How Alex Machuca Turned Lyncrest Media Into One of the Fastest-Growing Digital Marketing Agencies

The advancement of technology has undoubtedly been very beneficial to society. It serves as a multi-purpose platform where people can learn, access sites for entertainment, or set up businesses to bring in extra income. 

For entrepreneurs, digital platforms have become the ideal venue for them to develop their ideas and kick off new enterprises. But because the cutthroat system can be very fierce, business owners will need to have a full understanding of the industry they wish to venture into. 

And taking a cue of the intimidating nature of competition, Alex Machuca took it upon himself to guide entrepreneurs as they slowly transition into the digital landscape. Thus, he founded Lyncrest Media, a modern-day media and communications holding company. 

Alex Machuca hails from the suburbs of Fair Lawn in New Jersey. The Founder and CEO of Lyncrest Media started the company to offer companies better and higher-quality lead generation and digital marketing services. And since he is aware of how intense the competition is among players in the real estate and mortgage industry, he uses the company’s leading-edge technology to facilitate the environment. 

By putting its spin on lead generation, Lyncrest Media has easily become a leading authority in the industry. However, underneath its towering greatness are the building blocks of modest beginnings attributed to no other than Alex himself. 

Making his mark in the industry by earning the seventh spot for the global ranking in GoDaddy, Alex has proved to be a notable figure in the realm of digital marketing. And with his unrivaled expertise in digital marketing, he has helped multiple companies grow at remarkable rates and has assisted them with reconstructing their internal processes. 

And in just a few months, the serial entrepreneur has already raised six hundred thousand dollars to fund the famous pop-exhibit, Tacotopia. Through Alex’s brilliant skills in social media advertising, he was able to draw in hundreds and thousands of people into the exhibit. Exuding so much revenue-generating potential, caught the attention of prominent personalities such as Gary Vaynerchuck and Ryan Harwood. 

Having faith in Alex, both Gary and Ryan willingly took a test with him. But just when things were starting to look up, the concept did not work. And as if this failure was not already bad enough, things became worse when the coronavirus pandemic struck. Ultimately, the global crisis took a toll on the budding business. 

But proving to be someone with a character of granite, Alex did not back down. Instead, he started investing his money in digital marketing courses. Moreover, he used networking skills to gain more knowledge about the industry from digital marketing experts like Jeremy Haynes, Zack Barotta, Brandon Packer, and Rob Bailey. 

From there, Alex has created Lyncrest Media, a digital marketing company for mortgage brokers. And as a frontier of lead generation, the company follows up with leads through text, email, and voicemails. Moreover, it also assigns an appointment setter that dials on those leads for the mortgage broker daily. 

As can be gleaned from Lyncrest Media’s through follow-up approach, it is evident that the company’s efforts to eliminate cold calling are coming to fruition. And by doing away with cold calling, its clients are always assured of a conversion rate that allows them to double their volumes per month.

Fast forward to today, Alex is already brimming with success as the owner of the fastest-scaling mortgage marketing companies on the West Coast. And along the way, he has cultivated deep-rooted relationships that allowed him to work with well-respected figures like Dr. George Pratt, Casey Adams, Josh Snow, and Audie Attar, to name a few.

 To know more about Lyncrest Media, visit its website and Instagram.

Zelda Volkov on Bouncing Back and Transforming Lives

To get to the top, one must focus on the individual steps and embrace the process. Genuine success requires stepping back from the rigidity of this fast-paced world. What matters is the ability to bounce back and come out stronger than ever. 

For Zelda Volkov, it was not until she got herself out of a rut that she discovered what it truly means to succeed. And coming from a period in her life when everything seemed bleak and pointless, she understands how hard it can be to trod down a path with no sense of direction. Thus, she took it upon herself to serve as a compass for those who feel lost. 

Known for her work as a life coach, Zelda goes around helping people with her signature program that targets all three domains of mind, body, and soul. Her coaching methodology is centered on breaking down limiting beliefs and identifying one’s core purpose to reach optimum performance. And by strategically teaching her clients the skills they need, she promises to offer success in just six weeks. 

Although Zelda has gained recognition for her bold ambitions, it is her calmness that makes her stand out. However, inner peace was not something that naturally came to her. As a matter of fact, she was once a victim of the vicious cycle of mindless overwork that did nothing but wore her out. 

Born and bred from an Ultra-Orthodox family, Zelda was under the care of devoted Russian immigrant parents who poured their hearts out to provide her with everything she needed. And at the age of 19, she tied the knot with a man because of tradition. But seven years later, Zelda’s marriage turned sour, and eventually, she and her husband called it quits. 

With three daughters, a budding business venture, and a finalized divorce, this motivational coach found herself drowning in a pool of uncertainty that made her question everything. And with her mind shrouded in fear, she fell into an abyss of toxic relationships, partying, oversleeping, eating, and drinking. 

Growing tired of getting stuck and heartbroken, Zelda decided to let go of unhealthy habits that offered her nothing but short-term gratification. And after several years, her hard work finally came to fruition. From a burnt out Orthodox Jewish homemaker with no dreams or direction, she has now become the enlightening life coach who everyone looks up to.

Having had her fair share of exposure to therapy, learning, and soul searching, Zelda decided to dedicate her life to guiding thousands of other people who are also experiencing the same struggles she did. And for this reason, she created P.R.O.M.I.S.E. – an avenue that encourages those who have lost hope and dimmed their light. 

Moreover, Zelda also came up with a podcast, Oh My God, which is available on Apple and Spotify. The transformational life coach uses this platform to have honest and raw conversations with strong-willed trailblazers about their struggles as human beings and as industry leaders. Leaving her listeners with thought-provoking insights and enlightenment, Zelda provides actionable techniques that are catered to self-improvement.

Zelda has also been successful in her wig business that she established in 2013, Zeldahair (@zeldahair).

Having faith in her strength and abilities, Zelda looks forward to continually expanding her horizons and making the most out of her growth. And in alignment with this vision, she is currently working on a quarterly global self-development festival filled with the best speakers, DJs, and instructors. Through this upcoming project, she wishes to elevate careers and transform lives. 

As she sharpens perspectives and illuminates connections, Zelda strives to inspire new ideas by being an advocate of meaningful self-development. Having mastered the ability to rise above adversities, Zelda was able to find strategies that would help others step into their light and get hold of their lives once again. 

To know more about Zelda Volkov, you may head on to her website and Instagram.