The Future of Small Business Marketing – How Sara Nay is Leading Duct Tape Marketing into a New Era

Kivo Daily Staff on April 2, 2025

By: Jean J. Cormier

Marketing is evolving at an unprecedented pace, and small businesses often struggle to keep up. Enter Sara Nay, CEO of Duct Tape Marketing, who is transforming the way businesses and marketers approach growth.

With a career spanning over 14 years at Duct Tape Marketing, Sara has worked in almost every role within the company, making her the perfect leader to carry its mission forward. Today, she focuses on empowering small marketing agencies, consultants, and fCMOs through structured, scalable marketing systems.

A Mission-Driven Approach to Marketing

For Sara, marketing isn’t about quick wins or flashy ad campaigns—it’s about sustainable, long-term growth. Her “Strategy First” approach helps businesses avoid common pitfalls such as:

Wasting money on disjointed marketing tactics
Focusing on lead generation without a proper sales process
Relying too heavily on referrals instead of building a predictable pipeline

Her goal? To help small businesses and marketing agencies build marketing strategies that align with their overall business objectives. Unlike many agencies that sell marketing services based on isolated tactics, Sara emphasizes a holistic strategy, ensuring that every marketing effort contributes to sustainable success.

The fCMO Agency Certification: A Helpful Tool for Small Agencies

One of Sara’s significant contributions to Duct Tape Marketing is the fCMO Agency Certification Program—a structured system designed for:

Marketing consultants
Fractional CMOs
Small agency owners

Through this certification program, professionals learn how to implement Duct Tape Marketing’s established framework, which aims to help their clients achieve consistent and measurable growth. The program is distinct in that it not only provides marketing techniques but also teaches participants how to position themselves as trusted advisors to their clients.

This consultative approach to marketing can help participants stand out in an industry where many agencies face challenges in proving their long-term value. By assisting clients in aligning their business objectives with their marketing strategies, these certified professionals have the potential to deliver results that can contribute to meaningful business growth.

Marketing in the Age of AI

Sara is also working with AI-driven marketing. While many are concerned that AI could replace marketers, she sees it primarily as a tool for enhancing optimization and improving efficiency.

“AI isn’t replacing marketers—it’s elevating them,” says Sara Nay.

By leveraging AI tools for automation, data analysis, and personalized marketing strategies, Sara and her team at Duct Tape Marketing are helping small business owners optimize their efforts and work more efficiently. Instead of relying solely on guesswork, marketers can now make more informed decisions based on data that may lead to better customer engagement and potentially higher ROI.

However, Sara cautions against relying too heavily on AI-driven automation without human insight and creativity. She believes that emotional intelligence, storytelling, and strategic thinking continue to play important roles in successful marketing. Her ability to balance technology with personal connection is one of the reasons she has become a respected voice in the marketing industry.

Empowering Small Businesses and Marketers

Sara actively mentors entrepreneurs, helping them navigate the complexities of business growth, team management, and productivity.

Her approach to business leadership emphasizes:

Sustainable scaling without burnout
Work-life balance for entrepreneurs
Delegation and leadership development
The importance of personal mindset in business success

She understands that marketing success is deeply tied to a business owner’s mindset and strategy, which is why she incorporates personal development principles into her work with small businesses and agencies.

The Future of Duct Tape Marketing Under Sara Nay

As Sara Nay takes the helm at Duct Tape Marketing, she aims to expand the company’s reach and impact in several key ways:

Scaling the fCMO Agency Certification – Increasing the number of trained marketing consultants who can implement Duct Tape Marketing’s Strategy First approach.
Strengthening Thought Leadership – Establishing Sara as a key voice in the marketing industry, helping entrepreneurs and small business owners make smarter marketing decisions.
Leveraging AI and Automation – Teaching small businesses how to incorporate AI-driven strategies while maintaining a personal, human touch in marketing.
Expanding Business Education and Coaching – Providing entrepreneurs and agency owners with the tools and mindset strategies they need to grow without burnout.

