Martina Slajerova Turned Her Hashimoto’s Disease Diagnosis Into a Digital Innovation

Hashimoto’s Disease affects more women than men from ages 40-60. Martina Slajerova turned her diagnosis into a healthy, digital innovation with the ‘KetoDiet App’

Martina Slajerova was diagnosed with Hashimoto’s Disease in 2011, which left her feeling tired daily and struggling to maintain a healthy weight. Hashimoto’s is an autoimmune disorder that causes hypothyroidism or underactive thyroid. Essentially, the immune system attacks Slajerova’s thyroid, damaging it so much that it can’t produce enough thyroid hormones.


Kivo Daily: Tell us about the diagnosis and your initial reaction to it?

Martina Slajerova: I couldn’t believe I had Hashimoto’s. I used to follow what I believed to be a healthy, balanced diet. I avoided most fatty foods in fear of clogging my arteries and putting on weight. I based my diet around whole grains and vegetables, and I limited my intake of animal products. It was only after I discovered a low-carb and ketogenic approach to food when everything started making sense to me. My seemingly “healthy” lifestyle which combined too much exercise with a calorie-restricted high-carb diet was hurting my thyroid instead of keeping me healthy.

As Slajerova struggled to find balance in maintaining a healthy lifestyle with the disorder, she continued to consume her daily doses of fruits and vegetables, cut back on meat intake, and regularly exercised.

But why wasn’t that enough? She soon realized that foregoing her traditional diet and adopting a new diet was the next step forward. By adopting and implementing the keto diet, Slajerova noticed an immediate change. By cutting out her daily carbohydrate and sugar intake, she was able to trim some pounds while keeping her energy at high-levels.

Yet, another problem ensued. This change still wasn’t enough. For those familiar with the keto diet regiment, it’s no easy task. 

“The trick is knowing what foods to avoid outright and what carb-filled ingredients can be swapped with lower carb substitutes,” Slajerova explained.

Early on, Slajerova found her diet was paying dividends, and over time, her research and experimentation allowed her to expand her “internal cookbook.” 

“But why should that cookbook stay internal? she asked. “Many people can benefit from a keto diet…yet the diet itself can be difficult to stick to unless you know what you’re doing.”

There are countless resources available to learn about the keto diet, but the problem is that individuals have to scour various sources, including cookbooks, blogs, and of course the internet to hopefully have their questions answered. Unfortunately, it’s too time-consuming and the “real-time” answers weren’t anywhere close to real-time.

That’s when Slajerova came up with the KetoDiet App, she incorporated not just her personal knowledge and experience, but the collective knowledge from cookbooks, blogs, videos, and experts in a one-stop-shop location. 

“Countless times, she had found herself standing in the produce section, wondering how she could sub out an ingredient in a recipe, or if she could eat a particular vegetable,” as Innovation & Tech Today pointed out in a previous interview with Slajerova.

And that’s where the idea of developing a mobile app that users could look to and have their questions answered in real-time came about.


KD: We are a first-time user, where do we begin on the app?

MS: Every new user is introduced to the app through an onboarding sequence that guides them through the initial configuration. I do need to emphasize that KetoDiet is a complex app and it may take some time for the average user to go through all the features.

For those who are new to the app, there is a guide under the Help section. We also encourage users to join our Facebook Support group which they can do directly from the app. Having said that, a good place to start for a new user is to explore the content in the app including the guide and recipes. The next step would be to explore the Planner and get familiar with the options for food tracking and planning.


KD: How can I implement this app into my current regime? Do I need to essentially start-over, but with your app?

MS: Not at all! The KetoDiet App is not a strict regime they have to follow day-by-day. It’s a tool to help both newbies and experienced keto dieters follow the diet that best suits their needs. It’s also a tool to help them fine-tune their diet because they can monitor their progress accurately. In practical terms, the app is flexible enough to fit your needs, not the other way round.


3 Tips When Using the KetoDiet App

  • Tip: Calculate your macros under Profile > Macros & Targets. This will help you get started, track your weight and progress, and it’s essential for the food planning & tracking feature.
  • Tip: Read the tips in the KetoDiet Guide provided in the app and join our Facebook group for more tips and support
  • Tip: When creating meals or adding meals to a day, choose generic foods when possible (e.g., eggs, cheddar cheese, or avocado) over branded products. Generic foods obtained from verified databases have more accurate nutrition data, unlike branded products which are prone to errors and inaccuracies.



KD: What have you learned since your app has been out in the market?

MS: The pursuit of perfection often impedes improvement. If you have a great new feature, release it as soon as you can. You can always spend time fine-tuning it later.


KD: How have you seen your own diagnosis and condition improve since your app has been out? What is your daily routine?

MS: A lot has changed since the first release of our app. Apart from following the ketogenic diet, I’m taking my thyroid medication and supplement with vitamin D, selenium, and magnesium. While I still need my thyroid medication, I no longer suffer from hypothyroid symptoms – thanks to the ketogenic diet. Most importantly, my thyroid antibodies have dropped to almost normal levels.

After 9 years of following the ketogenic approach, I don’t need to track my diet every day. I use our app daily either to create new delicious recipes for our readers or to plan what to cook next. 

What I love about the ketogenic diet is that I rarely feel hungry and I can easily practice intermittent fasting, mostly by omitting breakfast or dinner. This works very well with my busy schedule because I don’t need to spend too much time cooking and preparing meals.

Nobody is perfect and keto is not about perfection. It’s about finding a healthier approach that works for you in the long run, and it’s more than just following the right diet. Speaking from experience, I need to limit my screen time, especially late at night but it’s hard to take time off when you love what you do!

