FiveReasons: The European Startup Revolutionizing the Way We Consume Fruits and Vegetables with Convenient and Natural Freeze-Dried Smoothie Mixtures


Eating a balanced diet with sufficient amounts of fruits and vegetables is crucial for maintaining good health and preventing chronic diseases. However, many people struggle to consume the recommended daily fruits and vegetables due to a lack of time and convenience. A European startup, FiveReasons, is looking to change that with their innovative solution: freeze-dried smoothie mixtures. These mixtures are made with 100% natural ingredients, contain no added sugar or preservatives, and come in various delicious flavors. Not only are they a convenient and healthy way to increase your daily fruit and vegetable intake, but they also come in compostable packaging, making them an environmentally-friendly option. 

FiveReasons aims to make it easy for busy individuals to make healthy choices and make a difference in their health and the environment. But just not all about health, FiveReasons also cares about the environment. All of their packaging is compostable, which means that it can be broken down in a composting environment and used as a natural fertilizer for plants. This not only helps to reduce waste but also supports sustainable farming practices.

It’s no secret that many people do not eat enough fruits and vegetables. According to detailed research by the Centers for Disease Control and Prevention, only 9% of adults in the United States consume the recommended daily amount of fruits and vegetables. This is a concerning statistic as fruits and vegetables are essential for maintaining a healthy diet and preventing chronic diseases such as heart disease and cancer.

FiveReasons offers a convenient solution to this problem with their freeze-dried smoothie mixtures. The smoothies are made with 100% natural ingredients and contain no added sugar or preservatives, making them a healthy and delicious way to increase your daily fruit and vegetable intake. With the flexibility of the subscription, you can also ensure that you always have a healthy option on hand.

In conclusion, FiveReasons is a European startup that provides a smart and easy solution to the problem of not eating enough fruits and vegetables. Their freeze-dried smoothie mixtures are made with 100% natural ingredients, come in various delicious flavors, and are packaged in compostable materials. With their flexible subscription model, you can enjoy a healthy and tasty smoothie anytime, anywhere. Give your body and health the boost it needs with FiveReasons.

Introducing Yhorlife: The Ultimate Destination for Health and Wellness

Introducing Yhorlife, the latest online platform for self-improvement and wellness. Founded by former World Cup athlete and Fortune 100 executive, Adylia-Rhenee Gutierrez, Yhorlife is designed to provide individuals with the tools they need to improve their overall wellness, create stronger communities, and cultivate lasting positivity., a comprehensive online platform dedicated to promoting health and wellness for individuals of all ages and lifestyles. Our mission is to empower people to take control of their health and live their best lives.

At, you’ll find a wide range of resources, including articles, videos, and podcasts, all carefully curated to provide you with the latest information and expert insights on a variety of health and wellness topics. From fitness and nutrition to mental health and stress management, we’ve got you covered.

Adylia-Rhenee Gutierrez, a naturally gifted athlete, learned the importance of discipline and hard work through her experience with International Fencing. Her commitment to the sport led her to represent the US in two World Cup events. After excelling in the world of corporate finance, earning a degree in Business Administration/Finance from the Fox School of Business, Temple University, and rising to the position of Corporate Revenue Accountant for a Fortune 100 company, Adylia-Rhenee found herself feeling exhausted and burned out amid the daily grind.

To combat this, Adylia-Rhenee became a Certified Integrative Nutrition Coach and a member of the International Association for Health Coaches. She developed a personal wellness regimen to fuel powerful living and the answers she discovered for her own life became Build Yhorlife Coaching™, an entirely new and personalized approach to mind-body wellness accessible to everyone, regardless of budget or background.

Build Yhorlife Coaching™ has been featured on Fox & Friends, Telemundo, in Voyage Magazine, and more, and has grown into a powerful resource for self-improvement. Now, Adylia-Rhenee is expanding her proven coaching program into a versatile resource filled with tools for improved wellness and enhanced positivity, bringing together a community of individuals seeking to curate an uplifting lifestyle.


The Yhorlife team shares inspiring stories from conscious, community-focused innovators/brands who seek to do well by doing good in the realms of fashion, film, beauty, business, and more. Visitors can also access ethnicity-based nutrition/mind-body wellness insights and shop for the most trusted brands in beauty, wellness, fashion, or home decor. Plus, discover the Build Yhorlife Coaching™ community and programs created to support personal and professional success.

Invest in the most valuable asset, yourself, with Yhorlife. Follow on Instagram for curated content to uplift and inspire a positive lifestyle.

Learn more about Yhorlife by visiting their website.

Nike leaning towards Gen Z China consumers after Covid restrictions are lifted

Nike: Gen Z, also known as the “digital natives,” are the youngest consumers in the market, born between 1997 and 2012.

They are the first generation to grow up with technology as a fundamental part of their daily lives, dramatically influencing consumer behavior.

Gen Z has a strong sense of individuality and values authenticity and transparency, and they are known for their savvy when it comes to technology, social media, and e-commerce.

