Twitter to deal with more rivals in 2023 developed by former employees

Twitter Twitter, one of the biggest social media platforms, began laying off thousands of workers around the end of 2022.

After the long-awaited acquisition, Elon Musk, the new owner and CEO, made the final call on whether to separate ways.

Musk pointed hundreds out the door with intentions to mold the business in his vision.

The decision has backfired on him and the social media site, though, as several ex-employees are starting their own services to compete with Twitter.


During the first round of layoffs at the social media firm in 2022, Sarah Oh lost her job as a human rights advisor.

She launched T2 alongside former Google and Twitter employee Gabor Cselle after being laid off as a result of the situation.

T2 is a social media platform with features that most users are accustomed to using that closely resembles Twitter.

It presently has a 280-character restriction and is in the beta testing stage.

The similarities are uncanny, although T2 is more concerned with security.

“We really do want to create an experience that allows people to share what they want to share without fearing risk of things like abuse and harassment,” said Oh.

“We feel like we’re really well positioned to deliver on that.”

Other rising competitors

Users weren’t too pleased with the new CEO’s following decisions after the Musk acquisition:

  • Slashing Twitter staff
  • Rethinking content moderation policies
  • Lifting bans on several suspended accounts

As a result, many consumers have been attracted to emerging brands like T2 and Spill by Sarah Oh and Gabor Cselle.

Another firm founded by ex-Twitter staff members, Spill, has the support of one of Twitter’s investors.

Meanwhile, former CEO Jack Dorsey plans to introduce Bluesky, an entirely unique service.

Unique approaches

While T2 is modeled after Twitter, some startups use a different approach.

For instance, the creators of Instagram announced their comeback with the launch of a new app called Artifact.

The software advertises itself as a “personalized news feed” that makes use of AI.

People compared the description to Musk’s social media business.

However, testing has found Artifact having similarities to news reader programs like Apple News.

Popular items from well-known media outlets and smaller blogs are displayed by Artifact in the main feed.

Depending on the users’ actions and chosen interests, different news is displayed.

Each firm seems to be utilizing the chance to solve Twitter user complaints.

An alternative, not a replacement

The Anti Software Software Club co-founder Jae Kaplan created Cohost, a text-based social networking site, last year.

Cohost is similar to Twitter.

Around June 2022, Cohost was introduced to the public after Musk made a bid to purchase Twitter.

“Something that we’ve heard a lot from people who are moving from Twitter, either partially or fully, is that it is just for them a nicer experience overall,” said Kaplan.

Following the Musk acquisition, Cohost experienced a spike in activity in November.

Read also: DraftKings joins sports betting companies on the Super Bowl hype

80,000 new users were accepted within 48 hours.

“People have been referring to us when they do as a Twitter alternative,” said Kaplan.

“Which I think is an important distinction from a Twitter replacement.”

However, since Twitter has served as the major network and home for journalists, politicians, and celebrities, it is difficult to take their position.

Additionally, some people have been using the blue platform to monitor real-time news for years.

User activity

Although certain apps and services, like Cohost, are gaining popularity again, Twitter, which had more than 200 million daily active users in 2022, still has a much larger user base.

Despite barely having over 20,000 active members, Cohost claims to have 130,000 users.

T2 now has a five-digit waitlist, according to Sarah, and she anticipates that figure to rise.

The most prominent competitor to Twitter, Mastodon, surpassed 2.5 million subscribers in November 2022.

But the number has dropped to over 1.4 million members, suggesting that the site may suffer the same fate as previous providers.

Senior research analyst Tom Forte from D.A. Davidson spoke to the movement and said:

“The incumbent has the advantage of scale, and even in a situation where you have kind of a polarizing figure like Musk take over Twitter, people are realizing that the new platforms are not nearly as effective from a one-to-many, getting your message out there.”

“Despite the fact that there may be disgruntled consumers, they’re still tweeting.”

Twitter users

Elon Musk has bragged about the social media company’s increasing user base after the takeover in November.

Many users expressed skepticism and called to leave the site.

Additionally, it was hard to verify the claims since Musk turned the business private after the acquisition in order to avoid having to disclose user counts in quarterly financial filings.