So, instead of scouring the internet and reading other people’s experiences…start mapping out your own that actually helps you in real-time. When you hit that grocery store aisle, start scanning the barcodes of products you want to learn more about, so you can begin to create your own internal workbook that is easy to adhere to.

Movers and Shakers Interview with Marlena Cole

Tell us your name and a little about yourself.

Marlena Cole, I am a Certified Life Coach. I help an ambitious single get what they want out of work, life, and relationships.


What exactly does your company do?

What I really do as a life coach is to help successful women find their personal power, heal, and live at the highest level of their authentic self.

What most people don’t know about successful women is that she struggles to say no.

She is strong and independent and battles daily with not feeling good enough.

She is constantly working to prove herself, which is exhausting and destructive to her confidence and self of worth.

She is usually the one helping to fix problems for her friends and family.

She is burnt out, alone, and not feeling completely satisfied with her life, and she wants more.

She is just not sure how to get there.

As her Personal Coach, I help her find her Personal Power, heal those things that have been pushed far down and take the right action to live a powerful and authentic life.


What were the biggest challenges you have faced, and how did you overcome them?

In business, the biggest challenge I faced with limiting beliefs about growing my practice.

It is true when they say entrepreneurship is 90% mindset and 10% execution.

Being aware and knowing how to overcome your limiting beliefs and fears is the key to success not only in business but in life.

Although I am a coach, it’s hard to see our own blind spots.

Knowing how important mindset is, I got a business coach who also understood and could coach me around my mindset as well as how to grow my practice.


What piece of advice do you wish someone had given you at the start of your career?

Believe in yourself. Be patient with yourself, and work every day towards your plan.

It is a true test of your faith.

Be willing to pivot and keep refining your business idea until you are able to produce the results that you desire on a consistent basis.

Starting your own business is not like a 9-5 job where you do the work and reap the benefits at the end of the project or the end of the pay week.

You put in a lot of time and effort, and you may or may not see the results right away.

It can be discouraging, but if you don’t give up and set the right expectations, you will begin to reap the benefits and then some.


Who are your biggest influences and people you admire, and why?

Wow, there are so many…

I would say the late Dr. Myles Munroe is teachings on faith, business, and leadership that keeps me going.

I have had some great coaches and mentors, Ramit Setha, Jennifer Kem, Carla Williams of Carla Communications, Lisa Nichols, and now I am working with Billy Gene Is Marketing and learning how to do advertisements.

I have to say that I have been extremely blessed and fortunate to have had the opportunity to work with people who are making it happen for themselves and other entrepreneurship.


None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are?

Again, I am blessed to have some great people on my team.

The first person that comes to mind is my husband. His support and even his critique of me has been one of my main motivators for giving it all I have. I don’t want to disappoint him.

My personal coach and friend, Coach Shaquan she is always there helping me check what I believe. Her signature program #checkyourbs#(Belief System)

My Sister/Friend, who is my biggest cheerleader.

My daughter and my son are why I do what I do because I know they are always watching to see what I am doing, and I love being their role model of what success looks like.

I know that this is part of my purpose and my destiny, and I want to die empty because I poured out all the treasures that are inside of me to help others live in their purpose and power.


What do you see as your greatest success in life?

My daughter.

I had her when I was 20 years old. I Raised her as a young single mother.

Together her and I bet all the odds!

Now she is an amazing young woman and making big, bold leaps in her own life, and she is my greatest advocate, motivator, and success story.


How can people follow your journey? Please list your social media URLs

The best place to find me is on LinkedIn.


Working with over 200 Businesses By 21

Being an entrepreneur is no easy task; managing your own business takes a lot of skill and expertise, and not to mention time. Most often experience comes with age, and as the famous saying goes: “experience is life’s greatest teacher,”. So how does a 21-year-old run business ever so successfully, but more importantly, how does a 21-year-old work with over 200 businesses in such a short time? The answer lies in the success of burgeoning entrepreneur and marketing expert  Jack Tanasi.

Jack Tanasi is the founder and director of Business Boomers Marketing, a Melbourne-based marketing agency that offers its clients the best possible service by fostering great client relations. Jack is an expert at what he does, and this is only where his success begins. Despite his young age, he has managed to amass knowledge and skills that far exceed entrepreneurs that have been in the business longer than he has. With an intimate approach to entrepreneurial matters, Jack Tanasi always puts his clients first. Despite working with over 200 businesses in such a short time, he never fails to satisfy the clients’ needs and ensure that they are fully satisfied with the quality of the service that he provides.

Business Boomers Marketing has served as a benchmark in how Jack Tanasi and his team approach the transactional nature of the business, and break its walls, revealing a far more impressive way to look at the business industry by building a real connection with their clients and fostering good client relationships. This ensures that they can provide what the client needs in every way possible.

In all of his business endeavors, Jack Tanasi makes sure to hire the best of the best in the industry to keep the quality of his services all across the board and keep the consistency of his personal brand. His team of consultants has a wide range of experience over multiple industries within Melbourne, alongside degrees from prestigious universities. The passionate members of Jack Tanasi’s team are equipped with the enthusiasm to help their clients and the work ethic that ensures a stress-free environment and a successful marketing campaign.

It’s not hard to imagine how Jack Tanasi has attained this much success; he has a knack for business and getting clients to avail of his services. Not to mention, the services that he can provide are always consistently high-quality. His skills and expertise in the industry is something that anyone could look up to. Having worked with over 200 businesses by 21 years old, the future’s looking bright. Jack Tanasi is making waves in the industry, gaining influence and making a name for himself, the maverick entrepreneur is showing everyone how to do business the right way. At such a young age, he hasn’t even reached his prime, and we are all interested to see where he goes from here. All eyes are on Jack Tanasi, and he deserves all the future success that continues to come his way.