They are also more diverse and socially conscious than previous generations.

As a result, businesses and marketers have had to adapt their strategies to better appeal to this demographic.

John Donahoe, the CEO of Nike, recently said that the company is focusing on Gen Z consumers, particularly in China.

Nike & Gen Z

Nike, one of the world’s leading sportswear brands, has had to adapt its strategies to appeal to Gen Z consumers.

As a demographic, Gen Z is known for its strong sense of individuality and values authenticity and transparency.

They also have a keen interest in sustainability and social responsibility, leading many to prioritize purchasing from socially responsible companies.

Appealing to a generation

To appeal to Gen Z consumers, Nike has focused on building sustainable and transparent supply chains and has actively promoted social issues such as diversity and inclusion.

The company has also focused on creating customizable products that allow consumers to express their individuality.

One example is the Nike By You program, which allows customers to design their own sneakers using a wide range of colors and materials.

Social media use

In addition, Nike has also been investing in digital marketing and e-commerce to reach Gen Z consumers, who are known for their tech-savvy and heavy use of social media.

The company has also been active on social media platforms such as Instagram and

TikTok is where it has been able to connect with Gen Z consumers and showcase its products and brand message.

Overall, Nike has successfully appealed to Gen Z consumers by prioritizing sustainability, inclusivity, and personalization in its products and marketing.

And by having a robust online presence and leveraging digital marketing, the company has effectively reached and connected with this demographic.

Read also: CPI set to influence the Fed’s 2023 plans for inflation

China consumers

On Thursday, John Donahoe described how the athletic apparel retailer continues to experience strong demand in China amid Covid disruptions.

“We’re still the number one cool and favorite brand in Shanghai and in Beijing,” said Donahoe.

“We’re really focused on the Gen Z consumer in China, we saw a very good response from the Gen Z consumer who wants the most innovative products and wants brands that are globally relevant.”

“We saw good response in Q2, and we have the same focus and outlook going forward.”


China’s “zero Covid policy” was still up when Nike’s fiscal second quarter concluded on November 30.

1,500 Nike stores across the country were shut down, causing a 3% sales drop.

The company’s revenue in China was down by 22% in the same quarter period in 2021 when Covid disruptions were more stable.

While John Donahoe didn’t address how spending ramped up since the country lifted its zero Covid policy, he asserted that the company is confident China is still a strong market.

“We factored in some disruption in our outlook, but we view that as transitory, we still believe in the fundamentals of China,” he said.

“We invested in building hyperlocal products where we take an iconic franchise like Air Force One, or Dunk, and we localize it so it’s relevant for the Chinese consumer – and the Chinese consumer really responded to that.”


For the past few quarters, Nike has struggled with inventory, but Donahoe assured people that the problem was happening in North America.

In addition, he said the company is working on hitting levels normalized in May.

“The consumer is still paying list price for the Nike products that they know and love,” said Donahoe.

“In the areas where we have excess inventory, which is primarily in North America, we are working through it. We’re discounting and working through it.”

Nike has been moving away from wholesalers to try a direct-to-consumer strategy.

However, during the recent fiscal quarter, whole revenue jumped 19% due to the company’s inventory availability to sell to partners.

Although the company invested in its new strategy, Donahoe said wholesalers are still crucial to Nike.

“Consumers in this day and age want to get what they want, when they want it, how they want it, and in our industry, they’ve been very clear they want a premium and consistent shopping experience regardless of channel,” said Donahoe.

Reference:Set featured image

Nike CEO touts strength in Gen Z China shopper as Covid disruptions dent regional sales

Blockchain Applications: Solutions to Cyber Attacks in Healthcare

Cyberattacks are becoming all too common as more information is being stored online. Something many patients don’t realize is that even the healthcare industry is at risk to these attacks, and very sensitive information can be compromised. If hospitals are storing such private information, why are security breaches so common?

Problems in hospital cybersecurity first start in the devices that are being used. Many providers are still using medical devices that are made by companies that are no longer in business, and are using old software that hasn’t been updated in years. This old technology leads to gaping security holes as well as increases the likelihood of being hacked. This old software also increases the chances of human error as there is more reliance on human interference.

Human error is one of the top reasons for cyber breaches, and if hospitals know this, why is it happening so often? To start, many hospitals don’t have a team that is devoted solely to cybersecurity and making sure that information is being stored securely. Many providers only bring in cybersecurity professionals when a breach occurs, but that is the extent of having an employee that is fully knowledgeable in how the software works. In fact, most providers are unaware of which security system is even in use on the medical devices they use everyday!

Cybersecurity experts have tried to offer solutions to these holes within hospital’s cyber security, but their efforts are often fruitless. The tension between doctors and cybersecurity leads to hesitance in updating security and leads to even more problems with the security of stored data. Doctors seem to worry more about the physical protection of their patients’ data, and see cybersecurity as more of an afterthought. What they might not realize however, is that leaving holes within their cybersecurity system is directly leaving patients information vulnerable to being hacked. 

