complacent if you’re an entrepreneur and have had some success. We’ve all seen one-hit wonder entrepreneurs and you may have asked yourself: “What happened to the guy who started x?”

Well, I’ll tell you what happened… He started a project, made a bit of money, and then retired in Florida.

Don’t allow this to become you – In order to grow you must push yourself out of your comfort zone constantly and in doing this you will continue to sharpen your skills and become the best entrepreneur that you can be!

What is one strategy that has helped you grow your business? Please explain how.

Creating the necessary processes to build a collaborative environment for our clients and our team to work in.

I found through my previous work that most SMMA’s will communicate with you a ton on the front end but as soon as they start “working” on your account… Poof! They disappear.

In order to further separate ourselves from the competition, we have successfully developed an environment where our team is constantly in touch with our clients to ensure they have all the necessary info, resources, and skills to grow their account.

Through collaboration we are able to not only just talk the talk but walk the walk and show our clients that we are not like our competition – We don’t want to just make a quick buck off of them. We want to build real relationships with our clients and provide them everything needed to reach their goals.

This simple strategy has allowed us to build a large client base – But even more importantly it has allowed us to build real relationships with nearly each and every one of our clients.

What is one failure you had as an entrepreneur, and how did you overcome it?

I think the biggest failure I’ve had as an entrepreneur is not following through on multiple businesses that I started. When I was younger I felt like I should work on any and every idea that I had.

As you could imagine, this resulted in wasting a lot of time, money, and energy. Just off the top of my head, I can think of 4 different businesses that I invested thousands of dollars into and countless hours of time – Only to get bored of what I was working on and move on to another idea a few weeks later.

Thankfully, as I grew up I was able to surround myself with some incredible mentors. These mentors encouraged me to be more intentional with my next product. They said to fully flesh out my next idea over the course of a few weeks prior to starting to work on anything.

In doing this I was able to realize that a lot of my ideas were… Well for lack of a better term, terrible.

However, through working through this process of fully fleshing out my ideas time and time again I was able to create a process of analyzing potential business ideas that I had. This process I developed ultimately led me to creating Trusy and getting to the point that I am at today!

What is one business idea that you’re willing to give away to our readers? (this should be an actual idea for a business, not business advice)

One business idea that I have always thought that someone should implement would be a digital coffee maker. This coffee maker would also have an app that you can connect to your phone and would be able to work from around your house. It would allow for full effectiveness and save you from any potential morning rush.

What is the best $100 you recently spent? What and why? (personal or professional)

The best $100 I spent recently was actually on a course that I purchased via an ad on Facebook. For some time, I’ve been looking to find a way to further grow my passive income.

I was then served an ad for a course called “Options Trading Workshop on Demand” that was created by Todd Billion. This course teaches you everything that you need to in order to start trading Options on the Stock Market.

This course taught me so much and lit a fire in me to get better at trading. So, I can say with full confidence that this course was the best $100 I’ve spent in a long time.

What is one piece of software or a web service that helps you be productive? How do you use it?

This is going to sound so simple but the “Reminders” app on my iPhone is the piece of software that I use the most BY FAR.

My entire life is scheduled through me saying “Hey Siri… Remind tomorrow at 2PM to do x.”

If you are like me and struggle to keep track with what you have to do each and every day I highly recommend starting to plan your day via the Reminders app on your phone.

You’re on your phone all day every day already so if you do this there is no way you will ever miss another call, deadline, or meeting.

(Unless you just see the reminder and decide you don’t want to complete the task at hand lol)

What is the one book that you recommend our community should read and why?

The book I would recommend is “Stillness is the Key” by Ryan Holiday.

Without a doubt this book completely changed my life and if you’re someone like me who prides themselves on hard work and in turn find it very hard to turn it off at the end of the day then you need to read this.

It taught me how to better organize my days so that I can still get everything done that needs to be done (and more) but still have the necessary amount of time off to rest and recover.

What is your favorite quote?

“Don’t wait for the right opportunity: create it.”
― George Bernard Shaw

Nicola Smith Jackson Teaches Time-Tested Wealth and Life Principles to People Who Want to Get Results

Kivo Daily Staff on July 3, 2021

Becoming an effective and productive entrepreneur who is well-equipped to manage and grow money is an achievement that necessitates training and guidance from those who are well-versed on the matter. Finding the right person for the task can be challenging when there are numerous trainers and coaches out there who offer a wide variety of possibilities. Experienced entrepreneur, trainer, and motivational speaker Nicola Smith Jackson stands out from the crowd because of her sincerity, compassion, and genuine interest in teaching people time-tested wealth and life principles that guarantee unmatched results in the end.

