Katy Hansell, ‘The Impact Whisperer,’ on Helping High Achievers Elevate Their Leadership and Career Success

Kivo Daily Staff on March 26, 2025

By: Zach Miller

Katy Hansell has developed a career dedicated to supporting high achievers in exploring and enhancing their leadership and career potential. Known by many as “The Impact Whisperer,” she has worked with over 500 long-term clients across three continents, partnering with them to explore meaningful careers, strengthen leadership presence, and pursue sustainable pathways to success. Through her firm, Katy Hansell Impact Partners LLC, she offers a broad range of services, including career transition coaching, executive and leadership development, high-performance coaching, and strategic advisory support for founders.

Her coaching philosophy is rooted in a proprietary formula: Irresistible Work + Connected Energy = Sustainable Impact™. Hansell believes that success encompasses more than just achieving professional benchmarks—it also involves discovering work that feels engaging, energizing, and aligned with one’s purpose. By helping clients align their talents, values, and ambitions, she collaborates with them to shape careers and leadership paths that strive to amplify their impact while maintaining personal clarity and balance.

Supporting Leadership Growth and Career Development

Hansell’s client base includes executives aiming to advance professionally and individuals considering a major career change. For those at a crossroads or feeling stuck in their current roles, she provides a structured coaching framework that encourages reflection and builds clarity. Her career coaching focuses on navigating some of the most common career development roadblocks, such as applying through online portals, overcoming networking fatigue, and managing the emotional toll of prolonged job searches. By helping clients refine their strategies and stay focused, she aims to improve their visibility in competitive markets.

For executives and senior professionals, Hansell provides leadership coaching that emphasizes strategic thinking, executive presence, and confidence in high-stakes environments. She assists leaders in addressing internal barriers such as imposter syndrome, and supports them in developing strong positioning for advancement opportunities. From preparing for performance reviews and salary negotiations to refining communication with key stakeholders, her coaching is designed to help leaders step into roles with greater confidence and resilience.

Hansell also offers high-performance coaching that helps professionals increase efficiency, focus, and intentionality in their day-to-day work. She teaches leaders how to set realistic goals, maintain attention on top priorities, and develop habits that lead to consistent, long-term success. A key part of her method includes energy and time management strategies that enable clients to stay productive without feeling depleted. This holistic approach seeks to empower clients to perform at a high level while maintaining a sustainable pace.

For entrepreneurs and startup founders, Hansell provides strategic advisory services tailored to early-stage business development. Whether it’s shaping a business model, defining a go-to-market strategy, or preparing a compelling investor pitch, she supports founders in building ventures that are both vision-driven and sustainable. Her guidance helps early-stage leaders make informed decisions that align with their long-term goals.

Encouraging Leaders to Pursue Meaningful Impact

Beyond coaching and advisory services, Hansell is also recognized as a thought leader in leadership and career development. She has been acknowledged as a Top Women’s Empowerment Coach, a Forbes Executive Coach, and a Visionary Entrepreneur of 2025. These accolades reflect her continued involvement in professional growth communities and her commitment to thought leadership in the space.

Ultimately, Hansell’s work is about more than just professional achievement—it’s about helping individuals explore their full potential and make a meaningful impact through their careers. By guiding clients toward more fulfilling work, encouraging confident and values-based leadership, and providing tools for long-term success, she strives to support a journey that blends ambition with purpose. Through her coaching, clients are not only reaching new milestones but also discovering what it means to lead with intention and authenticity.

Published by Jeremy S.

The Power of Family Entrepreneurship: Jeff and Emma Zelaya on Navigating the Balance Between Business and Family Life

Kivo Daily Staff on March 26, 2025

By: Alexandra Perez

For many entrepreneurs, success isn’t just about hard work; it’s often about building something meaningful with the people who matter most. Jeff and Emma Zelaya’s story illustrates how family can serve as the foundation and driving force behind entrepreneurial success. Together, they built Liger Zelaya Financial and Tax Advisors, a business that provides specialized financial guidance to small business owners, real estate investors, and high-income earners. Their journey reflects not only financial success but also the potential to balance family, business, and personal growth.