So what is the solution to these problems? Many hospitals are switching to installing blockchain applications and have seen great improvements in their security.  Blockchain application wearable and remote monitoring devices can replace old technology with a more secure and user friendly model. All information that is recorded with these devices is stored in a patient hub containing all patient records, making obtaining information easier for providers. Providers are able to use this information to deliver personalized care to patients, and they are able to track the devices and view patients stats in real time.

Blockchain applications are also less reliant on human interference, reducing human errors significantly compared to the devices that are being used in most hospitals right now. All data that is stored within security systems powered by blockchain applications is stored much more securely than current security systems, and lessens the chances of hackers being able to access sensitive information. 

Patients trust their healthcare providers to deliver personalized care while protecting their privacy, and doctors try their best to uphold this trust. With the transition to more remotely stored data, it is becoming more and more difficult for hospitals to ensure that patient data is being kept secure. To maintain this level of trust between patients and providers, it is imperative to begin using blockchain applications in daily routines in hospitals. Learn more about blockchain applications in the infographic below:

FTX recover over $50 billion lost funds in latest hearing

FTX: On the FTX crypto exchange platform, futures trading was supported for a range of digital assets, including Bitcoin, Ethereum, and Litecoin.

The trading platform granted access to other investment products, including leveraged tokens and options.

Professional traders and institutional investors valued FTX because of its strong liquidity and quick execution times.

The platform failed to recover after plummeting in the latter half of last year.

However, the business recovered some of its liquid assets following the November collapse.

The news

On Wednesday, FTX recovered a total of $5 billion in cash, liquid assets, cryptocurrencies, and securities investments.

According to a lawyer for the company, it is still unclear how much money was lost.

With a $32 billion market value, FTX filed for Chapter 11 bankruptcy protection in November 2022.

Sam Bankman-Fried, the company’s creator, was accused of organizing an “epic” fraud that, when it crumbled, plundered billions of dollars from clients, investors, and lenders.


According to the company’s lawyer Andy Dietderich, several assets were retrieved at the hearing on Wednesday.

“We have located over $5 billion of cash, liquid cryptocurrencies, and liquid securities,” Dietderich told US bankruptcy Judge John Dorsey.

According to Dietderich, the company plans to sell non-strategic investments for $4.6 billion in book value.

The legal team is still attempting to generate enough internal data, according to the attorney, who also noted that the precise size of the customer deficiency is still unknown.

The US Commodities Futures Trading Commission estimates that the amount of lost money is likely greater than $8 billion.

The $5 billion in assets recovered, according to Andy Dietderich, did not include those taken by the Securities Commission of the Bahamas, where SBF resided and FTX was based.

The confiscated assets were valued at $170 million by the FTX attorney as opposed to the Bahamian authorities’ estimate of $3.5 billion.

The company’s FTT token, which is highly volatile and hardly traded, made up the assets.

Read also: Blockchain Applications: Solutions to Cyber Attacks in Healthcare

Affiliates sales

FTX may raise additional cash in the coming months to help customers after Dorsey granted their request\ to evaluate affiliates’ sales at the hearing on Wednesday.

Affiliates of the FTX group are separate legal entities with independent management and client accounts.

They include the following:

  • Embed
  • FTX Europe
  • FTX Japan
  • LedgerX

Although it had received unsolicited business bids, FTX emphasized that it had no plans to sell to any organizations.

Therefore, they intend to hold bids in February 2023.

Opposition and approval

The US Trustee Program of the federal government resisted selling the affiliates before the scope of the FTX fraud was comprehended.

FTX requested Dorsey’s permission to keep the 9 million FTX client identities a secret to maintain the company’s worth.

The company maintained that user privacy was crucial to preventing clients from being stolen by competitors.

It also respects privacy rules and prevents identity theft.

Although the business requested that the names be kept a secret for six months, Dorsey only consented to three.

He stated why he made this decision:

“The difficulty here is that I don’t know who’s a customer and who’s not.”

John Dorsey scheduled a hearing on January 20 to discuss how the company can distinguish its clients.

He said he wanted the company to return in three months to offer further details indicating the possibility of identity theft if the identities are made public.

In response, media businesses and the US Trustee Program asserted that creditor information exchange is required by US bankruptcy law to encourage fairness and transparency.

Other notes

The firm will sell its affiliates and end a 19-year, $135 million sponsorship agreement with the Miami Heat, according to a lawyer for the company.

A seven-year deal for over $89 million with the popular game League of Legends will also come to an end.


Sam Bankman-Fried was found guilty last month in federal court in Manhattan on two charges of wire fraud and six counts of conspiracy.

He is accused of defrauding client funds to satisfy financial obligations to hedge fund Alameda Research.

FTX’s founder also misguided investors about the sustainability of the company.

Bankman-Fried pleaded not guilty despite the weight of the evidence.

Sam Bankman-Fried acknowledged violating the company’s risk management policies but did not believe he was criminally liable.


FTX recovers $5bn but extent of losses still unknown