With over 25 years of experience in finance and business, Nicola Smith Jackson has come a long way from the college dropout and overworked stylist she once was. She rose above her life’s biggest challenges, from burying three children at the age of 23 to overcoming the obstacles that came along with being a female leader of a multi-million dollar business offering tens of thousands of financial services. Throughout her colorful career, she has led more than 450,000 sales representatives combined in over 30 countries.

Nicola Smith Jackson is dedicating most of her time to helping and teaching aspiring and experienced entrepreneurs financial intelligence and financial intuition to help them develop the necessary mindset and skills to become recession-proof. One of her approaches is to help people understand their options and possible access to be able to manage and grow their money from active to passive income. Another approach she passionately uses is showing entrepreneurs how to adopt the combination of mindset, essence, and strategies of new and old money in a very simple way. She then teaches them how to apply this new knowledge to get results easier, faster and simpler.

These valuable life and money lessons are things that people can benefit from long-term and can also be passed on to their children, employees, and business partners so that they, too, can enjoy and reap the benefits of financial freedom. It is for these reasons that Dame Nicola Smith Jackson wants to reach out to female entrepreneurs, who statistically show make 80% of decisions in the household. For her, empowering these women who are surrounded by numerous responsibilities in and out of the home can help them achieve success in a more strategic manner with compromising their values, health or family time.

Over the years, she has successfully elevated her skills and capabilities by investing heavily on training. Additionally, she is well rounded in her financial and entrepreneurial expertise. She has acquired licenses in the insurance and real estate industry. She is a Certified Coach of the John Maxwell Team, Certified Life Coach by the Wainwright Global Institute of Professional Coaching, and Certified Professional Coach through Strategic Learning Alliance. Nicola Smith Jackson is a Tony Robbins Platinum Partner and part of the Jay Abraham Pinnacle Circle.

She is an instructor at Business School Excellerated , counted as one of the top female network marketers in the world, inducted in the Million Dollar Hall of Fame as one of the Most Powerful Women in Network Marketing, and the first to accomplish the highest position of Pinnacle Senior Vice President in a company. She implements the accumulated knowledge and strategies to help her students garner what it takes to thrive even in a challenging economy.

Aside from running her business and coaching, Nicola Smith Jackson also hosts her own 5-Star Podcast called Power Start Your Day that has more than 1,100 episodes to date. This inspired her to create The Pink Millionaire Club, a community of women making an impact in their respective industries and also thrive in self-care and their family life. Teaching them how to build a Money Mansion, her brainchild which is a recession-proof financial ascension program that teaches how to make, manage, and multiply money.

Nicola Smith Jackson is also the author of various financial resources, including Power Moves Planner and Financial Vision Kit.

Just as she has experienced success as an entrepreneur, trainer, and motivational speaker, she hopes that through her life and her influence she can also inspire others to become the best version of themselves. Being able to do this in this lifetime gives her an immense amount of fulfillment, knowing that she has empowered people to live their best lives.

Learn more about Nicola Smith Jackson by visiting her website. Follow her on Facebook and Instagram for updates on her latest projects.

Identifying the Hidden Threat

Kivo Daily Staff on July 3, 2021

When people think of cyber criminals they typically think of complex computer geeks who know how to code. We think that in order to perform such complex tasks like hacking and identity theft that these people have to be geniuses. Yet, while this may be true for those on the FBI’s most wanted list, your typical average cyber criminal could just be your next door neighbor, or it could be yourself.

In this day and age we share almost everything. From what we ate for lunch to the announcement of the birth of our first child, our wedding date, and even our vacations. While this is perfectly acceptable and often encouraged, it often opens us up to be wide open to online criminal attacks. By putting this information out there we make it ridiculously easy for cyber attackers to waltz through and steal your information.

Knowing where you keep your information and what information you let live online is the pivotal way you can protect against people using it for nefarious purposes. Attackers can try to impersonate you but if you leave out pertinent details then they will never know the full picture. This tactic is a very strong defense against the online cyber criminal.

Another tactic that you can use to arm yourself against cyber attacks is to invest in software that is designed to help lock down your information. These softwares are specially designed to help protect you and the data that you share online from falling into the wrong hands. These types of software can be extremely beneficial and lifesaving because they can protect you beforehand instead of after the fact.