“If people leave, where do they go? By all accounts, there is no platform right now that is able to take on the junction of Twitter, and nothing is really prepared for it,” said Karen North, a USC Annenberg School for Communication and Journalism clinical professor.

“No platform has the global user base, representing people from all walks of life the way that Twitter does.”

Withering urgency

The initial uproar and media coverage around the new CEO have reportedly subsided in the months since Elon Musk finalized the purchase.

The majority of users no longer feel the same urgency as in October, even if disagreement clearly still exists.

Mastodon’s creator, Eugen Rochko, isn’t very concerned, though.

“A platform cannot continue to go viral perpetually,” said Rochko.

“The cycle of media news and attention on social media just simply goes away after a while, but behind it leaves organic growth which is what we had before November, and which we still have now.”

DraftKings joins sports betting companies on the Super Bowl hype

DraftKings Several states have allowed gambling, particularly for sports.

Therefore, Super Bowl LVII is perhaps the biggest occasion for the gambling industry.

High stakes

The American Gaming Association anticipated before the game that more than 50 million people will wager over $16 billion on the NFL matchup between the Philadelphia Eagles and Kansas City Chiefs.

Due to the significance of the game, the following gambling industry titans had an opportunity to attract additional clients:

  • DraftKings
  • FanDuel owner Flutter Entertainment (PDYPF)
  • MGM
  • Caesars (CZR)
  • Wynn (WYNN)

The game also had an effect on the stocks of several sports betting organizations, with many of their shares rising in 2023 and the market as a whole rebounding.

Many of the stocks, however, are still making up for their severe losses.

Stock progress

DraftKings has had a 30% decline over the previous year and a 75% decline over the previous two years.

Both Caesars and Penn Entertainment (PENN) own shares of Barstool Sports, although they both saw a 40% decline in value in the prior year.

Rush Street Interactive, the parent firm of BetRivers, experienced a decline of over 65% during that time.

Each business invested a sizable sum on extravagant advertising initiatives.

Jamie Foxx has been in MGM advertisements, and Kevin Hart has been seen pitching DraftKings.

Caesars has received endorsements from JB Smoove and the Manning family in television ads.

Additionally, bookmakers for sports have started spending money on advertising campaigns like “free bets.”

Two birds and one stone

Companies that provide sports betting must now carry out strategies to hit two birds with one stone:

  • Gain new customers
  • Restore investors’ confidence

MGM, however, holds the advantage in the present rivalry.

Its BetMGM division operates the only physical sportsbook at the NFL game. BetMGM is a 50/50 joint venture between the massive Las Vegas casino and UK gambling business Entain.

Outside of State Farm Stadium, where the Chiefs and Eagles were playing, the stadium opened in Phoenix in 2022.

Without a doubt, gamblers have used their phones to place wagers.

The CEO of BetMGM, Adam Greenblatt, however, stated that transactions at the sportsbook before and during the game should go quickly.

“We have prepared for this Super Bowl like never before, said Greenblatt.

“We are staffing up for a lot of demand.”

Read also: Google shares dropped from presentation

Marketing opportunity

Greenblatt claims that the 17,000 square foot sportsbook close to the stadium features 38 HD TVs and a huge display wall so that bettors can see the game.

To encourage fans to wager on the game, there are 25 betting incentives.

The physical position at the Super Bowl is a terrific marketing opportunity, according to Adam Greenblatt, with a competitive market versus DraftKings, FanDuel, and other casino businesses.

His objective for Sunday is to persuade customers to download the BetMGM app, create an account, and place wagers at the sportsbook.

Greenblatt emphasized the importance of marketing, saying MGM can remind players that it is a historical casino brand rather than an upstart like DraftKings, FanDuel, or Barsteel.

“We’re fun and sophisticated. Ocean’s Eleven. That was an MGM experience,” he said, reminding people it was the MGM Grand in the 2001 film.

“We want to be both aspirational but also accessible.”

Sports betting companies vs. casino companies

Industry newcomers aren’t very concerned about casino operators despite the rivalry.

Following the legalization of sports betting in Ohio, Maryland, and Kansas in 2022, according to FanDuel CEO Amy Howe, there is significant space for expansion.

“This should be the single biggest day in FanDuel’s history,” Howe said.

FanDuel anticipates 17 million wagers on Super Bowl LVI, which is more than double the number for the Super Bowl in 2022, she added.

