How Citrus America Founder Brian Framson’s Juicy Solutions are Driving Up Healthy Profits and Efficiency for Grocery Retail through Improved In-Store Freshness and Customer Experience

Kivo Daily Staff on October 12, 2023

Brian Framson’s journey into founding Citrus America had an unexpected genesis in Vienna, Austria. It all started with a striking contrast he observed while living abroad in Europe, where fresh juice was readily available in local grocery stores. Meanwhile, back in the United States, specifically in citrus-rich states like California and Florida, the latter in which Framson’s own parents resided, the absence of such a simple pleasure puzzled him.

In 2011, Brian, who had grown up in Connecticut, and his father, Ron, founded Citrus America with a simple mission: to bring the joy of fresh juice to the United States, starting with grocery stores and expanding into a myriad of food service operations. Their mission was two-fold: to improve customer experience in America and to drive up healthy profits for businesses through enhanced efficiency, in this case, through their high-quality juicing equipment and successful juicing programs.

Lessons from Giants: The Ford and Coca-Cola Legacy

Framson’s foray into entrepreneurship was not a novice leap into the unknown. His prior experience working with corporate giants like Ford and Coca-Cola infused him with a wealth of knowledge.

“Both Ford and Coca-Cola have been ranked with the best corporate finance/controlling teams when I went to work for them,” he says. Some of the key lessons he took away, he says, are “to always do the job right, and that quality is critical.”

These lessons underpin Citrus America’s ethos, a philosophy rooted in meticulous planning and an unswerving focus on quality. It’s a legacy that Framson continues to honor in his role as CEO, as his father has since passed.

Pandemic Pivot: Navigating the Storm

In the wake of the COVID-19 pandemic, businesses worldwide were forced to adapt or perish. Citrus America was no exception, and their response was nothing short of remarkable. “First, we focused on fixing up the business and its processes when we hit the slowdown. Second, we stayed open while still supporting our grocery store customers, who were juicing like crazy.”

The third phase, however, was a stroke of innovation. Brian and his team embarked on an audacious initiative, “Juicing Across America.” The campaign transformed Citrus America’s fortunes, invigorating the business and rekindling customer relationships. “Once we got our vaccines, we hit the road with our ‘Juicing Across America’ program and started investing in marketing, trade shows, travel, and more to reinvigorate the business.”

Juicing Across America: A Journey of Innovation

The “Juicing Across America” campaign, conceived out of necessity during the pandemic, was a testament to Citrus America’s adaptability and the power of creative thinking. “Well, ‘necessity is the mother of invention,’ as they say,” remarks Framson. “Customers were not meeting with vendors, and after having a few telephone calls with various existing customers and potential customers, we agreed that if we showed up there and met with them in the parking lot, we could make juice and talk about successful juicing programs.”

The result was an inspiring cross-country journey that spanned from Florida to California, meeting customers, delivering juicers, and attending trade shows. The campaign not only met its goals but also generated significant excitement and buzz.

Enhancing Profitability and Customer Experience

Citrus America’s impact extends far beyond refreshing beverages; it’s about enhancing businesses’ profitability and customer experience. Framson shares stories of grocery stores increasing their produce sales by 2 to 4% by simply introducing fresh juice experiences and how Citrus America has turned laborious tasks into fun and efficient processes for restaurant staff, at times even witnessing servers shedding tears of joy when rolling in their new equipment, as they would no longer have to spend five hours manually juicing citrus produce. What a relief!

Global Insights, Local Success

Brian’s international experiences and cultural exposure have deeply influenced Citrus America’s approach to entrepreneurship and business development. “Being born and raised in the USA is an incredible privilege, but there are fantastic inventions, business processes, and lifestyles in different countries. I try to listen to what people are saying and then adapt our processes and ideas to support them best.”

This global perspective allows Citrus America to continually evolve and effectively meet market demands.

Setting the Bar for Quality: Citrus America’s Premium Juicing Equipment

The quality and innovation championed by Citrus America are a legacy of Citrocasa’s original founder, Joseph Pichler. “Our juicers were created in 2005 by Citrocasa’s founder because no other juicer companies were ‘getting the job done.’ Quality was a major issue.”

When Brian and Ron joined the company, they built on this foundation, further enhancing the equipment to meet the demands of the North American market while setting new standards for quality and hygiene.

Citrus America faced numerous challenges when entering the U.S. market, however, including reputational issues not of their making, incidents with factory juices that tainted the image of fresh juice, and a scattergun approach to sales. “We ended up deciding to take a very strong focus in early 2012 after a very challenging 2011, made it work, and by 2014, we were selling equipment to some of the best names in grocery, including Whole Foods, H-E-B and Ahold.”