These softwares can also help you protect yourself from a common unseen threat: phishing. Over 97% of people surveyed cannot effectively recognize a phishing attempt. This means that an individual could unknowingly give information or money to aid a party that might take advantage of them. Phishing can be something as innocuous as a fake email from your long lost aunt or as sophisticated as a message from your boss that uses their real email address.

These attempts can be increasingly hard to decipher so it is always best to use caution when reading and replying to your online messages. If you can, try to invest in a software that can do some of the heavy lifting for you, so you don’t have to worry about missing some fine detail that could cost you a lot of time and money.

Cyber criminals are getting more savvy as time goes on. This makes them harder to track and identify. However, if we remain vigilant and allow ourselves to use caution along with our sharing then we shouldn’t have to worry about becoming a target. Now, it is more important than ever to blend caution with online charisma as we continue to reach out and expand our online world. If we can reach this happy medium we can continue to live securely and happily in our online sphere.

Cybersecurity also has a parallel in basketball such as in the 50-40-90 club – it’s all about identifying the hidden threat, not just the fanciest high scorer. Learn more in the infographic below:

Liquor Stars Redefines the Shopping Experience and E-Commerce Space

Kivo Daily Staff on July 2, 2021

The runaway success and addicting taste began with a distillation of a mix of grains, fruits, and vegetables. Now, Liquor Stars is inspired by this menu and redefines liquor’s place in the global scene. The company proves that even a pandemic and the lockdown that comes with it can never stop people from consuming alcohol.

Liquor Stars is a company headed by a man with more than 30 years of experience. After being in the liquor, beer, and wine industry and owning a few brick-and-mortar stores in San Diego, his knowledge and expertise founded the company. The family-run liquor business utilized the bargained connection and circumstances caused by the pandemic to expand into the e-commerce space. After finding the need during the trying times when everyone is stuck at home or tight schedules, owners of the business sensed the necessity of starting delivery services. Through the decision and effort of reaching more people through selling products online, consumers of Liquor Stars now have access to their favorite brands nationwide.

With over 3,000 products under inventory and increasingly widening its scale each day, Liquor Stars was made for consumers to attain hard-to-find, rare, limited edition, and allocated spirits. Additionally, it is creating a scene and a competition with its reasonable pricing. Despite the reports from market research firm IWSR that states global alcoholic beverage market and online sales of alcohol in the United States expected to grow by more than 80% for this year, Liquor Stars ensures trustworthy rates sharing, “When we started this company we also made sure that our shipping rates are the most competitive than anyone else in the industry.”

The company presides over the liquor industry and shows eminence. Cautiously, Liquor Stars is in the thick of a revolution and eagerly triumphs to become a household name. To do so, the company and its team exhibit the values of serving their customers with utmost service in a respected and reputable manner. Additionally, it aims to foster reputable relationships with distributors and begin building connections with importers and producers.

As it serves the community by having rare, allocated, or limited-edition spirits: liquor, beer, and wine delivered to the doorstep, it too has established deeply-rooted connections. However, Liquor Stars is a step ahead of its competitors for the “customer care based on empathy,” providing unarticulated needs of the customers.

It offers the lowest shipping rates compared to any competitor or has a complete customer service team that attends to everyone’s needs. Liquor Stars is also a reliable company that prioritizes the customer’s urgency with quick shipping. Furthermore, despite the extremity of sending products, the company prides itself in well-packaged liquors that garnered testaments of never having broken items shipped.

Above all, Liquor Stars is founded with one goal of helping individuals experiment with their passion while providing sensational prices and great deals. So, instead of doing what every other company does—providing cookie-cutter stores with lackluster selection and repetitive gifts—the business offers carefully curated unique pieces perfectly suited for people who have exquisite taste.

Focusing on items that make online shopping exciting is the experience Liquor Stars go for. To learn more about it, visit the official website.

How Alex Gregoriades Went from Employee to “Email Bounty Hunter” and Generated Thousands for His Clients

Kivo Daily Staff on July 2, 2021

Alex Gregoriades had no clue that a collapse at work would literally turn his life around and provide him the skills to scale businesses with email marketing.

“Two years ago, I was working at the airport as a coordinator. Basically, I was coordinating different stations such as the dispatchers, fuel loading, bag loading/unloading, check-in desks etc.

“One day while I was working, I suddenly wasn’t feeling well. I had a lot of pain in my chest and was dizzy. I immediately panicked. I thought that my life was over. Who was going to take care of my wife and daughter? What’s going to happen to them? All sorts of thoughts were going through my mind.

“I was rushed to the hospital. They did various tests on me to determine if I was having a heart attack or not.

