Prop-Tech Company Continues Nationwide Footprint 

Easy Button Capital (INC) has announced it will be selling equity in a Series A round of funding. CEO Joshua Gayman told interviewers on a conference call that “(We)churned through our angel seed capital much faster than we thought.” 


Now the company will be turning to equity in its latest offering to accredited investors. 


Easy Button Capital is a residential property investment and management technology company. The company allows homeowners to instantly receive an offer for their property over the internet, then it takes that property and manages it for operational cash flow and long-term yield. 


“Technology is at the heart of everything we do,” says Gayman, who did confirm the company is developing proprietary software using machine learning (AI) technology but waved off questions about the firm’s application use of the technology. When pressed on blockchain, Gayman said they do have a development team working on blockchain, specifically around tokenized property assets for investment. “Most of that comes down to when the regulators decide to rule on clarity in the crypto and, more specifically, the ICO markets,” commented Gayman. 


On the Internet of things (IoT), Gayman again declined to comment but did state that he believes changes coming to the industry utilizing IoT, blockchain, and machine learning technology will catapult the entire real estate industry over the next decade.


The I-Buying industry, a niche term categorized under “prop-tech” by investors, has seen significant growth as well as turbulence in recent months. In late 2021, Zillow closed down its i-buying operations. Another large I-Buying company, Opendoor, reported losing $662 Million in 2021 but most recently turned its operational cash flow around, reporting $28M in earnings in Q1 (2022). 


When pressed about earnings losses reported among competitors, Gayman said that disciplined management around cash flow from operations couldn’t be taken seriously enough. 


“Most people think that property management is a 7-10% property expense; it’s actually closer to 40% when you consider all of what it affects plus the intangibles that flow to the hard bottom line.” (Gayman)


“Easy Button” now has multiple investments in 11 US markets and is offering to buy property in all 50 states. The company is headquartered in Scottsdale, Arizona. 


‘The Identity of Holland’ captures Dutch clothing from 100 years ago

Ezra Böhm, a student photographer, earned the title Student Photographer of the Year 2022 at the Sony World Photography Awards for his photo series, “The Identity of Holland.”

The competition, now in its 15th year, awarded several titles to impressive photographs of artists like Adam Ferguson, who snatched the Photographer of the Year. Other awards were also given in the Student, Youth, and Professional categories.

Böhm decided to explore the culture after he saw people still wearing the costumes today, which were culturally worn 100 years ago. “After a while, I came into contact with some people who are still wearing the costumes today. Once I had (established) contact with them, things went quickly. There are only a few people who wear traditional clothing and they often know each other,” said Böhm in an email.

In his photographs, his subjects are unsmiling and donning traditional outfits from the Netherlands. According to the subjects, while the costumes were from years ago, they still use them to preserve their cultural history. They said they often attend church and the choir wearing the clothes.

“The goal was to celebrate and cherish the old culture of the Netherlands,” Böhm said. “But apart from all the beauty, these communities have something valuable in common that we often miss in modern society: togetherness, security and pride.”

“Many people today have lost their cultural roots and can feel alienated in a society full of global citizens. By showing these communities to the world, I hope that people start to look at their own cultural roots again.”

Böhm spent over a year researching, visiting, and photographing subjects.

Böhm is a student at the Nederlandse Academie voor Beeldcreatie in Eindhoven. He will receive 30,000 euros or $33,000 worth of Sony equipment for the school.