Howe said that FanDuel expects the betting to attract over 500,000 new clients who will wager on the game, particularly as more women do so.

However, Jason Robins, the CEO of DraftKings, thinks that bookmakers have realized that they can’t keep spending money on pricey promos.

“If anything, the competition now is less intense than last year,” said Robins.

“Last year was the peak. It was somewhat irrational.”

In the past, Wall Street penalized businesses like DraftKings for pursuing market share at any costs.

“Investor tolerance for the types of undisciplined spending during the NFL season last year has waned,” said Robins. “Investors want to see a path to profitability.”

“That’s different from 2021 when customer growth was being rewarded.”

Both DraftKings and FanDuel still intended to run further Super Bowl LVII advertisements.

While FanDuel enlisted NFL star Rob Gronkowski to make a field goal “kick of destiny,” DraftKings has another commercial with Kevin Hart.

Google shares dropped from presentation

Google The race for AI technology has intensified since ChatGPT unveiled OpenAI in late 2022, leaving other tech firms in the dust.

Google in particular is lagging and has been working to catch up.

The company held an event on Wednesday to display Bard, an AI chatbot, to terrible consequences.

As a result, Alphabet, the parent company of Google, saw a decline of more than 7% in share price at the close of trade.

The news

On Tuesday, Microsoft showcased brand-new AI technologies on its Bing search engine.

Due to the event’s success, Google decided to emulate it.

Earlier that day, Google had confirmed the news of its Bard announcement and said that the AI technology will be made available over the coming weeks.

The presentation

Google executives spoke about Bard’s potential on Wednesday at the event.

In a presentation, the pros and cons of AI were discussed.

The company’s well-known language model, LaMDA (Language Model for Dialogue Applications), drives Bard.

Google said in a blog post on Monday that “trusted testers” will have access to chat technology before it is made more widely available.

Throughout the event, the company demonstrated upgrades to other products, such as Maps and Google Lens.

Despite its demonstration, Alphabet shares fell because investors had high expectations given Microsoft’s growing competitiveness.

AI update

On Tuesday, Microsoft’s Redmond, Washington, headquarters hosted an AI conference.

The event’s objective was to showcase AI-powered upgrades to Microsoft’s Bing and Edge browsers.

Bing has always trailed behind Google in terms of search engine usage, but advancements in AI may close the gap with conversational replies to inquiries.

Microsoft invested enormous sums in ChatGPT’s OpenAI technology, which served as the foundation for the advancements made to its products.

Read also: Google’s new focus is AI after ChatGPT pressure


ChatGPT is the name of the artificial intelligence software that is making waves online.

After its November release, it generated viral content in accordance to the given instructions.

But some analysts and Google employees are starting to question if the top search engine is falling behind in AI.

The company has also been focusing on AI for a long time.

After ChatGPT’s meteoric ascent to stardom, Google instituted an internal “code red” in an effort to hasten the creation of Bard and other products.

Additionally, after years away from the day-to-day management of the company, Google co-founders Larry Page and Sergey Brin decided to take control.

Microsoft gains

Although Google has been under more pressure as a result of Microsoft’s recent AI developments, many believe it will still be some time before Microsoft sees tangible advantages.

Brent Thill, a Jeffries analyst, said the following in a note on Tuesday:

“Search improvements will act as a tailwind to [advertising revenue long term], but it will take time to bring users back to Bing, and they will need a crowbar to pry away advertisers from Google.”

“We view these updates as the tip of the iceberg for MSFT’s AI capabilities, with the largest opportunities in enterprise use cases.”

The news that was presented during the Google event, according to Evercore analysts, would have progressed the company.

Stock drop

The lack of an increase may have caused the company’s stock price to decline.

Analysts assert that they believe the incident was a hurried and likely early demonstration of the artificial intelligence that Google has been developing for years.

Many believe Google’s AI technology is strong enough to compete on its own despite these limitations.

On Wednesday, analysts released a report that said:

“Leveraging its years of AI investment (which drove a near doubling of CapEx in 2018) and unparalleled scale, this should help the company defend its market position in the long run.”


Crypto pressed by regulators in 2023

Crypto The collapse of the cryptocurrency exchange platform FTX in November gave rise to what has been nicknamed the “Lehman moment” by many.