Under her leadership, Duct Tape Marketing is positioned to continue its legacy as a trusted resource in small business marketing.

Final Thoughts

As Sara Nay steps into the CEO role at Duct Tape Marketing, she is set to lead the company—and the marketing industry—into a new era of strategic, systemized growth. In a world where businesses are constantly bombarded with marketing gimmicks and short-term tactics, Sara’s approach stands out as a refreshing, results-driven alternative.

For any business owner, consultant, or marketing professional looking to scale without burnout, Sara Nay and Duct Tape Marketing offer a guide to long-term success. With strategy before tactics at the core of everything she does, Sara is helping reshape the future of marketing—one business at a time.

Published by Joseph T.

Christian Del Guidice: From Humble Beginnings to E-commerce Entrepreneur

Kivo Daily Staff on April 2, 2025

By: Elowen Gray

Christian Del Guidice, widely recognized as Christian Del, has become a well-known figure in the world of digital entrepreneurship. As an e-commerce entrepreneur, his journey from humble beginnings to significant financial success at just 25 demonstrates his resilience, resourcefulness, and dedication to mastering online business. Christian’s story offers inspiration to aspiring entrepreneurs, particularly those who may believe that traditional education is the only path to success.

From $100 to Multi-Million Dollar Success

Born into a middle-class family and armed with just $100, Christian began his entrepreneurial journey at the age of 13. Unlike many of his peers, he chose not to pursue higher education after high school, where he graduated with a GPA of only 1.7. Instead, he focused on building e-commerce brands, leveraging the internet to create opportunities.

By the time he turned 25, Christian had achieved considerable financial success. He had also realized his lifelong dream of retiring his parents and purchasing their dream home. His journey highlights the importance of hard work, determination, and adaptability in an ever-evolving digital landscape.

Overcoming Challenges with Strategic Systems

One of the important aspects of Christian’s success is his ability to overcome the challenges associated with launching and scaling new brands. Getting a business off the ground can be daunting, but Christian developed a system that helps him scale brands quickly and efficiently. His approach is rooted in a deep understanding of the digital marketplace and his ability to implement the right tools and strategies for sustained growth.

For instance, Christian’s use of automation and streamlined operations has enabled him to replicate his success across multiple brands. This system contributes to consistent revenue while minimizing operational issues. The system, which he shares with aspiring entrepreneurs, has been beneficial in the competitive e-commerce world.

The Power of Persistence and Purpose

Christian’s journey is not without trials, but his message to others is clear: persistence is key. He emphasizes that success, whether in business, fitness, or personal relationships, does not come without effort. “There are no shortcuts to success,” Christian asserts. He advises entrepreneurs to stay focused, set clear goals, and maintain a positive attitude, regardless of the obstacles they may encounter.

As a car enthusiast, Christian initially sought to fulfill personal desires—such as owning luxury cars like Lamborghinis, Ferraris, and McLarens. However, as his business grew, his purpose shifted. Retiring his parents and providing them with financial security became his greatest source of pride. His story demonstrates that success is not only about material gains but also about positively impacting the lives of loved ones.

Looking Ahead: A Vision for Empowering Others

In the coming years, Christian hopes to continue managing his e-commerce brands. He may also consider exiting one or two to focus on helping others achieve their goals in e-commerce. His ultimate mission is to empower others to build profitable e-commerce businesses, sharing his insights through his social media platforms, as well as his newly released book.

Christian Del Guidice’s story illustrates what can be achieved through resilience, strategic thinking, and a commitment to helping others succeed. As he continues to build his personal brand, he aims to solidify his position as an authority in e-commerce, offering mentorship to aspiring entrepreneurs.

Summary

Christian’s success is not solely measured by revenue but by the positive influence he has on others. His journey from a teenager with less than $100 to a multi-millionaire entrepreneur serves as a source of inspiration for those looking to break into the world of digital entrepreneurship. By leveraging his experience and sharing his systems, Christian is helping others take control of their financial futures.