A Good Website is a Key to Business Success – Here’s How to Get It Right

If you want to run a successful business, you have to start working on building your online presence. And, as you may already know, a big part of it lies in setting up a great website. You’d think that doesn’t sound too complicated. After all, we live in a digital world and have a ton of resources at our disposal to create a site from scratch in no time. But that’s only partially true. While building a site is definitely a lot easier than it used to be back in the day, today’s websites are also a lot more complex than their predecessors. And even if you have access to all the right tools, you also have to know how to use them and put all the pieces of the puzzle together if you don’t want your site to look like it was designed by a rookie.

The bottom line is that a lot of people think website design is simple and end up with subpar results. That’s why the internet is filled with poor-performing websites that don’t do any favours to the businesses they represent. If you don’t want to join their ranks, you should do your homework and learn about the main boxes that a good business website has to tick. So, check out this quick guide on how to build an effective business site and start taking notes.

Let the World Know What you Do

There’s nothing more frustrating than landing on a site and not being able to figure out what they offer. Many times, web designers get so caught up in aesthetics and creating interesting designs that they forget about functionality. Your site serves a clear purpose – to connect customers to your business. If people can’t understand what your business has to offer from the very first glance, they won’t stick around for too long to decipher the mystery. Avoid confusing your potential customers by creating a site that sends out a clear message.

Keep the Simple Things Simple

Certain site elements are meant to be simple, so there’s no need to overcomplicate them in an effort to stand out from the rest. There’s a lot of room for creativity in website design, but you have to know where you should apply it. So, when it comes to site address or contact information, the adage simplicity is the best policy that always applies. It’s going to be a lot easier for people to remember your site if it doesn’t have a complicated miles-long name. Similarly, you should include business contact information at the bottom of every page so visitors don’t have to wander around the entire site to find it.

Optimise for Mobile

It’s true that we live in a digital era, but more than that we live in a mobile era where our smartphones have become our most trusted companions, guiding our way through the world. That means most people will not use their laptops or desktop to navigate the internet and access sites. They’ll rely on their portable devices like tablets and phones for that. This stresses the importance of optimizing your site for mobile. A site that displays well on all mobile devices will attract more customers than one that’s unoptimized, so mobile optimization is non-negotiable if you want your business to thrive.

Ensure Clear Navigation

No one enjoys using a site that feels like a labyrinth, where you have to click through multiple pages and links in order to find what you’re looking for. That’s why you need to create an easy-to-understand menu that allows users to explore your site with zero hassle. There are multiple ways to create a menu, so if you’re not sure which one would be best for your business website, you can get professional advice at dpdk.com/webdesign-agency/san-francisco. What matters the most when creating your website is to make it as intuitive as possible and organise your pages in a manner that makes sense, so users can enjoy a smooth and seamless experience.

Be Consistent

It goes without saying that you also want to add interest to your website and create a visual appeal through design elements. However, make sure you don’t go down the slippery slope of adding too many elements from page to page to the point where nothing makes sense anymore. While experimenting and being innovative is good, you also have to be consistent when creating a website. You should stick to the same colour palette and design schemes throughout the site to create a sense of continuity and ensure a professional look.

Include Calls to Action

Just like customers don’t like to spend ages looking for the information they need on a site, they also don’t like to guess what they have to do on each page. That’s where calls to action come into play. Each page on your site has a purpose and that purpose has to be stated through strong calls to action that tell visitors what action they need to take. So, instead of filling screen space with useless fluff, get straight to the point with adequate calls to action. That’s a sure way to retain visitors and increase conversions on your business site.

Focus on Content

Last but not least, pay attention to the content you post on your site. A website serves as a source of information first and foremost, so it has to send out relevant messages and capture your client’s attention. Therefore, you need to create compelling content that meets the requirements of your current and potential clients. Think about what your customers would like to read when they land on your site and create a content strategy that fulfils those needs, or better yet, hire a specialised agency to do it for you.


Despite Drawing Flak with ‘Game of Thrones’ Season Finale, HBO Impresses with ‘House of Dragon’

Game of Thrones is arguably one of the most popular series that HBO has produced in its entire history.

The series is just one of the many series that have allured viewers to watch until the last season. However, the series drew flak after the last season was released. Critics and fans were not happy with the conclusion.

But HBO will not permit its popular series be criticized; so it created, the House of Dragon.

The “House of Dragon” is a prequel to the “Game of Thrones” taking place around 200 years before the setting of the succeeding timeline. The series is basically about the family whose sigil is that of a dragon – the Targaryens.

It could be recalled that “Game of Thrones” highlighted the importance of Daenerys Targeryen, supposedly the last of the Targaryens, until Jon Snow’s real identity was revelaed in the latter seasons.

While there is much to reflect on whether to watch the series or not, the series surprisingly brings in big numbers for HBO. The “House of Dragon” debuted in August, and since then averaged around 29 million viewers per episode.

In contrast, “Game of Thrones” season 7 had 32.7 million viewers per episode while the season finale averaged 46 million viewers per episode.

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Increasing in viewership

Variety, an entertainment company, said that the “House of Dragon” has not slowed since, in terms of viewership. In fact, it is seeing week over week gains since episode three premiered.

When HBO decided to do a recast and a timeline jump in episode six, the House of Dragon saw a 3% increase in its viewership. The change in characters included the recasting of Princess Rhaenyra Targaryen.

Meanwhile, Parrot Analytics, an entertainment research firm, said the demand of the show is 64 times more than the average show released by different productions worldwide. Demand, in the firm’s metric, includes social engagements and downloads of a particular show among viewers.

After episode seven, the “House of Dragon” saw a 138 demand, which meant taht the global demand of the show increased 114% since its start until its peak.

The high numbers are registering despite the time slot of the series in NBC. The House of Dragon airs after “Sunday Night Football” which rakes in millions of viewers every single episode and is treated as the one of television’s highest rated broadcast.

NFL games are popular among audiences and the House of Dragon getting a high volume of viewership says a lot about the production.

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Reaching the finale

The House of Dragon is nearing its finale but so far, the show’s success means that the Game of Thrones brand is still in the running and sequels could be possible.

This is amid other competing shows like the Lord of the Rings: The Rings of Power, Start Treak, Marvels, and Disney+’s Anchor.

Warner Bros. Disvoer and HBO are having a run for their money with the series. That is why the House of Dragon is gearing for a second season, and will air soon.

There is more place to burn in Westeros, and more dragons to get to know.