“The good news is they told me that after all, it wasn’t a heart attack. I was basically stressed and burnt out. So they told me to take a few days off from work,” he said.

Alex then called his manager to let him know what happened. His response took Alex by surprise.

“Alex, you’re not tough enough for this job. I think you should go work somewhere else.”

Filled with embarrassment and fear, Alex decided to quit his job.

Now he had to figure things out and decide what he would do with his life.

In the meantime, every now and then, he’d hear this little voice in his head saying, “What if you’re not meant to be an employee? Maybe you should give entrepreneurship a shot and try your own thing.”

Alex decided to listen to this little voice. Long story short, he started and failed seven businesses. He tried MLM, developing websites, car flipping, e-comm, and much more.

After wasting thousands of dollars on his business ventures, he realized that the main reason behind his failures was his poor marketing skills.

“That’s when I started researching more about marketing. Soon I discovered a field I never knew existed. And that was copywriting. For some reason, I was instantly magnetized. So I started purchasing courses, books, and consuming content in order to develop this skill.”

A few months later, Alex felt ready to try his skills in the real world. He was writing FB ads, landing pages, and articles for different agencies.

Soon after, he received his first shot to write emails from an agency in Tennessee.

Alex started getting a lot of momentum from this job, and he then started closing his own clients.

He was generating great results for the businesses he was working with just by writing their emails. But after listening to his client’s problems, he discovered that there are more components that go into email marketing. And two major ones were list management and email deliverability. Wanting to generate more results for them and help them get a higher ROI, Alex started learning how to get emails out of spam and how to manage email lists.

At first, he thought that his newly developed skills were mediocre at best.

But when he managed to get them out of spam, 3X their open rates, double their clicks and 3X their email monthly revenue, he started believing this skill wasn’t normal.

Since then, Alex has been able to achieve similar results for many other businesses. In fact, he’s generated $300,000 for small companies. And now he has earned the nickname ‘Email Bounty Hunter’ because he hunts down hidden revenue on email lists.

Alex says that any business that’s not getting at least a 20% open rate and doesn’t have email as a reliable source of revenue should definitely reach out for help.

“My aim is to help companies and entrepreneurs become aware that you can skyrocket your business if you improve your emails. Unfortunately many businesses stop using emails as a source of revenue because they hear that it doesn’t work anymore. Or they don’t send enough emails and they believe it’s not worth it. Believe me you can achieve many things with emails. I’m already doing it for other businesses.”

Alex also thanks Troy Ericson for his help so far in his career. He also reiterated the importance of having a mentor, investing in yourself and working hard. You can reach out to Alex through his email or on LinkedIn.

Seniors: The Importance of Getting Outside

Kivo Daily Staff on July 2, 2021

For just about everyone in the world, spending at least a portion of the day outdoors can be hugely beneficial. It provides a pleasant environment in which to exercise, it bolsters mood in and of itself, and it’s been shown to have a positive effect on the memory.

For most, the solution is simple. Just get out into the garden, or walk to the nearest green space and spend some time strolling about. But for older people who are confined to care homes, it’s not quite so simple. Some care homes come equipped with extensive grounds; others are a little more confined. And there are practical safety considerations to consider, as residents cannot be allowed to simply roam unsupervised.

As a lead author from a recent University of Warwick study put it: “Residents may appear to have access to outdoor space but are prevented from using the outdoor space independently due to poor physical or cognitive function, or need the permission of staff to use the outdoors, reasons that may negatively affect residents’ perception of autonomy and consequently their mood.”

So how do we get the benefits of an outdoor space into the lives of care home residents? There are a few different approaches.

Build a Garden

If it’s at all practicable, care homes should come equipped with gardens. The larger the garden, the better – to an extent. Residents should be able to sit and chat with one another, as well as being able to take an assisted stroll whenever the fancy takes them. Paths should be wide, and handrails should be generous, and there should be plenty of scope for gardening activities.

Go on a Trip

It’s easy for life in a care home to fall into a routine, where every day and week seems the same as the last. You might break up the routine by scheduling certain activities at certain times (you might have a cinema night on a Thursday, for example). But actually going out into the open world can seem like an event, when it’s such a rare thing.

Fortunately, a field-trip isn’t beyond the means of most care homes. Minibus rentals are affordable, and in many cases the buses can be adapted to the needs of older people. Companies such as Allied Fleet have created their very own lightweight minibuses. In the case of Allied Fleet, it’s called Flexilite, and is designed especially for schools, colleges and health social care providers.

Author: Kivo Daily Staff

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