From Corporate Career to Family Business

Emma Zelaya’s decision to leave her established corporate career in the high-stakes world of tax advisory was pivotal. “She had a very high salary, benefits, and a stable corporate career,” Jeff recalls. “But she realized she was helping big corporations drive up their share value. That didn’t feel fulfilling anymore. She wanted to help everyday business owners, like her dad, who needed financial expertise to protect their businesses.”

With that realization, Emma took the bold step to start her practice, supported by Jeff, who initially wasn’t involved in the day-to-day but helped by introducing her to clients in his network. Emma’s background with Fortune 500 companies attracted small business owners who now had access to the same high-level tax strategies at a fraction of the cost.

The Power of Teamwork: Growing Together

As the business grew, the couple recognized that their complementary skills could potentially elevate the company. Jeff, with his background in marketing and sales, joined the business full-time in early 2025. “Emma was doing all the heavy lifting, but I felt I could help her scale by creating our branding, marketing campaigns, and sales processes,” Jeff explains. This collaboration appears to have strengthened both their business and their relationship.

Working together, they’ve learned to communicate more effectively. “It’s seemed to help both our marriage and our business grow,” Jeff shares. Balancing business and personal life, however, requires clear communication, which the Zelayas have worked to master. They prioritize defined roles to prevent stress from bleeding into their family life, a key step in maintaining harmony between business and home.

Building a Legacy: Entrepreneurship for the Next Generation

The Zelayas have sought to instill entrepreneurial values in their children, who are already learning about the importance of hard work and contributing to the family’s success. “Our kids see us working together, and they understand that everything we do is for the family,” Jeff says. Their 11-year-old son, a budding chef, helps with cooking, learning the value of dedication and teamwork. “We want our kids to see the possibilities. They’re learning skills now that could potentially lead to their own businesses in the future,” Jeff adds.

While their business is still in its early stages, the Zelayas are growing steadily. “We’re focusing on businesses that are growing and need tax and financial guidance,” Jeff explains. “But we’re ensuring we have the right processes in place to scale effectively.” The couple has chosen to add clients at a steady pace, allowing them to maintain quality while growing their business.

Real Estate and Financial Growth

The Zelayas lead by example in their real estate investments. “We advise our clients on real estate investments as a way to optimize their tax strategies,” Jeff says. “So, we want to lead by example, reinvesting our profits into real estate and using those strategies ourselves to manage our tax liability.” Their vision goes beyond business success—they’re committed to teaching their children the same principles they apply to their investments.

Creating a Lasting Legacy

At the heart of their success is the desire to create something that will last for generations. “It’s all for the family,” Jeff says. “We want to build something that our kids can carry forward. We want them to see what’s possible when you take risks, work hard, and support each other. That’s what keeps us going.”

The Zelayas’s journey suggests that family can be both the foundation and fuel for entrepreneurial success. By combining their skills, supporting each other, and maintaining a strong sense of purpose, they’re not just building a business—they’re creating a legacy. Their story demonstrates that with dedication and clear communication, entrepreneurs can often achieve both personal and professional success, all while staying true to their family values.

Disclaimer: This content is for informational purposes only and is not intended as financial advice, nor does it replace professional financial advice, investment advice, or any other type of advice. You should seek the advice of a qualified financial advisor or other professional before making any financial decisions.

Published by Zane L.

AI-Driven Engagement: Boosting Brands & Customer Loyalty

Kivo Daily Staff on March 26, 2025

In the modern digital landscape, businesses are increasingly exploring innovative ways to deepen customer engagement and enhance their overall brand popularity. With the rapid evolution of artificial intelligence (AI), many companies are now able to potentially transform customer interactions by leveraging cutting-edge technologies. These AI innovations can streamline communication and may enable businesses to deliver personalized experiences that could foster stronger connections with their audience.

Elevating Customer Interactions with AI

AI-powered tools have the potential to revolutionize how brands interact with their customers. Advanced chatbots, for example, often offer real-time support and assistance, helping to ensure that customer queries are addressed promptly and efficiently. Machine learning algorithms can analyze vast amounts of customer data, potentially enabling companies to predict consumer behavior and tailor marketing messages accordingly. This level of personalization may create a more engaging experience, potentially driving higher satisfaction and loyalty. In many cases, businesses report increased conversion rates and stronger market presence as a result.

