From Adversity to Success: Adam Marburger’s F&I Journey
By: Alena Wiese
At 18 years old, Adam Marburger was told by his high school guidance counselor that he would never amount to anything. Those piercing words could have crushed him, but instead, they fueled a relentless drive to succeed. Today, Marburger has experience in the automotive finance and insurance (F&I) industry, is the author of a published book, and frequently speaks at industry events. His journey from adversity to achievement serves as a blueprint for how grit, determination, and innovation can transform an industry—and a life.
Building a Legacy in Automotive F&I
As the president and CEO of Ascent Dealer Services, Marburger is reshaping how dealerships approach wealth-building through F&I solutions. His company provides tools and strategies designed to support automotive, RV, and power-sports dealers in improving operations and customer experience.
“F&I is the lifeblood of many dealerships,” Marburger explains. “But for too long, it’s been treated as an afterthought rather than the strategic powerhouse it can be. My mission is to shift that mindset and show dealerships how to use F&I not just for profit but for building long-term value.”
Marburger’s success in automotive isn’t just about numbers; it’s about relationships. He focuses on fostering trust and creating mutually beneficial outcomes in his work. This approach has helped Ascent Dealer Services grow into a nationally recognized brand that serves dealerships across the country.
Speaking Tour and Media Presence
Adam Marburger frequently speaks at events in the automotive industry, captivating audiences with his expertise and actionable insights. His speaking engagements include a recent appearance at Principles of Finance University, where he provided transformative training to the next generation of F&I leaders, equipping them with tools to excel in their careers.
As the host of Training Camp on CBT News, Marburger shares insights and perspectives on the retail automotive sector. Through this platform, he aims to deliver strategies and solutions that drive growth for dealerships nationwide.
Marburger’s influence has also reached national stages, including his keynote address at the Premier Auto Summit in San Juan, Puerto Rico. There, he shared his innovative approach to customer-centric F&I strategies, leaving a lasting impact on industry leaders in attendance.
In addition to his live speaking engagements, Marburger has made notable media appearances on major television programs such as Daytime and Bloom, as well as the popular regional show, Show Me St. Louis. His expertise has also been featured on leading podcasts, including Lifeology with James Miller, which reaches a wide audience.
“I’m honored to share my message with diverse audiences across these platforms,” Marburger says. “Every stage and screen provide an opportunity to make an impact and help others unlock their potential.”
The Servant Leading F&I Manager
Marburger’s influence in the automotive sector will take center stage in January 2025 at the National Automobile Dealers Association (NADA) Show in New Orleans. There, he will present a session titled The Servant Leading F&I Manager, a topic that aligns with his forthcoming book of the same name.
“I’m honored to be speaking at NADA for the third year in a row,” Marburger says. “This session will be about more than just numbers and metrics—it’s about leadership, accountability, and creating a culture where everyone thrives.”
The Servant Leading F&I Manager book is poised to become a must-read for automotive professionals. In it, Marburger shares practical strategies for transforming F&I departments into engines of growth while emphasizing the importance of servant leadership—a philosophy that prioritizes the well-being of employees and customers alike.
Lessons Learned From Adversity
Marburger’s journey to the peak of the automotive world hasn’t been without challenges. He has faced personal losses, including the deaths of loved ones and the end of a long-term marriage. Yet these experiences have shaped his resilience and drive to succeed.
“These challenges forced me to look in the mirror and take full responsibility for my life,” Marburger recalls. “That’s when I realized I was the problem—but I was also the solution. That moment of self-awareness changed everything.”
His resilience is a key theme in his 2023 best-seller, You Are the Problem: A Guide to Getting Out of Your Own Way. The book, which offers straightforward advice on overcoming self-sabotage, has resonated with audiences far beyond the automotive industry.
Revolutionizing the Industry
Marburger’s impact extends beyond his work at Ascent Dealer Services. He shares insights into F&I management, contributing to discussions on industry practices, particularly in areas like compliance, customer experience, and digital transformation.
“Technology is changing everything in automotive, and F&I is no exception,” he explains. “But the core principles—building trust, delivering value, and leading with integrity—will always remain the same. Those are the pillars I focus on.”
As a black belt in Brazilian Jiu-Jitsu, Marburger likens his approach to business to the discipline and focus required in martial arts. “Success in both requires persistence, preparation, and the ability to adapt. You can’t control what comes at you, but you can control how you respond.”
Looking Ahead
With the release of The Servant Leading F&I Manager and his NADA 2025 appearance, Marburger continues to contribute to the automotive sector through his work and expertise. But his ultimate goal goes beyond financial success.
“I want to leave a legacy—not just for my three daughters but for the entire industry,” he says. “If I can help one dealership create a better customer experience, empower one manager to lead with purpose, or inspire one person to believe in their potential, I’ve done my job.”
For those in the automotive world looking to transform their F&I operations and leadership approach, Adam Marburger’s story—and his strategies—are a powerful reminder that true success is about more than numbers. It’s about building a business and a life with purpose.
Learn More About Adam Marburger
- Website: AdamMarburger.com
- Social Media:
- LinkedIn: /adam-marburger
- Instagram: /adampmarburger
- Facebook: /adammarburger
Published by Mark V.