A Vision for the Future: Freshness, Efficiency, and Profitability

As Brian envisions it, the future of Citrus America is brimming with new products and services, all designed to leverage the trust the company has built with its current crop of customers. “The whole idea is helping our customers and new ones to develop more healthy profits by improving taste, hygiene, and efficiency.”

Brian’s parting advice to aspiring entrepreneurs echoes the wisdom of experience: “Don’t give up your day job until you’ve got it figured out. But, if you’re going to take the plunge, then really focus on where you can be successful quickly.”

In the heart of Citrus America, Brian Framson’s passion for freshness, his steadfast commitment to quality, and his relentless pursuit of innovation continue to make a profound impact on the beverage and hospitality industries.

His journey is a testament to the transformative power of passion and perseverance, inspiring those who dare to dream and make a positive impact in the world of business.

Overcoming Failure to Launch Syndrome in Young Adults

Kivo Daily Staff on October 12, 2023

Image commercially licensed from Unsplash

Failure to launch syndrome refers to the difficulties some young adults face when transitioning into independent adulthood. While not an official diagnosis, it describes those who remain dependent on parents past the culturally expected age range. Fortunately, failure to launch is temporary and can be overcome with the right support and treatment approaches.

What exactly constitutes failure to launch syndrome? According to Dr. Louise Stanger, there are a range of signs and symptoms that tend to characterize it.

A young adult may feel generally stuck, lacking direction and motivation. They often have difficulty taking on adult responsibilities like pursuing higher education, getting a stable job, or contributing to household duties,” Dr. Louise said. “Procrastination and lack of persistence hamper efforts to meet goals or take next steps. These young adults frequently expect a lot from others but fail to meet expectations themselves. They struggle to manage stress well and commonly avoid goals or situations that induce anxiety.”

These symptoms tend to accumulate gradually rather than appearing suddenly. A young adult may initially go away to college or get a job but end up returning home and falling into old habits and dependence on parents again. Rather than a purposeful choice, failure to launch tends to stem from an array of factors that disrupt the normal developmental trajectory toward independence.

Dr. Louise cites several diverse causes and risk factors that contribute to failure to launch syndrome. Broad societal issues like economic recessions, high unemployment rates, and stagnant wages make it challenging for young adults to achieve financial independence right away. College debt also often delays this transition. Excessive gaming, social media, TV and internet use can promote isolation and sap motivation during this crucial developmental stage. Overprotective parenting styles and unhealthy family dynamics fail to teach practical life skills needed for self-sufficiency. Enabling behaviors allow prolonged financial and emotional dependence past when it is appropriate. Underlying mental health issues like anxiety, depression, ADHD, and trauma are also common, with avoidance becoming the easiest coping mechanism. Certain personality traits like difficulty managing emotions, low distress tolerance, and poor self-esteem exacerbate these challenges.

A customized treatment plan should be tailored to the individual’s specific needs and situation. However, some commonly effective approaches recommended by Dr. Louise include:

Cognitive behavioral therapy helps modify unhelpful thought and behavior patterns through emotional regulation, distress tolerance, goal setting and problem-solving skills training. Gradually facing avoided situations and anxieties through exposure therapy reduces anxiety and builds confidence. Communication coaching improves family dynamics and teaches independence by reducing enabling behaviors. Anti-anxiety or antidepressant medications can sometimes be useful in managing underlying mental health issues as well.

Life skills training teaches practical abilities like financial planning, household management, organization and time management. These skills facilitate independence and the transition to adulthood. Connecting with others experiencing similar struggles through support groups reduces isolation and promotes growth. Contributing through volunteer work can instill meaning and purpose, which boosts motivation. With professional support, the young adult is empowered to take charge of treatment goals and the transition process. Small steps forward accumulate into big changes over time.

Parents play a crucial role in overcoming failure to launch syndrome as well. Expressing empathy, validation and encouragement helps motivate the young adult. Focusing on past successes and strengths provides confidence. Allowing the young adult to take the lead while providing support without enabling dependence is key. Modeling self-care and asking for help when needed teaches the young adult to do the same. Teaching healthy problem-solving and setting boundaries with love moves the child toward independence. Avoid ultimatums or abrupt withdrawal of support, which damages relationships. Therapy often helps parents learn new and healthier ways of responding to promote independence.

Failure to launch syndrome presents challenges but is surmountable. With professional support, life skills training, improved family dynamics and treatment of any underlying issues, young adults can gain the confidence and ability to launch into a self-sufficient adulthood. Patience and compassion smooth the transition process. The future looks bright for overcoming this syndrome with the right help and support system.

Day: October 12, 2023

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