When one’s business expands to everyone, it is said to be having a Lehman moment.

It alludes to the 2008 collapse of Lehman Brothers, whose bankruptcy also created an issue for the entire world.

The crypto sector, meanwhile, may be considered to have experienced a contagion when FTX went bankrupt.

Public outcry was used to provide regulators who were reluctant to act on a more exact target and a more powerful reason.

Since then, the cryptocurrency industry seems to be following the Dodd-Frank Act’s guidelines, which may stop further risk-taking in an effort to avoid additional financial risks.

The market

Since the advent of cryptocurrencies, the sector has developed and grown into a trillion-dollar industry.

The market is being handled by an inexperienced regulatory infrastructure, and many people are wary of the idea that cryptocurrencies may replace traditional financial instruments in the future.

State and federal officials have stepped up their talk and attempts to control the growing business since the FTX bankruptcy.

Major crypto corporations, however, are not very pleased with the efforts.

The Senate Committee on Banking, Housing, and Urban Affairs convened a hearing on Tuesday to discuss the requirement for further financial protections.

Sherrod Brown, the committee’s chairman, opened the meeting by saying:

“While crypto contagion didn’t infect the broader financial system, we saw glimpses of the damage it could have done if crypto migrated into the banking system.”

“These crypto catastrophes have exposed what many of us already knew: digital assets – cryptocurrencies, stablecoins, and investment tokens – are speculative products run by reckless companies that put Amercians’ hard-earned money at risk.”


The hearing was called after Paxos, a cryptocurrency business, was told to stop minting a significant stablecoin by New York’s top financial regulator.

The demand just made the crypto space more restricted.

Digital currencies called stablecoins maintain a 1:1 backing from fiat money.

Paxos said on Monday that the New York State Department of Financial Services was instructed to cease producing BUSD, a stablecoin related to Binance.

The order, according to New York officials, is the result of unresolved difficulties with Paxos’ control of its partnership with the cryptocurrency exchange.

Read also: Google shares dropped from presentation

The company said that they would stop issuing the stablecoin on February 21.

Customers will be able to redeem their stablecoin through February 2024, and BUSD circulation will be backed 1:1 by US dollar reserves.

They may also choose to redeem their money in US dollars or convert it to the Pax Dollar, a different stablecoin that the corporation issues.

The business also announced that it will end its partnership with Binance.


According to the Securities and Exchange Commission, BUSD should have been registered with the SEC in accordance with federal securities regulations, and the SEC intends to prosecute Paxos.

Paxos “categorically disagrees” with the notion, claiming that the BUSD is not a security under federal securities regulations, in a statement released on Monday.

The company claims that it is prepared to discuss the matter with the SEC and will “vigorously litigate” if required.

Investors have been alarmed by the BUSD directive.

2019 saw the alliance between Binance and Paxos for the stablecoin’s introduction.

The cryptocurrency trading platform had one of its worst days on Monday.

Data supplier Nansen reports that Binance had withdrawals totaling $873 million in net outflows.

Increasing enforcement

The BUSD crackdown is the latest development in numbers exhibiting their authority in the previous several months.

Its actions generate confusion and discontent inside the crypto ecosystem as many proponents have long sought regulatory clarification.

Marcus Sotiriou, a market analyst for GlobalBlock, paid close attention to what was happening.

“Regulation by enforcement is puzzling for crypto enthusiasts,” he pointed out.

“People are desperately trying to figure out how to offer a product legally whilst getting zero guidance.”

Whack-a-mole enforcement tactics have been used by the SEC in recent weeks, drawing criticism for unfairly concentrating the nascent business.

For instance, the SEC and the cryptocurrency exchange Kraken reached a $30 million settlement, which required the business to stop using staking.

Investors can earn a passive dividend on their cryptocurrency assets by doing away with the staking method.

The resolution brought up issues with concurrent exchanges using staking services.

Staking is seen as crucial to ensure the stable intersection of several coins by cryptocurrency enthusiasts.

Regulators cautioned US banks earlier in January about a number of hazards the cryptocurrency market carries, including:

  • Fraud
  • Shoddy risk management
  • Volatility

“It is important that risks related to the crypto-asset sector that cannot be mitigated or controlled do not migrate to the banking system,” said the regulators.