Redefining Tech Time

Coronavirus shifted people’s perceptions of normalcy and uprooted anchors of reality. Countless negative effects on minors were cited by parents and guardians regarding Coronavirus lockdown mandates. A 2021 analysis, however, ranked the lockdown-induced increase in tech time as the third most injurious result of the global COVID-19 pandemic and a growing parental concern.

In 2020, adolescents across the country expended an average of 7.7 hours each day using technology, up from an average of 3.8 hours in 2019. Music, reading, and accessing the internet with educational objectives are not included in these reported averages. The totals are gargantuan when this purposeful online productivity is added in.

Mobile devices have become an addiction for most American teenagers. Over half of teen survey respondents claim addiction to their mobile devices, and among parents, 59% agree. Seventy-two percent of adolescent smartphone users feel obligated to acknowledge and respond to notifications as soon as they appear, and seventy-eight percent check their phones hourly at the very least.

In the wake of COVID-19, adolescents’ relationship with social media has been tainted. Sixty-three percent of parents concur that “teens use of social media has increased” since Coronavirus lockdowns went into effect as they sought connection and the sociability revoked by social distancing.

Young users of the internet face numerous emotional and psychological risks. More than half of Gen Z is predicted to develop a mental illness at some point in their lifetime. Moreover, adolescents who access social media for a minimum of three hours a day are at greater risk of acquiring mental health issues. Finally, associations have been found between routine social media use and many negative mental health consequences, such as heightened loneliness, sentiments of exclusion, low self-esteem, and distorted body images – all of which produce tremendous insecurities.

Start casual discussions with your child to prevent them from accessing toxic content and investing too much emotional energy in screens. Reconstruct relationships between adolescents and their technology by addressing the real and perceived roles of technology in our lives and promoting its use as an apparatus for productivity. Be the helping, guiding presence your child can turn to if he or she needs help, as opposed to presenting yourself as an avoided disciplinarian. 

Through discussion and new internet safety mechanisms, you can set fortified boundaries of appropriateness for the internet based on your personal parental preferences. Sexting can be detected instantly by some of these emerging technology tools, alerting parents immediately. Upon perceiving the activation of distracting apps and games in productive or focused environments, like the classroom or while driving, some mechanisms exist to prevent these applications from operating. New software can even prevent children from tampering with apps that they regard as unneeded, revoking their ability to delete or change defined settings.

Many parents and guardians are surprised to learn that 75% of kids from the ages of 11 to 16 want and see the efficacy of parental controls on their devices. A significant portion of parents, however, are skeptical of the capability of these controls, believing that they can be manipulated and cheated. 

Keys to healthier internet use exist for every household with new and developing technology tools. With unwelcome content posing potential damage, alongside a drastic climb in teen screen time, these solutions should be seen as calls to action.

Psychology in Social Media: Abdallah Hawshar’s 7 Marketing Principles to Help You Get Started

The advent of the digital age has made it easier for people to communicate and release any content they wish for others to see, listen to, or read. Thanks to the emergence of numerous social media platforms, individuals across different sectors have improved their ability to convey messages and speak their truths. Marketing expert Abdallah Hawshar has seen this firsthand.

From the get-go, one should keep in mind that understanding their audience or market is the key to any kind of success on social media. Studies have shown that the best way to do this is to learn some of the basic principles of psychology. 

Here are seven social media psychology lessons by Abdallah Hawshar that would help anyone provide better content, increase engagement, and understand where their customers or clients are coming from. 

  1. People share content, hoping that it will resonate with others. 

The New York Times conducted an extensive study and found five key reasons why people share content online—to improve the lives of others, to define themselves, to grow and nourish relationships, to achieve self-fulfillment, and to get the word out about causes they believe in. The aforementioned motivations show that people’s main reason for sharing content is to establish relationships with others and not to know more about a particular brand. 

When it comes to sharing articles, videos, and photos on social media, avoid including any content that most individuals cannot relate to. 

  1. People tend to trust their peers. 

Ogilvy PR CEO Chris Graves hosted a webinar in which he discussed the ways marketers can earn the trust of their customers. “People are more likely to change their mind or behaviors when the result makes them feel better about themselves, and oftentimes that means being part of a larger group,” he explained.

He described an experiment conducted by a power company that found that customers who were shown their neighbors’ consumption habits wanted to mirror those.

In another study, the visual content platform Olapic found that 76 percent of consumers believe the content that ordinary people share is more honest than advertising from brands.

  1. Most people are visual learners. 

A study from the Current Health Sciences Journal points to the widely shared stat that 65% percent of the general population are visual learners.

Having a visual aid is essential when it comes to engaging with an audience and having them remember your content. Integrating a visual component such as a video, photo, or any illustration is effective in reaching out to people who are on the lookout for comparing products and learning more about potential purchases. 

  1. Color plays a significant role in establishing a brand. 

“People make up their minds within 90 seconds of their initial interactions with either people or products. About 62 to 90 percent of the assessment is based on colors alone,” a study called Impact of Color on Marketing revealed. 

The study also explained that it is important to use colors that express one’s brand’s personality rather than trying to take advantage of stereotypical color associations.

  1. Feel-good or lighthearted content gets shared more often. 

Although all emotion-inducing content was found to have a bigger impact on the audience, researchers at the University of Pennsylvania discovered that the more positive the content, the more it was shared. 

When sharing content, people should try incorporating more positive elements. This would help their brand, product, or service in leaving a good impression on the audience. 

  1. A customer’s personal experience helps in giving greater value to a product. 

The Endowment Effect is a cognitive bias that points to people assigning a greater value to something if they have some type of ownership over it. As a social marketer or brand owner, this can be applied by creating authentic content that highlights someone using and finding value in a certain product. Through this representation, it would be easier to establish that same value for other potential consumers. 

  1. Customer service is everything. 

The concept of reciprocity is crucial in social marketing. Doing something nice for others would prompt the latter to do something nice in return. Giving away freebies can help any business owner build trust with their audience.