By: Alexandra Perez
Nicole Cherie Hesse’s transformation from bartender to a seven-figure CEO is nothing short of extraordinary, a journey that speaks to the resilience, vision, and determination required to defy the odds. Starting in a position where many would see limited possibilities, Hesse managed to not only envision a better future but also to meticulously craft a path that led her there. As the founder of Wonder World Marketing, she has redefined what it means to pursue one’s passion with unwavering focus and dedication. Her entrepreneurial ventures are not merely businesses; they are extensions of her belief in the limitless potential that lies within each of us. Through her journey, Hesse has not only transformed her own life but has also provided a powerful blueprint for others, showing that when we align with our true selves and harness our authentic energy, we can create monumental success and live a life of purpose and fulfillment. Her story is a beacon of hope for anyone looking to break free from conventional roles and embrace a life of abundance and impact.
Hesse’s story is deeply rooted in her past. For years, she was known as Nicole the bartender, the life of the service industry, and even the president of the bartenders’ guild. “They saw me 10 years behind a bar top, partying and drinking till 4 a.m.,” she recalls. But today, those who knew her then would hardly recognize the seven-figure CEO she has become. The shift wasn’t just professional—it was personal. “I’m a completely different human,” she says, reflecting on the evolution that has led her to where she is today.
At the heart of Hesse’s success is Wonder Camp, an immersive retreat designed to help participants discover their “zone of genius” and fully embrace the identity of a successful entrepreneur. Hesse believes in the power of experiential learning, where participants don’t just absorb information—they live it. “It’s not about sitting in a room and taking notes; it’s about fully embodying the mindset and resilience of a leader,” she explains. “When you engage with these challenges in a hands-on way, you start to internalize the growth, making it part of who you are.”
Wondercamp is not just another networking event; it’s a transformative experience. Hesse describes it as a place where participants can leave their old selves behind and embrace a new identity. “You’re gonna leave that version of you behind,” she says. “You’re gonna come here and become a success and integrate that into your identity in a way that actually aligns with your zone of genius.”
This immersive approach is particularly resonant with those in the service industry, where Hesse’s journey began. “Service industry professionals have a natural entrepreneurial spirit,” she says. “If you’ve spent time behind a bar or working with people, you’re already equipped to excel in sales and leadership.” Drawing from her 15 years as a bar consultant, Hesse understands how the skills honed in the service industry—like reading people and anticipating needs—can be transformed into powerful entrepreneurial strategies. “And the best part is, these strategies don’t just help you succeed in business—they can also boost your earnings in your current role,” she notes, highlighting the potential for attendees to create a thriving secondary income or even transition into a new career path.
But Wonder Camp isn’t just for those in the service industry. Hesse’s vision extends to anyone eager to elevate their entrepreneurial skills, from real estate agents to university students pursuing marketing, journalism, or PR. “Wonder Camp offers an unparalleled opportunity to experience firsthand how a successful business operates,” she says. “You’ll be surrounded by entrepreneurs from around the world who are making five and six figures a month doing exactly what you’re studying right now. It’s a chance to learn from the best and see what’s truly possible.”
Hesse’s focus on building a community of closers led to the creation of Wonder Closers, a program designed to teach the essential skills needed to close high-ticket sales. Participants can start learning immediately through self-guided modules that fit their schedules, and they can even begin earning commissions by selling Hesse’s tried-and-true programs. “We have thousands of testimonials. We have a Facebook group with 30,000 people in it that are screaming that they want this product,” she says.
For Hesse, the ultimate goal isn’t just personal success—it’s empowering others to achieve their dreams. “At some point, it stopped being about how much money my company is bringing in,” she reflects. “It started being about how much can I pay out.” Hesse’s commitment to her community is evident in her ambition to pay out $100,000 in commissions every month, with the potential for participants to earn significant income while working on their own terms.
As Hesse continues to grow her empire, she remains grounded in her mission to help others realize their potential. “Becoming a closer is something that you can start yesterday,” she says. And with Wondercamp and Wonder Closers, she’s providing the tools, the training, and the opportunity for anyone willing to take the leap.
In September, as the leaves start to turn and the weather in Lake Tahoe becomes pristine, Wondercamp will once again welcome participants from all over the world. For Hesse, it’s not just an event—it’s a movement. “You’re so fully immersed in this completely different environment that for a lot of people, they didn’t even really know existed,” she says. And for those ready to embrace their new identity, it’s the beginning of a transformative journey.
Published by: Holy Minoza