Enhancing Engagement Through Personalization and Predictive Analytics

One of the most notable impacts of AI in customer engagement is its ability to deliver personalized content and experiences. Predictive analytics can allow companies to anticipate customer needs, potentially providing recommendations and offers that resonate on a personal level. Whether it’s through customized email campaigns or dynamic website experiences, AI can empower brands to make every interaction more meaningful. This approach often improves customer retention and may enhance overall brand popularity by ensuring that each touchpoint reinforces a positive experience.

Digital Marketing Agency Spotlight: MediaPeachy Leading the Way

A prime example of leveraging AI for potentially transformative customer engagement is MediaPeachy, a leading digital marketing agency known for its innovative strategies. MediaPeachy utilizes advanced AI tools to analyze customer behavior, segment audiences, and deliver highly personalized campaigns. Their approach integrates creative storytelling with data-driven insights, helping them craft digital marketing initiatives that captivate audiences and drive measurable business growth. By placing AI at the core of their strategy, MediaPeachy demonstrates how embracing innovative technologies can significantly boost brand popularity and customer loyalty.

The Future of AI-Driven Customer Engagement

As technology continues to evolve, the potential of AI to further transform customer engagement appears immense. Businesses that adopt these innovations early on may gain a competitive edge in the marketplace. With AI’s capabilities expanding—from voice-activated interactions to more sophisticated predictive analytics—the future could promise even richer and more interactive customer experiences. Over time, these advancements might lead to stronger customer relationships and help elevate brands to new heights of popularity.

Overcoming Implementation Challenges

Despite the many potential advantages, integrating AI into customer engagement strategies can present challenges. Companies often encounter hurdles such as data integration issues, the need for continuous system updates, and the requirement for skilled professionals to interpret AI insights. However, businesses that invest in robust infrastructure and comprehensive training programs may overcome these obstacles. By fostering a culture of innovation and embracing cross-functional collaboration, organizations can increase the likelihood that their AI implementations are both effective and sustainable.

Driving Consistency Across Digital Channels

Another important aspect of leveraging AI for customer engagement is the ability to maintain a consistent brand voice across multiple digital channels. AI-powered analytics can enable marketers to monitor performance in real-time and adjust messaging seamlessly across websites, social media, and email platforms. This unified approach often ensures that customers receive a coherent experience, potentially reinforcing brand loyalty and driving long-term popularity. As businesses continue to refine their strategies, the integration of AI is likely to remain key to delivering consistent, engaging, and personalized customer experiences.

Summary

AI innovations are increasingly reshaping customer engagement by providing tailored, data-driven experiences that can boost brand popularity. By leveraging advanced tools like personalized chatbots and predictive analytics, businesses have the opportunity to create meaningful interactions that resonate with their audience. Digital marketing agencies like MediaPeachy serve as examples of how integrating AI into strategic marketing efforts can drive significant growth and establish lasting customer loyalty. As AI continues to evolve, companies that embrace these technologies are well-positioned to lead the way in transforming customer engagement and achieving greater business success.

Published by Jeremy S.

Day: March 26, 2025

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Katy Hansell, ‘The Impact Whisperer,’ on Helping High Achievers Elevate Their Leadership and Career Success

Supporting Leadership Growth and Career Development

Encouraging Leaders to Pursue Meaningful Impact

The Power of Family Entrepreneurship: Jeff and Emma Zelaya on Navigating the Balance Between Business and Family Life

From Corporate Career to Family Business

The Power of Teamwork: Growing Together

Building a Legacy: Entrepreneurship for the Next Generation

Real Estate and Financial Growth

Creating a Lasting Legacy

AI-Driven Engagement: Boosting Brands & Customer Loyalty

Elevating Customer Interactions with AI

Enhancing Engagement Through Personalization and Predictive Analytics

Digital Marketing Agency Spotlight: MediaPeachy Leading the Way

The Future of AI-Driven Customer Engagement

Overcoming Implementation Challenges

Driving Consistency Across Digital Channels

Summary

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Follow us on:

Copyright ©2025 Matrix Global, LLC. All Rights Reserved.